Articles tagged “adventure travel”

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Adventure travel market grows to $89 billion

According to a new study commissioned by the Adventure Travel Trade Association (ATTA), Xola Consulting, and George Washington University, adventure travelers spent more than $89 billion on tourism in 2009, demonstrating the strength of the adventure market in the travel industry. That number doesn’t include the money that those travelers also spent on airfare, nor new gear.

The study questioned 850 travelers from North and South America, as well as Europe. More than 70% of all international travel originates in those locations with the highest number of travelers coming from the United States, Argentina, Brazil, the United Kingdom, Germany, and Spain. Researchers hoped to get a better understanding of the adventure tourism market, which they defined as travel, either international or domestic, that included physical activity, nature-based options, and cultural experiences, in hopes of getting a grasp on this fast growing industry.

While the full study won’t be published until later this fall, some of the findings have already been made public. For instance, the ATTA says that the typical adventure traveler is 36 years old and spends between $450 and $800 per vacation, excluding their airfare. They are also more likely to hold a passport, and are generally more educated and affluent than the “typical” traveler.

They also don’t seem to mind spending money on their travels, as in addition to the $89 billion spent on the trips themselves, adventure travelers spent an additional $53 billion on related gear, apparel, and accessories. That brings the total market value for adventure travel to $142 billion in 2009. In comparison, the cruise line world market share is estimated to have a value of about $27 billion.

As you can imagine, many travel companies are scrambling to get a piece of the pie, with more exotic treks and cultural excursions to far flung places being planned all the time. Adventure travel clearly isn’t a niche market any longer, and what was once the purview of dare devils and thrill seeker, is becoming all the more appealing to mainstream travelers too.

Climbing Ben Nevis, the UK’s tallest mountain


I just turned 41, so it’s time for my annual long-distance hike in order to prove I’m not as old as the numbers say. Last year I spent six days walking the 84-mile Hadrian’s Wall Path. This year I’m in Scotland to tackle the region’s newest trail, the East Highland Way, stretching from Ft. William on the west coast 76 miles inland past lochs, mountains, and castles to Aviemore.

Before heading out into the countryside I want to defeat Ft. William’s greatest challenge–a grueling climb up Ben Nevis, the UK’s tallest mountain at 4,409 ft. (1,344 meters). While there’s a trail all the way up, it’s faint in places and there are sheer drops that have claimed more than a few lives. With the summit usually shrouded in mist and the trail fading to near invisibility at the top, I’ve come prepared with a map and compass as well as wet-weather clothing, a sweater, food, plenty of water, and all the usual emergency gear.

I walk the three miles from my B&B to the trailhead, where a youth hostel and information center are covered in posters warning hikers to be prepared. Ben Nevis and other peaks loom over the valley. It’s sunny at the moment, but I can’t see the summit of Ben Nevis because it’s blocked by its lower slopes. The start of the Pony Trail, the most popular way up, is almost at sea level, so we’re going to earn every one of those 4,409 feet. The first thing I see is a search and rescue helicopter coming down off the summit. Propitious!

The trail is hard right from the beginning. Uneven stone steps lead up a steep slope on long, winding switchbacks. The sun is strong and my t-shirt is soaked in sweat. The whole of western Scotland seems to be at my feet. Ft. William is visible in the distance, on the shores of Loch Linnhe. Several other lochs and rivers makes deep cuts into the surrounding hills. Water and land are a patchwork of blue, green, and gray smudged by shadows from the scattered clouds. Further up I come across a small mountain loch nestled in a little valley and fed by the numerous little streams that trickle down the slopes. I’m tempted to take a drink–I do this all the time in the Sierra de Guadarrama near Madrid–but the piles of sheep dung make me think twice.

