Airlines offer in-flight menu items at food trucks, pop-ups

by Laurel Miller on

In a marketing move best described as “ironic,” a handful of airlines are now offering land-bound folk a taste of the finest of what they serve in the air. The New York Times reports that Air France, Austrian Airlines, Southwest, and Delta are trying to lure potential passengers by tempting them with samples of in-flight meals “from” celebrity-chefs.

The modus operandi are primarily roving food trucks and pop-up restaurants in cities from New York to Denver (there are also some permanent vendor spots at various sports stadiums). In Washington, passerby were offered European coffee and guglhupf, a type of cake. In Manhattan, crowds lined up for a taste of buckwheat crepes with ham, mushrooms, and Mornay sauce, or duck confit.

I get it. Airline food sucks. Time for an image makeover. But isn’t the airline industry so financially strapped that we’re lucky to get a bag of stale pretzels during a cross-country flight? And just because reknown chefs like Joël Robuchon, Tom Colicchio and Michelle Bernstein act as consultants for airlines and design their menus, that doesn’t mean it’s their food you’re eating on the JFK-to-Paris red-eye.

Most ludicrous, however, is the notion that there’s any basis for comparison against fresh ingredients and made-to-order food versus even the best institutionally-prepared airline crap. I’ve had a couple of decent meals designed by well-regarded chefs when I’ve been lucky enough to fly business class, but in the grand scheme of things, they were still made from flash-frozen, sub-par ingredients whose origins I’d rather not ponder. And if food truck crews are merely nuking actual airline food, then how are they any different from the corner deli with a microwave?

I’m not trying to be a food snob. I just find it interesting that airlines are hopping on two of the hottest culinary trends of the new century–ones largely based upon local, sustainable, seasonal ingredients. Yet by all accounts (to hear airline reps tell it), the plane campaign has been wildly successful. Of course. Who doesn’t love free food?Raymond Kollau, founder of Airlinetrends.com, cites social media as the gateway to this type of “experiential marketing.” “As people are bombarded with marketing messages,” he explains, “real-life interaction with products and brands has become increasingly valuable for airlines to get their message across.”

Valid point, and there’s no doubt this is a clever scheme. But truth in advertising is what wins consumers. What a catering company can pull off on-site is a hell of a lot different from what you’ll be ingesting in the friendly skies. If airlines want to use food to entice new passengers, they need to start by sourcing ingredients in a more responsible, sustainable manner, rather than supporting ecologically detrimental produce, meat, and poultry (talk about carbon offsets). I realize that’s not financially feasible at this time, but supposedly, neither are in-flight meals. As for making it taste good? You got me.

[Photo credit: Flickr user OpalMirror]

Breaking: Delta Air Lines to add Seattle’s Best Coffee

by Chris Owen on

You don’t have to fly first-class to get the best coffee on Delta Air Lines. Starting March 1st, Delta’s brand will be Seattles Best Coffee. That might not sound like a really big deal but it took a lot of work to make that happen.

Coffee is best when brewed with water that is 197 degrees, just shy of boiling. The problem with brewing coffee in flight (you were right, there was a problem) is that at 30,000 feet, the altitude affects barometric pressure and how hot water reacts to coffee. Enter the Green Coffee Quality Team at Seattles Best Coffee.

Coffee expert Kim Giroir from Seattles Best quality team told Gadling they experimented with a bunch of different blends and finally came up with what they call “Level 4” coffee that is just right for brewing in the sky.

When Seattle’s Best says they want to “bring great coffee everywhere” that’s not just a slogan. Back at the Research and Development labs at Seattles Best, they brewed test blends in a barometric chamber, mimicing the conditions of brewing in the air.

It’s been a meticulously tedious process finding the right blend but taste tests in November had all the cabin crew buzzing about the new coffee. That’s nothing new to the coffee company that relaunched it’s brand at Starbucks headquarters in May.

