‘Food Forward’ PBS Series Debuts With ‘Urban Agriculture Across America’ Episode

In less than a century, the United States has gone from being a mostly agrarian society to an urbanized one. Most of us live in cities and, despite our growing cultural fascination with food, most Americans have no idea where the ingredients on their plate (or in that wrapper) are actually coming from.

That’s where “Food Forward” comes in. After a three-year effort, the premiere episode of this innovative new PBS series, as first reported by the Huffington Post, is airing nationally throughout April (see schedule after the jump). In “Urban Agriculture Across America,” the “Food Forward” crew travel from the Bay Area to Milwaukee, Detroit and New York City, talking to urban farming innovators such as Abeni Ramsey, a single mother in West Oakland.

Formerly relegated to feeding her family Top Ramen, Ramsey was inspired some years ago by a farm stand she spotted in her neighborhood, operated by West Oakland’s City Slicker Farms. As part of City Slickers’ initiative to nourish under-served communities, their staff and volunteers build garden boxes (designed for small-scale, intensive production) in residents’ yards.

Ramsey got her garden box and soon had a backyard full of produce. Next, she got chickens to provide her family with protein in the form of meat and eggs. Today, she’s the farm manager of the East Bay’s urban Dig Deep Farms. Dig Deep sells and delivers produce to local communities through its CSA (Community-Supported Agriculture) program and works in collaboration with Oakland’s acclaimed Flora restaurant.

Says Flora chef Rico Rivera, “We order the produce, she picks it and it’s here the next morning.” Adds Ramsey, “It’s a modern idea that you get all of your food from the store. People have been farming in cities…since there were cities.”

[Photo credit: Flickr user Martin Gommel]John Mooney, chef and rooftop hydroponic farmer at Bell Book & Candle in Manhattan’s West Village, is another interesting subject as is urban beekeeper Andrew Coté, who collects specific blends from hives around Manhattan and Brooklyn.

While the idea of keeping bees in the midst of a metropolis may seem an unnecessary objective, or a somewhat precious craft food enterprise, it’s anything but, as Coté points out. “Bees help pollinate the city’s community and rooftop gardens as well as window boxes.” Localized honey also contains pollen that helps allergy sufferers living in these neighborhoods.

Of Detroit, “Food Forward” co-creator/producer Stett Holbrook says, “It blew my mind. It’s a city that has been devastated by industrial collapse and the exodus of half of its population, but the resilience of the residents still there to remake the city – literally from the ground up – was truly inspiring. Urban agriculture is a big part of the renaissance.”

According to its website, the objective of “Food Forward” is to “create a series that looks beyond the world of celebrity chefs, cooking competitions,” and formulaic recipe shows. From my perspective, it also goes beyond the seemingly endless variations on scintillating (not) reality series on baked good empires, riffs on “Homo sapiens vs. Arteriosclerosis” and “Twenty Crappy Things You Can Cook With Canned Goods.”

Instead, “Food Forward” looks at what it calls the “food rebels” across America – farmers, chefs, ranchers, fishermen, food artisans, scientists and educators – who are dedicated to changing the way we eat and finding more sustainable alternatives to how food is produced and procured.

“Food Forward” succeeds (if the pilot is any indication) in a way that documentaries of this genre haven’t (despite being excellent on all counts: see, “The Future of Food,” “Food, Inc.,” etc.).

It’s mercifully not about food elitism, either. Rather than leaving you depressed, angry or guilty, the show inspires, entertains and sends a message of hope. Future episodes will focus on school lunch reform, sustainable fishing and meat production and soil science. Some segments are animated, either to better illustrate a point or to engage a wider age demographic.

“Food Forward” is “written, produced and directed by a veteran team of journalists, cinematographers and storytellers that includes: director Greg Roden (PBS, FOX and National Geographic channel’s “Lonely Planet” and the Los Angeles Times, Dallas Morning News, and San Francisco Chronicle); aforementioned creator-producer Holbrook (Food editor for Metro Silicon Valley and The Bohemian in Sonoma County, and contributor to the Los Angeles Times, San Francisco Chronicle, Saveur and Chow.com); Brian Greene (Food Network, Discovery Channel, NBC), and director of photography David Lindstrom (PBS, National Geographic and Discovery channels).

On April 22, the pilot will air on WTTW in Chicago at 5:30 p.m. and WLIW in New York at 2:30 p.m. On April 28, it will air on Washington DC’s WETA at 5:30 p.m. For future episodes, check your local PBS listings, visit the “Food Forward” website or www.PBS.org/foodforward.


Seattle Ranked ‘Best City For Hipsters’ According To Travel & Leisure

So Travel & Leisure has published a list of “America’s Best Cities for Hipsters.” This is amusing – and a wee bit annoying) to me for a variety of reasons – not least of which because Seattle makes the top of the list. I’ve lived here (actually “there,” because as I write this, I’m in a sublet in Oakland) for nearly three years. Apparently, I’m reverse-trending, because San Francisco is #3 (Portland, OR is #2).

