I haven’t put on a costume for Halloween in years, but I think that’s going to change this year. I want to spend an evening as flight attendant hero irresponsible nut Steven Slater. In case you spent the summer living under a rock, Slater’s the flight attendant who tangled with a passenger (you know, one of the people he was responsible for protecting), popped the emergency slide, grabbed some beer from the plane and drove home to Queens.
The costume — shirt, tie, bandage (for the head wound reported to have been caused by a feisty passenger’s unwieldy carry-on luggage), brewskis not included — retails for $39.99 at Ricky’s stores and online at ricky’shalloween.com. It’s billed as the perfect outfit for making an early, and memorable, exit from a Halloween bash.
Fortunately, you won’t have to go to Queens after making your departure.
It’s no secret that airline customer service is generally perceived to be as pleasant as a root canal. I was thinking about this over the weekend, as I walked home from Penn Station, after catching Amtrak’s Acela back from Boston. I had a fantastic trip (up and back) and was hung up on the contrasts to air travel.
Later that night, I met a friend for a glass of wine and talked through the issue, particularly the airline side of it. It feels like most of the major carriers aren’t making an effort to repair public exception, with notable exceptions like JetBlue. In almost any other industry, routine public perception being so low would trigger a crisis-caliber response.
I got my answer today, with a story that passed through my Twitter stream: sex sells. Instead of trying to build and maintain a solid image, an airline could just give up, and try to win new passengers the old fashioned way. And indeed, it is the old fashioned way, as anyone who remembers National Airlines’ 1971 commercial with flight attendant Cheryl Fioravente’s invitation: “Fly me.”
Cathay Pacific isn’t going to that extreme, but it is making an effort to seduce passengers with shots of eye-candy that has yet to hit The Big 3-0. The flight attendants, uniformly hot in uniform and not, pose alongside quotes that could read from a customer service manual or a personal ad: “I just like to listen more than talk” and “Nothing beats a smile for turning strangers into friends.”
Who wouldn’t want to hear that at boarding?
The Wall Street Journal notes that this is a departure from the advertising of the past few decades, in which airlines have sacrificed the sensual in favor of the practical: “comfort, convenience, low fares and fine in-flight dining.”
Of course, that approach hasn’t really been working too well, especially the comfort and convenience aspects. In addition to dealing with an abysmal image, the industry has to contend with tighter market conditions as a result of the post-financial crisis recession. There isn’t as much disposable income to go around, and passengers have to choose between flying and other forms of recreation. Business travelers can be more discriminating, when destinations permit.
Cathay Pacific isn’t alone: Air France has headed into sexier territory with its latest ad campaign, which the WSJ describes as having a “blonde model wearing a pink corset, its strings apparently being loosened by a miniature plane taking off.” The U.S. carriers aren’t there yet, but the overseas trend nonetheless makes me wonder if the approach should be on their radar.
It’s pretty clear that something needs to change for an industry that struggles to make a right move in the public’s eye, even in cases where such ire is unwarranted. Maybe it is best to stop trying to look good … and focus on superficial beauty instead.
A man threatened to kill the other passengers on a Qantas flight from Melbourne to Hong Kong, forcing flight attendants to restrain him. An airline spokeswoman wouldn’t confirm what some were saying – that the would-be murderer was praying before threatening to kill himself and others and said, “You will all die.”
But an Australian passenger, Helen, said another woman on the flight told her a man, whom she believed was praying in Hebrew, suddenly started shouting: “I’m going to kill myself, you are all going to die, it will be God’s will, what will be will be, I’m going to open the door.”
Helen noted that the crew was “fantastic,” adding, “the boys held him down and subdued him and one of the female crew cuffed him.”
The crew turned the passenger over to the authorities in Hong Kong. Apparently, they are trained to handle these situations.
So, if you get annoyed about not getting your beverage service quickly enough, keep your mouth shut while you’re flying Qantas.
Fortunately, there aren’t many babies born on planes. Run the numbers on this one: it just doesn’t happen much. One would assume that rules around flying later in pregnancy have helped, but it turns out that these requirements really boil down to an honor system that leaves the carriers virtually powerless.
Of course, most pregnant women pay attention to the rules (or guidelines, in practicality), which is why there aren’t more kids named after flight attendants and pilots. The last four or five weeks of pregnancy are usually off-limits for the expecting. Some procedures are used to screen out passengers who probably shouldn’t be allowed to board, but they rarely stand up to the will of someone who doesn’t want to get caught.
[E]ven when gate attendants question how pregnant a passenger is, they usually have no choice but to let the woman fly if she says she has not reached the airline’s cutoff date and is showing no sign of physical distress, said Dr. Fanancy Anzalone, president-elect of the Aerospace Medical Association in Alexandria, Va.
“The rules now are based on honesty and (the idea) that a pregnant mom is going to protect her unborn,” Anzalone said.
The airlines can’t do much when they suspect a pregnant passenger shouldn’t board. They can bring in medical personnel to make the call and “determine whether she has the necessary medical documentation and is fit to fly,” Anzalone explained to the Associated Press. Once in the sky, the best that can happen is a bit of extra attention from the cabin crew and maybe a doctor or nurse among the passengers.
When it comes to looking for with-child passengers, there is an obvious risk of embarrassment … what happens when good intentions cause airline employees to question the obese non-pregnant? When it happens next, it’s my sincere hope that you’ll read about it here.
Attorneys on both sides of the Slater issue say they are working on a deal – and that Slater might be able to avoid jail time through alternative sentencing. Slater’s sudden realization that he needs his sanity checked out may be a sign that he’s coming to his senses:
Queens District Attorney Richard A. Brown said Slater’s willingness to be evaluated shows he’s taking the charges more seriously than he had in the past. Slater had spoken out after the incident, as his public opinion swelled and hundreds of thousands of fans online cheered him for standing up to the inhospitable world of airline travel.
Daniel J. Horwitz, Slater’s attorney, seems to be bolstering the results of an evaluation that hasn’t even come yet by citing the pressures his client is experiencing, including a terminally ill mother, recently deceased father and HIV positive diagnosis for Slater. He has his fingers crossed, so to speak, that prosecutors will consider Slater’s “long-standing and well-regarded reputation in the industry,” but that might not be a good idea, given that the permanently former flight attendant (it seems) has had a few issues with honesty in the past.
If the alternative sentencing deal comes through, Slater could wind up spending only a few weeks in treatment. Then, he can move on to that reality show.