Mobile farmers markets: the next “big thing” in food trucks?

2010 was the Year of the Food Truck, with cities from Seattle and San Francisco to D.C. taking it to the streets, literally. While street food and taco trucks have long been a part of U.S. culture in places like New York, Los Angeles, and Oakland, health regulations have historically made it considerably more difficult in other parts of the country. Eatocracy reports that Atlanta–despite its tight mobile cooking laws–now has a “hybrid” approach that enables food trucks to exist, albeit in a different form. Could 2011 become the Year of the Mobile Farmers Market?

For the uninitiated, street food technically refers to food that is prepared (cooked, if applicable) and sold from a street cart, stall, or permanent stand. Food trucks are essentially mobile street food, and can change location from day-to-day, or remain parked in a stationary spot. These are not your “lunch” trucks of old, selling flabby sandwiches and processed, grab-and-go items. Today’s food truck offers food prepared from seasonal produce and other ingredients likely sourced from local family farms.

Until recently, state and county health departments largely prohibited street eats due to fears regarding potential foodborne illness. It’s harder to regulate things like sanitation and temperature control in a non-stationary kitchen, but far from impossible. Thanks to the open-mindedness of city officials across the country, enterprising chefs and other food industry professionals have been able to give mobile food operations a shot, the most successful of which have gone on to achieve national acclaim. Portland, Oregon, has been so supportive, there are now permanent designated locations for food cart clusters.

But even as we’re becoming more of a food truck nation, it’s still an uphill battle. Eatocracy states that Chicago is just one city making it next to impossible for actual cooking to be done on-site. Instead, food must be pre-packaged, which is a buzz-kill for many budding entrepreneurs. Atlanta requires convoluted logistical wrangling (trucks selling cooked-to-order food must change location every half-hour, nor operate at more than two locations a day) as a deterrent. One local farm’s solution: focus on the raw ingredient, not the end product.

[Photo credit: Flickr user star5112]


Riverview Farms of Ranger, Georgia, has created a mobile farmers market that brings sustainably-grown produce to various locations in Atlanta. As creator Elmer Veith puts it, “We’re going to bring the farm field to the neighborhood, so you don’t have to come to us.”

Veith retrofitted a Mac Tools truck to create Riverview’s Farm Mobile. Customers enter the truck from the rear, and pay before exiting at the front. The sides are outfitted with shelves for produce, as well as the farm’s cornmeal and grits. There’s a freezer for Riverview’s grassfed beef and heritage Berkshire pork. Other offerings may include bread, pasture-raised chickens, free-range eggs, and cheese from other local food artisans and farms.

Customers get updates on Farm Mobile’s location and that day’s product via email, Facebook and Twitter. The social media aspect is a key part of the success of today’s food trucks. Yet Farm Mobile is subject to less regulations, because they’re not selling prepared food. They are, however, licensed by state authorities, and require permission from property owners to park on their land. If outfits like Farm Mobile (or Richmond, Virginia’s Farm Bus) catch on, can we expect to see more markets on wheels servicing urban areas? Greg Smith, President of the Atlanta Street Food Coalition, hopes so.

“Street food adds life and vibrancy to the city,” he says, predicting that in the future, “There will be multiple ‘food truck lots’ around the city and the trucks might move on a daily basis from lot to lot.” The Coalition, which seeks to help entrepreneurs break into the industry, is yet another sign that mobile eating is here to stay. TruxMap is an iPhone app that lets users hunt down their favorite food trucks, while dedicated sites such as Food Carts Portland are attracting legions of fans. The best way to show support, however, is to start eating on the street. Check out Eater.com, to see if there’s a food or farm truck (coming) near you.

To sign up for Farm Mobile updates, click here.

Mammoth Mountain debuts newest in ski area dining: snowcat food “trucks”

The national street food/truck/cart obsession is hitting the slopes. The San Francisco Chronicle reports that on December 18th, California’s Mammoth Mountain Ski Area will unleash North America’s only snowcat-mobile kitchen. Could this be the start of a new ski area dining trend?

