Those of you sick of hostels, bed&breakfasts, and motels, wanting to go upscale on your accommodation when you travel without spending a fortune, this new brand of Citizen M Hotels might be just what you’re looking for.
Go to their website and you’ll find a great brand-building and marketing effort targeting the “mobile citizen” who is a new generation traveler, explorer, culture seeker, shopper and professional, looking for low-price luxury.
By its description, it seems more like a big apartment than a hotel. It has modern rooms up to date with all the technology you need including free movies on demand and free wifi, a living room to hang in, and a 24-hour canteen area for food and beverages.
Other than the fact that you can self check-in and you “shouldn’t pay for bits of hotel that you don’t need” (butler, chocolate on pillows?), it’s not clear how they manage to offer their so called low-price luxury rates, whatever they may be (not mentioned either).
Their first hotel has just opened at Amsterdam Schipol Airport and currently has two offers running: 1) become a Citizen and the first 100 to book with them will get a free room, 2) if you aren’t one of the lucky 100, throughout summer you can avail of their special room rate of €69 a night. Considering the fact that in Amsterdam any decent 2-star hotel is not available for less than €45 a night, for €69 if you are getting the luxury they promise, it’s not a bad deal.
In the future, they plan to spread this concept throughout Europe.
All-in-all, a unique concept — but no one has been here yet, so we’ll just have to see .