Ritz-Carlton announces exclusive resort project in Aruba

One “happy island” just a got a little happier…

Ritz-Carlton executives, together with newly elected Aruba Prime Minister Mike Eman, announced plans to open The Ritz-Carlton, Aruba, an exclusive 320-room oceanfront resort set on the island’s popular Palm Beach. The new resort, scheduled to open in 2012, will feature several restaurants, an on-site spa, two swimming pools and a 24-hour casino. The Ritz-Carlton Club Level will be available to guests who want a more private stay, complete with concierge service.

The announcement is one of a few new hotels scheduled to join the Ritz family this year. The focus: to bring a new level of elegance to Aruba, and keep the concept of luxury travel affordable.

“Aruba is an island destination with growing appeal to discerning travelers from Europe and the United States. Its stunning beaches and majestic views make the island one of those exceptional places in the Southern Caribbean, blending serenity and scenic attractions our guests seek when planning a vacation,” said Ezzat Coutry, senior vice president, Southeast Region, Caribbean and Latin America, in a press statement.


Aruba is one of the most visited islands for east coast travelers. Legacy carriers including American Airlines, Continental, and Delta offer daily flights to Aruba, and the emergence of JetBlue’s daily flights to Aruba have helped the happy island boost tourism efforts over the past year.

The Ritz-Carlton Aruba is the hotel group’s latest project in the Caribbean. Ritz-Carlton has hotels in St. Thomas, Jamaica, Grand Cayman, Puerto Rico, Mexico and The Bahamas. The hotel group will welcome the Ritz-Carlton Los Angeles at LA LIVE next month, and continues its expansion into the Middle East and Asia. Check back later for my exclusive interview with Ritz-Carlton’s President and Chief Operating Officer Simon Cooper…

Update: Ritz-Carlton will open new luxury resort in Aruba in 2012

Earlier this morning we posted an announcement that luxury hotel group Ritz-Carlton is expanding to its line of resorts and opening a 320-room resort on the Caribbean island of Aruba’s famed Palm Beach. Seems the news is a little premature…

We received a note from Ritz-Carlton letting us know that while there have been discussions, there has been no official announcement. As such, we’ve removed the post.

So, take the news with a grain of salt, folks… or a grain of sand, whatever you fancy, and we’ll be back soon with an update on the story.

5 things to do in Aruba other than working on your tan

Aruba’s white sand beaches and acquamarine waters are well-known throughout the world and for good reason. But there’s more to do on this small Dutch Caribbean island than working on your tan. From an elegant restaurant set up on the beach to a very quirky dive bar to a gorgeous national park filled with desert landscapes, Aruba has much more to offer than first meets the eye.

Here are five of the most worthwhile things to do:

5. Dine on the beach at Simply Fish. You’d be hard-pressed to find a more gorgeous setting for a dinner than at Simply Fish. Located directly on Palm Beach– you’ll feel the sand between your toes while biting into your heavenly seafood risotto– this restaurant offers a meal you’ll always remember.

Yes, the food is a little pricey (entrees are in the $30-$40 range), but you’re paying primarily for the excellent location, one that has inspired more marriage proposals than unexpected pregnancies probably have.

4. Windsurfing on Palm Beach

Hailed as one of the world’s top 12 beaches by Conde Nast, Palm Beach is a great place to practice your sit, stare, and swim routine for days on end. But for the more active among us, Palm Beach’s constant breezes and shallow water also make it the perfect place to take your first windsurfing lesson. The folks at Vela Windsurf provide excellent, affordable instruction and they allow you as much time as your body can handle to practice what you’ve learned.

3. Stellaris Casino Aruba is an idyllic Caribbean paradise, but paradise, alas, does not come cheap. Why not try to make some of that money back (or lose even more!) by visiting the Stellaris Casino, located inside the Aruba Marriott Resort.

