Virgin America helps the green movement

Fresh spring food selections isn’t all that Virgin America is up to these days. Virgin America is also interested in lessening its impact on the environment. To prove it, the California-based airlines has joined The Climate Registry, the non–profit organization dedicated to keeping track of greenhouse gas emissions (GHG) to aid in better regulation so that efforts to be more environmentally friendly have a fighting chance.

In fact, Virgin America, the first U.S. airlines to join up with the Climate Registry, is ahead of the curve. By the end of 2012, the Environmental Protection Agency may have emission standards for aircraft and aircraft engines. Because Virgin America has agreed to add to the transparency of measuring emissions, it’s helping the cause of seeing how much airplanes impact the environment and what to do to lessen adverse effects.

One might wonder just what an airline can do to be more environmentally friendly considering the amount of fuel it takes to fly, but Virgin America has thought of such details.

For example, the new Airbus A320 fleet is 25% more fuel efficient than other domestic carriers. Virgin America also does the following as part of its efforts to fly more green:

  • single engine taxiing
  • idle reverse landings
  • regulate speed to reduce fuel burn
  • use advanced avionics to fly more efficiently

There is a certain hopefulness to read about an airline that is interested in taking care of the environment while it figures out how to turn a profit. [PR Newswire: United Business Media]

Are We in a Golden Age of Green Travel?

Clearly the entire travel industry has been undergoing some dramatic changes over the past few years. There was a time when the thought of “green” travel was relegated to a relatively small, niche market that included some eco-conscious tour operators. But in the past few years there has been an inceased effort to be more green in all area of our lives thanks to an increased awareness of global climate change and a focus on limiting our impact on the environment in general.

This increased awareness and focus within the travel sector has resulted in more energy efficient modes of transportation, the rise of sustainable tourism efforts across the globe, and better environmental policies from many nations. All of this has prompted National Geographic Adventure to ask “Is This a Golden Age of Green Travel?”

Adventure cites an action plan from the World Tourism and Travel Council that offers ten ways to combat climate change and the fact that four major international airlines have begun testing jets that use bio-fuels. They also point to the fact that Marriott Hotels is leading the charge to protect a 1.4 million acre section of the Amazon Jungle.

As further examples of the green movement, the magazine offers up five great eco-lodges, on five different continents, that are all leading the way in sustainable tourism and caring for the Earth. Places like the Black Sheep Inn in Ecuador and the Odd-Balls Camp in Botswana, who are making it easier for us to visit exotic places, while leaving a minimal impact.

Jalousie Plantation resort brings solar golf carts to St Lucia

Okay, it’s not exactly a cure for cancer, but any initiative that does cut down on fossil fuel reliance still resonates with me. So, I was pretty excited to see that the Jalousie Plantation has adopted a hybrid solar-powered golf cart to move guests around on its 192-acre property … with no carbon emissions! This is among the first of these environmentally-friendly golf carts in the Caribbean, and the goal is for this quirky little vehicle to replace the oil-dependent carts and minibuses that currently carry passengers around Jalousie.

This measure is reflective of Jalousie parent company Kor Hotel Group’s “Second Nature” program, which consists of several eco-friendly measures across its holdings. Kor’s properties are encouraged to source local produce, arts and other supplies to cut down on food-miles (or other “product-miles”) in an effort to reduce carbon emissions while contributing to economic growth in the community.

“We want to play our part at The Jalousie Plantation in supporting the environmentally-conscious initiatives of Kor and the new hybrid solar-powered golf cart is seen as a first step in helping us to do this,” Jalousie’s General Manager, Rodrigo Caldeira said.

The golf cart has a photovoltaic cell on its roof, which takes St Lucia sunshine and turns it into the electricity that makes the cart move. In the event of rain, the cart can be plugged into an electrical outlet to have its battery charged.

“Eventually all of the vehicles we use at Jalousie will be gasoline-free and this will help us to lessen our emissions of greenhouse gases which are having a tremendous impact on eco-systems around the world and contributing to climatic change and global warming,” Caldeira said. “The new cart also significantly reduces noise pollution and makes a great contribution in our efforts to reduce our consumption of fossil fuels and in ensuring our operations are environmentally sustainable.”

