Happiness expedition around the world

Toño, Kelly and Tony are a team of three multilingual “happiness ambassadors” embarking on Expedition 206, a Coca-Cola sponsored trek around the world in search of happy things. Margarita Alvarez (pictured far left), president of the Coca-Cola Happiness Institute in Madrid, met with the team to share notes beforehand.

“The research we’ve done to study happy people and the causes of happiness will provide a good foundation for the ambassadors as they travel the world seeking out and documenting stories of joy and optimism,” Alvarez said. “These are three of the most energetic, uplifting people I’ve ever met, so it’ll be fun to watch them interact with so many different people from all corners of the earth.”

Expedition 206 has already begun — the three chosen ones, Kelly Ferris, 23, a university student from Brussels, Tony Martin, 30, a Washington DC native who teaches kindergarten in Munich and Antonio “Toño” Santiago, 24, a university student from Mexico City celebrated the beginning of their journey by eating the traditional “12 grapes of luck” (one for each stroke of the clock at midnight) on the stroke(s) of the new year in Madrid last weekend. Their next stop was Portugal, and they’re currently in Venezuela, heading next for Trinidad. The HAs will be attending the Shanghai World Expo in May, the Vancouver Olympics, and the FIFA World Cup in South Africa. Luckies.

So what does being a “happiness ambassador” entail? The team will visit 206 countries total to deliver one-of-a-kind, commemorative Coca-Cola bottles and record every happy thing they see around the world with photos and blogs on their Expedition 206 website, Twitter, Facebook, Myspace and Yahoo. You can also enter live chats with members of the team and other fans to talk about happiness, share tips about what to see and help build the happiness community — no Coca-Cola required.

East of Africa: Toliara (Tuléar)

Our driver has a big smile on his face. He points ahead at the landscape which has become increasingly flat in the past hour or so. I follow his finger up to see the road dramatically disappearing into a vast, clear, blue horizon.

After two days and 1,000km, we’ve made it to Madagascar’s southwestern coast – to the small, sleepy town of Toliara.

Within moments of driving into the town, it’s clear that Toliara has little in common with the other places that we’ve been to so far. It’s quiet; there are no taxis jamming the roads or honking their horns. Instead, an abundance of rickshaw drivers stand idly next to empty carts, sweating profusely in the harsh southern sunlight.

As we navigate between dusty paved and unpaved streets, there are signs for both Toliara and Tuléar – which can be confusing for new guests. Although both names are pronounced the same, the official title was changed to Toliara in the 1970’s to better reflect the spelling found in the Malagasy language. The two are basically interchangeable and both are found on maps and in guidebooks.

Much to the contrast of Antananarivo or Fianarantsoa, there are no two-story mud, wood and brick homes. The houses are mostly one-room wood structures with palm-thatched roofs, surrounded by tall scraggly sticks, nailed together to form a sturdy fence. There are a few western-style cafés and restaurants along the main streets, but most of the eateries are local Malagasy-rice-and-beans type of places.

Technically, Toliara and the neighboring beach community of Ifaty are considered tourist desinations – but they would be best described as places for a simple, quiet getaway rather than a luxurious, exotic adventure. I can’t imagine it every being overrun by tourist activity, but at the same time it’s apparent that the drop in tourism this year has hurt Toliara’s livelihood.

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The people milling about in the streets have darker skin than in the highlands, and faces topped with curly hair. The primary inhabitants are three of Madgascar’s eighteen ethnic groups; the Vezo, Mahafaly, and Antandroy (“People of the thorn bush”).

Of these three groups, the Vezo are the most well-known for their semi-nomadic migratory habits and practices as a fishing population. Using large dugout canoes with sails, they are the only Malagasy ethnicity to survive solely on fishing or other marine products like seaweed farms. They migrate during the long dry seasons and set up camps in family groups – often using the sails and masts from their canoes as shelter.

Surprisingly enough, the Vezo dialect suggests that their ancestry comes from Asia; probably via trade routes from Thailand and Sri Lanka. Just another prime example of Madagascar’s complicated ethnic mélange.

After settling into a modest guesthouse with a nice garden, we head out to the night markets so that the team can generate interest in the LED lamps. The streets are lined with vegetable-covered tarps lit by improvised wicks poking out of the tops of small cans of kerosene. Many of the women who operate these stalls have pulled out micro-finance loans from organizations like CECAM to fund their investment, and rely on a network of personal friends and loyal customers to keep their business afloat.

