Celebrity Cruises new app welcomes a new generation of passenger

by Chris Owen on

Celebrity Cruises new app is more than just another little program you an use to kill time. In a natural evolution of their programming, Celebrity Cruises has added its first app and mobile web site.Celebrity is a cruise line that has fully embraced technology, rolling top-shelf brands into their onboard experience. More importantly, with this roll-out of Celebrity Cruises new app the line opens the door and welcomes a new generation of cruise passenger.

Now, iPhone users have the opportunity to download the free, new app from the Celebrity web site or from the Apple store. Other apps have been available from third-party sources for quite some time. This is the first official app from Celebrity and there are some big differences in Celebrity Cruises new app vs. the third-party apps available right now.

Users of Celebrity Cruises new app will have a wealth of functionality allowing them to view the destinations Celebrity visits, check out onboard activities including iLearn and language courses offered in the Celebrity iLounge and more.

Technology can be a big part of the Celebrity experience. Prior to boarding, guests can go online to explore a number of activities and packages available on their sailing. On board, a Celebrity iLounge is a popular gathering place that includes an Internet cafe equipped with 26 workstations. As an Authorized Apple Reseller, there is also a retail area where guests can try out and buy various Apple products and accessories plus an “enrichment center” that will offer classes on the iLife suite of programs and other general topics.

Celebrity Cruises new app welcomes a new generation of passenger in many ways. One of the best parts of Celebrity Cruises new app is having the ability to see menus, wine lists and even walking tours of a ship’s art collection, a Celebrity Cruises first.

Guests can use iPhone, Android and BlackBerry devices with Celebrity Cruises new app to search for a Celebrity cruise and itineraries, obtain destination information, view details about each ship, connect with Celebrity’s social media sites, e-mail itineraries of interest to Celebrity’s Customer Service team, or contact Customer Service ‘live’ at any point during the experience.

Did you catch that last line?

“... or contact Customer Service ‘live’ at any point during the experience.”

That’s huge.
That’s engaging.
This is a cruise line that “gets it”.

Standard operating procedure for cruise line customer service:

Call on phone/work through problem/call back if you don’t like the result until you find someone who will tell you what you want to hear/Addressed problem but not feeling very good about it.

Glimpse at what might be coming:

“... or contact Customer Service ‘live’ at any point during the experience.”

Celebrity Cruises new app is definitely a step in the right direction.

Celebrity Cruises new app is just one use of available Apple technology. The cruise line already uses the iPad for its menus and wine list in its Qsine specialty restaurant, which debuted this year on the Equinox, and its ships are home to “Celebrity iLounges,” equipped with MacBook workstations. Guests on board can take courses and get tips on Mac and iPod use.

“We knew our guests would relish yet another opportunity to capitalize on the latest technology in an entertaining, enriching way,” says Celebrity’s senior vice president of Hotel Operations, Lisa Lutoff-Perlo.

Celebrity Cruises photo


Ten cruise ship shows you don’t want to miss

by Chris Owen on

Entertainment on the high seas has taken a turn for the better in recent years and cruise ship shows are changing. Cruise lines are adding more options than ever before. The old days of a 70’s Vegas-style revue and bingo as standard fare are quickly coming to a close as cruise lines roll out new productions. A recent USA Today poll voted Norwegian Cruise Line’s Norwegian Epic as the top ship for entertainment. Other ships, from different lines, are turning out some great productions too as an at-sea evolution of entertainment options continues.Cirque Dreams and Dinner
On the top of any list has to be Norwegian Epic’s Cirque Dreams and Dinner show, arguably one of the best shows at sea. The two-hour set-meal show in the round has set the bar high for entertainment on any cruise line, if not on land as well. The food part, while good, was secondary to the audience-participation show for which video and flash photography were not allowed and that ban strictly enforced. While the company that produced this show is not connected with Cirque du Soliel, comparing the two is appropriate and accurate; the show blows your socks off, over and over again… but two feet away from you.

Blue Man Group
Also on Norwegian Epic, Blue Man Group combines music, comedy and multimedia theatrics in a shortened version of the off-Broadway production that started in 1991. If you have never seen a Blue Man Group performance then to say “silly”, “gross” or “disgusting” would probably turn you off. If you have had the pleasure, you know those things work with this amazingly zany production that leaves you thinking “How did they do that?” more often than not.

Hairspray
Royal Caribbean brought a shortened, 90-minute version of the Broadway musical to sea in 2009 on board then the largest cruise ship in the world, Oasis of the Seas. The show takes us back to 1960’s Baltimore, where the 50’s are out and change is in the air. Heroine, Tracy Turnblad, has a passion for dancing, and wins a spot on the local TV dance program, “The Corny Collins Show.” On a three year run with an option for one more, the Tony ward winning musical has all the high-energy numbers and is offered several times during a seven-night cruise. Savy booked passengers book seats in advance on Royal Caribean’s website to insure admission.

