Disney Dream to sail in profitable waters, magic a bonus

When new Disney Dream arrived in Florida this week, crowds gathered to celebrate. New ships arriving are always a special event and this one was no exception. But beyond the first-look hoopla, the new ship will have some real-world financial impact that’s pretty cool to consider.

Buoyed by a nod from Wall Street analysts, shares in Walt Disney Co hit a 10-year high Wednesday, due in part to the arrival of Disney Dream. The new ship and sister-ship Disney Fantasy coming in 2012 represent a $1.8 billion investment that will increase the line’s guest capacity by nearly 150 percent.

Older and smaller ships Disney Magic and Wonder will be redeployed to make room for the new, larger ships that bring with them more jobs and more revenue for ports they visit too. The Bahamas will see an estimated $3 million additional spending and $900,000 in tax revenue the first year alone.

The cruise business has been a profitable venture for Disney, with ships sailing fuller and demanding higher prices than other major cruise lines. While other lines carry an average of two guests per cabin, Disney’s family focus gets them an average of 3 and that adds up to higher profits.

It’s no surprise that rival lines Royal Caribbean International and Norwegian Cruise Line have tried to capture that profit magic by adding Dreamworks and Nickelodeon characters to their on-board programming. It’s a bold attempt to stifle the effect of Disney’s increased capacity but side by side, it’s pretty hard to beat the mouse on his own turf.

“Oh, this line is all for kids?” you say? Not so fast.

Disney has gone out of its way to attract adults as well with new features on board that let adults ditch the kids, at night anyway, for features along the lines of the latest and greatest being offered by the newest of ships on other lines.

Wrap it all up, tie a bow on it and sing “Happy Birthday”, Disney Cruise Line’s new child may very well be the future of cruise vacations. Now that’s magical.

Photo- Disney Cruise Line

New Disney ship rekindles Walt’s fire

Disney Cruise Line Imagineers worked overtime looking for just the right mix of on-board features for the new Disney Dream, sailing January 26. The line has infused a spirt of imagination, grandeur and magical wonder that even Walt Disney himself might not have dreamed of.

“These new additions are near perfect moves for Disney,” says cruise industry expert, Stewart Chiron CEO, CruiseGuy.com. “Timing of their introductions couldn’t have been better. The biggest ships have been previously introduced and now all of the attention will be clearly focused on Disney’s newest class of ships.”

On board Disney Dream, the first new ship for the line since 1999, are more features, attractions and at-sea innovation than ever before.

The AquaDuck, a flashy on-board roller coaster unlike any attraction at sea, has twists, turns, drops, acceleration and river rapids – all while racing around the upper decks of the ship. Inside cabins with virtual “portholes” provide a real-time view outside of the ship via a live, high-def feed.

The 4000-guest Disney Dream combined with upcoming Disney Fantasy in 2012 will double the number of ships in the fleet and triple passenger capacity. But competition for guests has never been tougher and they will be up against new feature-heavy ships from other lines.

“As when Disney Magic was introduced, the cruising public had no idea how ‘fantastical’ these ships could be.” said Chiron adding “Now with about 13 years of ship operations and shipbuilding experience under their magical belt, hold on! Dreams will come true in ways made possible only by Disney.”

Hopes are high that new Disney Dream and upcoming Disney Fantasy will roll back the clock to a time wonder and magic when their existing ships were the latest and greatest at sea. Walt would like this.