For last second fares, watch for United’s Twares

As the social media monstrosity known as Twitter continues to grow by the nanosecond (did you know that the Whole Foods in Evanston, IL is now on Twitter?), more and more companies in the travel industry are now taking advantage of their followers to lure in new sales.

Sure it’s just another marketing technique, but where travel consumers and producers can really benefit is in the wholesaling of last minute capacity.

In United Airline’s case, the product is called a Tware. We first covered these Twitter Fares around this time last year, and since its inception the concept has really taken off.

In a nutshell, here’s how Tware’s work: Airline capacity managers identify a group of routes that are significantly undersold over a period of time, say, all flights from the US to Australia over the course of June. Knowing that there’s a low probability of all of those seats being sold at the current market prices, the capacity managers block off a bucket full of seats on select flights, heavily discount the fares and call the folks at the Twitter desk.

At the count of three, cheap seats open up and an advertisement goes on Twitter announcing that “A Tware to Australia!” has started. 70,000 highly focused, highly motivated followers suddenly tune in, everyone starts booking and the seats sell like hotcakes.

In the end, United makes some cash, when they formerly would have been flying empty seats and a few passengers get a great deal on tickets. Oh, and United gets a ton of free PR.

The only catch? Since the airline is clearing out empty seats most Twares are for travel within the next month or two. But if you’re flexible, adventurous and have a few extra dollars the formula is perfect for a quick jaunt to paradise.

You can follow @unitedairlines to tune into upcoming Twares. Be forewarned that most Twares only last a few hours, so have your credit card and calendar ready!

[Image credit, Pylon757]

Solmar Resorts: Tweet to win free travel

Ready to try your luck with a little Twitter trivia? Solmar Hotels & Resorts is going to give you a shot at free travel starting on June 7, 2010. Follow Solmar (@SolmarResorts) to see the questions as they pop up in the Twitter stream – two will be tweeted every day. One will go up in the morning, and the other will be posted in the afternoon. The first three followers to answer each question correctly will be entered into a drawing for the grand prize.

Is it worth playing? Well, the winner will pick up three nights in a Junior Suite at Playa Grande Resort & Grand Spa in Cabo San Lucas, with breakfast for two every day, roundtrip airport transportation and 25 percent off on additional nights – not a bad deal for answering a few questions correctly and having your name picked.

You’ll need to get to know the ins and outs of the Solmar properties, of course, as that’s what the questions will cover. To be entered to win, you’ll need to follow @SolmarResorts and use the “@ reply” feature with the right answer. The contest will run for a month, with the winners announced on July 6, 2010.

While you’re on Twitter, why not follow @Gadling?

%Gallery-93723%

Whereboutz by TeleNav lets you create a social networking travel journal

Whereboutz is a new social networking site from the people behind the popular Telenav navigation software. The site lets you create your own trip journal, filled with maps, geotagged photos, videos and more.

Unlike many other social networking sites, Whereboutz allows you to keep your site private, which means you get to pick the people you share your trip with. Of course, if you prefer to share everything you do, you can also share your updates using Twitter of Facebook. With the iPhone app, you can upload your location, along with photos, videos and voice memos.

The site is free of charge, as is their iPhone app. Best of all, if you sign up, and provide some feedback, you’ll be entered to win a $500 Visa gift card!

So, if you are heading on a trip this summer, and you’d like to keep friends and family updated on your adventures, go sign up for the site and take it for a spin.

Travel startup giving away three nights at the Wynn

Want to score three nights at the Wynn Las Vegas? Travel startup company Off & Away wants to put you between those luxurious sheets.

Off & Away hasn’t even launched yet, but it’s willing to offer up a spectacular travel package to a lucky winner: three nights at the Wynn, tickets for two to La Reve, $200 a day in dining credits at the hotel, three days of spa access and a round of golf for two. You’ll also pick up access to the Penske Wynn Ferrari Museum, two 50-minute massages and entry to Blush Boutique Nightclub.

