Inside the Wizarding World of Harry Potter. No, really. I got inside.

This is all I can show you of the Wizarding World of Harry Potter at Universal’s Islands of Adventure in Orlando, Florida.

Monday night, I was a guest at private party thrown by Universal Orlando Resort to show off their newest theme park addition, which, for the most part, has been kept tightly under wraps. The Wizarding World opens one month from today, and after my walk-through last night, I can say much of it is already complete.

But no photos were allowed, and while I was completely tempted to break the rules, I heeded the words Professor Dumbledore speaks in his office at the new ride, Harry Potter and the Forbidden Journey:

“There will come a time when you have to choose between what is easy and what is right.”

So, the gallery displaying all of the obsessive detail inside the land will have to wait.

I was blown away — I’m still blown away — by the amount of immersion into Harry Potter’s world I experienced. I arrived at the Wizarding World at twilight, and the view through that archway in the picture above was perfect. Just perfect.

The Hogwarts Express train sits just inside on the right, the shops and restaurants of Hogsmeade line up along the path and straight ahead is the towering Hogwarts School. Just a few steps inside, you totally forget about Hulk and Spidey and the Sneetches just outside in the other Islands of Adventure.

I tried the three much-anticipated drinks to be served in the Wizarding World: nonalcoholic butterbeer, pumpkin juice and Hog’s Head Brew, which does have alcohol.

I walked through Dervish and Banges, Honeydukes, Owl Post and Zonko’s shops.And I visited Professor Dumbledore’s office and the Defense Against the Dark Arts classroom, where I saw Harry Potter, Hermione and Ron appear from underneath the invisibility cloak.

But, alas, I can’t show you any of it. So my observations will have to do. Some random thoughts:

  • There is a regular butterbeer and a frozen version. I liked the frozen version better. It was like the smoothest cream soda ever, but with a creamier finish. The regular drink will sell for $2.99 and the frozen version will cost an extra $1.
  • Pumpkin juice tastes like autumn. It’s not like drinking pumpkin pie, exactly — more like something you would be served at an apple grove farm stand or the perfect punch for a Halloween party. A peek at the ingredients revealed that it’s made with apple juice, pumpkin puree, apricot juice and pumpkin pie spices.
  • The Hog’s Head Brew is an ale made with Scottish hops and jaw-tingling malt. It is exclusive to the Wizarding World.
  • Among my favorite Harry Potter merchandise: clever lanyards made to look like the ties worn by students in the different houses at Hogwarts, a Gryffindor backpack, Hedwig plush and the “I served time in Azkaban” T-shirt.
  • The queue line for Flight of the Hippogriff – a re-themed roller coaster inside the Wizarding World – takes you down the path to Hagrid’s Hut, complete with Hagrid’s voice warning you about venturing into the forest.
  • The Triwizard Cup is on display in a room all by itself in the queue line at the Dragon Challenge dueling roller coasters. A pathway is lit with floating candles a la Hogwarts.
  • The new dark ride inside Hogwarts Castle, Harry Potter and the Forbidden Journey, is not child’s play. A serious list of restrictions warns away the pregnant and those with the typical heart and back problems. But it goes on to suggest that those with claustrophobic tendencies also not ride. A warning to remove and stow prosthetic limbs before riding seems particularly ominous.
  • The new ride was not running, but we were allowed to walk through the entire queue. Universal is anticipating extremely long waits; it was the longest queue I have ever walked through. My best guess is that it’s designed to accommodate at least two hours worth of waiting.
  • Even if you’re not big on thrill rides, it’s probably worth walking that queue. I am still picking my jaw up off the ground after visiting Professor Dumbledore’s office and the Defense Against the Dark Arts classroom. You are truly right there with the characters, and they are talking directly to you. It must be seen.
  • If you’re a plus-sized person, it’s fairly likely that you’re not going to fit in the ride cars for Harry Potter and the Forbidden Journey. Just sayin’.
  • When you rest on a bench inside the shaded Owlery, be sure to look up. The owls perched above you are so realistic that there’s even owl poop on the rafters.