Chicago:The Musical
Also on Royal Caribbean, this Broadway musical made it’s at-sea debut on new Allure of the Seas in the ship’s 1300-set Amber Theater. Set in prohibition-era Chicago and based on actual crimes from the era this one is a satire packed full of singing, dancing, glamor and glitz. Also available for booking in advance of sailing,

OceanAria Aqua Show
Royal Caribbean brings an ancient underwater civilization to life from the deep below the new ship’s AquaTheater. Dancers soar above the crowd as performers execute stunning high dives into the theater’s deep pool, all while colorful back-lit fountains provide a synchronized backdrop of mist, rain, and streams.

Punchliner Comedy Clubs
Carnival Cruise Lines goes fleet-wide with this concept on all ships by year’s end. Located in the ship’s aft lounge, each Punchliner Comedy Club will offer guests loads of laughs with five 35-minute shows on multiple nights during each voyage, with at least two comedians performing each night. The two early-evening shows offer fun for the whole family while the later performances will feature adult-oriented comedy. Guests can also get rockin on a Carnival cruise with superstar Karaoke.

The Golden Mickeys
In addition to deck-side AquaDuck onboard roller coaster, Disney Cruise Line’s new Disney Dream features this 50-minute live musical show, a tribute to the musical heritage of Walt Disney. Set up like a real awards show, red carpet interviews are conducted with audience members prior to the show then Disney fans get a full dose of just about every Disney character on the roster. First introduced on Disney Wonder in 2004, this is an updated, re-energized version, sure to please anyone so hooked on Disney stuff that they took the cruise in the first place.

Disney’s Believe
Also on new Disney Dream, “Believe” is a a love story between a father and daughter with a bring-along-the-Kleenex Disney-style message. Along the lines of Dickens’ “A Christmas Carol”, “Believe” was a joint effort with Broadway director Gordon Greenberg, choreographer Patti Columbo and writer Kirsten Childs, as well as Disney’s creative team. The quick-moving show involves a father who overlooks his daughters birthday and the Genie from Aladdin who takes him through a series of shorts from classic Disney films aimed at transforming him to someone who believes in the magic of love.

Vroomn
Yes, they still do have production shows made especially for cruise ships. Carnival Cruise Line’s “Vroom” is one of the best featuring highly choreographed rock standards with an array of special effects. Showing ships including Carnival Splendor, just back from repairs after last year’s onboard fire knocked her out of service, this one gets rave reviews.

Illuminations
The only ship at sea with a planetarium, Cunard line’s Queen Mary 2 features three shows in a partnership with the American Museum of Natural History’s Hayden Planetarium. Harrison Ford narrates “Search for Life” in collaboration with NASA that explores the role of water as one of the necessities for life as we know it. “Cosmic Collisions” narrated by Robert Redford, launches passengers on a trip through space and time to explore the cosmic collisions and hypersonic impacts that drive evolution of the universe. “Passport to the Universe”, narrated by Tom Hanks, reveals the wonders of the universe on an exhilarating flight into the Orion Nebula, deep into intergalactic space.

Photo courtesy Blue Man Group

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Princess Cruises 2012-13 salings to open with a bang

by Chris Owen on

Normally, cruise line ship deployment for upcoming seasons is a mysterious event that unfolds over time. Experienced travelers want to book as far in advance as possible but are often kept waiting this time of the year for next year’s deployment schedule to come out. This year, Princess Cruises, for the first time ever, is releasing all sailings for Summer 2012 through Spring 2013 at one time.

All sailings will be available to book starting March 17, 2011 at 3PM Eastern time. That is of particular interest to undecided travelers, trying to weigh options on where and when they might sail. Before, small pieces of the deployment puzzle would be doled out a little at a time over a period of months. Waiting for all options to consider might have meant losing out on the best stateroom selection or pricing.
Princess has good reason for this mass deployment schedule too. In the 2012-13 season, the line will have it’s biggest deployment ever in Europe with more than 125 voyages to the most popular places.

In addition, Princess will sail seven ships to Alaska with 21 cruisetour options. Normally we have to wait until the current season is almost over before knowing what will be offered for the next season. That’s huge and only Princess is doing it. That is a real testament to their commitment to the Alaska market that buyers should not forget when making a buying decision. No “wait and see what happens” attitude here, they’re ready to go right now. This is consistent with many reasons why Princess is the line to see Alaska with.