%Gallery-115933%

Seattle’s Best thinks they have come up with the perfect cup of coffee, no matter where it is served. A big hit on Royal Caribbean cruise ships, it just made sense to take to the air too.

Delta is no stranger to fine cuisine either, taking in-flight dining seriously for quite some time now, especially in their BusinessElite product.

As the official airline of the Food Network New York Wine and Food Festival, Delta Air Lines brought along its roster of six consulting chefs to venues throughout the event.

In 2006, Delta revealed an on-board menu created by celerity chef Michelle Bernstein. As Delta’s consulting chef, Bernstein designed entrees and side dishes which became part of Delta’s continued effort to enhance its BusinessElite product, creating a more inviting and entertaining experience.

In 2007, Delta tapped top chef Todd English to create selections for its food-for-purchase menu being developed for customers flying in its Coach Class on flights within the United States.

“The back of the plane is where the real challenge is,” said English, adding that he plans to help Delta devise business-class meals in the future.

In 2009 hand-served entrees and signature dishes created by Miami celebrity chef Michele Bernstein and master sommelier Andrea Robinson, expanded dessert options and improved Japanese meal options created by Delta’s flight kitchen in Tokyo.

After all that, a good cup of coffee just made sense.

The 10 easiest ways to improve air travel this holiday season

by Tom Johansmeyer on

It’s time for you to drag your screaming kids, annoying spouse and endless amounts of overstuffed bags through the airport, as you find your way over the river and through the woods. Thanksgiving is behind us, and that’s the really ugly time to travel, but Christmas is no picnic either. The gate areas and bars will be crowded, and it’s going to be awfully hard for you to be happy while darting from Point A to Point B.

How nice it would be if we could all follow some fairly specific rules designed to keep each other from blowing up – and make all our travel experiences far more efficient. Just under a week after I started at Gadling, two years ago, I wrote six ways to “[m]ake your flight (and mine) easier this holiday season.” As we approach Christmas, this list is definitely worth another look.

In the 700+ days since writing that post, I’ve done more flying and more travel writing. Consequently, I’ve accumulated a bit more knowledge … and a handful of additional pet peeves. A lot has changed since late 2008. The global financial crisis, originally putting severe pressure on the travel market, has given way to something of a recovery, forcing airlines and online travel agents to compete head to head for your business. And, even though ticket prices are up 13 percent year over year, they are still far below peak levels — and may be at their lowest in 15 years. In some environments, pricing is even flat year over year.

So, it makes sense to revisit this issue. Below, you’ll find 10 ways to make holiday travel a lot better for everyone:

%Gallery-7858%

1. Know what you’re getting into: be ready for poor service, big crowds and unreasonable people (from passengers to crew members). It is what it is. Lamenting the social injustices committed will get you nowhere, and you’ll become the barrier to progress that you so despise already.

2. Pay the damned extra baggage fee: the overhead bins will be full. Even though airlines are adding capacity as the travel market recovers, they’re not being generous. So, be realistic about the size of the bags you try to cram overhead or under seat – and expect the rest of the people on the plane to have the same overhead plan. If everyone were more realistic from the start, flying would be much, much easier.

3. Bring stuff to keep the kids busy: don’t expect young children to be reasonable – they’re young children. I have enough trouble staying reasonable, and by all chronological measures, I’ve been an adult for a while. If you have kids, it is your job to entertain them (or help them entertain themselves). It may take a village, but you left that at home.

The problem with people today is they have to be entertained 24/7. That’s why they’re at their worst on the airplane.less than a minute ago via webHeather_Poole
Heather_Poole

Also, check this out from a couple of years ago:

Forget every rule of good parenting. Sometimes, you need to let your kid cry to learn a lesson. Here’s the problem: we don’t need to learn that lesson, too. Do what it takes to keep your kid under control. If that means coloring books, candy or … dare I say it … active parenting, do it. Do what it takes. Your round trip involves two days of your kid’s childhood. Whatever you do for the sake of expediency will not make a lasting impression.

