Big in Japan: Bandages and Eye Patches are the Hottest New Fashions

by Matthew Firestone on

Think mummies are hot? How about pirates?

What if they were scantily clad women?

This week, Japan’s Weekly Playboy magazine reported that the otaku (geek, ?????????) community is starting to lose interest in eyeglasses and maids. Although these two styles have dominated the geek-friendly Tokyo neighborhood of Akihabara in recent years, ‘one-eyed virginal maid mummies’ is the hottest new fashion.

This increasingly popular style is known as kegadoru (????????????), which roughly translates as ‘injured idols.’ The look popularizes women who wear cute, frilly Lolita-style dresses, and then accessorize with bandages and eye patches.

Only in Japan could gauze and Band-Aids become the latest must-have fashion item!

The idea is simple.

According to a young woman interviewed by Weekly Playboy:

“When you’re covered in bandages, everybody pays attention to you and worries about you. They also provide a chance to start talking to guys, who’ll ask you how you hurt yourself, so the bandages are really, really good. One guy told me he likes seeing a thin woman’s body wrapped in bandages because it made him think about bondage, and made him want to protect me from harm.”

Wow…

But not everyone is convinced that mummies and pirates are going to be taking the catwalks in Paris and Milan by storm. According to psychologist Yu Yuki, the rise of kegadoru is a sign of rising gender equality in Japan.

In an interview with Weekly Playboy, Yu Yuki states:

“Women feigning injury but still swathed in bandages and eye patches look as though they’re weak. This makes the men want to protect the women. In our age of gender equality, the number of strong-willed women has increased. Men still want to protect and look after women, so they seek out those who seem to be in need of help.”

As strange as it may seem to Westerners, the Japanese obsession with cosupre (costume play, コスプレ) has recently exploded in popularity, particularly amongst teenagers and young adults. In a country where individual thought and expression is frequently squashed by a society that values conformity and order, dressing up in bizarre fashions is one of the few outlets that rebellious teens have.

In the teen-fashion district of Harajuku in Tokyo, cosupre has even become a weekly scheduled event, taking place every Sunday in front of the bridge leading to Meiji Shrine. For most of these teens, who grow up in sterile, concrete housing blocks that are typical of much of urban living in Japan, the Sunday street show is sadly their one chance to break away from a repressive culture.

Like most pop fads in Japan, kegadoru is not likely to maintain its popularity for too long. In greater Tokyo, which numbers upwards of 30 million souls, fashions wax and wane in popularity with frightening speed. However, even if kegadoru is short-lived, it’s almost certain that another equally shocking fashion trend will replace it soon enough.

For more on cuteness in Japan, check out Hello Kitty and the Culture of Cute.

For more on the weird, wacky and wonderful world that is Japan, don’t miss the feature column Big in Japan.

For pictures of Japanese fashions, from kimonos to costume plays, see the photo gallery below.

**Special thanks to stock.xchng user Shibuya 86 for the picture of the Harajuku girl **

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Big in Japan: An Ode to Ramen (Part IV)

by Matthew Firestone on

This week, Big in Japan will be bringing you a four-part series on the most perfect of foods. Part I of the series aimed to debunk the myth of ramen as being mere instant noodles. Part II of the series traced the hundreds of years of history behind this savory snack. Part III of the series broke down the different varieties of ramen noodles and stock. Today’s column will highlight several regional specialties, and will teach you how to make some great ramen at home.

I really, really, really love ramen.

There’s no shortage of great ramen shops in Tokyo. From the 300 yen (US$2.50) early-morning, after-clubbing special to the 1200 yen (US$10) special night-out affair, ramen is as varied as it is delicious. To really appreciate the different manifestations of Nature’s most perfect food however, you’re going to have to leave the capital and explore the countryside.

There’s a world of great ramen out there. Let’s explore some of the highlights.

Hokkaidō ramen (北海道ラーメン) With long, snowy winters and sub-zero chills, the northern island of Hokkaidō is famous for its comfort food, and their homegrown ramen is no different. With a thick, rich base of miso paste and local butter, and topped with fresh seafood and sweet corn, a hot, steaming bowl of Hokkaidō ramen is the perfect accompaniment to a cold, blistery day.

Hakata ramen (博多ラーメン) Originating from the city of Fukuoka, this hearty ramen features thin, curly noodles floating in a creamy, white broth of boiled and crushed pork bone. The dish is distinctive for its unusual toppings, which include pickled ginger, crushed sesame and fresh greens.

Kitakata ramen (喜多方ラーメン) The city of Kitakata in northern Honshū has the highest per-capita number of ramen shops in the country. Not surprisingly, their local variant of ramen is delicious, and features thick, curly noodles that are served in a medium-hued broth of pork and tuna stock.

Tōkyō ramen (東京ラーメン) Although it’s possible to sample just about every type of ramen in the capital, the original Tōkyō ramen consists of thin, curly noodles in a light, soy-flavored broth that is typically dressed up with seasonal vegetables, a boiled egg and slices of pork.

Ie-kei ramen (家系ラーメン) Originating from Yokohama, one of ramen’s original ports of entry into Japan from China, this increasingly popular dish is identical to Tōkyō ramen with the exception of its thick, straight noodles.

