This year, airline jetBlue allowed a few lucky people to take “frequent flying” to the next level. The carrier offered an “All-You-Can-Jet” pass for 30 days (September 8 to October 8) for one low price of $599. While the pass may not have been the best deal for the occasional flyer, it would have saved anyone with multiple longer flights some serious cash.
A few folks went beyond flying to business meetings or off to visit the in-laws though, and decided to see just how much they could fly in one month. According to Jaunted, these super-jetters were invited to the jetBlue corporate retreat on Wednesday, to talk about their experiences using the pass. There, jetBlue execs apparently promised that they would be bringing back the pass next year.
Could it be? Nothing has been confirmed and no dates have been released yet, but I’ll agree with Jaunted that fall seems a likely time to run the promo again. So clear your calendars, start wishlisting locations, and cross your fingers that the news is true.
Maybe the flight attendants should start talking to the cockpit, too. When a plane overshot Minneapolis last month because the crew was playing around with personal laptops, national attention turned to what actually goes on in the front of the plane. Congress is kicking around the idea of a new bill that would kick personal electronic devices from the cockpit.
Unsurprisingly, the pilots and airlines aren’t crazy about the idea. They say that the measure would impede progress by making innovation less accessible. Scott Schleiffer, a cargo pilot who’s also thrown some brain time at safety issues for the Air Line Pilots Association, told USA Today, “We would like to have access to tools, and as tools evolve, we would like to have better tools.”
FAA chief Randy Babbit agrees, saying, “We need to be very careful,” in regards to the prohibition of personal devices in the cockpit.
Airlines are starting to bring new technology into the cockpit, with laptops and other devices used to improved weather and safety information. The devices aren’t all that different from what distracted the Northwest pilots who missed Minneapolis. JetBlue has issued laptops to pilots, which are used to push through calculations during takeoff and landing. But, the airline doesn’t allow personal use of them.
So far, two bills have been introduced in the Senate. They would exempt devices used to operate the plane or help with safety issues, but pilots don’t believe that this is enough.
Neither side of the argument addresses the core problem: keeping pilots focused on the job. In theory, extraordinary measures shouldn’t be necessary. Professionals, by definition, should not need that kind of intense oversight. It’s already against the against the law for pilots not to pay attention to their responsibilities, and that’s probably enough regulation. Instead, the solution needs to come to the airlines — organizational measures are needed to ensure that professionals remain professional. Executed properly, the good ones shouldn’t even notice a different.
I love a good travel contest, especially one that requires little effort to enter. So I’m excited about the jetBlue and Hertz Jet & Drive Giveaway, which runs now through through January 31, 2010. To enter, all you need to do is surf on over to the website, complete your free registration and then enter your email address. Easy, peasy.
For that minimal effort, you could win some pretty cool prizes, depending on the number of entries for the day. Yes, that’s right – the prizes will vary according to how many people have entered for the day, and you can enter every single day of the contest. If 2,500 people or less enter on a given day, the winner gets a $100 Hertz rental card. With 2,500 or more entries, the card’s value goes up to $250. But if 5,000 people enter, the lucky winner gets a $500 jetBlue gift card!
There will also be up to five grand prizes given away, one each time the total number of contest entries reaches another 50,000 milestone. The grand prize includes airfare to one of five destinations, Hertz rental car, and accommodations at a designated Starwood or Marriott hotel for two people. Destinations include New York, Las Vegas, Los Angeles, Orlando and Aruba.
When JetBlue announced its All-You-Can-Jet Pass in August, many frequent flyers scrambled to purchase one before the airline pulled the plug on the popular promotion. Those who didn’t have much flying planned let the deal pass them by. And others decided to view the offer as a challenge – a reason to fly as much as they possibly could over the course of the month for which the Pass was valid.
Two of those travelers are Clark Dever and Joe Dinardo, who will take 49 flights in the 31 days between September 8 and October 8. They’ll visit 29 cities – spending 12 hours each in city – sleeping on planes, showering at the gym, and relying on friends to meet them in New York with fresh clothes every few days. They’ll also be blogging about their adventures at Twelve Hours in a City.
Jennifer Milano also took advantage of the Pass, and created a website to help other All-You-Can-Jetters connect, share their stories, and help each other out with places to stay and travel advice. Another traveler, Greg Krause, is using his Pass to help raise money for a charity. He’ll be visiting 24 cities and collecting money for a school in Zambia that his parents created. The money will be used to fund the purchase of a vehicle that will bring supplies to the school. Krause is documenting his travels and accepting donations on his website, 30 Days on JetBlue
If you weren’t able to drop everything to see how much you can fly in 31 days, at least you can follow along with the adventures of these non-stop flyers as they push the limits of the All-You-Can-Jet offer.
Social media means that airlines just have another place where they can be raked over the coals. We complain to ticket agents. We complain to gate agents. We complain to customer service reps. And now, we can complain to the world, thanks to the likes of Twitter. I, for example, follow @DeltaSucks, though there hasn’t been any action on it in several months. I don’t just listen, though. When I’m stuck in an airport, I tweet relentlessly, and I know I’m not alone.
So, what’s an airline to do about this? And Facebook? And YouTube?
The attack is coming on all fronts, and an industry that’s been beaten up so severely and so often has few options. For now, the response is limited to tweeting fare deals, but obviously, that does little to address the continued stream of negative exposure to which the airlines are subjected.
When in doubt, the philosophy on social media complaints appears to be silence. Continental and American Airlines wouldn’t comment on recent tweets from disgruntled fliers, according to a Reuters report. They are monitoring and claim to be responding, but that’s about all. Billy Sanez, who manages social media for American’s parent, AMR, believes that these platforms make it easier to open a dialogue with passengers … but where is that dialogue?
When I got pissed off at JetBlue a year ago, I wrote about it on my personal blog and heard nothing from JetBlue. But, I did hear from other passengers … one of whom was afraid to say too much because he was still in transit and didn’t want to risk angering the airline. This level of paranoia may be extreme, but the implication is clear: passengers could find even a small blog, but airlines are squandering a chance to really engage the people who pay their bills.
Christi Day, who takes care of Twitter and Facebook for Southwest Airlines, told Reuters, “The main thing that our customers need to know is that we hear them.” But, again, there is no discussion of what the airline is doing about it.
Customers finally have a voice, and as we saw with “United Breaks Guitars,” it can get pretty loud. While the airlines may be listening, we’re still waiting for the second half of “dialogue” to happen.