4. Pay attention to the flight attendants (for a change): look, do you want to be responsible for creating the next Steven Slater? Of course not. Even if you are forced to deal with unreasonable requests demands from them – not to mention horrid customer service – it’s a lot easier just to play ball. Save your fights for truth, justice and the American way for a flying season that isn’t insanely busy. In the end, doing battle with a nutty flight attendant is only going to keep you from getting to your destination and away from the plane as soon as possible, so it makes sense to sacrifice your principles.

Add to this my advice from a while back:

Know when to quit. We all love to scream at airline employees, and we know they are lying to us. When they say that weather caused the problem on a sunny day, when they say that there are no more exit row seats, when they say the flight is overbooked … we just know it’s bullshit. So, we fight. Sometimes, it works. Appeasement in the form of flight vouchers, hotel stays and free meals sometimes flow. But, at a certain point, you need to know when to stop. If you’re on a full flight of people with super-triple-platinum status (and you’re not), don’t expect to get a damned thing. Accept that you will lose.

Fighting the good fight is okay, but at a certain point, you lose the crowd’s sympathy. Be aware that people who look like serial killers don’t often get what they want (or need).

5. Keep your mouth shut: don’t share your life story with gate agents, TSA employees or anyone else. Nobody cares. Even if you do forge a momentary connection, it will have evaporated by the time you’re stuffing a stale Nathan’s hotdog into your once-talking mouth.

6. Step into the damned body scanner: the whole “opt-out” thing didn’t work right before Thanksgiving. So, it’s time to give up on this. You’ll live. There were no reports of people growing extra heads because they went through the body scanners a month ago. And, the odds do seem awfully low that your pictures will wind up on some strange airline-fetish porn site.

Seriously, just deal. Okay?

7. Be smart at the security checkpoint: this is an important one, because it’s so easy to cause the line to back up. I’m just going to plug in my suggestions from Christmas 2008:

Don’t prepare for the security stop when you’ve already bellied up to the X-ray machine. While you’re in line, do the following:

1. Pull your laptop out of your bag (if you have one)
2. Take your ID (license or passport) out of your pocket, bag, etc.; hold it with your boarding pass
3. Empty your pockets into your carry-on; do the same with your watch, cell phone and any heavy jewelry
4. Remove your shoes, and carry them on top of your laptop
5. Repeat #4 with your coat and hat

Now, you have a stack of personal belongings on top of your laptop. Carry them like you did your books back in grade school. You can drop the laptop into one bin for the X-ray machine, pick up the clothing and drop them in the next bin. It’s fast. It’s easy. It doesn’t leave you screwing around while people are waiting.

8. Look at the rules in advance: know what you can get through airport security and what you’ll have to check or leave behind. We’re in the internet age, so it’s not like you need to fax a request to the TSA or drive to the airport to scope out the signs. And, I’ll even make it easy for you: here’s the TSA list of prohibited items.

9. BYOB on the plane: whether it’s burgers or booze, take care of it ahead of time. Make your purchases at the food court or pack them at home. If you don’t be ready for whatever is being served on the plane. Have the appropriate form of payment ready. Keep in mind that airline food tends not to be terribly healthy, so if you want to keep your arteries clear (or clog them even more aggressively), take control of your culinary future.

10. Stay flexible: some situations will be within your control, but many will not. Understand what you can change and what you’ll have to live with, and the process will get a lot easier for you.

[photo by The Consumerist via Flickr]

Are airlines bad for your health? Five perspectives on plane food

by Tom Johansmeyer on


Lately, it seems like the easiest way to lose weight is to fly regularly. There isn’t much to munch on in the skies, as airlines have cut back on just about anything that looks like an amenity. Fatty foods have been replaced by none at all, which is great for your waistline, right?

It turns out that you can still pork up on a plane, even if you think the dismal state of customer service leaves you with a barf bag and nothing to expel into it. DietDetective.com has done a bit of digging and rated the airlines with “Health Scores” to reflect the quality of their high-flying fare.