Known as Roving Mammoth, the two “foodcats” are built from refurbished snowcats outfitted with small kitchens. They’ll roam the mountain from 9am to 2:30pm, offering ravenous skiers and boarders carbo-loading in the form of burritos, calzones, and churros, as well as cold, non-alcoholic beverages.

The up-to-the-moment location of the ‘cats can be found via a My Mammoth Twitter account (be sure to keep handwarmers in your gloves for faster burrito-seeking). Stops will include high-volume spots such as South Park, the top of Lift 14, and the bottom of Chair 9, but weather and events will also determine where the foodcats roam.

FYI, United and Horizon Air begin nonstop daily air service to Mammoth from the Bay Area on December 16th, via SFO and San Jose.

[Photo credit: Flickr user Telstar Logistics]

Five tips to reduce your health risk while eating street food

It was the 18th century food writer and gastronome Jean Anthelme Brillat-Savarin who famously said, “Tell me what you eat, and I’ll tell you what you are.” For certain cultures, street food is more than just a cheap, tasty, easy way to fuel the body. It’s part of a daily ritual, a way to catch up on neighborhood or community gossip, a means of eking out a living to provide for one’s family. By eating foreign street food, you get a sense of the social fabric and gender roles of a community or culture, but what about the health risks?

Some travelers equate a love of street food with a latent wish to sightsee whilst wearing an adult diaper. They steer clear of anything sold from a vendor, or resembling fruit, vegetable, or beverage not from a bottle (although when it comes to drinking water, you should always err on the side of caution, and there is something to be said about peeling or washing produce to avoid pesticide residue, since many developing nations use chemicals banned in the U.S.). What these folks may not realize is that foodborne illnesses such as E.coli, salmonella, and listeria don’t discriminate. FDA statistics show you’re more likely to get sick from preparing food at home than from dining in a domestic restaurant.

Is street food inherently more risky than eating in a restaurant when you travel? Sometimes, and it depends. Children, the elderly, and those with compromised immune systems are certainly more at risk of getting ill, and may be best off avoiding street eats. But there are certain precautionary measures healthy travelers can take before scarfing their tacos or mystery-meat kebabs that will minimize the chances of bringing home more than just a suitcase full of sweatshop-made tchotchkes as souvenirs. Read on.

1. Is there a crowd? Just like at home, go where the locals go, as they obviously know where to find the good stuff. But high volume also means that food is being prepared fresh, rather than sitting around attracting flies and turning into something useful for waging biological warfare.

2. Are basic hygiene practices being implemented by the vendor(s)? In Mexico, I’ve frequently observed street vendors slipping clean plastic bags over plates. With every order, a new bag is used, then discarded at the end of the meal. It’s an eco-nightmare, but it’s a lot more sanitary than dunking a plate in a bucket of dingy water doubling as a petri dish. Also bear in mind that in many parts of the world, the left hand performs double-duty as toilet paper. I can’t say it enough: Look at the sanitation practices before ordering.

You’ll often find co-workers whose sole responsibility is to handle money, to avoid cross-contaminating food (this isn’t always the case, however, so sometimes you’ll just have to–literally–suck it up). Once, when I accidentally handed my money to the wrong guy, he turned his hand upside-down to avoid contact with my filthy coins.

3. Is the stand or cart clean and well-maintained? Is hot food kept hot or cooked to order, and is cold food cold? Is purified water or ice used for beverages and frozen treats?

4. Are the ingredients fresh? If you’ve got eyes, a nose, and some tastebuds, you can figure this out for yourself. I look at the condiments and garnishes to determine if I want to eat at a given stand or cart. If I see crusty bowls of salsa, dessicated limes, slimy herbs, or flies congregated on any raw foods I might potentially eat, I’m out of there.

Stick to local specialties. One of the greatest joys of travel is eating regional ingredients or dishes. It also stands to reason that ordering seafood in an inland desert is a calculated risk. Raw protein products (egg, meat, poultry, fish, fresh cheeses) in general are to be avoided in the Third World. What about dishes like ceviche, where the acid in the citrus juice denatures (breaks down proteins, killing some potential pathogens in the process) the fish? It’s still risky, because technically it’s an uncooked food, and only application of heat over 145 degrees can totally annihilate anything potentially deadly lurking in fish. Again, use good judgment based on freshness of ingredients and basic sanitation, but remember that you can’t eliminate all risk.

