A&K and Fairmont Earth Hour ideas will have tangible results

by Tom Johansmeyer on

Earth Hour is on Saturday, March 28 at 8:30 PM. The hospitality and travel industry seems to have embraced this commitment to environmentalism. There are plenty of noteworthy initiatives out there intended to show support for a planet that could probably use our help. Of course, some are more interesting than others. I’m pretty interested in what’s going on at Abercrombie & Kent and Fairmont.

Upscale travel firm A&K is taking action at each of its 62 offices around the world. Outdoor signs will be turned off, and only emergency lighting will be used indoors. This will save 620 light-hours of electricity. And, they’re going to shut off the air conditioning for 90 minutes before the end of the work day, lowering power consumption for this period by 18 percent.

The company is also turning its corporate social responsibility gaze outward. Sanctuary Camps & Lodges are going to host stargazing parties, thanks to the dark skies. They are also planning to turn off generators and cut power consumption by 50 percent for Earth Hour (at 13 properties in Africa).

A&K’s Sun Boat III and Sun Boat IV will turn off their generators, as well, operating only with emergency lighting. Guests will be able to enjoy the bright stars – because of the desert air – in Upper Egypt. Eclipse in the Galapagos will host a presentation on the Sun Deck and reduce the use of power by 30 percent.And, the company hopes that Earth Hour goodwill is contagious. Employees have pledged to save 2,960 light-hours, and A&K’s suppliers, including restaurants and hotels, have been encouraged to support Earth Hour, with hundreds agreeing to do so.

I’m also pretty impressed with what Fairmont is doing for Earth Hour (which you can track via Twitter). This company’s made it a habit to stay out in front of the market when it comes to corporate social responsibility, and it’s ready to play from Dallas to Dubai – at all 56 properties. In addition to its usual environmentally sound initiatives, some Fairmont properties are taking specific, unique action.

At the Fairmont St. Andrews, guests can choose at check-in the power they want to use: nuclear, solar or wind. They’ll also receive compact fluorescent light bulbs. But, this is just the beginning. If you decide to sweat it out in the gym’s spin class, the energy you create will be converted to kilowatt hours to show just how much power you produce. The class is sponsored to provide a cash donation to the World Wildlife Fund. Kids will be able to plant their own saplings. The initiatives at the St. Andrews property are designed to have lasting results.

In Alberta, the Fairmont Chateau Lake Louise will light up its side of the lake with ice luminaries. Guests will be invited to gather around a fire and enjoy some old-fashioned storytelling under the stars. This hotel is committed to Earth Hour year-round, with 50 percent of its power coming from a mix of wind and run-of-river electricity generation.

Over in Kenya, at the Fairmont Mara Safari Club, the lantern-lit Boma will be a place for guests to gather and listen to a local naturalist discuss conservation and the environment – the “Maasai” way. It won’t be just lectures, though, as Maasai dancers will provide entertainment.

The Fairmont Zanzibar, Tanzania will celebrate Earth Hour for the entire day. Guests will be invited to sail on historical dhows on clear Indian Ocean waters. Chef Ric and his team will use charcoal grills to prepare seafood on the beach, delighting palates without disrupting the environment.

Are you doing anything for Earth Hour? Let me know at tom.johansmeyer [at] weblogsinc.com or http://twitter.com/tjohansmeyer.

Inn by the Sea to cut rates, benefit Habitat for Humanity

by Tom Johansmeyer on
Inn by the Sea, an eco-luxury property in Cape Elizabeth, ME, is dropping prices 50 percent Sunday through Thursday this spring. The goodwill go guests is wrapped in a larger act of conscience – guests taking advantage of this rate will write a $35 check to Habitat for Humanity.

The “Hospitality for Humanity” program is sponsored by the Maine Innkeepers Association (MEIA), which raises cash to help put deserving Maine families in homes. It runs from May 1 – 22, 2009.

For 50 percent off plus a $35 donation, this is a hell of a deal. Inn by the Sea boasts four diamonds, and a recently completed renovation added several amenities, including a full-service spa, fireplace bar and a restaurant with ocean views.

So, you’re saving some cash, supporting a good cause and living it up at a great destination.

Eco-spas: Feel good while feeling good

by Tom Johansmeyer on

There’s nothing quite like getting your tight back muscles kneaded into something resembling a soft, warm mattress. Environment be damned! Whatever it takes to bring relaxation is worth it, right? At The Ritz-Carlton Spa in Orlando, FL, you won’t have to choose between unblemished satisfaction and the planet your children (ironically, the source of your stress) will inherit.

The “rooftop eco-space” takes the environment seriously. A green sod roof cuts down on energy costs while putting recycled materials to work. Rainwater brings life to the flowers, and the lights are solar powered. A nice touch … a wooden table has been fashioned from Hurricane Katrina debris.

But, that’s not enough. The spa has to do what spas do.

The Rooftop Hammock Massage will take the weight of the world off your shoulders – and the weight of your body off your feet. In the hammock, “zero gravity” enhances the massage experience by offering more flexibility and a greater range of motion. Eye goggles are available to change your view of the world while hydrating and restoring dry, tired eyes, and an iPod trickles meditative messages into your ears.

Luxury doesn’t have to come at the expense of the world around you. The Ritz-Carlton, which has a variety of environmentally-friendly initiatives in the works, has proved that you can feel good twice over.