Even at 35,000 feet, the mighty have fallen. According to Charles Stuart Platkin, PhD, MPH, public health advocate, editor of DietDetective.com and visiting assistant professor at CUNY School of Public Health at Hunter College, “This year United provided the ‘healthiest” choices in the sky, while Continental had a fall from grace, US Airways received the lowest rating, and Virgin America and Delta were the least cooperative (and also received a low health rating).”

So, let’s take a look at five airlines and what makes them good for you … or not:1. United Airlines
United Airlines finally has something to celebrate: its grub. According to DietDetective.com, you can score a Tapas snack box on flights of two hours or longer – in fact, it’s the top seller. If your flight stretches to more than three hours, “United has a plethora of choices, but I really like the Turkey sandwich at 600 calories including the sauce and chips — skip those if you want to save the calories,” notes Platkin.

Finally, a reason to fly United!

2. JetBlue
It isn’t surprising to see JetBlue on the list, as it’s a perpetual high scorer in terms of customer service. The airline that treats you like a human being, it seems, also believes in feeding you like one. But, DietDetective.com warns you not to take advantage of the largess the airline provides: “Try to stick with no more than one snack. Just because they offer more doesn’t mean you have to take them, especially if you’re not hungry.”

Moral of the story: don’t let kindness turn you tubby.

3. American Airlines
The service may suck – the American Airlines flight attendants were singled out in a recent study of the worst airlines in the United States – but the “Boston Market Chicken Caesar Salad with chips and dressing is a pretty good meal choice.” If you go with the Cheese & Cracker Snack Tray, DietDetective.com advises, “[j]ust skip the cracker packages.

Oh, and steer clear of the beverage cart!

4. Delta Air Lines
Is it any shock that the worst airline in the United States was also the least cooperative with DietDetective.com? The company notes that Delta wasn’t helpful at all in providing nutritional information, adding, “I had to contact them repeatedly – they are back to their old ways.” You can do pretty well with the food, though: “Delta’s individual snack choices are not very good, but their meal choices on longer flights are reasonably healthy. Still, they can do much better.”

Warning: “Skip the turkey, egg salad and Canadian bacon croissant at all costs.”

5. Continental Airlines
There isn’t much here to celebrate, according to DietDetective.com. Go with the almonds, as “it’s really the only snack choice that has any nutritional value.” If you’re at a loss for other options, Platkin says that “if I had to choose, the Savory is probably the best — just watch that fruit-and-nut mix. In terms of meals, for breakfast, the yogurt is not too bad. For lunch or dinner, the Grilled Chicken Spinach Salad is the obvious best choice so long as you watch the dressing — that could put it over the top.”

Who cares? This is moot, of course, as a result of the merger with United.

[photo by WordRidden via Flickr]

Holiday trip? Consider rail travel

by Laurel Miller on

Unlike Europe and Japan, the United States isn’t known for its high-tech, efficient rail travel. Which is a shame because, as I recently discovered, taking Amtrak is sometimes a better way to travel this big country of ours, and generally speaking, it has a lower carbon footprint per passenger than driving or flying.

You definitely need to have time to spare for long distance trips, although with the epic waits at some airport security checks, you may well come out ahead on shorter routes. Amtrak offers a lot of promotions and deals on its website, and children two to 15 ride half-price. The train can also be more fun for kids, and help save the sanity of parents who dread the airport schlep and subsequent whine-fest.

When I lived in the Bay Area, I’d sometimes take the train from Berkeley to my brother’s place in Truckee, in North Lake Tahoe. Given that it’s a three-and-a-half hour drive in perfect weather, assuming you leave at the crack of dawn to avoid traffic, the five-hour rail journey isn’t a bad idea for a winter trip. Note: Depending upon route, make sure your trip doesn’t have a connection by bus, which can considerably lengthen your trip and detract from your comfort. That said, I’ve ridden Amtrak’s motorcoaches in the past and found them pretty nice. They’re a far cry from the filthy, stinking, hell-on-wheels that is Greyhound, and at least there are increasingly excellent options on the East Coast for short-distance bus travel.