And now, a few pleas from me (an overgrown geeky teenager) to you:

The first time you visit the Wizarding World of Harry Potter, enter from the Seuss Landing/Lost Continent side. That will mean turning right when you enter Islands of Adventure and going counterclockwise around the park. While you can also enter from Jurassic Park, you won’t get the same view of the castle in front of you and Hogsmeade all around.

This is a theme park, and it’s quite possibly the most detailed theme park “land” ever created. Don’t treat it like the county fair and run from ride to ride. Plan to spend several hours here taking in all the awesome details.

The Wizarding World of Harry Potter opens June 18. It is included with regular admission to Universal’s Islands of Adventure.

Travel is key to economic recovery, says U.S. Chamber of Commerce exec

U.S. Chamber of Commerce president and CEO Thomas J. Donohue today called on travel industry executives to fight to protect the United States’ travel and tourism business.

In his keynote speech to the U.S. Travel Association’s International Pow Wow convention in Orlando, Florida, Donohue said the travel industry has been the victim of “foolish attacks,” and it’s time to fight back.

“Congress and federal agencies can help advance the cause of travel and tourism, or they can help undermine it,” Donohue said.

Donohue noted that in the United States, the travel industry is the source of more than 7 million jobs, but nearly 500,000 travel industry jobs have been lost in the current economic recession.

The country is making a mistake by increasing the “hassle factor” for foreign visitors, Donohue said. He called on the U.S. Customs Service to reduce wait times to enter the country to 30 minutes or less:

“While security must always be our very top priority, that doesn’t mean we can’t also become a world leader in customer service.”

Also undermining the cause? Tax increases on tourism, such as the dozens of hotel bed tax increases passed by municipalities last year.

Because the taxes are paid by visitors who vote somewhere else, Donohue said, “it’s tempting for governments to view travel and tourism as a cash cow they can milk again and again.”

Besides raising tourism taxes, some politicians have recently blasted spending on business travel, a move Donohue calls “cheap rhetoric.” He says business travel is responsible for $240 billion in spending, and that is good for the U.S. economy.

“These attacks hurt real people in real communities across the country,” Donohue said. “They don’t help create one single job or put one single person back to work.”

Summer trips for Star Wars fans

There are several Star Wars-themed events in Alabama and Florida that should be worth the trip, so you won’t have to crash on Dagobah or invade Naboo to feel the Force this summer.

Star Wars Weekends at Disney’s Hollywood Studios
Walt Disney World Resort near Orlando, Florida
Fridays, Saturdays and Sundays from May 21 through June 13

This annual festival attracts Star Wars fans of all ages to Walt Disney World. There are meet-and-greets with a number of Star Wars characters, including Darth Vader, C-3PO, Luke, Leia and Jedi Mickey, who will sign autographs and pose for photos. Stars of the movies and TV series in the Star Wars franchise appear each weekend for “star conversations” and autograph sessions. This year’s guests include Temuera Morrison (Jango Fett) May 21-23 and Billy Dee Williams (Lando Calrissian) June 4-6.

Most of the action is centered around the Star Tours theme park ride inside Disney’s Hollywood Studios. The ride will be closing in September for an update, so many Star Wars fans are attending Star Wars Weekends this year to get their last ride on the original attraction before it changes.

There’s also a Hollywood-style motorcade of Star Wars characters and celebrity guests each afternoon, complete with contingents of marching Stormtroopers. And don’t miss the Hyperspace Hoopla, which often degenerates into a Star Wars character dance-off.

Star Wars Weekends are free with regular admission to Disney’s Hollywood Studios. A one-day ticket will run you $79.


