Cruise line price scare: Just how dumb do they think we are?

by Chris Owen on

Just last month, Norwegian Cruise Lines issued a cruise line price scare, what people in sales term a “call to action”, telling us that starting April 1st, prices would go up. Being the nice folks they are though, Norwegian also extended a current sale until the end of the month, just to give us the chance to get in on a good deal. At the time, we called foul. You did too. Now, the line has added another “sale” that lets us in on even a better deal. As my dad might have said if I told a lie as a little boy “I ain’t buyin’ it.”To help cushion the blow of a 10% price increase scheduled for April 1st, the line extended their current promotional offers until the end of March in a “we’re tough, but we’re fair” sort of way.

“We wanted to give consumers and travel agents the opportunity to take advantage of these offers before the price increase.” said Norwegian Cruise Line CEO and former Undercover Boss Kevin (Sneaky) Sheehan.

At the time cruise industry expert Stewart Chiron, CEO of CruiseGuy.com called it accurately saying “This is NCL’s 2nd Annual April Fool’s Cruise Sale. For some, it’s a message of don’t book NCL after 3/31 because you’ll pay more.”

Gadling noted then that cruise lines often promote a call to action for booking in a number of ways that seem to have a bit of strategic ambiguity built in.

“NCL made the same comments last year, but (the timing) followed Carnival’s announcement that they were going to raise summer prices.” added Chiron reasoning “They may be trying to generate additional attention for their possible future IPO.”

Now, the line has added yet another “limited time promotion” to help us out.

In other words, the shocking announcement to buy now or pay dearly later did not work. However many cabins they had hoped to sell did not get sold. Now NCL feels the need to sweeten the deal with not just free upgrades but they’re throwing in onboard credit too along with asking for a reduced deposit to get signed up.

Years ago I was in the restaurant business and you could always tell the places that were having a hard time. Those were the ones that did the “buy one, get one free” promotions or the “All you can eat” offers that their business models did not really support. It was not long before those places went out of business as their last hail Mary pass went uncaught.

Is that where Norwegian Cruise Lines is right now? Are they in serious financial trouble?

Probably no more than they traditionally are. The line has a long history of financial woes fueled by not the economy, not the competition but the fact that they are their own worst enemy.

Don’t get me wrong, NCL does a lot of good things and have made efforts to put some real meat behind their claim of being innovative. This is not one of them.

An onboard credit plus reduced deposit strategy is a popular promotion that only a few lines do and they do it very sparingly. Royal Caribbean might have a “Wow” sale once a year, maybe twice, where they offer a 50% reduced deposit with some onboard credit. I know people that wait all year for that sale to happen because Royal Caribbean just does not do it often. Princess Cruises allows travel agencies to set up one-week sales, one each calendar quarter, to use in conjunction with ongoing and specific marketing strategies. Top-value line Carnival Cruise Line and all the rest, for the most part, never do.

NCL is just throwing spaghetti at the wall to see what sticks.

The cool part of all this is that you “ain’t buyin’ it” either.

The not-so-cool part is that moves like this paint a picture of the cruise industry as being a needy bunch that will stop at nothing to sell you a cruise. While cruise lines do need to sail full ships to be profitable, they’re far from needy. Cruise vacations are a hot travel choice for mainstream America and a growing part of the world. Scare tactics should not be necessary.

The really-not-so-cool/kinda-scary part is that Norwegian seems oblivious to their operational problems that cause this need in the first place. That’s scary when you think that they have a fleet of ships that sail around in the middle of the ocean with a whole bunch of human beings on board.

I’d like to have the confidence that they know what they are doing. You should too.

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Flickr photo by steamboatsorg

10 ways to pass the time in port on your cruise

by Chris Owen on
Cruise lines offer a lot of things to do on the ship. They have way more than ever before and before it was virtually impossible to do everything they offered. There are more entertainment, dining, activity, and learning options than ever. You can see a Broadway show on one ship, dine at a five-star restaurant on another, ice skate or surf on yet another or enjoy a world-class spa treatment on just about any of them.

Going ashore though is another thing altogether.

They have shore excursions. That’s it. Nothing else. Should that keep you from going on a cruise? Oh my no. Here, check these ten things you can do other than shore excursions.

