Luxury hotels still discounting in 2010

If you didn’t book a luxury trip last year, don’t worry; you didn’t miss your big opportunity. Without a doubt, 2009 was hell on the luxury travel market. It was rough on just about every luxury business, frankly. And while the economy looks like its taking a step in the right direction this year, it’s not doing so fast enough for luxury travel providers. Look for another year of discounts, according to industry tracking firm Rubicon. Properties like the Four Seasons, St. Regis, Ritz-Carlton and Mandarin Oriental are going to have to bite the bullet again in 2010.

According to Rubicon, luxury hotels are booking more business at this point in the year than they did in the same period in 2009 – but only 4.6 percent more. Meanwhile, the average rate they’re fetching is off 13.2 percent. Clearly, the upscale properties are buying guests with discounts. Of course, luxury on sale still isn’t cheap. You’re looking at $325 a night instead of $389 a night a year ago, Rubicon reports, based on bookings made as of February 1.

“Hotel companies are not rushing to lift the rates and slow that tide of recovery,” Rubicon CEO Steve Swope told USA Today. “So the other good news is: there are some real bargains out there for consumers. Now’s a good time to get out and travel. In another 18 to 24 months, the rates seen today are not going to be there anymore.”

Tailor your stay to you at the new Phulay Bay Ritz

Imagine passing into the new year in the newest Ritz-Carlton in the world. On December 22, 2009, the company will open a new property, Phulay Bay, in Krabi, Southern Thailand. This is the world’s first Ritz-Carlton Reserve, an upscale brand targeting affluent travelers. It will consist of 54 villas and a pavilion boutique hotel.

“Ritz-Carlton Reserve will feature signature, one-of-a-kind boutique resorts positioned in unique settings, each with a distinctive personality and sense of place reflecting its history and culture,” said Simon F. Cooper, president. “A refuge from the expected, Reserve is for travelers seeking to discover a singular location and peerless resort that will offer guests’ exotic, hand-selected ‘hideaway’ destinations in a relaxed, casually elegant atmosphere. Phulay Bay in Thailand is a natural choice for the first Reserve,” he continued.

The experience at Phulay Bay will be focused on personalization, with guests able to “design” their own visits. If you’re looking for a meditation class with local monks, trekking by elephant or a sea plane tour of the region, the staff will put it together for you. Discretion is valued, with high aubergine walls and dense trees providing something of a barrier against the pressures of the outside world.

The hard truth of green luxury travel

Green” has become yet another upscale offer for hotels and resorts around the world. The concept allows a premium to be charged – and justifiably so, given the increased expenses that come with minimizing environmental impact. Guests get to feel good when they indulge, and the hotel makes a few extra bucks. Everyone wins, right?

Well, it isn’t that simple. Any environmentally friendly measures publicized by a resort may be inherently “green.” A bag made from recycled material, for example, may result in a lower carbon footprint. However, this probably won’t compensate for wasteful behavior elsewhere on the property. Luxury is wasteful by design, and travelers seeking green resorts need to think past the trappings of conscience publicized by the resort.

Think about any hotel room – from mid-range through the absurdly upscale. The toilet paper is replaced when only a third of the roll has been used. Soap used once or twice is swapped for a fresh bar. You can opt to use the same towel two days in a row – likewise sheets – but it isn’t the norm. It’s a choice you get to make. So, who gives a shit if the lettuce is grown locally?

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Well, that’s a tad unfair. Every measure does count. So, a hotel that only buys produce from local growers or fish from sustainable sources is making a difference. Unfortunately, it’s difficult to reconcile these behaviors with what you see when you walk into your guestroom for the first time.

The lights are on.

The air conditioner is running.

The television is turned to the hotel’s proprietary station.

The radio next to the bed is playing slow, carefully selected music.

And so on.

When it comes to the confluence of luxury and green, the priority will always be given to the former. Any measure that detracts from the guest experience will not be adopted – which becomes increasingly true as the standards of the hotel or resort increase. And, this is probably what you want. After all, when you choose a destination based on service, comfort and style, you’re looking for service, comfort and style. You elected not to sleep in a tent in the middle of the desert for a reason!