There are plenty of others on this trail, either huffing and puffing their way up like me, or staggering their way down with wasted expressions on their faces. As I continue upwards, the short grass gives way to bare rock splotched with green and yellow lichen. The sky darkens and thin wisps of cloud descend over the slope. Soon visibility is down to fifty yards. The crowd thins out too, and at times I am alone in a weird, colorless landscape of pale broken rock and thickening mist. Cairns positioned at regular intervals mark the trail. I can faintly see other cairns on either side. Some of these mark where search and rescue found dead climbers. Others have been built for seemingly no reason, although they could easily mislead the unwary, leading to the creation of more memorials. It’s cold now and I’ve put on my sweater and raincoat. Freezing rain needles my face.

%Gallery-99558%The summit appears as a surprise. One moment I’m walking alone up a gentle grade, the next moment the land flattens out and I see a summit marker and emergency hut with several silhouettes cavorting around it. I’ve made it!

The ruins of a weather observatory built in 1883 sit to one side. Even back then Ben Nevis was a popular climb, and the scientists were often bothered by exhausted hikers begging for food. The observatory posted suggestions about climbing the mountain, advising healthy men to neither rest nor drink water while climbing, but to bring a lemon and some biscuits or sandwiches. They also advised that, “The fair sex, the broken-winded, and the rheumatic must do their own sweet will on Ben Nevis.” While I’m not a woman, broken-winded, or rheumatic, I have to admit that I drank water and rested on my way up, and you should too. I wonder what other bad exercise advice was popular in Victorian times.

While I’ve made it up, coming down is where most climbers get lost, hurt, or killed. I’ve taken compass bearings and the line of cairns is visible enough to confirm my reading. It’s vital not to stray off the path as this surreal terrain all looks the same. In several places funnels of slick grass and rock lead to sheer drops.

A part of me wishes some of my fellow hikers would fall down them. Litter is scattered everywhere. Why would someone take the trouble to slog up the tallest mountain in the British Isles only to leave behind a plastic bottle? I pick some of them up, but I’d need a thirty-man crew with garbage bags to get it all. Ben Nevis is the perfect example of a scenic location that’s become too popular for its own good. I head back down with mixed feelings.

I navigate through the mist with no trouble and as I get on the clearer part of the trail the diaphanous curtain of clouds lifts to reveal the surrounding countryside. It’s only a trick, however, and soon a bitterly cold rain pelts down. More people are struggling up, including one bedraggled guy wearing only a long-sleeved shirt and carrying only a small bottle of water. I’m tempted to tell him to turn back but he’s already proven he won’t listen to reason. The descent is a long. slow slog down innumerable switchbacks that seem to last forever, but eventually I make it to the bottom and spot what should be at the end of every difficult hike–a pub. I go get a pint. I’ve earned it.

Next time: Starting on the East Highland Way!

Epic cycling tour comes to North America

Tour d’Afrique Ltd., the adventure travel company that organizes some of the best cycling tours on the planet, has announced the latest addition to their catalog, and this time they’re bringing their magic to North America. This new ride is aptly named The North American Epic, and when it launches next May, it will cover nearly 5000 miles, stretching from the Pacific Coast of California to the Atlantic Coast of Canada’s Newfoundland.

The North American Epic gets underway on May 29th from San Francisco, and immediately proceeds south along the Pacific Coast, before the riders turn east, heading into the desert. From there it’s on to the Grand Canyon, and the Four Corners of Utah, Arizona, Colorado, and New Mexico, before tackling the Rocky Mountains themselves. The tour continues into the American Heartland, taking the legendary Route 66 east across Missouri and Illinois, then turning northward toward Michigan and the Great Lakes region, before finally crossing the border into Canada. Cycling through Toronto, Ottawa, Montreal, and Quebec, before proceeding up the scenic St. Lawrence Sea Way, the riders will experience plenty of Canadian hospitality before the ride finally comes to an end in St. Johns, Newfoundland on the 28th of August.