  1. Sing a song– Have you done that lately? Just really let go and sang along other than in the shower or someplace alone? If you never, ever would do such a thing, this is the perfect time to start. I guarantee you will remember that day forever. The best part is that, with few exceptions, you will probably never see anyone sailing with you ever again for the rest of your life. You might text or tweet them or maybe even email them. If you’re really friendly you might talk about cruising with them again. But once you get back to real life, odds are their memory will fade over time. Be the one they will remember forever.
  2. Shop– This is one of those things everybody says they do but few do well. Most people go ashore to buy, not to shop. There are no rules that say you must come home with a coffee cup or refrigerator magnet from every place you go. Think about this before you even get on the ship. Walk around where you live and take inventory of your stuff. Would a cool bag from a call in the Caribbean be a good replacement for your worn gym bag? You bet it would. Would a handful of necklaces, hand-made in Haiti be great gifts for friends? Of course. How about some drugs from Jamaica? Probably not. Unless you’re on Royal Caribbean and know one of the crew members/drug smugglers.
  3. Go off on your own– I know, it’s not safe. Well you can play it safe going along with the crowd on a tour bus filled with other playing-it-safe people and see all the same things they and thousands before them have and thousands after them will. Or you could choose to spend an afternoon sitting in a local coffee shop drinking in a culture that is probably a whole lot different than yours back home. Maybe you go crazy and do something different, something you would never have dreamed of doing back home. It’s called “traveling” and you can do it.
  4. Stay on the ship– If you don’t like the look of the port or you have been there before and see no reason to get off the ship, don’t. You will find that most everyone else left, leaving pretty much the whole ship to you. This is a great strategy for crowded ships where there are lines for stuff. I should mention that there is a huge difference between “staying on the ship” and “hiding on the ship”. Unless you are a criminal, running from the law, you should not be hiding on the ship. That is sick and you need help.
  5. Get off the ship– One of the huge advantages of a cruise ship is that it transports you to different locations. “Being in port” can be an exciting experience where you can see and do things not possible on the ship or back home. Some people like the idea of itineraries with many ports so they can have a wide variety of experiences in a short amount of time, noting their favorites then returning later, maybe by sea or maybe by air, to stay longer making what was once a short port call into a destination for a future vacation.
  6. Meet someone– The attractions you may see ashore, be they touristy sites or out of the way places you found by doing going off on your own, have been there for a long time and will probably be there for a long time to come. People, however, have a much shorter lifespan and will not. Find a shop that does not look too busy, a street vendor that has some time on their hands and ask some questions, get some answers, exchange some ideas. I think that’s called “having a conversation” and it’s something you won’t find listed as a shore excursion.
  7. Get in the picture– Unless you are a professional photographer, odds are these days that you can probably find all the photos you are apt to take online. You could probably pretend to go someplace and “borrow” plenty of photos and other documentation to show you went there. Take just a split second longer to ask someone to take your picture standing by the landmark you traveled halfway across the world to see.
  8. Set the camera down– I had the best of intentions when taking photos of our family vacations. I wanted to preserve every moment forever. I was the family photographer. Me and me alone had that responsibility. After about a half-dozen vacations, I realized that I had seen every one through the viewfinder. At that point I set the camera down and rarely pick it up. Off topic: same goes for recording baby moments. I have what represents thousands of dollars of memories in boxes that we have never looked at and probably never will unless one of the kids murders someone really important and they do one of those “where did this nut case come from” exposes.
  9. Ignore the icky people– If you have never been on a cruise before I have news for you. The ships are not full of all beautiful people who always have a smile on their faces. Like on land vacation or just on land in general, there are icky people that you will not like on a cruise too. The Love Boat was a TV show. While we would like to believe everything we see on television (especially those shows where people have “powers”) real life is not quite a happy. Same goes for the other passengers on the ship. People-watching can be a really entertaining activity at home. Imagine your
  10. Watch a sunset. It’s the same Sun you see at home. The same Stars in the sky. The same Rain that fell from the clouds thousands of years ago. The difference is where you are and who you are with. That you got there by cruise ship is an insignificant detail to sharing the moment with someone you like, love or just met and are not quite sure about yet.

