Cruise line price scare: real or strategic plan?

by Chris Owen on

Earlier this week, Norwegian Cruise Lines announced that at the end of March prices would go up. Noting high demand for their anything-goes “Freestyle” version of a cruise vacation, the line said it planned to raise prices ten percent. If that announcement has a familiar ring to it, there might be a good reason why says one industry expert. Let’s play along.

First, the line cushion’s the blow of a 10% price increase by extending their current promotional offers until the end of March in a “we’re tough, but we’re fair” sort of way.

“We wanted to give consumers and travel agents the opportunity to take advantage of these offers before the price increase.” said Norwegian Cruise Line CEO and former Undercover Boss Kevin (Sneaky) Sheehan.

“Thanks, we appreciate your kindness and the heads up.” should be the consumer response?

Not so fast says cruise industry expert Stewart Chiron, CEO of CruiseGuy.com “This is NCL’s 2nd Annual April Fool’s Cruise Sale. For some, it’s a message of don’t book NCL after 3/31 because you’ll pay more.”Indeed, cruise lines often promote a call to action for booking in a number of ways that seem to have a bit of strategic ambiguity built in. While accurate, the helpful announcement or glitzy promotion does not exactly match reality.

“NCL made the same comments last year, but (the timing) followed Carnival’s announcement that they were going to raise summer prices.” added Chiron reasoning “They may be trying to generate additional attention for their possible future IPO.”

A price scare tactic is one way to move buyers toward booking. But cruise lines don’t have to mislead the public, they do a great job of that all on their own.

The “cheap cruise” turns out to be much more when taxes and fees are added in. That’s no fault of the cruise lines, they do mention that those extra fees are not included. “Free upgrades” suggest that buying a cheap inside cabin might get you a luxurious balcony stateroom. Again, the fine print lines out the details, but buyers seeing a handsome couple standing on their balcony does suggest that upgrading to one is possible.

Still, most buyers learn quickly to read the fine print even though new strategies still throw them off guard.

Whatever the reason, it’s buyer beware as this year’s busy wave season winds down and the next round of promotions heat up. It might be a good idea to file this information away for later notes Chiron “Stay tuned for next year’s announcement. It might sound quite familiar.”

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Flickr photo by markhillary

Princess Cruises to Galveston: Here we come again

by Chris Owen on

It was 2007 when Princess Cruises last sailed from the Port of Galveston but the Love Boat cruise line returns next year, offering 19 departures from Galveston between December 22, 2012 and April 27, 2013 with one of their most popular ships, Crown Princess.

“We’ve received a great deal of feedback from cruisers interested in sailing from Galveston again,” said Jan Swartz, Princess Cruises executive vice president. “So we’re excited to be returning in 2012 to bring our Western Caribbean sailings back to Texas.”This is no shabby ship. Crown Princess is not an old rusty has-been with no place to go, on the way to the cruise ship glue factory. The 3,070-passenger Crown Princess offers greater capacity than Princess ships previously based in Galveston. The 113,000-ton vessel offers the line’s popular signature features, including a piazza-style atrium with International Café and Vines wine bar; the 300-square-foot Movies Under the Stars poolside theater; The Sanctuary, an adults-only “oasis of tranquility”; and a variety of dining, recreation and entertainment options.

“Welcoming back Princess Cruises and hosting Crown Princess is a great addition to the Texas cruise market. We’re excited that the return of Princess Cruises will offer our passengers additional options of cruise vacations sailing from Texas’ premiere cruise port,” said Steven M. Cernak, Galveston port director.

Things are looking up indeed for the Port of Galveston which will also get sister-line Carnival Cruise Lines shiny new Carnival Magic this year. New ships debuting someplace other than Florida are rare and Galveston seems to have what it takes to support the newer, larger ships.

Now if they can just control that pesky fog problem at the port, it should be an exciting season sailing from Texas.

Flickr photo by MoToMo

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Cruise prices on the rise along with popularity

by Chris Owen on

Miami-based Norwegian Cruise Line announced this week plans to increase cruise fares by 10% starting April 1st. Not because middle-east unrest might spike oil prices. Not because of cost overruns or shrinking bottom lines. Travelers are buying again.