This three month long cycling tour features 76 days in the saddle, along with 16 rest days, and costs $9950 for the complete ride. But as with all their tours, Tour d’Afrique Ltd. offers cyclists various options for riding shorter sub-sections of the entire route. In the case of this tour, there are five shorter segments that can be ridden in any combination as well, allowing those with time constraints to take part in this great new tour too.

And for adventure cyclists looking for something a bit more exotic, check out the company’s 44 day ride along the Silk Road or their 80 day tour of South America. But for something really adventurous, go for the flagship ride, the Tour d’Afrique, which is 120 days in length and runs from Cairo to Cape Town.

[Photo credit: Tour d’Afrique Ltd.]

Lindblad Expeditions announces upcoming Global Luminaries

Lindblad Expeditions has earned itself a reputation as one of the top adventure travel companies on the planet, offering a wide variety of options for travelers to visit the far flung corners of the globe. The company is well known for having some of the best trained and most knowledgeable staff in the entire industry, offering clients great insights into the places that they visit. But their “Global Luminaries” program takes that reputation to a whole new level, with a line-up of very impressive specials guest that will enhance an already great trip even further.

These dignitaries come from a wide variety of fields, but are generally broken down into four categories; World Affairs, Broadcast Journalism, Exploration, and Research. Each of the Global Luminaries will be joining guests aboard the National Geographic Explorer, one of Lindblad’s luxury cruise ships, for a specifically selected journey through a region of the world that they know well and can offer unique perspectives on. For example, when the ship visits the historic waterways of the Baltic at the end of August and Early September of this year, and again in 2011, passengers will share that journey with former Soviet Premiere Mikhail Gorbachev as well as the former President of Poland, and Nobel Prize winner, Lech Walesa.

Other famous names on the list of luminaries include well-known naturalist and television personality Jim Fowler, former astronaut Rick Hauck, mountaineer and explorer Peter Hillary, son of Sir Edmund Hillary, Mary Robinson, the first female president of Ireland, and ocean rower Roz Savage. But those are just the beginning, as there are a number of other scientists, explorers, and writers scheduled to take part in the fun as well.

For the complete list of Global Luminaries, and the trips they’ll be taking part in for the rest of 2010 and 2011, click here.

[Photo credit: Lindblad Expeditions]

Trekking Mt. Kenya for a cause

When most adventure travelers consider their options for mountain trekking in Africa, they invariably think about Kilimanjaro, the tallest mountain on the continent at 19,340 feet. But for those looking for a completely different, and decidedly less crowded, experience, Mt. Kenya is a great option. The extinct volcano is the second tallest mountain in Africa, at 17,057 feet, and though lesser in stature than Kili, it still represents a considerable challenge.

The International Childcare Trust is organizing a climb of Mt. Kenya for early 2011 in an attempt to raise funds and awareness for their cause. The organization is dedicated to protecting the rights of children around the world, and has partnered with other groups in Asia and Africa to address poverty, sickness, and educational needs of young people on those continents. Earlier this year, the ICT conducted its first fund raising trek along the Annapurna Circuit in Nepal, successfully raising £65,000, or roughly $101,000.

Following up on the success of that trek, comes this Mt. Kenya expedition, that will run from March 11th through the 21st of next year. While on the trek, the travelers will pass through rainforests, moorlands, alpine deserts, and across a glacier. Few places on Earth offer that kind of diversity in landscapes over a relatively short distance. The mountain has a distinct profile, offering three main peaks, and while it is a daunting physical challenge, it is possible for anyone to reach the top, provided they are in good physical condition and have an adventurous spirit.

After the climb is finished, the climbers will also make a visit to an ICT project village so they can see the work that the organization does first hand. Those who join this charity trek will be raising funds for the Trust, and this will give them a chance to see exactly how those funds are put to use while observing the impact of the ICT on the daily lives of children in Kenya.

For more information on this trek and to find out how you can take part, visit Trek-Mount-Kenya.com.

[Photo credit: Chris 73 via WikiMedia]