So, what is this company all about? It’s a new travel site (or, it will be) that will focus on “exceptional travel experiences.” Details are thin, but we’ll know more in a few weeks. So for now, take advantage of the contest.

“We are excited to offer this amazing experience with one of our key partners as a sneak preview into the types of experiences you can expect from Off & Away when we launch,” said Doug Aley, CEO and Co-Founder of Off & Away.

The contest is open through May 23, 2010 at Off & Away’s website. Spread the word via Facebook or Twitter, and you could score up to 10 extra chances to win. The winner will be announced on June 30, 2010.

UPDATE:

Having seen the comments left by our readers about the viruses, I contacted Off & Away to see what was happening. Following is the company’s reply:

For those who were affected by the virus earlier this morning, please be assured this is something we take very seriously and are taking all necessary precautions to ensure it does not happen again. Off & Away is founded and run by former Amazon.com, Expedia, Alaska Airlines, Orbitz, and Farecast.com employees. We always strive for excellence are committed to providing our customers with the best experiences possible. This was not one of them, and for that, we sincerely apologize.

The site promoting the sweepstakes was compromised. It appears to have started in our hosting environment. We’re still investigating with that firm. Malicious code was entered into our website causing a redirect to the suspicious page people encountered. Since discovering this, we’ve pulled down the sweepstakes on our site, and are rebuilding in a different environment and with a different, more secure host. The new host is the same one we will be using when we launch.

We expect the sweepstakes to be live again in the next few hours once this work is complete. Thanks to our customers for discovering this and for your patience.

Sincerely,

Doug Aley and Michael Walton

Social Networking and Travel: Do’s & Don’ts

People are more connected than ever before. Between Twitter, Facebook, foursquare, Flickr and all of the other social networking sites out there, you no longer need to leave your house to interact with friends and strangers (looking at you, Chatroulette). Social networking sites are also becoming key tools for travelers as they both plan and enjoy their trips.

However, like any new medium, there have been growing pains. Anyone who has seen their Twitter feed clogged by constant foursquare check-ins knows that some people overuse social networking. These sites (and the new ones that are launching nearly everyday) are here to stay and are valuable resources for travelers. That said, we all need to help the medium mature so that we can stop being so annoyed by people who are oversharing and start engaging in constructive, entertaining and educational dialogue.

With that goal in mind, Gadling has compiled this guide to using social networking as a travel tool. This should eliminate any confusion and help quiet down those who are abusing their newfound connectivity.Updates

Do let people know you’re alive: Rather than sending out mass emails saying, “I’m OK,” you can now utilize your Facebook and Twitter accounts to let people know that you haven’t been swallowed by a sinkhole. A moderate numbers of updates per day lets people keep tabs on you and know that you’re thinking of them along the way. The earthquakes in Haiti and Chile, along with the eruption on the Icelandic volcano, have shown that connectivity can be critical to helping people when disaster strikes.

Don’t give up-to-the-minute updates: If people are more aware of what you are doing on the other side of the planet than they are with what their roommate is doing on the other side of the wall, then you are updating too often. Add something to the discourse rather than just trying to be omnipresent. Put down your iPhone, step away from the internet cafe and go live your life. You can’t share stories with people if you don’t first create those stories.

Pictures

Do give people a peek: Posting a few pictures along the way helps people share your excitement and see places through your eyes. Photographs also act as proof that you are indeed where you say you are while helping to tell your story in under 140 characters.

Don’t give it all away too quickly: No one wants to see your grainy, dimly lit cameraphone photos of what you claim is steak tartar but looks like a watercolor painting of vomit. If you can’t get a good shot of it, don’t share it (suggested by @Ellsass).

You don’t need to share every picture you take while you are still away. Save your full photo upload to Flickr, Picasa and/or Facebook for when you return. If you’re spending hours uploading and tagging photos, you’re missing out on experiences and memories (and more photos) while your trip is still happening.