If you’re in a coastal region, it pays to do a bit of homework on the cleanliness of the local fresh and ocean water supplies; algae blooms or cholera outbreaks will be widely reported. Try to avoid eating raw river fish or seafood, or river fish/seafood from just offshore; remember that many developing island nations and coastal regions use high tide as their toilet. If you’re eating pork in the Third World, always make sure it’s well-cooked. While trichinosis has effectively been eradicated from our domestic industrial pork supply, the disease is prevalent in other parts of the world. And not to get too graphic, but you’ll often find pigs in rural parts of the developing world lurking around latrines, searching for a snack.

Fresh ingredients don’t necessarily mean great food, but it helps. Delicious street food is ulimately a reflection of the loving care that goes into its preparation. Are the carnitas slightly crispy on the outside, with an interior succulent with greasy goodness? Is the masa in the tamales moist, with a sweet, earthy corn flavor? Are the noodles slightly toothsome, the herbs fresh and bright-tasting, the broth fragrant and piping hot? These things matter.

5. Use hand sanitizer before eating, take probiotics with live active cultures prophylactically, and pack a broad-spectrum gastrointestinal antibiotic and Imodium, just in case. I’m just sayin’.

For more information on food safety, go to this page on the USDA website.

Tahiti greens up its tourism

Tahiti ain’t cheap. And, at least in the past several decades, it’s also had a reputation for crappy food, cheesy resorts, a seriously sketchy scene in Papeete, and a general lack of sustainable tourism. But that’s all changing.

CNN reports that small-scale, eco-oriented tourism is thriving in Tahiti, especially in the mountainous interior, and on the peninsula of Tahiti Iti. An influx of B & B’s, guesthouses and bungalows have cropped up, making a visit to the island paradise more affordable to budget travelers (after you cough up the plane ticket, but Air Tahiti Nui offers promotional prices and family discounts). The less-populous inland has loads of hiking trails, waterfalls, and remote beaches accessible only by foot, and outfitters such as Tahiti Evasion offer guided hikes for non-DIY’ers. On the luxury end, some properties, like Bora Bora’s InterContinental Resort, are reducing their carbon footprint by using high-tech cooling systems that use pumped-in, deep-sea water, instead of A/C units.

Additionally, great public transit and a thriving local food scene make it easier for culturally-inclined travelers to get a true taste of Tahiti. Roulottes, small food trucks found along Papeete’s waterfront, offers local ingredients and traditional dishes, while the central market, Marche Papeete, sells all manner of locally-grown produce. On rural Moorea, check out family farms, and slip into the relaxed, local way of life.

[Via Mother Nature Network]

[Photo credit: Flickr user D.[SansPretentionAucune]]

New York City street vendors to accept credit cards

Starting in June, if you’ve got a hankering for some street meat in New York City, you’ll be able to use a credit card to purchase your kebab. As part of a trial program in Manhattan, Brooklyn and the Bronx, select street vendors will begin accepting credit card payments for food.

If the initial response to the experiment is positive, it could be rolled out to all New York City street vendors in three or four months. Meaning that stale pretzels and soggy hot dogs may soon be no more than a credit card swipe away.

Beyond those snacks, there are some fantastic food carts in New York City that offer full meals ranging from Jamaican to Lebanese to Korean (and everything in between). So, while you may never have the need to charge $2.00 for a hot dog, being able to pay for a quick and delicious meal-to-go with a credit card may be just the thing to make you consider those food carts that you often just walk past.

Street vendors are wildly popular outside of the States. Here at Gadling we’re always promoting the joys of street food. These carts are only now beginning to catch on with wider audiences domestically as high-end food trucks and more elaborate carts have hit the streets. Here in New York, however, we’ve always been hip to street meat. And now we can charge it.

[Via Gawker via NYP]