As the sun (metaphorically – this is Seattle we’re talking about) sets on my time in the Pacific Northwest and I prepare to relocate back to the Bay Area for what I hope to be at least a couple of years, I’m filled with mixed emotions. Hipster-mocking and -baiting has been one of my favorite pastimes in Seattle, which is both ironic and hypocritical of me when you take T & L‘s definition of “hipster” into consideration:

“They sport vintage bowling shoes and the latest tech gear-but they also know all the best places to eat and drink. [The magazine] ranked 35 metropolitan areas on culturally relevant features like live music, coffee bars, and independent boutiques. To zero in on the biggest hipster crowds, we also factored in the results for the best microbrews and the most offbeat and tech-savvy locals.

It’s our take on the debated term hipster….whatever your take, you generally know hipsters when you see them-most likely in funky, up-and-coming neighborhoods. A smirking attitude toward mainstream institutions means they tend to frequent cool, often idiosyncratic restaurants, shops, and bars-the same kinds of venues that appeal to travelers looking for what they can’t find at home. There’s also an eco-conscious influence in contemporary hipsterdom.”

So let me get this straight: I’m a hipster because I care about the environment, and I write about food, thus I eat and drink in places that are too idiosyncratic for mere mortals. And jeez, I just edited a craft beer guide. And I really support my local indie businesses. Conversely, I know jack about tech, and you will never, ever see me in a pair of bowling shoes. I also want to bitch-slap the bejesus out of smirky, pretentious funksters who feel the need to categorize themselves in order to maintain a sense of self. Cliques are for high school, kids.

[Image via Flicker user Conor Keller fortysixtyphoto.com]I also find it deeply ironic that a luxury magazine likes to think it knows what’s hip, because real hipsters love nothing more than a bargain, whether it’s $2 happy hour PBR’s or a sweet bowling shirt from Value Village. I can assure you the average T & L reader does not shop at Value Village.

What I find interesting, however, is that part of my mixed feelings about leaving Seattle have to do with its very hipsterness. I love street fashion, vintage, indie anything, tattoos and food artisans (hipster alert!). People watching has been one of my favorite activities in Seattle, because most Seattlites have such great style. It’s a city where the alternative-minded can grow old semi-gracefully, without looking like roadkill from Gen X or beyond. In Seattle, no one gives a f— about what you look like, or what you’re into. You can just be.

It’s sheer coincidence that last week, while reacquainting myself with Berkeley (where I lived for nearly a decade), I wondered why it is the natives here have no style (in my hipster eye view, pilled fleeces, flowy hemp clothing and ergonomic shoes are terminally unhip). I already missed Seattle’s eclectic street style, which never fails to inspire, amuse, and yes, sometimes horrify me (Boys, please stop with the neon, nuthugger skinny ankle jeans. Just sayin’).

Is this essentially a very shallow essay on an incredibly superficial topic? Yes, absolutely. But if it is a “tipping point” as T & L claims, then hell, I’m game. I’m ultimately leaving Seattle – an amazing, beautiful, vibrant city – because the climate kicked my ass (see my forthcoming post on “Sleeping In Seattle: SAD And Its Side Effects”). I’m back in the Bay Area because the economy is simmering and for someone in the food business, this is Ground Zero.

You can’t have it all, and the grass is always greener. Those cliches aren’t very hip, but they’re true. I miss all the hipsterness that once surrounded me, but I also love seeing sun, citrus trees and the Bay Area’s unbeatable food scene again. And that, in a nutshell, is why I’m trading down to a place a little less hip. I can always visit Seattle when I’m feeling frumpy.

[Image via Flickr user Andrew . Walsh]

Photo Of The Day: Arches Of The Golden Gate Bridge


San Francisco
‘s Golden Gate Bridge is one of the most photographed landmarks in the world, but it might take a few minutes before you recognize her in today’s Photo of the Day from Flickr user Jason Rodman. Is that a chic lounge? A minimalist sauna? A macro shot of Lego blocks? The image’s contrast and perspective play tricks on your eyes until you finally recognize the iconic red arches.

Rodman says that the image was taken from the sunroof of his car. “I was behind the wheel but taking advantage of a traffic jam up ahead. Once I saw that traffic was stopped, out came the camera.”

Do you have a shape-shifting travel photograph that belongs here? Upload your favorite shots to the Gadling Group Pool and your image could be selected as our Photo of the Day.

Can Ibuprofen Fend Off Altitude Sickness?

The results of a new study could deliver good news for adventure travelers. According to an article published in the Annals of Emergency Medicine, the over-the-counter medication ibuprofen could be an effective agent in staving off the effects of altitude sickness such as nausea, headaches and fatigue.