Since a luxury property won’t cut back on some of the basics, there are a few things you can do to trim your carbon footprint when you check into an upscale establishment. First, use only the lights that you need, open the curtains and turn off the devices that don’t matter to you (e.g., the television tuned to the hotel’s ads). Turn the lights off when you leave the room. Do the basics … the stuff you would do back home.

Since you can’t erase your impact completely, buy your way out of it. You can purchase carbon offsets (from Terapass, for example). These are financial devices that basically compensate for the carbon emissions for which you’re responsible. Let’s say you drive your car 10 miles. You’ve created some emissions, and there’s nothing you can do about that. But, you can buy energy that’s created through sustainable sources (via the offset). That means that green power has been created and sent to the grid … and eventually is consumed. You used fossil fuels but balanced it out by supplying someone else with energy from an eco-friendly source.

Consider making a positive impact. “Voluntourism” is gaining momentum. You don’t have to take a vacation strictly to volunteer somewhere. Instead, set aside part of your trip to make a difference. The Ritz-Carlton’s “Giveback Getaway” program, for example, allows you to set aside as little as a few hours to help an organization near the resort (for me, it was helping on a panther refuge at the Ritz-Carlton Golf Resort in Naples, Florida).

The eco-friendly lingo may deceive you at some resorts, but you can overcome the marketing hype and take control of your carbon footprint. From the small to the profound, there are steps you can take while traveling to make a difference. If you don’t care – hey, that’s your choice. Just be realistic about the green offering and the impact it has.

Family Package at Naples, FL Ritz makes luxury attainable

I love the Ritz-Carlton Golf Resort. I spent a weekend down there just shy of a year ago, and it’s become my mission in life to get back there. Until that happens, though, you may ant to see it for yourself. Even if you don’t play golf (personally, I hate the game), there is plenty to enjoy.

The Family Summer Package, which starts at $239 a night, is available from the first day of May to the last of October this year, and it comes with enough perks to make that seem like pocket change. In addition to the roof over your head, you’ll get breakfast for four, a free kids’ menu meal with each adult entrée you purchase, a $50 resort credit and a $50 gift card which is good at the resort’s retail shops. A similar packages is available at the golf resort’s sister property (which is on the beach) for $299 a night.

I know … free meal offers make me skeptical, too. What do you get? At the Ritz-Carlton Golf Resort, you’ll have breakfast at Lemonia, which, I assure you, is outstanding. Also, make sure you get over to the spa at the beach resort. I received the best massage of my life there as part of the Elements treatment. Don’t miss it.

While you hit the links (36 holes in total), your kids can take advantage of the Nature’s Wonders program, which is on the beach resort property. It’s an environmentally-focused program that is conducted by a team of certified Master Naturalists who can give some great insights on Florida wildlife. The Ritz-Carlton does take its environmental seriously, as I found while participating in the “Giveback Getaway” program last summer.

If you need to dash off for a few days this summer, the Family Summer Package gives you an affordable option to have an upscale experience. My only hope is that I get back there before you do (I miss the place).

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Hotels cut back on fruit, everything else

At the low end and high end, hotels are slicing away amenities. Some are the little things that you may not notice, but others will stand out. However you stack it up, you get less for your money. When you hit that discount rate, realize that you may be getting a discounted experience.

What’s disappearing? Several Marriott properties have stopped leaving hand lotion in guestrooms, requiring guests to call the front desk and ask for it. You’ll find fewer towels at Wyndham hotels, and those in the Ritz-Carlton family are shortening operating hours for restaurants, retail shops and spas.

Sometimes, the impact is noticeable, even if the cuts are not. Check-in lines are likely to get longer, and you’ll be disappointed if you expect to enjoy a cup of coffee while you wait. Lobby food is disappearing across the country. This is what happens when hotels compete on price.

[Thanks, Bob Johansmeyer (yes, we’re related), [Via the Wall Street Journal, photo of amenities at the Ritz-Carlton Golf Resort, Naples, FL]