Lastly, don’t feel as if every moment of your trip needs to be documented and shared. Gadling’s Sean McLachlan advocated going so far as to leave your camera at home.

Crowdsourcing

Do ask for tips: Utilize Facebook and Twitter to find out about local attractions and restaurants before you hit the ground. Gadling’s Jeremy Kressmann touched on this previously when discussing place-dropping. Asking for advice on what to see and where to drink before arriving gives you with more information than guidebooks are often able to provide. Heck, I crowdsourced looking for suggestions before writing this post.

Don’t become a puppet: There’s no need to turn your trip into an entirely interactive experience decided by your followers. Do you really need to ask your virtual friends, “Should I have the flan or the poached pears?” Ask your waiter for some real-life advice. Or just follow your heart (er, stomach). Ask some locals in person while you are there. People discovered local secrets and hidden adventures long before the internet was created. Don’t turn over every facet trip over to crowdsourcing (but definitely order the poached pears).

foursquare

Do check in and leave tips: Including tips on foursquare regarding the food at a restaurant, where to find the door to a speakeasy or what rides had the shortest lines at the amusement park actual make the service a real tool for travelers.

You should also check to see if anyone you know is at that location at the same time so that you can meet up and enjoy some time together in person.

Don’t link your foursquare and Twitter accounts: Sending all of your foursquare check-ins directly to your Twitter feed? I hate you. Your followers hate you. Stop. Unless you are adding some detail to your check-ins (i.e., “New bar with fantastic whiskey selection”), you’re just broadcasting your life and hoping that someone cares. People can follow your movements directly on foursquare if they so choose. Clogging people’s Twitter feeds just to overshare is sad.

Speak for yourself

Do let people know what you are doing: Updating your Facebook status or Twitter feed to let people know where you are and what you are doing is OK so long as your don’t mind people being able to track you down. You’re responsible for what you put out there.

Don’t reveal details about your friends: Just because you’re OK with your parents, employer and everyone else who follows you knowing that you are “so wasted” at Hooters doesn’t mean that everyone who is with you is as comfortable broadcasting that information. Don’t include other people’s names (or aliases) unless they approve of you doing so (suggested by @thecitizeNY).

Dealing with companies

Do follow travel-related businesses: With the list of airlines, hotels and tourism bureaus on Twitter growing exponentially, it’s becoming easier to seek out deals, navigate through problems and speak with customer service representatives. The Wall Street Journal recently published an article about traveling with Twitter and looking for deals. By following these travel businesses online, you can take advantage of sales and voice your complaints when companies fail to meet expectations.

Don’t publicly attack them: If you have a substantial issue with a company, it’s best to reach out using traditional methods. Speak with someone in person if you are at a hotel or airport. Call their customer service numbers. Send them an email or letter. Only if they fail to respond or truly let you down should you seek to contact them via their Facebook page or Twitter account. Going off on a rant or tweeting about them incessantly tends to make you look like a lunatic rather than a victim.

At some point, you need to put your phone away, leave your wifi enabled hotel room and actually do something. Cut the cord (or leave the cloud, so to speak) and enjoy your time with the people who are there with you in real life. Or just be alone. There’s a time to share and a time to live. Knowing the difference will help you enjoy your trip and keep your online followers from deserting you.

There are definite advantages to traveling in the age of social networking. You can find deals, stay connected and share your experiences from anywhere in the world. But without boundaries, we all must suffer through cults of personality. We all want social networking to reach its full potential as a travel tool. We just don’t want to have deal with so many travelers who are complete tools.

This is by no means a definitive list. What did we leave out that you’ve learned from your own experiences with social networking and travel? Share your thoughts on all things connectivity in the comments below.

You can follow Mike Barish on Twitter, Gadling on Twitter, Foursquare, and Facebook and the rest of the Gadling crew on Twitter.