The study was conducted in California’s White Mountains and featured 86 men and women who spent two days hiking at altitudes as high as 3381 meters (12,570 feet). Half the group was randomly selected to take four doses of 600 mg of ibuprofen over the course of the study while the other half – the control group – was given a placebo. At the end of the hike, 43 percent of the participants who took the drug reported that they experienced some symptoms of altitude sickness as compared to 69 percent of those who didn’t use the medication.

While the sample size for this study is small, the methodology behind it is strong. For instance, most of the hikers that participated live at or near sea level and all of them spent the night at 1249 meters (4100 feet) before starting their trek. They took their first dose of ibuprofen about six hours before they started hiking and then drove up to 3566 meters (11,700 feet), where they took a second dose as they hit the trail. The participants then proceeded to the highest point of the hike, took a third dose and spent the night at that altitude. The following morning, before proceeding down, they took their fourth and final dose. The results speak for themselves – a 26 percent drop in the likelihood of suffering the effects of altitude sickness.

Many adventure travelers love to visit high altitude destinations such as the Andes, Alps and Himalaya. For those who routinely suffer from acute mountain sickness while traveling, this news could be a potential godsend that allows them to visit places they may not have considered before. Obviously, further research will need to be conducted but the results so far are very promising. Perhaps packing a bottle of ibuprofen, also known as Advil and Motrin, on your next adventure could be the difference between a miserable trip and a great one.

Craft foods calling: nationwide schools, seminars and workshops teach you how to launch your own business

Most children don’t dream of selling cheese or hacking apart animal carcasses when they grow up, but it’s a popular fantasy for many adults. Like most romantic-sounding culinary vocations, making craft foods and beverages can be hard work, and a risky business enterprise. “No matter how passionate someone is about their product,” says Heidi Yorkshire, founder of Portland, Oregon’s Food by Hand Seminars, “without business skills, they’ll never survive.”

Yorkshire, a small business consultant and former food and wine writer, was inspired to launch Food by Hand in 2009 because she saw a niche. “Our courses are mini-apprenticeships in running a sustainable business.” Past curricula have included butchery and craft distilling.

Food by Hand offers two-to-three-day intensives that teach the “craft and business of artisan food.” While the courses are designed for prospective business owners, they’re open to anyone wanting to know more about handcrafted foods.

[Photo credit: Flickr user mystuart]Food by Hand has an artisan cheese program that teaches everything from tasting, buying, storage and shop design to creating a business plan. The course is led by esteemed Portland cheesemonger Steve Jones, the son of a Maytag Dairy herdsman. Additional instructors include an expert on business planning and a tax specialist.

Jones has been in the business for over 17 years and is now on his second retail cheese venture, Portland’s Cheese Bar. He’s an industry badass and the winner of the 2011 Cheesemonger Invitational (yes, it really does exist and let me tell you, as a cheesemonger, it’s a pretty intense occupation and competition).

Food by Hand’s fourth annual seminar on The Craft and Business of Retailing Artisan Cheese will be held in Portland from May 30-June 2, 2012, and costs $1,795 per person; a $1,595 early enrollment tuition fee is available if paid in full by April 1. Click here for details on how to register.

In Spokane, Washington, Dry Fly Distilling’s aptly named Distilling School teaches their “farm to bottle” ethos (they use only locally, sustainably-grown raw ingredients in their vodka, gin, bourbon and whiskey) in two-day and one-week courses designed to “provide a variety of hands-on training opportunities to aspiring distillers.”

Opening in Oakland’s Jack London Square in April is the Food Craft Institute. Supported by sponsors and partnerships with some of the Bay Area’s most renowned artisan food organizations, farmers and food artisans (some of whom are also the instructors) the new school aims to “reinvigorate the creation and success of artisan food craft business in the U.S. through a combination of…training courses steeped in technical techniques along with a rigorous entrepreneurship program.”

It’s easy to poke fun at the overuse of words like “artisan” and “handcrafted,” and even I cringe when I hear naifs dreamily speak of quitting their six-figure tech jobs and buying a goat dairy. The reality is that unless you put in the hard time doing internships and learning the business end of things — and that’s assuming you have real, honest-to-god talent and passion — you’re not going to succeed at any food business. Having seed money or disposable income doesn’t equal good product.

On the positive side, my former employer, a Seattle cheesemonger, did her homework and spent two years interning, developing a business plan and taking Jones’ workshop as well as making him her mentor. Her business has been a success from day one. If you’re serious about getting (food) crafty, you can run a viable business. Just don’t think it’s going to be easy.

Kickstarter
and incubator kitchens such as San Francisco’s La Cocina have helped many craft food businesses get off the ground. If you’re considering a career in this industry, I highly recommend these and similar programs as resources. And don’t forget: craft foods make excellent travel souvenirs.

[Photo credit: lamb, Laurel Miller; cheese, Flicker user Mitchmaitree]

Why start a craft food business? Because you “can pickle that.”