Tourism Australia’s New TV Campaign Makes An Obvious Mistake


Next time you send a message to your boss with a typo, don’t be so hard on yourself. At least you didn’t spend $242 million dollars on a 17-language TV advertising campaign, only to include an obvious mistake.

A new Tourism Australia campaign is attempting to get away from the stereotypical image of boozers and beach babes, and give the country a sophisticated facelift. Unfortunately, the editors overlooked a scene including a couple walking unaccompanied along a beach on South Australia‘s Kangaroo Island, clutching a bottle of wine. Not only is alcohol not allowed on the beach, but visitors are required to be accompanied by a ranger. To combat the guffaw, Tourism Australia’s managing director Andrew McEvoy is looking at the positive aspects of the ad, like high-quality shots, products and experiences. Likewise, the website has been revamped to include new language, containing words like “sophisticated,” “contemporary” and “inspiring.”

Most likely, the average viewer will not recognize the mistake; however, you’ve got to wonder how the tourism board overlooked this especially after spending such an exorbitant amount of money.

To see Tourism Australia’s latest ad, check out the video above.

Photo Of The Day: Standing On The Cliffs

Look out! It’s a long way down in today’s photo, brought to us by Flickr user Buck Forester. Similar to the shot Alex selected this past Friday, today’s photo was also taken along the gorgeous beaches of Kauai in Hawaii, just from an entirely different perspective. Instead of walking along this rugged island’s eye-popping shoreline, Buck takes us to another view high above the waves below, providing this colorful, vertigo-inducing look at the view from the top.

Taken any great Hawaii photos of your own recently? Or perhaps at a beach near you? Add them to our Gadling group on Flickr. We might just pick one of your shots as our Photo of the Day.

Swimming With Sharks And Sea Lions In The Galapagos Islands

“Don’t freak out, but there are two huge hammerhead sharks right below us.”

My guide Jens’ attempt at having me “not freak out” over the two carnivorous beasts that are 10 feet away from my juicy calves only leads me to begin shrieking and jumping on his back. Soon, though, the sharks are gone, and nobody has been eaten.

“Sharks prefer sea lions and fish to people,” Jens explains. “They’ll only go for you if they’re confused.”

Thankfully, those two hammerheads seemed very understanding.

I am on the Galapagos Island of San Cristobal, taking a snorkeling tour of Isla Lobos, León Dormido/Kicker Rock and Puerto Grande. With its clear waters, white sand beaches, unique flora and fauna and playful sea lions, it’s hard to believe there could be a better paradise than this.

Our first stop is Isla Lobos. The site features a small but pristine island, and a protected channel known for its plethora of sea lions. Here, the visibility is amazing, as you could see every fish, sea turtle and sea iguana very clearly – almost too clearly.

“Do you see how those fish all come together and disperse with a lot of white things?” asks Jens. “That’s sperm. They’re making rock and roll.”I laugh, turning to tap my friend on the shoulder to tell her, just as she performs a very acrobatic flip out of the water. That’s when I realize it isn’t my friend, but a baby sea lion trying to play a game with me. Two minutes later, three of its friends join in. On land, blue-footed boobies, pelicans and frigatebirds abound. It’s amazing to look at the whole picture at once, as the marine and bird life seem to dance together on one stage.

Our next stop is Kicker Rock, a massive rock formation rising 500 feet out of the water and taking on the appearance of a león dormido, or sleeping lion. It’s also the site of my shark encounter. The guide tells me that sometimes there are almost 100 sharks, so only encountering six for the day isn’t a lot. As I’m used to encountering zero, I beg to differ. However, the Galapagos sharks, blacktip sharks, white tip sharks and hammerheads that reside near Kicker Rock, while large in size, are virtually harmless to humans.

That knowledge does nothing, however, to keep my blood from running cold every time one comes within 10 feet of me. Once we leave Kicker Rock, however, I realize how lucky I am to have had such a unique experience. And, along with the sharks, the Chocolate Chip starfish, sea turtles and an array of tropical fish and colorful corals remind me I’m in one of the most beautiful and ecologically diverse places in the world.

For lunch we make a stop at the serene beach of Puerto Grande. The food is great, a huge helping of rice with tender chunks of beef. Once we’ve digested a bit, the group descends into the warm, clear water and makes our way to the beach for a short informational hike. The beach is covered in hermit crabs, diverse pieces of shell and perfect white sand. Apparently, the sand gets its color from the chunks of white coral that lay upon the beach.

We make one more stop at Kicker Rock for a bit more snorkeling and diving – and more shark encounters – before heading back home. As I lay on the bow of the boat, bathing in the last of the day’s sunlight, I hear a loud splash in front of me. Looking up, a breaching whale jumps out of the water, and I slowly watch its tail sink back below. This place really is unlike any other on Earth.

If visiting the Galapagos Islands and interested in doing this tour, it was given by Dive Surf Club, although you can book through any agency as the whole island works together. The guides are hysterical, fun and have a lot of knowledge. It’s $50 to snorkel and $120 to dive, including naturalist guides, dive instructors, snacks, drinks and lunch.

[images via Barry Peters, NCBrian, Dive Surf Club]

Photo Of The Day: Jomalig Island

As temperatures in New York City rise to a sweltering 90 degrees, my mind can’t help but wander to the beach – particularly this secluded strip on Jomalig Island, the easternmost part of the Philippines‘ Quezon province. With no airports, no hotels and few amenities, this destination is the epitome of “off-the-beaten-path,” as Flickr user Galwin notes in his description for today’s Photo of the Day. It appears to be a far cry from summer in the city, that’s for sure.

Does a photo of your favorite secluded beach belong here? Upload your travel shots to the Gadling Flickr Pool and your image could be selected as our Photo of the Day.

Expedia Launches Flip Flop Report On Beach Behavior Around The World

Have you ever wondered what country enjoys the beach most? Or what culture is most likely to sunbathe in the nude? To help unravel the mystery of beach behavior around the world, Expedia has shared the results of a global study that looked at 21 countries on five continents. Some areas the study examined include what things people look at when choosing a beach, preferred beach activities and what makes people most nervous about going to the beach. Some of the findings from the study include:

  • The average beach vacation lasts 7.7 days, although this is less true of Koreans, Japanese and Singaporeans, who seem to prefer beach weekends.
  • For Americans, one of the least important criteria when selecting a beach destination is a desire to find a new location. This is the opposite for Indians, who view finding a new location to be one of the highest priorities.
  • Germans are the most likely to sunbathe nude, and are also the most likely to spend time at the beach with a stranger.
  • Fifty percent of travelers keep the presence of sharks in mind when deciding on a beach location. Likewise, 68 percent of beach vacationers admit to not swimming at a beach due to the possibility of sharks.

Click here for the full report. If you’re having trouble viewing the infographic, click here for the interactive version.