They are stunned by the lamps and thrilled that they might be able to purchase something that would easily eliminate one of their major daily costs (kerosene).

We drift towards a row of beachfront clubs as darkness settles in and make our way into a place with simple open-air dance floor. There’s a cover charge of 4,000 Ariary ($2 USD) – a trend that seems to be catching on quickly in African clubs where tourists are expected.

Inside, tracks from David Guetta and Bob Sinclar breathe life into dozens of young Malagasy girls in bright dresses and heels. They wait for the prospect of an old, lonely vazaa to dance with, and drink cosmopolitans – giggling with shy glances in our group’s direction. I pass on the dancing for now and lean back in a red plastic Coca-Cola chair to admire the sky.

The stars above are easily visible and comforting to look at from such a remote location. I muse to myself how strange it is to be sitting on the shore of one of the world’s largest islands, listening to a track that I danced to barely a month earlier at Ko Phan Ngan’s full moon party. In some ways it feels a world apart, but at the same time, it’s amazing how un-foreign it actually is. Something I’m sure the nomadic Vezo would agree with.

I soak up the scene around me and begin to look forward to the next few days in Toliara. It’s a perfect place to recoup from the lengthy trek down – before doing the whole thing again in reverse…

Catch the previous articles in the East of Africa series!

Coca-Cola awards three contest winners epic one-year, 206-country trip

Tony Martin, Kelly Ferris, and Antonio Santiago better order a few extra passport pages. Coca-Cola announced earlier today that the trio were the winners of a year-long trip to every country and territory where Coke is sold– 206 in all.

Expedition 206, as the trip is called, will begin from Madrid on January 1, 2010, and will include stops at the World Cup in South Africa and the Winter Olympics in Vancouver. Martin, Ferris, and Santiago will promote Coke’s “Open Happiness” campaign by documenting and sharing scenes of happiness from their travels.

“It’s an ambitious task,” says Kelly Ferris, a 23-year-old student from Brussels, “but I can’t think of a better way to spend a year than exploring what makes people happy.”

I spoke with the three winners this morning shortly after it was announced that their team had prevailed in the contest’s online voting. They discussed how they learned about and eventually won the contest, where they’re most (and least) looking forward to going, and whether 206 countries in 365 days is way too much.

You can follow the entire expedition, through the team’s photos, videos, and blog posts, at Expedition206.com.

A map of the expedition’s planned route is below the fold…

Uniform changes, soft drinks wait for Delta and NWA

This week, Northwest employees will get some new threads. Delta has announced that the vanquished will don the mother ship’s uniforms this week, calling it “one of the first outwardly visible signs that the two airlines are now one.” More important than the employees’ new sartorial splendor, free snacks are coming back to all flights!

But, one important question remains: Coke or Pepsi? Delta and Coca-Cola, both Atlanta-based, have had a near-marriage for more than 75 years. So, does Delta want some strange, or will it honor its long-term commitment? Northwest currently serves Pepsi products on its flights.

According to a Delta mouthpiece, it could take a while to come to a landing on the “beverage strategy.” So, for now: same duds, different suds.


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Venice: brought to you by Coca-Cola

Venice has always been a huge tourist draw. This city of majestic canals, picturesque medieval architecture and serenading gondoliers has long attracted visitors from near and far for its historic beauty and aesthetic charms. In fact Venice hosted nearly 20 million visitors in 2008, an increase of more than 30%.

Yet all is not well in this visitor-friendly Italian tourism magnet – in addition to severe flooding problems this past December, the city is threatened by crumbling architecture and severe budget deficits which make restoration difficult. In order to provide funding for much-needed restoration, the city recently signed a $2.7 million dollar deal that made Coca-Cola an official city sponsor. The deal reportedly includes over 60 Coke vending machines spread across historic city, including the venerable St. Mark’s Square.

What’s the big deal, you might say? It’s just a couple vending machines. And yes, in the grand scheme of things, there are worse problems than having to sponsor a monument or a city – it will ensure Venice is around for future generations. But still, for a a unique one-of-a-kind city like Venice, renowned the world over for its beauty and charm, the dire circumstances that forced this situation are troubling. It cheapens the city’s cultural heritage and suggests that such landmarks are nothing more than objects, waiting to be bought and sold. Not to mention the vending machines add a new eyesore to a city known for beautiful preservation of its historic buildings.

Still for the cash-poor Italian government, this may be one of the only options for Venice’s continued sustainability. Expect to see more of this sort of sponsorship deal in the future…