US Airways goal: survival

US Airways offers a story of aimlessness searching for an identity. Its attempts to go low-cost in 2005 never panned not, nor did its hopes of being a global heavyweight two years later. Now, it sits uncomfortably in the middle and has the unfortunate goal of survival.

The CEO, Doug Parker, of course, has all the answers. He blames the industry analysts for making too much of the company’s woes … particularly as it has been able to squeeze an extra $160 million a year out of passengers – with 10 percent fewer seats – by implementing popular measures such as charging fees for preferred seats and checking luggage. Because of this, US Airways could turn a profit “even with a 15 percent drop in revenue this year.”

Fun!

Reasons for optimism must be balanced against, well, reality. Over the past two years, the airline has amped up its customer service. Why? It had nowhere else to go, ranking rock bottom (or close to it) on such trivial matters as on-time arrivals, customer complaints and mishandled bags. Nonetheless, progress is good!

Unfortunately, Wall Street‘s concerns aren’t dismissed with a $5 voucher for the food court and promises of a first class upgrade. After all, these are the same disgruntled passengers dismayed at having to pay for the “good” seats.

The company raised (and ostensibly burned through) $700 million it raised in credit markets in the fourth quarter of last year. While other airline stocks dropped an average of 70 percent, US Airways’ share price plummeted 93 percent.

If you invested $100 in this airline last year, you’d have $7 today. If you bought $100 in beer last year, you’d have: $100 in beer, a hell of a hangover and probably $7 from the deposits on the cans.

Which way would you go?

Sit or Squat: Website helps you find a public toilet anywhere using your cell phone

One of my fondest memories of the U.S. when I lived in a dusty village in The Gambia without indoor plumbing was the smell of my grandparents’ bathroom. I remembered it as smelling clean and fresh, like Charmin. Oh, how I missed it. (Actually, it might have been White Cloud, come to think of it.)

But, regardless, that’s not the reason to sing Charmin praises today. Today, it’s about public toilets. Charmin has a website SitorSquat.com that helps travelers locate a public toilet anywhere in the world. If you have a public toilet you know about that isn’t included, you can add it. The beauty of this system is you can access it with your phone.

When you type in a location, up comes a map with markers showing where the toilets are. For example, when I typed in Venice, Italy I found one toilet. Copenhagen, Denmark has three. Columbus, Ohio is a real toilet mecca. There are so many public toilets, the markers cover each other up in certain places.

Banjul, The Gambia doesn’t have any public toilet markers as of yet. Here’s a tip, for The Gambia that I have found works in other places as well. If you’re in a touristy area, duck into a hotel and look like you belong. There’s bound to be a toilet, just don’t ask where it is.

By the way, I used my computer to access the system. I’m a dinosaur when it comes to technology. My cell phone doesn’t even flip. I don’t even know how to play the games. But, if you go to the website you can get what you need to use your phone.

For a better description to how this service works, check out Tom Barlow’s post on Wallet Pop. He’s the guy who clued me in on Charmin’s endeavor and has the latest gismos.

Traveler sentiment up … reality not told about it

In February, the U.S. Traveler Sentiment IndexTM climbed to 90.2 from 78.2 in October 2008. An increased in the perceived “affordability of travel” is the driver of this trend. Since travel companies are desperate to fill seats and guestrooms, potential travelers are showing a bit more optimism.

The index, which is part of the travelhorizonsTM survey conducted by Ypartnership gauges traveler sentiment and is benchmarked at 100 with a starting date of March 2007. It is derived from six statistical measures.

“We are very encouraged that more people are signaling a willingness to travel for leisure purposes,” said Peter C. Yesawich, chairman of Ypartnership. “This is the first increase we have observed in the Index since January 2008, which indicates that the discounts travel providers and destinations are offering are working to attract more travelers, even in this down economy. As it turns out, this is actually a terrific time to travel because some of these great deals are sure to disappear once the industry begins to recover.”

Yet, the outlook is far from positive. The U.S. Travel Association expects a 5.6 percent drop in business travel this year – revised downward from an initial estimate of 3.5 percent. And, the reason for the increase in traveler sentiment – aggressive price-cutting – isn’t sustainable.

Will Chicago get an airport on the South Side?

In May, I’m flying into Chicago. My friends live in Bolingbrook, a suburb to the south about 35 miles from downtown. According to Map Quest, it will take me 54 minutes to get to their house. I’m thinking, if I’m lucky. Traffic through Chicago can be a nightmare. This summer we drove right by downtown at 1:00 in the morning and traffic was still heavy, so heavy that we missed a toll booth lane and had to send our $1.35, or thereabouts, in the mail.

In his column in the New York Times today, Bob Herbert outlines the plan in the works for a new airport in Chicago to be built on the South Side. There are stumbling blocks to such a plan. Politics for one. What interests me is the number of jobs an airport produces, both during construction and afterward. The number is well into the thousands.

From Herbert’s description airports sound like beehives of activity. As he points out, O’Hare has grown to be so massive that it’s unwieldy at times. Although, according to O’Hare’s Web site, it was voted the Global Traveler Award for Best Airport in North America in 2007. Herbert also points out that Midway’s runways are short which poses another problem.

The airport on the South Side makes sense to me. It would sure make getting to Bolingbrook much easier. Possibly it could help lessen traffic through downtown by people who had to head further north in order to fly out of town.

Mixing Business with Adventure

The New York Times had an excellent article a couple of days back offering up some great tips on how to mix business and adventure for travelers who are frequently heading over seas for their jobs. Often times those travelers are short on free time, and may only be visiting a country for a few days, but that doesn’t mean they can’t take advantage of that time to still take in the local sights and soak up some culture.

The article is written by Sue Brush, who is the Senior Vice President for Westin Hotels and Resorts, and for the past 20 years her job has taken her all over the planet. In that time, she’s seen a lot of changes in the way that we travel, and had the opportunity to explore dozens of foreign lands.

For business travelers, the key is to be efficient and take advantage of what ever amount of time is at your disposal. Sue says that when she was in Egypt back in 2007, she immediately switched into casual clothes upon her arrival and went to see the pyramids and to ride a camel in the Sahara. In total, she estimates that she spent no more than an hour taking in the sights, but it was still worth the effort.
The frequent flyer also recommends getting as much work done on the long flights as you possibly can. Many people relax, read, watch the inflight movie, or sleep while in transit. But if you take advantage of that time, and get some work done before your arrival, it may afford you the opportunity to enjoy the destination to a much larger degree.

With a little foresight and planning, the opportunity to mix in a little adventure can make those long business trips more rewarding and pleasureable.