Unfortunately, if you don’t live in Japan, it’s near impossible to hunt down authentic ramen, though that doesn’t mean you can’t experiment in your own kitchen. Although I’ve tried to emphasize that instant noodles are not real ramen, that doesn’t mean you can’t dress them up and approximate the real thing.

So here’s what you do.

Boil some instant noodles in a big pot of water, and then add them to a soup of your own making. You can flavor the broth to your liking with the addition of chicken and beef stock, though don’t be afraid to get creative. A fresh egg and some mirin (Japanese cooking wine, みりん) goes a long way, though I’m partial to fresh lime juice and a few slices of habanero chilies. For toppings, don’t be afraid to add fresh vegetables such as bean sprouts, wild mushrooms and baby corn, and definitely go heavy on the minced garlic and onions.

Go wild in the kitchen, and feel free to post some recipes here.

Getting Hungry? Check out our delicious photo gallery of Japanese food. %Gallery-6477%

** Special thanks for Flickr users pepewk (Hard at Work), Carl Johan (Tasty!) and LeeBrimeLow (Chopped Ingredients) **

Big in Japan: An Ode to Ramen (Part II)

by Matthew Firestone on

This week, Big in Japan will be bringing you a four-part series on the most perfect of foods. Part I of the series aimed to debunk the myth of ramen as being mere instant noodles. Today’s column will trace the hundreds of years of history behind this savory snack.

I really love ramen.

I mean, how many other foods out there are the products of centuries of culinary revision? How many other foods out there crossed oceans of antiquity on multiple occasions? How many other foods out there have been adapted and re-adapted to local tastes time and again?

Bananas may have colonized the New World, coffee may have catapulted itself out of Arabia and salt may have built empires. But, none of these foods hits the spot quite like a steaming bowl of miso ramen topped with minced garlic and fresh bean sprouts.

The history and lore behind Nature’s most perfect food is worthy of textbooks.

Originating in China, scholars debate exactly when this hardiest of noodles was first introduced to Japan. Although it may have crossed over at several times during the history of Japan, the first recorded record of ramen-eating was in the late 17th century by the shogunate of the Tokugawa.

Needless to say, the Tokugawa dynasty was the first to unify Japan, so I think the connection between ramen noodles and empire-building is obvious.

Of course, ramen was not introduced to the Japanese masses until the Meiji era when the country first opened its doors to foreign interests. For most of Japan’s history, the diet consisted simply of steamed rice, vegetables and seafood, which is partly to explain why the country suddenly became incessant gourmands in the late 19th century.

During the Meiji era, American and European cuisine became the height of fashion, which sparked a large cattle- and pork-rearing industry in Japan. However, the real culinary revolution of the late 19th century was taking place in the Chinatowns of Kobe and Yokohama, where Chinese immigrants opened up food stalls in the busy ports. Here, along with gyōza (dumplings, ギョーザ), another one of my favourite dishes, Japanese commoners tasted their first bowls of sweet, delicious ramen.

As history will have it, World War II put something of a damper on the Japanese obsession with eating gourmet, though the food industry was quick to bounce back. In the 1950s, cheap US flour imports flooded the Japanese market, while ex-soldiers who had previously been in China proceeded to set up ramen shops across the country. In a few short years, ramen shops took Japan by storm, becoming something of a neighborhood landmark.

Much like McDonald’s in 1950s America, a family trip to the ramen shop was good eating.

The 1950s also brought about the invention of the instant noodle at the hands of the late Momofuku Ando, founder and chairman of Nissin Foods. Now, I don’t want to diminish the accomplishments of what has been regarded as one of the greatest Japanese inventions of the 20th century. After all, it’s Ando’s noodles that swept the world and the made ramen a household name. But, as I’ve no doubt tried my hardest to explain to you the reader, instant noodles are not ramen.

Still don’t believe me? In Part III, I discuss the varieties and flavors of ramen that you can find in Japan. In Part IV, I’ll highlight a few regional specialties, and share some of my own ramen recipes.

Getting Hungry? Check out our delicious photo gallery of Japanese food. %Gallery-6477%

** Special thanks to Flickr users kk+ (Noodle Chef) and Joey-Tigger (Cup o’Noodles) **

Big in Japan: An Ode to Ramen (Part I)

by Matthew Firestone on

This week, Big in Japan will be bringing you a four-part series on the most perfect of foods.

I love ramen.

For some, it’s the heady aroma and subtle flavor of a finely aged cheese. For others, it’s the enticing sizzle and juicy goodness of a T-bone steak.

For me, it’s gotta be ramen – Nature’s most perfect food.

Now, I know exactly what you’re thinking. Ramen?!?! That cheap, instant ‘just add hot water’ garbage that they sell at the supermarket for ten cents a pack. That high-salt, high-fat, chemically-flavored staple food of starving and poor college kids the world over. That Styrofoam-packaged and MSG-coated food-like product that is about as nutritious as it is natural.

Well, let’s just say that you don’t know ramen like I know ramen!

Forget everything you think you know, and allow me to explain to you how ramen is SO much more than Cup o’Noodles.