“We’ve seen exceptional demand spurred by our Wave Season promotion, particularly for the popular summer destinations,” said Norwegian Cruise Line CEO and former Undercover Boss Kevin Sheehan.

Just to make sure there are plenty of great offers to take advantage of before the rise in prices, the line will also extend their current “Upgrades for All” promotion though the end of March.That deal gets up to a four-category upgrade on select sailings and on-board discount coupon books worth up to $400 off on-board products and services

“We wanted to give consumers and travel agents the opportunity to take advantage of these offers before the price increase.” added Sheehan.

Norwegian Cruise Line has 11 Freestyle Cruising ships and plans to build two new 4,000-passenger vessels for delivery in spring 2013 and 2014. The line’s latest ship, Norwegian Epic, debuted last Summer.

Flickr photo by cmerow

10 ways to save money on a cruise without being a cheapskate

by Chris Owen on

There are good ways to save on a cruise vacation and not-so-good ways to save. Simply clicking after the lowest price may seem like a good idea. On the surface, the variables are limited to ship, sailing date and cabin category. Three variables. That’s probably fewer variables than we consider when clicking to book an airline ticket. That should work. For many, that strategy does work but that’s only part of the story. Great savings can be had both on booking the cruise and what we spend on-board by considering a few guidelines.

None of these 10 ways to save include stiffing the crew to avoid tipping, smuggling booze on to save on the bar bill or otherwise trying to outsmart the system which pretty much makes you a cheapskate.

  1. Be realistic– Often we get all caught up in the price of the cruise, what we pay for the cruise fare, that we don’t pay near enough attention to the other expenses that go along with it. Yes, a cruise vacation does offer a lot for the money. But a cruise vacation is far from all-inclusive as some want to believe. That’s nothing to be scared of, just something to investigate and consider first.
  2. Shop for travel insurance– As unexpected chaos from weather or politically-related sources continues to play a bigger role in travel plans, affecting more than ever before, travel insurance of some sort is becoming more of a smart move than in the past. Look beyond the cruise line for options, starting with your personal life/home/auto insurance agent.
  3. Beverage packages– do the math. Most lines offer soda packages that can be a good value. It all depends on how much you will drink though. The idea of “unlimited” sodas for one set price may be appealing but you may need to drink far more than you might anticipate for it to pay out.
  4. Shore excursions– These too may or may not be a good value. Packages that include the word “beach” in them are often more expensive than grabbing a cab and heading to the beach on your own. Almost anything the cruise line offers you can do on your own. Should you? Maybe if its a simple trip to the beach. If your interests take you far from the ship and are more complex, maybe not, especially if it is a port you have never been to before.
  5. Tipping– It’s not required but most cruise lines make it easy by automatically adding it on to your shipboard account each day. The easy way out is to accept that and be done with it. Greater value can be gained by opting out of the automatic tips and taking care of that, in cash, with each individual personally IF you let them know that at the beginning of your voyage.
  6. Bribe people– Some call this pre-tipping” and it involves slipping your cabin steward and headwaiter or Maitre ‘d $20 on the very first day saying the words “Take good care of us and we will take good care of you”. You’re banking on the fact that most other guests on the ship do not do this so you will stand out from the crowd and get better service. Better service = a better overall experience and that means value.
  7. Watch pricing- Most people consider the day they put down a deposit the day they have locked in to a price. That’s true but other opportunities may come along down the road that will get you the exact same cruise for less money or the same money but you get more with it. Again, “value” rather than “lowest price” is king here.
  8. Budget on-board purchases– Simply making a budget and sticking to it works wonders. Casino freaks often bring along an envelope for each day of the cruise, each with the amount of cash they will have to gamble with each day. Once that is gone, that is that. No more gambling until tomorrow. Winnings are often not considered for the most successful gamblers, placing those elsewhere or having win money applied to their on-board account.
  9. Try to use a Cruise Travel Agent. I say “try” because travel agents are not all created equally. A general travel agent that books everything from land tours to airline tickets is often a waste of time. One that specializes in cruise vacations may save you time, money and make for an overall better experience. This is a must-do for first-timers. Seasoned cruisers either swear by travel agents or swear at travel agents. The difference is if they have a good one or not.
  10. Pick the right line in the first place. I saved this for last because it is one of the very most important ways to save money on a cruise without being cheap. You can have a good time, whatever that may mean to you, on any cruise line. Booking with a cruise line with a standard experience that will let you have your good time without having to spend extra to make that happen is the key. A friend who knows you and has cruised a number of lines can help with that as can a good Cruise Travel Agent.

