Motel 6 goes for younger image, offers free stays to rock bands

by Katie Hammel on

When you think of edgy, hip places to stay, I’d venture a guess that Motel 6 isn’t the first place that comes to mind. But the budget lodging chain is hoping to change that with a new promotion – providing free rooms to a few up-and-coming touring rock bands. The marketing gurus at Motel 6 have asked the bands to blog and tweet about their stays, hoping that the buzz will build brand recognition and positive association among younger customers.

The bands, which were chosen by a music promotion company called Primary Wave Music, will receive six weeks of accommodation at Motel 6 locations along the tour routes. The bands aren’t being told what to say about Motel 6, but the company is obviously hoping for positive press. Even the budget motel has been hit hard by declining travel, with occupancy rates down 5-7% over the last year. Jeff Palmer, VP of marketing, is hoping the promotion will help get Motel 6 back on track, and earn the company some new, younger customers. “If they stay with us young, maybe they’ll remain brand loyal,” he said.

Rock on, Motel 6.

Airlines and social media: dialogue waiting to happen

by Tom Johansmeyer on

Social media means that airlines just have another place where they can be raked over the coals. We complain to ticket agents. We complain to gate agents. We complain to customer service reps. And now, we can complain to the world, thanks to the likes of Twitter. I, for example, follow @DeltaSucks, though there hasn’t been any action on it in several months. I don’t just listen, though. When I’m stuck in an airport, I tweet relentlessly, and I know I’m not alone.

So, what’s an airline to do about this? And Facebook? And YouTube?

The attack is coming on all fronts, and an industry that’s been beaten up so severely and so often has few options. For now, the response is limited to tweeting fare deals, but obviously, that does little to address the continued stream of negative exposure to which the airlines are subjected.

When in doubt, the philosophy on social media complaints appears to be silence. Continental and American Airlines wouldn’t comment on recent tweets from disgruntled fliers, according to a Reuters report. They are monitoring and claim to be responding, but that’s about all. Billy Sanez, who manages social media for American’s parent, AMR, believes that these platforms make it easier to open a dialogue with passengers … but where is that dialogue?

When I got pissed off at JetBlue a year ago, I wrote about it on my personal blog and heard nothing from JetBlue. But, I did hear from other passengers … one of whom was afraid to say too much because he was still in transit and didn’t want to risk angering the airline. This level of paranoia may be extreme, but the implication is clear: passengers could find even a small blog, but airlines are squandering a chance to really engage the people who pay their bills.

Christi Day, who takes care of Twitter and Facebook for Southwest Airlines, told Reuters, “The main thing that our customers need to know is that we hear them.” But, again, there is no discussion of what the airline is doing about it.

Customers finally have a voice, and as we saw with “United Breaks Guitars,” it can get pretty loud. While the airlines may be listening, we’re still waiting for the second half of “dialogue” to happen.

Follow AOL Travel on Twitter, and enter for a chance to win $500 in travel money

by Scott Carmichael on

Our friends over at AOL Travel would really like you to start following them on Twitter – their feed is a great read, so it’s certainly worth doing. But if you need a little more incentive, how about a chance at winning $500 in Travelocity travel credits? All you need to do is follow them to be eligible!

The full offer, and of course the rules, can be found here.

And while you are at it, don’t forget to add Gadling and your favorite Gadling writers!

You can find Gadling on Twitter, as well as the most of the Gadling Team: Mike Barish, Kraig Becker, Catherine Bodry, Alison Brick, Scott Carmichael, Justin Glow, Stephen Greenwood, Katie Hammel, Aaron Hotfelder, Tom Johansmeyer, Jeremy Kressmann, Heather Poole, Jamie Rhein, Annie Scott, Willy Volk, Karen Walrond, Kent Wien, Brenda Yun.

JetBlue, United jump on Twitter for cheap tix

by Tom Johansmeyer on

JetBlue and United Airlines are pushing the first taste of cheap fares out on Twitter. They hope to use what USA Today calls the “uber-trendy form of messaging” to push seats on flights that may have vacant seats prior to wheels-up. After deals appear, they don’t always stick around long. JetBlue’s first “Cheep” (a variation on “tweet”) offered a $9 one-way fare from JFK to Nantucket. The model that’s emerging puts JetBlue’s fare tweets out on Monday mornings and offers around eight hours to act on them.