A&K and Fairmont Earth Hour ideas will have tangible results

Earth Hour is on Saturday, March 28 at 8:30 PM. The hospitality and travel industry seems to have embraced this commitment to environmentalism. There are plenty of noteworthy initiatives out there intended to show support for a planet that could probably use our help. Of course, some are more interesting than others. I’m pretty interested in what’s going on at Abercrombie & Kent and Fairmont.

Upscale travel firm A&K is taking action at each of its 62 offices around the world. Outdoor signs will be turned off, and only emergency lighting will be used indoors. This will save 620 light-hours of electricity. And, they’re going to shut off the air conditioning for 90 minutes before the end of the work day, lowering power consumption for this period by 18 percent.

The company is also turning its corporate social responsibility gaze outward. Sanctuary Camps & Lodges are going to host stargazing parties, thanks to the dark skies. They are also planning to turn off generators and cut power consumption by 50 percent for Earth Hour (at 13 properties in Africa).

A&K’s Sun Boat III and Sun Boat IV will turn off their generators, as well, operating only with emergency lighting. Guests will be able to enjoy the bright stars – because of the desert air – in Upper Egypt. Eclipse in the Galapagos will host a presentation on the Sun Deck and reduce the use of power by 30 percent.And, the company hopes that Earth Hour goodwill is contagious. Employees have pledged to save 2,960 light-hours, and A&K’s suppliers, including restaurants and hotels, have been encouraged to support Earth Hour, with hundreds agreeing to do so.

I’m also pretty impressed with what Fairmont is doing for Earth Hour (which you can track via Twitter). This company’s made it a habit to stay out in front of the market when it comes to corporate social responsibility, and it’s ready to play from Dallas to Dubai – at all 56 properties. In addition to its usual environmentally sound initiatives, some Fairmont properties are taking specific, unique action.

At the Fairmont St. Andrews, guests can choose at check-in the power they want to use: nuclear, solar or wind. They’ll also receive compact fluorescent light bulbs. But, this is just the beginning. If you decide to sweat it out in the gym’s spin class, the energy you create will be converted to kilowatt hours to show just how much power you produce. The class is sponsored to provide a cash donation to the World Wildlife Fund. Kids will be able to plant their own saplings. The initiatives at the St. Andrews property are designed to have lasting results.

In Alberta, the Fairmont Chateau Lake Louise will light up its side of the lake with ice luminaries. Guests will be invited to gather around a fire and enjoy some old-fashioned storytelling under the stars. This hotel is committed to Earth Hour year-round, with 50 percent of its power coming from a mix of wind and run-of-river electricity generation.

Over in Kenya, at the Fairmont Mara Safari Club, the lantern-lit Boma will be a place for guests to gather and listen to a local naturalist discuss conservation and the environment – the “Maasai” way. It won’t be just lectures, though, as Maasai dancers will provide entertainment.

The Fairmont Zanzibar, Tanzania will celebrate Earth Hour for the entire day. Guests will be invited to sail on historical dhows on clear Indian Ocean waters. Chef Ric and his team will use charcoal grills to prepare seafood on the beach, delighting palates without disrupting the environment.

Are you doing anything for Earth Hour? Let me know at tom.johansmeyer [at] weblogsinc.com or http://twitter.com/tjohansmeyer.

Go Green in El Salvador

Latin America is becoming a hot spot for green travel, but most adventure-seekers look to Honduras and Nicaragua … rather than El Salvador, with which they share a border. With the country’s civil war in the past, a destination marketing campaign has been launched, and a new web portal can give prospective travelers a place to start.

Art and anthropology museums and other cultural venues dot the country’s capital, San Salvador. If you want to get off the map, check out Izalco, which has the largest indigenous community in the area. Also stop by the ruins of Joya de Ceren, considered to be the Pompeii of the Maya world, where village remains include a fully preserved Shaman’s hut.

This is your chance to truly get off the tourist grid. Scrap your conventional plans this year and try El Salvador. Different is definitely better.