New Florence App hits app store (and it’s free!)

Update! The app is now also available for Android devices.

Our old friend and partner-in-crime Leif Pettersen has been busy since his departure from Gadling in 2007. The wayward Lonely Planet author, travel guru and generally affable guy has been bombasting around the planet on various projects, but one in particular recently got our attention at Gadling Labs.

Turns out, Pettersen just finished putting the final touches on a new digital travel guide to Florence, the product of which is currently available in the app store for all iPhone, iPad and iVanity hardware. And best of all, it’s free for the next day. All that you have to do is scoot over to the site, click download and get your hands on the full product. In Leif’s words, “your review can be the payment.”

Here at Gadling Labs we’re itching to try out the app, but with our Android phones on a Linux operating system (in a Faraday-cage newsroom no less) it’s really difficult to jump into the river of mainstream app culture. Regretfully, our 8″ thick binder of printed AAA maps, hand written notes and excerpts from Herodotus will have to continue working as our guidebooks.

For those heading or planning to head to Florence with an iPhone, however, give Leif’s Florence guide a spin. For the cost, we’re sure it’s worth at least checking out.

[Flickr image via Arianna M]

National Geographic offers Dreams of Burma

National Geographic Traveler and Fotopedia have teamed up to deliver yet another fantastic travel app for the iPhone and iPad. Entitled “Dreams of Burma,” the new app manages to captures the spirit and culture of the Southeast Asian country in a host of images, maps, and other features that make it the next best thing to actually being there yourself.

As you would expect when Nat Geo and Fotopedia get together, photography will play a central role in what ever they produce. That is definitely the case with this app, which comes packed with more than a thousand stunning images from Burma. Those images offer everything from intriguing glimpses inside ornate local temples to breathtaking views of some of the stunning landscapes found throughout the country, however it was the photos of the people, going about their daily lives, that left the biggest impression on me.

Your favorite images can be used to create slideshows or set as your desktop background on your device. Built-in connections to email, Facebook, and Twitter also allow you to easily share the best photos with friends and family as well. The app also features a “Trip Builder,” which lets you create your own Burma getaways, both real and virtual. There is also a forward written by Traveler Editor-in-Chief Keith Bellows, as well as interactive maps and a comprehensive search feature as well.

This new app is available now and is completely free. It does require an Internet connection to pull in much of the content however, so be aware of that before you use it on the go. Other than that, I can’t think of a single reason why anyone who considers themselves a traveler, and owns one of Apple’s i-devices, wouldn’t have this app installed. Get it now by clicking here.

National Geographic iPad app offers 50 Places of a Lifetime

There is no doubt about it, the iPad has changed the way we consume media and altered how we define what a magazine is. Those of us who use Apple’s insanely popular gadget have gotten use to the idea that our “magazine’s” now include audio, video, and interactive elements that just aren’t possible in the print versions. This is demonstrated perfectly in a new app from National Geographic, which highlights their list of the 50 Places of a Lifetime compiled by Nat Geo Traveler.

As the name implies, this new app spotlights some of the greatest destinations on the planet, which are broken down into five categories. Those categories include “Urban Spaces”, “Wild Places”, “Paradise Found”, “Country Unbound”, and “World Wonders”. Selecting any one of those items will present you with a list of 10 places, which stylishly appear on the screen complete with animation and music. From there, you simply navigate through the individual destinations by swiping left and right. Scrolling up and down presents the full article on the location, offering insights to that place, and why it deserves a spot on the list. It is all very intuitive, and easy to use, with gestures that are second nature to any iPad owner.

The individual articles that accompany the various locations are typical Nat Geo fare. That is to say, they are well written, insightful, and will likely inspire you to want to visit the places being described. The stories are penned by the likes of Bill Bryson, Jean-Michel Cousteau, and George Plimpton, amongst others, who share their personal thoughts on what makes these places so magical. Places like the Serengeti, the Seychelles, and Venice, Italy.
The trademark National Geographic photography makes an appearance as well, of course. Stunning images accompany the travel essays, bringing each destination to life and offering tantalizing glimpses of what travelers can expect at these places of a lifetime. As you would expect, the photos are one of the highlights of this app, and many of them will have you drooling all over your screen.

Other features of the app include videos, interactive “fast facts,” expanded photo galleries, and the always popular Nat Geo maps. I was particularly fond of the 360-degree panoramic images which take full advantage of the iPad touch screen, and built-in checklists that allow you to highlight the destinations that you’ve already visited, while adding others to your own personal bucket list.

The app weighs in at a whopping 464 MB in size, which means it takes awhile to download. If you intend to read it while on your next vacation, be sure to download it well ahead of time. Once installed, everything is self contained however, which means you won’t need an Internet connection to take advantage of everything it has to offer.

The best part of this great app? It costs just $1.99! Where else can you get this kind of interactive content for so little money? Even a print magazine cost more than that! You can find it on iTunes by clicking here.

[Image courtesy of Victor R. Boswell, National Geographic]

Will the iPad kill business travel?

The business travel market comeback has been going on for quite some time, but it looks like the corporate folks may be losing interest in getting on planes. I can relate to that: back when I lived the road warrior life, there was a certain amount of dread that came to be associated with the alarm clock, the town car and the boarding process. So, it’s hardly surprising that online events are starting to chip away at business travel.

VentureBeat reports that marketing folks are leaning more toward “virtual happenings” in 2011 and are cutting back on physical events. In a survey by virtual events company Unisfair, 62 percent of respondents say they’re pouring more money into online events this year … and that 42 percent are spending less on the physical alternative.

What’s interesting is that it isn’t an aversion to boarding a plane that’s driving this trend. Rather, there are a variety of reasons, all of them customer-driven. Sixty-two percent of respondents indicated that they preferred being able to attend a virtual event via a mobile device or smartphone (e.g., an iPad), and 58 percent like virtual over physical events because they can multitask.

So, how does this affect the future of business travel? Well, VentureBeat notes:

The numbers confirm what much of the business world is already experiencing: That physical attendance at conferences and tradeshows is becoming less frequent as companies switch to cheaper, easier-to-access virtual events.

In fact, the situation is poised to worsen: 87 percent of the survey’s respondents “predict hybrid (part physical, part virtual) events will represent at least half of all events in the next five years.”

In the next half-decade or so, checking in will have more to do with location-based services than hotel rooms, it seems.

Jetsetter launches iPad app

The media darling of the travel flash sale industry, Jetsetter, has jumped on the iPad bandwagon and announced the launch of their new free App, available today in the App Store. We’ve long loved this site for its stunning visual array of images and editorial-like features about each sale destination, and are sure that the brand’s debut in the iPad world will be a hit.

{See other great Travel Tech information here.}

Jetsetter’s engineering team custom-designed a camera to shoot dozens of high resolution photos which are stitched together to form immersive 360-degree images.

Like a futuristic magazine cover, the app’s title screen features 360-degree panoramic images that responds to a tap The homepage prominently features a rotating slide show of hotels on sale as well as vacation “collections” that span themes like Vacation Like Royalty, Top New York Hotels, Caribbean Sunsets, and Weekend Getaways.

A news ticker at the bottom of the homepage that displays what other Jetsetter members are purchasing. The app also uses iPad 2’s gyroscope to map the orientation of the iPad to Jetsetter’s 360 degree photos. For instance, when the user moves iPad to the left, it senses the change of direction and the photo pans left.

Pretty cool! We’re all for websites creating added-value apps for their current array of offerings. Plus, anything that makes us feel like we’re actually at the property will likely aid in booking.

Not yet a member? Join Jetsetter via this link.