Earlier we reported that Crown Princess would be returning to Galveston….yes, Galveston, the home port with the fog problems but a hungry cruise audience. They have not sailed from there in years but join sister-line Carnival Cruise Lines who will debut shiny new Carnival Magic in the U.S. from the Texas port.

“We’ve received a great deal of feedback from cruisers interested in sailing from Galveston again,” said Jan Swartz, Princess Cruises executive vice president. “So we’re excited to be returning in 2012 to bring our Western Caribbean sailings back to Texas.”

There must be some good things happening in Galveston for these two cruise titans to put such fabulous hardware in a location that has been considered secondary to traditional Florida homeports, let alone debut ports.

Continuing their “we sail more ships to more places than anyone else” thing, Princess has more voyages than ever to South America, the exotic Amazon, Asia, Canada & New England, the Panama Canal, Tahiti, the South Pacific and even epic cruises around the whole world.

If that’s not enough, Princess also has special Launch Savings of up to $200 per couple for members of their Captains Circle past guest club and the line has sweetened the deal for groups too, offering some of the most generous benefits of all cruise lines.

There is a lot going on at Princess Cruises these days for sure. Your travel agent can sort through all the options and help you find the best values for you. Be it your first cruise or your 100th, Princess has set themselves up for a record year of great values like no other line.

Cruise line price scare: real or strategic plan?

by Chris Owen on

Earlier this week, Norwegian Cruise Lines announced that at the end of March prices would go up. Noting high demand for their anything-goes “Freestyle” version of a cruise vacation, the line said it planned to raise prices ten percent. If that announcement has a familiar ring to it, there might be a good reason why says one industry expert. Let’s play along.

First, the line cushion’s the blow of a 10% price increase by extending their current promotional offers until the end of March in a “we’re tough, but we’re fair” sort of way.

“We wanted to give consumers and travel agents the opportunity to take advantage of these offers before the price increase.” said Norwegian Cruise Line CEO and former Undercover Boss Kevin (Sneaky) Sheehan.

“Thanks, we appreciate your kindness and the heads up.” should be the consumer response?

Not so fast says cruise industry expert Stewart Chiron, CEO of CruiseGuy.com “This is NCL’s 2nd Annual April Fool’s Cruise Sale. For some, it’s a message of don’t book NCL after 3/31 because you’ll pay more.”Indeed, cruise lines often promote a call to action for booking in a number of ways that seem to have a bit of strategic ambiguity built in. While accurate, the helpful announcement or glitzy promotion does not exactly match reality.

“NCL made the same comments last year, but (the timing) followed Carnival’s announcement that they were going to raise summer prices.” added Chiron reasoning “They may be trying to generate additional attention for their possible future IPO.”

A price scare tactic is one way to move buyers toward booking. But cruise lines don’t have to mislead the public, they do a great job of that all on their own.

The “cheap cruise” turns out to be much more when taxes and fees are added in. That’s no fault of the cruise lines, they do mention that those extra fees are not included. “Free upgrades” suggest that buying a cheap inside cabin might get you a luxurious balcony stateroom. Again, the fine print lines out the details, but buyers seeing a handsome couple standing on their balcony does suggest that upgrading to one is possible.

Still, most buyers learn quickly to read the fine print even though new strategies still throw them off guard.

Whatever the reason, it’s buyer beware as this year’s busy wave season winds down and the next round of promotions heat up. It might be a good idea to file this information away for later notes Chiron “Stay tuned for next year’s announcement. It might sound quite familiar.”

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Flickr photo by markhillary

Love Boat captain cruises to 80th birthday, at sea of course

by Chris Owen on

On one of television’s longest running shows he was Captain Merrill Stubing of The Love Boat, cruising through 10 seasons from 1977 to 1986. Gavin MacLeod celebrated his 80th birthday this week along with friends, family and crew members aboard Princess Cruises Golden Princess in Los Angeles.

While the show stopped production in 1986, MacLeod has been “at sea” as Princess Cruises spokesperson. This year marks his 25th anniversary with the line and fans still gather wherever he may be appearing. Still in syndication in 92 countries worldwide, The Love Boat has generated what one expert estimates at over $3 billion in sales for the cruise industry.But my how far things have come since kindly Captain Stubing and the gang rode the high seas on national television. The 20,636 ton Pacific Princess that sailed for Princess Cruises between 1975 and 2002 carried 646 passengers and was seen as seen as one of the latest and greatest of ships, setting the table for a feast of unprecedented growth in the cruise industry.

Today’s latest and greatest ships are easily ten times larger carrying close to ten times more passengers. You can bet that if Captain Merril Stubing was in command, he would know every one of their names too. Happy Birthday Gavin.