Take the time to enjoy yourself whatever you do, however you do it and whenever you go. These 10 things to pass the time in port are not the ultimate answer but they are a good start. That might take saying out loud “I am on vacation. I may never pass this way again. I will enjoy this.” Whatever it takes, enjoy yourself. Whatever that may mean to you, all the tools are available as only a cruise vacation can provide.

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Flickr photo by InAweOfGodsCreation

Travel welcomes multi-generational groups with open, engaging arms

by Chris Owen on

Mom, Dad and the kids like to travel. They like theme parks, resorts and cruises. They like to bring along the grandparents too. It’s nice for the kids to have quality time with the grandparents. It’s even better if the grandparents are buying. Multi-generational travel (3G) is hot and sellers of travel are going after it with every engaging tool they can find.

Many couples in the U.S. work more, make less and struggle with mortgages and bills. In a new, more realistic U.S. economic system that doesn’t allow them to live on maxed-out credit cards, something has got to give. Money they don’t have. Time they have but they give it up to answering emails at night. On the weekends they reach out or engage in other activities to help shore up their employment security in uncertain times.

Heather Scott from babyzone.com says “multigenerational travel experiences are becoming more and more common, especially now as many families struggle to take time out of both parents’ work schedules to spend not just with their children, but with grandparents and other family members.”

Grandma and Grandpa, on the other hand, have both time and money. They can go on vacation just about any time and have the money to pay for the whole group. (Remember, this is the greedy generation that caused this mess.) They also are more physically fit, able to do more and will probably live longer than the grandparents of yesteryear.

Multi-generational Travel is increasing and it’s a good match for grand parents that don’t see enough of the grandkids anyway and Mom and Dad who otherwise wouldn’t be going on vacation at all. Parents like that price tag and like having the Grandparents along for built-in babysitters too.

Theme parks, all-inclusive resorts and cruise lines are courting the 3G market like never before. Mommy-bloggers get front row seats to everything Disney and other theme-park operators have to offer. They know Mom’s opinion, as direct caretaker of the kids, weighs heavy on the vacation decision-making regardless of who is paying. They want Mom on their side and promote their brands to her on Facebook, Twitter and other social media outlets with gusto.

Cruise lines too are going after the 3G bunch with increased interest. The cruise industry evolving and settling in to more detailed individual branding. At first it was “Go on a cruise” as the industry worked to swing vacationers from land-based vacations. Not long ago it was “Go on OUR cruise” Right now it’s “Go on OUR cruise and bring your family” as lines are target families of all shapes and sizes, going after their business in some unique ways.

Starting out 2011 with an engaging bang, Carnival Cruise Lines became official confetti sponsor for New York’s Times Square New Years celebration. In that defining event, the line dropped a ton of confetti on the crowd at midnight and social engagement became a huge part of what they do.

Much of that confetti came from visitors to Times Square who stopped by the line’s “wishing wall”. There, they hand-wrote their hopes and dreams for 2011 on red, white and blue slips of paper included in the drop onto party-goers. It doesn’t get a whole lot more engaging than that.

Not that social efforts are something new to Carnival, John Heald’s Blog written by the lines highly-visible senior cruise director dates back to 2007, draws thousands of fans daily and provides the cruise line with a non-corporate voice to deliver their message.

They are not the only ones either. Princess Cruises thoughtfully entered the social arena with their Twitter #FollowMeAtSea trips where travel bloggers and writers were sponsored for an actual cruise to share with followers on Twitter and Facebook. I was on the last one, a 12-day cruise tour through Alaska last June that travelers still ask about today.

Princess has evolved their efforts now to include their 50 Essential Experiences: The Travel Bucket List blog. The weekly posts that will run for a year are written by their own destination experts about some place that Princess sails to. The deeply personal posts as well as background on their writers are resonating with readers who spread the unique content to like-minded friends via Twitter and Facebook.

Royal Caribbean International too is engaging potential 3D travelers in another unique way.

Called the “Ocean Views” film project, Hollywood’s James Brolin, Jenny McCarthy and a boat load of stars recently wrapped up shooting a series of original short films as Hollywood goes to sea on board Royal Caribbean’s Allure of the Seas.

McCarthy’s film is called “The Allure of Love” and tells the story of two friends and their plan to get two exes back together.