Along those lines, consider this example. Our first 8 sailings were on Carnival Cruise Lines. We found that our family of four did well with the Carnival product and we had no reason to look elsewhere. Carnival has their fleet of “fun ships” and that is not just a catchy slogan: these people know how to have fun. Better yet, they know how to make it possible for anyone to have fun. When we first started sailing with Carnival our two girls were pre-teens and did well with the on-board programming.

Flickr photo by bradipo


Port of Los Angeles plugs in cruise ships to help environment

by Chris Owen on

Ports and cruise lines are making an ongoing effort to grow the industry in an environmentally responsible matter. The Port of Los Angeles today became the first with the ability to provide shoreside power to three different cruise lines. Using the Alternative Maritime Power system, ships from Princess Cruises, Disney Cruise Line and Norwegian Cruise Line can now turn off their polluting engines while in port.

“The use of AMP™ at our World Cruise Center reduces emissions not just at the Port but improves the quality of air throughout the Los Angeles region,” said Mayor Antonio Villaraigosa. “The ability to adapt this technology to multiple cruise lines eliminates significant ship exhaust when cruise ships are at berth, and the AMP Mobile is another innovation that demonstrates our commitment to developing cutting-edge technology that can benefit port communities everywhere.”

Having the ability to provide clean power and being able to use it are two different matters. In addition to the port having it available, ships must be fitted to accept the clean power source.The Port’s AMP™ system installed at the World Cruise Center in Los Angeles plugs in two cruise ships at a time and is capable of delivering up to 40 megawatts of power, with 20 megawatts of power delivery capacity to each of the two different ships.

Cruise lines and ports have been working on the ability to provide clean, electric energy from the local power grid for years. Norwegian Cruise Line, Celebrity Cruises and Royal Caribbean International won awards from the Port of Seattle for making an environmental difference recently.

In January’s first annual Green Gateway Partners Awards the lines were recognized for participating in the At-Berth Clean Fuels program, or use of shore power to plug in and turn off engines while docked at shore.

“Each of the companies recognized have demonstrated that you don’t have to choose between the environment and the economy,” said Port of Seattle CEO Tay Yoshitani at the time.

In Los Angeles, the World Cruise Center is the only port where two cruise ships can be connected simultaneously. Cruise ships utilize either 6.6 kilovolts (kV) or 11 kV electrical power distribution systems to plug into shore side power; the Port of Los Angeles can now accommodate either. Currently the power demand of the cruise ships calling the Port of Los Angeles is anywhere between 8 to 13 megawatts of power. A seven megawatt load is equivalent to producing enough electricity for approximately 1,000 homes.

Also in California, the Port of San Diego gained the “plug-in” ability late last year, fitted for Holland America ships. Holland America Line’s Oosterdam was the first to plug in to “Shore Power”, a system designed to help cruise ships go green. Initially the system can handle one ship but plans are for this system to take on more in the future too.

Port of San Diego Completes Shore Power System from Port of San Diego on Vimeo.

Also last year Princess Cruises Island Princess plugged in at the Port of San Francisco to a system that was built as a cooperative effort by the Port of San Francisco, San Francisco Public Utilities Commission, the Bay Area Air Quality Management District, the Environmental Protection Agency, Holland America Line and Princess.

Princess’ shore power program made history debuting in environmentally extra-sensitive Juneau, Alaska in 2001, expanded to Seattle in 2005, and then to Vancouver in 2009. Currently nine of the line’s ships have the capability to “plug in” to a shoreside power source, representing an investment for Princess of nearly $7 million in equipment.