With all the table games you’re accustomed to, like craps, roulette, and blackjack, as well as a sportsbook and hundreds of slot machines, Stellaris has enough to keep even the most compulsive gambling addict entertained. Be sure to pick up your VIP card if you’re interested in earning comps and cash back.

2. Charlie’s Bar Started in the 1940s by a Dutch immigrant named Charlie Brouns and now operated by the founder’s grandson, Charlie’s Bar is an absolute institution in San Nicolas, Aruba’s second city.

The decor is eccentric to put it mildly: the bar is chock-full of thousands of vintage signs, photographs, and bizarre garage sale finds. The seafood is excellent and reasonably priced (well, for Aruba). Bring a camera and have your picture taken behind the bar.

1. Stack rocks at Arikok National Park. How did a vast arid desert come to occupy one-fifth of the tropical island of Aruba? We don’t know either, but we’re glad it does. Arikok National Park is rocky, filled with cacti, and the last thing you’d expect when visiting a Caribbean island. But its dramatic location on Aruba’s northeastern coast makes it stunningly beautiful.

The bumpy roads through most of Arikok mean it’s best explored by Jeep, and DePalm Tours offers excellent guided Jeep tours where you (yes, you!) are behind the wheel. A standard compact car will allow you to see much of the park as well. Don’t miss walking on top of one of the natural bridges, exploring the ruins of a gold mine called Miralamar, and locking lips with your significant other in the heart-shaped Tunnel of Love.

You’ll also find thousands of rock stacks (like the ones above) throughout the park. Go ahead and build a little tower yourself– it’s supposed to bring good luck.

For more about Aruba, check out my quick ‘n dirty guide to the island from earlier today.

This trip was sponsored by Marriott Hotels. All opinions expressed above are my own.

A short primer for Aruba rubes

I’ll admit it: I didn’t know precisely where Aruba was until I had already decided I’d spend a week there last month. What language did they speak in Aruba? I wasn’t quite sure of that either. Major cities? Um, Aruba City? Needless to say, I was a complete Aruba rube.

Because I fear many of you are equally in the dark about this Dutch Caribbean island, and to go along with my post, “5 things to do in Aruba other than working on your tan,” I thought I’d offer a very brief primer on Aruba. So here goes:

  • In a nutshell: Famous for its miles of white sandy beaches, top-notch hotels and restaurants, and a rocky, deserted national park in the north, Aruba is one of the Caribbean’s most-visited tourist destinations.
  • Location: In the southern Caribbean Sea, only 17 miles(!) north of Venezuela.
  • Size: About 21 miles long, four miles wide
  • Capital and largest city: Oranjestad
  • Principal towns: San Nicolas, Noord, Santa Cruz
  • Currency: The Aruban Florin (US dollars are accepted everywhere)
  • Population: 103,000
  • Languages: Dutch and Papiamento are the official languages. Papiamento is a creole language derived from Portuguese and influenced by Spanish, English, and African languages, among others. English is widely spoken in Aruba.
  • Neighbors: The islands of Bonaire and Curaçao, which together with Aruba make up the “ABC Islands.” (Get it?)
  • Wait, isn’t Aruba Dutch or something: Why, yes it is. The Netherlands Antilles, Aruba, and The Netherlands form the Kingdom of the Netherlands. This means Arubans have Dutch passports and Aruba, though an autonomous region, does not have its own military.
  • Finally, is there anything to do in Aruba? Oh yes, plenty. For five of the best things to do, check out this post.

Photo of the Day (12.26.2009)


Mele (day after) Kalikimaka, everyone! I could be predictable and post a Christmas-themed photo for the day, but I happened upon a nice shot from fellow Gadling blogger Aaron Hotfelder and just had to commend him for this glorious shot of cowboys in Aruba. Horseback riding in the Caribbean is one of the last things I would think to do, and such large cacti are the last things I would expect to see, too, but that’s the joy of travel, don’t you think? It’s wonderful unpredictability.

If you have some great travel shots you’d like to share, be sure to upload them to the Gadling pool on Flickr. We might just pick one as our Photo of the Day!