Brolin directs and stars in “Royal Reunion,” a short film about a multi-generational family voyage on Royal Caribbean’s Allure of the Seas.

The cruise line hopes the series attracts a variety of audiences, including those who may not have otherwise shown interest in taking a cruise vacation.

“In today’s ever-changing digital landscape, it’s important to recognize that consumers are getting their information from a variety of channels,” said Betsy O’Rourke, SVP Marketing, Royal Caribbean International.

The two films debut today on Allure of the Seas followed by a release to the general public via Royal Caribbean’s website and YouTube channel at 4:00 p.m. Eastern time. Later, the line will host Jenny McCarthy(@jennymccarthy) along with Justin Baldoni (@justinbaldoni), Amy Yasbeck (@amyyasbeck4real) and Scott Elrod (@scott_elrod) to discuss the films and their experiences onboard Allure of the Seas. Join the party by following #OceanViews on Twitter and follow host @RoyalCaribbean.

Flickr photo by JPott

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Allure of the Seas to visit St Kitts

by Chris Owen on

Often thought just too big to visit most ports of call, giant Allure of the Seas will visit the tiny island of St Kitts in December. The unique port will answer a call by fans and critics to add much needed diversity to the ship’s standard itinerary.

That’s good news for fans of Royal Caribbean’s Oasis-class ships. Die hard fans worried that a lack new ports would hurt popularity of the giant feature-rich ship after the new-ship hoopla wore off.

“Royal Caribbean International is delighted to bring the world-renowned Allure of the Seas to St. Kitts,” said Michael Ronan, vice president of Government Relations, Royal Caribbean Cruises Ltd. adding “while Allure of the Seas is the world’s largest and most revolutionary cruise ship, the ship’s ports of call are also very important to our guests. We look forward to bringing more of them to beautiful and vibrant St. Kitts.”
That’s even better news for St Kitts who will see a total of 45 port calls in the 2011-2012 season, up from 20 calls in the 2010-2011 season.

“I am proud of the fact that St. Kitts has been making great strides forward in the cruise industry,” said Minister Skerritt, who is also Minister of International Transport.

Allure of the Seas features 16 decks, 2,700 staterooms, seven themed “neighborhoods” and carries 5,400 guests at double occupancy that could potentially disembark at St. Kitts.

Prior to sailing Oasis of the Seas, older sister to Allure of the Seas and the senior largest cruise ship in the world, much was said about all the work it took to ready ports for arrival of the largest cruise ships in the world. They are simply too big for many ports.

Flickr photo by Jemingway


Celebrity Cruises to Australia with new generation ship

by Chris Owen on

Celebrity Cruises is heading to the land down under in a big way in the 2012-2013 season with one of its newest generation ships. Nearly-new 122,000 ton Celebrity Solstice will sail in Austraila and New Zealand waters starting in the summer of 2012 in a move that signals great confidence in the Austraila cruise market.

“Celebrity Solstice has satisfied guests around the world since we introduced her in 2008, and the obvious next step is to send her to Australia,” said Dan Hanrahan, President and CEO, Celebrity Cruises. “With this move, we are delivering another way for people to have the best vacation experience possible, in one of the most stunning geographic regions of the world.”2850-passenger Celebrity Solstice will sail from Sydney in New South Wales, Fremantle in Western Australia and Auckland in New Zealand, with cruises ranging from 12 to 18 nights in length.

At 63m high, Solstice is too tall to fit under the Sydney Harbour Bridge so it will miss stopping at the new terminal at White Bay and instead berth at the Overseas Passenger Terminal at Circular Quay.

“Travelers around the world value their vacation time, and we want to give them more opportunities to enjoy Celebrity’s signature attributes, including the first Lawn Club and Hot Glass show at sea, more spacious staterooms, our AquaClass staterooms geared toward the spa enthusiast lifestyle, multiple specialty restaurants, the Celebrity iLounge and state-of-the-art entertainment, in more places. The culture and way of life in Australia and New Zealand are an ideal backdrop for our Solstice Class style and the overall onboard experience.”

Full details will be available on March 23, when bookings for Celebrity’s new 2012-13 Australia/New Zealand itineraries will open for sale. Bookings for the 1,814-guest Celebrity Century’s 2011-12 Australia/New Zealand cruises are open now.

Flickr photo by jemmingway

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