Star Wars: Where Science Meets Imagination
U.S. Space & Rocket Center in Huntsville, Alabama
June 25 through Sept. 6

It’s the first Southeast U.S. showing for this traveling exhibit, which uses the futuristic robots and vehicles in the Star Wars movies to teach real-world science and engineering.

Visitors can meet C-3PO and R2-D2 and learn about how humans interact with robots in Star Wars. Then they can design their own robot in the Robot Engineering Lab. Or view a Star Wars landspeeder and actual vehicles and prototypes being designed today for space travel. In total, more than 80 original costumes and props from the six Star Wars movies are part of the exhibition.

More than 100,000 people are expected to visit the exhibit in Huntsville, and the U.S. Space & Rocket Center says it will likely be sold out during peak times. Officials there suggest you buy your Star Wars exhibition tickets in advance. Day tickets are $30 for adults and $20 for kids, evening (off-peak) tickets are discounted to $20 for adults and $15 for kids.

And if you have Star Wars fans ages 7 through 12, be sure to check out the Jedi Experience overnight camps being offered at Huntsville’s Space Camp facility.

Star Wars Celebration V
Orange County Convention Center in Orlando, Florida
Aug. 12-15

This Star Wars fan convention is sanctioned by and this year, produced by, Lucasfilm. It includes parties, autograph signings, costume events, collectible sales, panel discussions and all manner of Star Wars geekdom.

Jay Laga’aia (Capt. Typho in Attack of the Clones and Revenge of the Sith) is the celebrity host for the event. Carrie Fisher (Princess Leia) is the headliner.

A four-day ticket to the Star Wars Celebration will run you $128, kids get in for $54.

Disney World previews its Main Street Electrical Parade for travel convention guests

Walt Disney World previewed its Main Street Electrical Parade on Sunday night for a few thousand international travel buyers visiting Orlando to attend the U.S. Travel Association’s international Pow Wow convention.

The parade, last seen at the Magic Kingdom from 1999-2001, returns to Walt Disney World June 6 through Aug. 14, with a new Tinkerbell float in the lead.

The beloved (and classic Disneyland) parade has returned to Florida as part of Walt Disney World’s Summer Nightastic! events, which also include:

  • A new Magic Kingdom fireworks show that promises special effects
  • New lighting effects and a new drop sequence on the Tower of Terror ride
  • The “Sounds Like Summer” concert series at EPCOT
  • Extended hours at Animal Kingdom

The Magic Kingdom was open only for convention-goers when the floats, newly outfitted with LED lights, were pulled onto Main Street USA and lit up about 10:30 p.m.

The private event was the opening party for the International Pow Wow, an annual event where U.S. destinations gather to meet with travel buyers from around the globe.

Disney announces closing date for Star Wars rides at Disneyland, Disney World

Disney Parks is overhauling the Star Wars-themed Star Tours rides at Disneyland and Walt Disney World later this year, and now Star Wars fans know when they can get that last ride on the original.

Star Tours will close at Disneyland on July 27 and at Walt Disney World on Sept. 8.

The original Star Tours ride puts riders in the passenger seat of a StarSpeeder 3000 spacecraft, under the pilot of a droid named Rex. The ship is supposed to be headed to the Moon of Endor, but a few wrong turns lead it into the middle of a battle between the Rebel Alliance and the Death Star.

It’s a motion simulator ride that was on the cutting edge when it launched about 20 years ago. But now, it’s a 20-year-old ride in need of an overhaul — that’s a “re-imagining” in Disney-speak.

The “new” Star Tours will be a 3-D affair, with riders joining in a high-speed pod race on Tatooine. It is expected to re-open at both Walt Disney World and Disneyland in May 2011.

Walt Disney World and the fan convention Star Wars Celebration V are holding a “Last Tour to Endor” party on Aug. 14 at Disney’s Hollywood Studios. A special event ticket is required; a regular park ticket won’t get you in. The party will include Star Wars shows, a “Death Star Disco” and Star Wars-themed fireworks.

Tickets are on sale now for $75.