Gadling

As airlines are scrambling for any shred of extra revenue they can find, some policies are getting more attention than others. The so-called “fat passenger policies,” which govern the accommodation of passengers who require more than one seat, have attracted the ire of the NAAFA. Never heard of it? It’s a new one on me, too: the National Association to Advance Fat Acceptance. On the other hand, passengers who pay for one seat and use only one seat wonder why the hell larger passengers should consume two of the airlines’ fundamental units for sale (i.e., the use of a seat on a plane) for the price of one.

Here’s the perspective that’s been lacking: revenue per available seat mile (RASM). Check “Making Sense of the Airline Industry” for a deeper look at how this measure works. Then, come back here and think about what it means for the sale of seats on planes. Cash-strapped airlines are forced to give up revenue.

United Airlines seems to have found a way to balance both sides of this argument. If there is an extra seat available on a flight, a passenger who can’t fit into one seat will be given the extra at no charge. On full flights, larger passengers can wait for a later one that has space and can occupy two seats at no extra charge.

Southwest, Alaska Airlines and Continental have policies, as well. Though the specifics vary, the armrest is pretty much the decision maker. If you can’t put it down, you can’t occupy only one seat. Southwest and Alaska Airlines require the purchase of an extra seat but will refund that part of the fare if the flight is not full. Continental, on the other hand, won’t refund the difference. In fact, the airline requires the purchase of an additional seat on each segment flown at a “hefty day-of-travel rate [read the original article, “hefty” was not my word, though I applaud the writer for being gutsy].”

JetBlue has no formal policy and claims that its larger seat size is already a step in the right direction. Delta and Northwest say that they’ll do what they can to accommodate larger passengers, but a purchase may be necessary. Virgin America asks that the big folks buy two, with one refunded if there’s an empty on the flight.

You can get my thoughts after the jump.At the end of the day, there is only one point that matters. Airlines are businesses run in the interests of their shareholders. Since most of these businesses are struggling, they need to do what they can to maximize revenue. If that means charging for two seats for passengers who can’t fit in one, so be it. If an airline feels that that’s a public relations nightmare and would rather accept the degradation RASM … it’s up to them.

It’s a numbers game – and not the numbers on the scale.

I’ve always been a believer in “pay to play.” You want a seat? Cough up. You want two? Cough up twice as much. “Buffet-style” air travel – in which you pay once and take as much as you want – simply doesn’t work.

And, I respect airlines for addressing the rights of all passengers. Everyone has a “sitting next to a fat guy” story. Yes, some are really just infantile bitching because planes are generally cramped. But, some are legitimate. A larger passenger who wants to save a few extra dollars and can’t put the armrest down is having his ticket subsidized by mine. That has an effective financial impact on me, and it’s unacceptable.

It’s not an issue of weight. However you look at it, the concern is financial. Take the word “fat” out of the equation, and it’s much easier to solve.