Still, I’d never done an overnight on Amtrak, mainly because I hate to take 17 hours to travel somewhere that’s a two-hour flight away. But on a recent trip from Chicago to Washington DC, the train was running $85/o/w for a coach seat. At the time, even with the additional cost of a sleeper, it was cheaper than airfare, so I went for it.

The only part of the Midwest I’d visited prior to Chicago was Wisconsin, so the train also provided a great way for me to see a new part of the country. And it would be relaxing…a mini-vacation, if you will, where I could escape traffic and the electronic leashes of Blackberry and computer (Amtrak’s AcelaExpress commuter trains are currently the only ones equipped with Wifi).

The Capitol Limited route took me from Chicago’s bustling downtown Union Station, through Indiana, Ohio, Pennsylvania, Maryland, and West Virginia. Getting a ticket is as simple as booking online, which I recommend doing in advance if possible, although you can also purchase them at the station from an agent or kiosk, and over the phone or your mobile device. Long distance routes have various sleeping options, ranging from one-to-two person roomettes to bedroom suites that accomodate four adults. For future reference, I suggest you book at least a month ahead on the more popular routes, to ensure you get a sleeper. I selected a 3’x6″ x 6’x6″ “Superliner Roomette ($128 additional fee, including meals).” The Superliner is a double-decker; the roomette a private cabin with sliding doors and curtains, windows spanning the length of the compartment, climate control, a garment rack, fold-down table, and two very comfortable reclining seats that fold into upper and lower berths. Unlike the single-level Viewliner car roomettes, there is no sink or toilet.

Compared to the airport, the train is a stress-free snap. Arrive at station, print out ticket, go to private waiting room, check bag, read, eat free snacks. When it’s time to board, you’re led to the correct platform, and you climb aboard. Tip: If you’ve got a lot of luggage or a really heavy bag, get some assistance. Trains are a lot longer than you’d think, and my back was giving me the metaphorical finger by the time I staggered to my car, lugging my corpse-size duffel.

The friendly conductor showed me to my cozy roomette on the second floor. There was a clean bathroom just steps away, as well as a coffee/water/juice station (included with fare). The shower was downstairs; I was expecting the worst, but it was clean, the water hot and plentiful.

The sightseer lounge cars have huge windows and tables, so I spent the first couple of hours watching the sun set over Indiana. FYI, some routes, like the West’s Coast’s Pacific Surfliner, Coast Starlight, and Amtrak Cascades, and the California Zephyr in the Rockies, are justly famous for their scenery. Amtrak also provides a stop-by-stop guide for its routes, so you can learn the historical and cultural significance of each.

As for dinner, I’m pretty sure I harbor a repressed childhood trauma from an airline chicken breast, because while I think nothing of eating dog, goat testicles, or witchetty grubs (or, probably, human flesh), I can’t deal with meals produced for mass transit. So I bypassed the dining car, because it just smelled unappetizing, and the plates of food didn’t look much better. Instead, I brought my own travel picnic with me. To do otherwise in a city with dining and grocery options as fantastic as Chicago’s would be a shame..

What I really love about Amtrak is the fact that it lets me enjoy transit for transit’s sake, which is something I don’t often experience domestically (probably because I’m always flying or driving). Like riding the bus in foreign countries (my favorite way to travel, and inevitably a fascinating cultural immersion), the train allowed me to just zone out. I had the time and privacy to read, doze, think, daydream, and watch the world go by. At 9pm, the conductor came to turn down my bed. I slid between the sheets, and watched the starry Midwestern night slip by. The rhythm of the rails lulled me to sleep.

In the morning, I sipped my coffee and marveled at the brilliant fall foliage in Maryland and West Virginia. I arrived at DC’s centrally-located Union Station feeling far more relaxed (and free of neck-kinks) than any flight has ever left me. Thanks, Amtrak. rriving