Travelers put JetBlue all-you-can-fly deal to the test

by Katie Hammel on

When JetBlue announced its All-You-Can-Jet Pass in August, many frequent flyers scrambled to purchase one before the airline pulled the plug on the popular promotion. Those who didn’t have much flying planned let the deal pass them by. And others decided to view the offer as a challenge – a reason to fly as much as they possibly could over the course of the month for which the Pass was valid.

Two of those travelers are Clark Dever and Joe Dinardo, who will take 49 flights in the 31 days between September 8 and October 8. They’ll visit 29 cities – spending 12 hours each in city – sleeping on planes, showering at the gym, and relying on friends to meet them in New York with fresh clothes every few days. They’ll also be blogging about their adventures at Twelve Hours in a City.

Jennifer Milano also took advantage of the Pass, and created a website to help other All-You-Can-Jetters connect, share their stories, and help each other out with places to stay and travel advice. Another traveler, Greg Krause, is using his Pass to help raise money for a charity. He’ll be visiting 24 cities and collecting money for a school in Zambia that his parents created. The money will be used to fund the purchase of a vehicle that will bring supplies to the school. Krause is documenting his travels and accepting donations on his website, 30 Days on JetBlue

If you weren’t able to drop everything to see how much you can fly in 31 days, at least you can follow along with the adventures of these non-stop flyers as they push the limits of the All-You-Can-Jet offer.

[via CNN]

Airlines and social media: dialogue waiting to happen

by Tom Johansmeyer on

Social media means that airlines just have another place where they can be raked over the coals. We complain to ticket agents. We complain to gate agents. We complain to customer service reps. And now, we can complain to the world, thanks to the likes of Twitter. I, for example, follow @DeltaSucks, though there hasn’t been any action on it in several months. I don’t just listen, though. When I’m stuck in an airport, I tweet relentlessly, and I know I’m not alone.

So, what’s an airline to do about this? And Facebook? And YouTube?

The attack is coming on all fronts, and an industry that’s been beaten up so severely and so often has few options. For now, the response is limited to tweeting fare deals, but obviously, that does little to address the continued stream of negative exposure to which the airlines are subjected.

When in doubt, the philosophy on social media complaints appears to be silence. Continental and American Airlines wouldn’t comment on recent tweets from disgruntled fliers, according to a Reuters report. They are monitoring and claim to be responding, but that’s about all. Billy Sanez, who manages social media for American’s parent, AMR, believes that these platforms make it easier to open a dialogue with passengers … but where is that dialogue?

When I got pissed off at JetBlue a year ago, I wrote about it on my personal blog and heard nothing from JetBlue. But, I did hear from other passengers … one of whom was afraid to say too much because he was still in transit and didn’t want to risk angering the airline. This level of paranoia may be extreme, but the implication is clear: passengers could find even a small blog, but airlines are squandering a chance to really engage the people who pay their bills.

Christi Day, who takes care of Twitter and Facebook for Southwest Airlines, told Reuters, “The main thing that our customers need to know is that we hear them.” But, again, there is no discussion of what the airline is doing about it.

Customers finally have a voice, and as we saw with “United Breaks Guitars,” it can get pretty loud. While the airlines may be listening, we’re still waiting for the second half of “dialogue” to happen.

JetBlue quits flight pass deal

by Tom Johansmeyer on
You can’t jet as much as you want any more, as discounter JetBlue has suspended its “All You Can Jet” promotion. The deal offered fliers unlimited flights for a month for only $599.

To JetBlue’s surprise (but nobody else’s), the program was quite successful. The airline is taking advantage of the “while supplies last” comment in the promotion. Since the airline ran out of passes, it won’t keep the deal alive until Friday.

JetBlue does cite the realistic concern about seat availability: if too many people have passes, it could become impossible to accommodate everyone who’s entitled. Of course, the world is silent on whether oversized passengers need to buy two monthly passes, based on the growing airline trend regarding growing fliers.

JetBlue, United jump on Twitter for cheap tix

by Tom Johansmeyer on

JetBlue and United Airlines are pushing the first taste of cheap fares out on Twitter. They hope to use what USA Today calls the “uber-trendy form of messaging” to push seats on flights that may have vacant seats prior to wheels-up. After deals appear, they don’t always stick around long. JetBlue’s first “Cheep” (a variation on “tweet”) offered a $9 one-way fare from JFK to Nantucket. The model that’s emerging puts JetBlue’s fare tweets out on Monday mornings and offers around eight hours to act on them.

United Airlines has had its “twares” in action since May, and the element of surprise is a factor. The discounts can be released without warning, and there’s no discernable schedule. The deals can live for as little as two hours, forcing Twitter-using travelers to act fast.

Airline cancellation fees worse than baggage fees

by Tom Johansmeyer on

Airlines rely on you to have minor and major personal crises. Everything from changed meeting dates to family emergencies generate around $2 billion in change and cancellation fees a year, according to the Department of Transportation. That’s pretty much twice the amount the airlines pull in from extra bag fees – a measure that’s already been lauded by the Wall Street set for its impact on the airlines’ finances. For American Airlines parent AMR, for example, change and cancellation penalties came to $116 million for the first quarter of the year, while baggage fees amounted to $108 million.

These penalties, lamented almost universally by passengers, upped airline passenger revenue by 3.2 percent in the United States. As usual, business travelers get screwed most (probably because they travel most. They paid the bulk of $527.6 million in first quarter change fees.

Even with fewer people climbing onto planes this year, increases in penalty amounts have led to a net gain in revenue for airlines from this type of fee. A number of the larger airlines upped their change fees from $100 to $150. JetBlue moved it from $40 to $100 – and saw first quarter fees surge 29 percent, from $25 million to $32.2 million, relative to the first quarter of 2008.

These change fees are actually pretty important. With the money they bring in, airlines can offer discounts elsewhere, financed by the extra income. And, they make it more attractive for passengers to buy full-fare tickets, that way they have a bit more flexibility. The more expensive tickets benefit the passenger … and of course, the airline.