For starters, Japanese instant noodles were first imported to North America in the 1970s, and since then have been commonly been referred to as ramen. In the 1980s, American manufacturers jumped on the bandwagon, and started marketing instant noodles as a cheap and filling food item for people on a budget. Needless to say, ramen has achieved cult status amongst teenagers and college students, who can eat their fill for less than a $1 a day.

Sadly, few people outside Japan have had the truly sublime experience of eating REAL ramen, which is nothing at all like the instant noodle garbage found at your local neighborhood supermarket.

Let’s start at the beginning.

Ramen (rāmen, ラーメン, らーめん or 拉麺) is a Japanese dish of boiled noodles that is typically served in hot broth, and garnished with a variety of toppings including sliced pork, hard-boiled eggs, garlic, green onions, bean sprouts and dried seaweed. Originating from China, ramen has been whole-heartedly adopted by Japan over centuries, and presently appears in a multitude of regional varieties and specialties.

Much like choosing a fine French wine or a particular Italian pasta, the allure of eating ramen is that there is a seemingly endless variety of dishes out there. Ramen noodles can be found in a dizzying assortment of shapes, sizes and thicknesses, while the broth can consist of anything from clear chicken to pork stock and chili to miso soup.

While the love of ramen may be the great social equalizer in Japan, it’s the toppings that distinguish your trucker’s stop noodles from your boutique bowl in Ginza. Indeed, ramen has undergone a number of transformations in recent years, and is now just as much as working-class staple as it is a high-end delicacy.

Still think ramen is nothing more than instant noodles?

So, stop by ‘Big in Japan’ this week for an in-depth look at the world of ramen. In Part II, I’ll trace the history of ramen from China to Japan. In Part III, I’ll discuss the numerous varieties and flavors of ramen that you can find in Japan. In Part IV, I’ll highlight a few regional specialities, and share some of my own ramen recipes.

Getting Hungry? Check out our delicious photo gallery of Japanese food. %Gallery-6477%

** Special thanks to Flickr users adactio (ramen) and heyjoewhereyougoingwiththatguninyourhand (99 cent ramen) shibainu (don don men)**

Big in Japan: Hello Kitty and the Culture of Cute (Part II)

by Matthew Firestone on

This post is the continuation of yesterday’s column on Hello Kitty and the Culture of Cute.

You don’t have to look too hard in Japan to find something cute.

From ruffled clothing and dollhouse shoes to smiling mascots and anime characters, evidence of kawaisa (cuteness, ??????) is everywhere in Japan. Even beyond consumer goods, being cute has become something of a national obsession, with women (and increasingly men) of all ages striving to achieve their own unique expression of kawaisa.

Surprisingly, cute culture is increasingly being accepted as a part of the national identity. Indeed, there is a growing sense of pride in the fact that cute things are immediately thought of as being ‘Japanese.’

In recent years, kawaisa has even been successfully exported to neighboring Asian countries and to a lesser extent the West. Beyond Hello Kitty, Japanese super-cute fashion is all the rage in Taiwan, South Korea and parts of China, and even Americans can now identify Harajuku Girls thanks to the pop sensation Gwen Stefani.

Of course, this brings about the question: why do the Japanese love cute things?

Much has been written about this subject, and sadly I don’t have the time or the space to outline everything here. But, there is no shortage of theories out there trying to explain this surprisingly profound question.

For instance, some academics claim that kawaisa is the modern manifestation of the Japanese obsession with harmony and order. Then again, when I ask my students why they dress in bright pink and neon green, they usually reply, ‘It just makes me feel very very very happy.’

With that said, there is a growing minority of Japanese people that hate the idea of kawaisa, and find cute culture to be extremely juvenile and degrading to the society. This opposition to the mainstream is not hard to understand, given that past Japanese culture focused on restraint and minimalism. Consider for a moment the time and skill it takes to study calligraphy, tea ceremony, zen meditation, karate or any of Japan’s traditional arts.

So, is it possible for a culture to simultaneously embrace sumo wrestling and Pokemon?

Clearly, modern Japan is in a state of flux, which is one of the reasons why it’s such an interesting place to live. In the span of a few hours, it’s possible to take in an afternoon performance of live kabuki theatre, and then blow a few thousand yen playing the latest arcade games.

But, no matter what happens to mainstream Japanese culture in the years to come, one thing is for sure – Hello Kitty is here to stay. Since 1983, she’s held the position as the US Children’s Ambassador for UNICEF, and has been sported by celebrities as diverse as Mariah Carey, Cameron Diaz and Paris Hilton. Sanrio stores can be found across the globe, and the face of Hello Kitty adorns everything from clothing and stationary to jewelry and electronics. Despite her syrupy sweet image, Hello Kitty has even appeared on adult underwear, wedding dresses and even a, well, how should I say this – ‘personal massager.’

Hello Kitty – she’s not just for children anymore.

(Hello Kitty Vibrator picture sourced from www.jlist.com. If you’re over 21, yes – you can buy one).

** Special thanks to Flickr users Beggs (Cosupre Girl) and Morbuto (Alice in Wonderland) **