United Airlines has had its “twares” in action since May, and the element of surprise is a factor. The discounts can be released without warning, and there’s no discernable schedule. The deals can live for as little as two hours, forcing Twitter-using travelers to act fast.

Galley Gossip: Why ring the flight attendant call light when you can send a tweet – and get results!

by Heather Poole on

Recently I wrote a post, Flight attendant pet peeve #6 – the run around, about running the flight attendant ragged in flight. Now I wasn’t complaining about passengers who use their call lights. Not at all. It’s there for a reason. But there is a difference, a very big difference, between having needs and being needy. If you push the button once (or twice), I’d say you have a few needs you’d like to be met. That’s fine. But If you’re using it fifteen times on a three hour flight, you’re a bit needy. And that’s not so fine.

Speaking of having your needs met, this morning I read an interesting article about the power of Twitter in flight. By the way, did you know that I’m on twitter? Of course you may have heard that Oprah’s on twitter. Maybe even you’re on twitter. We’re all on twitter. If you’re not on twitter, perhaps it’s time to change that. Why? I’ll let James A Martin of PC World explain…

You’re on a plane, and you’re hungry. For whatever reason, the flight attendants have overlooked your meal, and now you’re frustrated. What do you do? You tweet about it. Someone from the airline sees your tweet and sends a message to the pilot. The pilot tells a flight attendant that the passenger in seat 3B (or whatever) hasn’t been served and is tweeting about it. And within a few minutes, your meal arrives.

Believe it or not, this scenario actually occurred aboard a Virgin America flight, according to Porter Gale, the airline’s vice president of marketing. Gale relayed the incident at a recent Twitter conference in San Francisco. (Virgin America’s entire fleet is equipped with wi-if networking, which is how the passenger was able to tweet about the missing meal.)

Now I can’t imagine the above scenario happening on board one of my flights, but I’m sure the flight attendant who was notified by the captain that 3B had been skipped couldn’t believe it was happening on her flight either. Why this passenger didn’t ring the call light, I don’t know. Then again, why ring the call light when you can just tweet about it! Tweeting is all the rage right now, especially at 30,000 feet.

A month ago I happened to be at home enjoying a day off, when I logged onto twitter and read a post from Johnny Jet about being on a particular flight, which just so happened to be the flight I normally work from New York to Los Angeles. Quickly I logged onto the flight service website and looked up the crew.

I tweeted back, ‘If you’re sitting in business class on the left hand side of the aircraft you’re in good hands. Your flight attendant is a super stew.”

Johnny Jet responded, “You’re right. Kristen says hi.”

A few weeks later I ran into Kristen who asked, “How did you know that passenger on my flight?”

“I don’t really know him,” I told her. “I mean I do follow his tweets and he did send me a laviator shot (pictured) but I don’t know him-know him! Even though I feel like I do.”

“That’s crazy that you were emailing him while we were in the air,” she laughed.

Not really. Not anymore. Which is why twitter is so amazing.

“Do you tweet in the air?” a twitterer recently asked me.

“Only when I’m commuting to work. Never while I’m at work – working. Otherwise, I wouldn’t be working, would I?” I responded back.

“Do you ever get recognized by passengers in flight from your blog?” someone else tweeted.

“Never!” I typed back. There are a few coworkers who know that I write Galley Gossip, but I’ve never been confronted by a passenger. Though, I must admit, that would be kind of nice.

Photos courtesy of Svacher (computer) and Johnny Jet (Laviator shot)

You can find Gadling on Twitter, as well as the most of the Gadling Team: Mike Barish, Kraig Becker, Catherine Bodry, Alison Brick, Scott Carmichael, Justin Glow, Stephen Greenwood, Aaron Hotfelder, Tom Johansmeyer, Jeremy Kressmann, Heather Poole, Jamie Rhein, Annie Scott, Karen Walrond, Kent Wien, Brenda Yun.