Clean living in Stockholm

by Tom Johansmeyer on

Scandinavians are recognized as being on the cutting edge of environmentally-friendly innovation. Nowhere is this clearer than at Hammarby Sjöstad, a community of apartments in Stockholm designed to reduce carbon footprint and generally enable clean living. Large windows make the most of sunlight, especially in the summer, and carefully planned logistics – down to trash pickup schedules – lead to lower emissions and a reduced environmental impact.

Once fully developed, the collection of 11,000 homes, which can be purchased or rented, take advantage of new technological developments to enable conservation without thinking. The consumption of water, for example, is lowered by showers that mix air with water to create the feeling of deluge without the environmental implications. Even raw sewage is converted to energy.

The flaw in most green initiatives – behavior modification – is present at Hammarby Sjöstad. Technology goes only so far, and people have to provide the final push. But, the residents surveyed said that living in there has inspired many to change their lifestyles.

The development is still new and remains a work in progress. The project is expected to be completed in 2015. But, early signs are positive. The home of the future will not resemble some Disneyland fantasy, it seems. Rather, it will reflect Scandinavian sensibility and an effort to keep the planet alive a little longer.

Star Island won’t make you change

by Tom Johansmeyer on

It seems like every effort to “go green” requires a change of behavior. Hotels let you choose to use towels or sheets twice. Your parents instructed you to turn the lights off when leaving a room. These measures can affect change, but they usually don’t. Despite the clear benefits, people just won’t change. But, what if you could find a way to protect the environment without having to change any part of your life? This is the elusive goal of most eco-minded designers, builders and activists, but few have discovered the secret handshake.

David Sklar, it seems, has found the answer.

Star Island, located in Eleuthera, Bahamas, is designed to be carbon-neutral, even if you forget to turn the television off when you slip out to the beach. A unique combination of embedded power sources that harness natural forces and savvy architecture allow you to save the planet by doing nothing. Sklar’s project, which includes both resort and residential properties, is your ticket to guilt-free luxury.

The property is currently under construction in the Bahamas. Sklar, the president and lead designer, and his team at Dalu Design Group, envisioned a resort built around pragmatic environmentalism. Buildings account for about 70 percent of the factors that lead to global warming, he says, particularly around the consumption of energy. So, Sklar realized that a better design could have a pronounced impact on the environment. The key, however, is to affect conservation without thought. People won’t change, but you can change everything around them.

See artist renderings of Star Island, including an EXCLUSIVE shot of the pavilion.

%Gallery-41493%

Here’s where the essential tension lies. We all love fast cars, big rooms and oversized televisions. We like big and convenient and immediate. When traveling, we’re even worse. At home, my sheets are fine for a full week, but on the road, I can’t imagine using the same set two nights in a row. I have the same attitude toward towels. Conservatism doesn’t work unless I can have fresh sheets every night without damaging the planet. We all love big rooms, oversized television screens and fast cars. Even if we privately lament what we’re doing to the environment, we can’t let go of what makes us happy.

Fortunately, this is what Sklar has in mind. He believes you shouldn’t have to make these tough choices. A carefully considered engineering effort can deliver the lifestyle you crave without impairing the world around you.

Star Island does not tap the power grid to fuel the washing machines, lights and kitchens. The resort generates its own power. Don’t expect to see any wind farms or endless rows of solar panels on the 35-acre resort. The tools are built into the structures, with photo voltaic energy-generating roof panels, and water is gathered through a rain water collection system.

Once open, the resort will offer guilt-free villas, bungalows and homes, where visitors (or residents) can live guilt-free. The Star Island villas range from one to three bedrooms and include custom gourmet kitchens. And, they aren’t small, some reaching 2,000 sqft in size (much, much larger than my apartment). Restaurants and recreation (such as snorkeling) are available on site, a nice touch since you probably won’t want to leave anyway.

The amenities that Sklar promises are exactly what you’d expect to find at an upscale resort. You can dip into a private plunge pool at one of Star Island’s bungalows or refresh yourself in an outdoor shower. Of course, you’re never far from the beach, not to mention snorkeling and other on- (or under-) water activities. None of it happens with the help of oil, coal or split atoms.

What possesses a man to pursue green recreation and living with such zeal?

Sklar was not kidnapped by Greenpeace, and he didn’t have a mountain-top epiphany that changed his view of the world. Instead, he took his cues from his life. The experienced architect, who was “raised on fossil fuels,” as he puts it, realized when he looked at his son that the Earth would continue to be here well into the future. Even though he may not be around to suffer the most severe consequences of environmental mayhem, he understood that his actions would shape the world his son inherits.

Star Island began with this altruistic motivation … and a sense of defiance. Sklar sought to prove that he could create from scratch a top-tier resort that could operate without the support of a substantial, global energy industry. He plans to resist the convenient pull of traditional energy source and create an example to his peers, one that can be replicated. Sklar believes that Star Island can serve as a model to real estate developers and architects everywhere. If a trend emerges, he will have started a revolution in building design and construction.

But, we need to take this one step at a time. Star Island is still under construction. Houses have yet to be sold, and guestrooms need to be filled. Sklar doesn’t expect the warm, fuzzy feelings of environmentalists to get his business humming, though he certainly welcomes them. The call of luxury, he expects, will bring people to his resort, and their experiences will bring them back. Star Island is a business, after all, it just happens to be doing something great in the process.

Learn a bit more about Star Island in the NY Times.