Gadling Q & A with Daniel Edward Craig, author and hotel consultant

Daniel Edward Craig shares a name with the current James Bond, and like 007, he’s a world traveler and a man of many hats. He’s taken a career in hotel management and a keen ear for storytelling and parlayed it into a murder mystery book series, an engaging industry blog, and a hotel and social media consultancy. Here he tells Gadling about his history in the travel world, who’s providing the best social media content for travelers, and what’s next in hotel trends.

Tell me about your history in the hotel and travel business.

I’ve worked in hotels off and on for about twenty years. I started on the front desk at the Delta Chelsea Inn in Toronto and went on to work for a range of hotels, from big-box to boutique, in positions ranging from duty manager to vice president. Most recently, I was vice president and general manager of Opus Hotels in Vancouver and Montreal.

What title do you think best captures your profession these days
?

These days I work as an author and hotel consultant. I left Opus at the end of 2007, shortly after my first novel was published, to complete the second and third novels in the Five-Star Mystery series. Now I am working on a fourth book as well as various consulting projects for the hotel industry, ranging from social media strategy to executive coaching. I also continue to write my blog and articles about the hotel industry. It’s been a rough few years for hotels, and I think we could all use some levity, so in my writing I try to take a lighthearted look at issues.

Do you think you’ll ever go back to managing a hotel?

I hope so. Hotels are my first love; writing is secondary. As a hotel manager, I feel fully engaged and at my best, whereas as a writer all my neurotic tendencies come out. Writing is a solitary profession, and I’m better as part of a team. Once I finish my current book at the end of this year, I’ll decide what’s next, and that could very well involve a return to hotels full-time. I’ll always write, but after a year of 4:00 AM mornings and late nights, I promised myself never to write books and manage a hotel at the same time.

What are you most critical of as a hotel guest?

I’m extremely service oriented. I’ll cut a property a lot of slack if it isn’t my style or if facilities are limited, but bad service can ruin my trip. In particular, I dislike overly scripted, apathetic service. I love a hotel with originality and a lot of life in the lobby. And I look for soul, a combination of design, culture, clientele and spirit, that intangible feeling that I’m in the right place. That’s why I prefer independent boutique hotels – it’s easier for them to do these things well.

What’s your favorite hotel?

Don’t make me choose! It depends on my mood and the nature of travel. I was just in Chicago and was blown away by the new Elysian Hotel. If I’m relaxing or working, I like the Four Seasons. I can’t always afford to stay in them, but I will splurge on a drink in the lounge and will hang around until I’m asked to leave. My favorite is the Four Seasons Georges V in Paris. But I also love contemporary boutique hotels. I’m a city boy, and when I feel like socializing I want to stay in a hotel with a scene, like the Gramercy Park Hotel in New York, the Mondrian in Los Angeles, and the Clift in San Francisco. XV Beacon in Boston is also one of my faves.

Given the many social media experts today, how do you stand apart?

I’d never call myself a social media expert. Who can keep up? I’m a hotelier first, who happens to know a lot about social media and reputation management. Social media allows me to combine my two professions as a hotelier and an author, because essentially it’s about storytelling. Social media touches every department in a hotel, and as a former general manager I understand the interplay and interdependence involved, and to rise above individual departmental interests to develop a strategy that benefits the hotel as a whole.

What hotels/travel companies do you think are doing social media “well”?

I think there are a number of hotel companies that do certain aspects of social media well, but nobody is doing anything particularly innovative. HKHotels in New York are doing a great job of reputation management. Best Western runs a good Facebook page. InterContinental Hotel Group makes great concierge videos. The Iron Horse Hotel in Milwaukee manages Twitter well. Red Carnation Hotels in London and Pan Pacific Hotel in Vancouver have good blogs. Joie de Vivre Hotels does great contests.

Hoteliers are great storytellers, and with all the comings and goings of guests we have a rich resource of content to draw from, and yet this isn’t translating to social media. A lot of hotel content is trite and uninspiring, and most of the voices sound the same: perky and vaguely annoying. Hotels can learn a lot from online reviewers, who spin the best stories, with strong points of view, hooks, humor, trivia and facts. I think there are huge opportunities for the hotel industry, and I’d love to help a hotel become the social media hotel in a given destination.

What made you start writing murder mysteries?

I always wanted to write, and naively thought that writing a mystery would be fun and easy. They say write what you know, and at the time I was working as a duty manager, so I set it in a hotel. Ten years later, Murder at the Universe was published. For me it was a one-off, but my publisher liked the idea of a hotel manager who writes mysteries set in hotels, so they contracted me to develop it into a series. Since then I’ve published Murder at Hotel Cinema and Murder at Graverly Manor.

After three novels, I started to get bored with my protagonist, the hapless hotelier Trevor Lambert, and all that whining. And there could only be so many murders in his hotels before people started suspecting him. The book I’m finishing up now is non-fiction, an irreverent insider’s look at hotels, written for travelers.

What do you see as the next big trends in hotels?

Mobile is huge. Increasingly, people are researching, booking and recommending travel via smart phones. Social media will grow as people continue to bypass travel journalists and hotels for travel information in favor of travelers, friends and social networks, all from the palm of the hand. When it comes down to it, however, above all hotel guests still want comfort, convenience and value. They just have much larger audiences to air their grievances to when they don’t get what they want.

What’s next for you?

After I finish the book, I’ll put book writing on hold for now and will continue to work on hotel projects, to blog, and to write articles. I’m starting to book quite a few speaking engagements in 2011. My platform as an author and hotelier is quite unique, and social media reputation management are hot topics. If I find a good job with a progressive hotel company, great, but until then I have no shortage of things to keep me occupied.

Read all about Daniel Edward Craig, his books, and his blog at his website, www.danieledwardcraig.com

Mandarin Oriental signs celebrities for hotel ads

Would you stay at a hotel because Harry Connick Jr. told you to? Mandarin Oriental Hotel Group thinks you might, and is launching a series of new global print ads featuring Connick, as well as Hélène Grimaud and Sa Ding Ding, two internationally known musicians.

The ads will star the three celebs as part of the ongoing campaign dubbed “He’s a Fan/She’s a Fan.” The premise? Each celebrity dishes on their favorite Mandarin property.

Connick, for example, is a fan of The Landmark Mandarin Oriental, Hong Kong, where he performed in 2009 in one of his most intimate affairs. The concert took place in the hotel’s MO Bar. French pianist Grimaud enjoys staying at Mandarin Oriental Hyde Park, London, as she often performs in the city’s famous music venues. Rising star Ding Ding, a product of modern China, was also photographed at the Mandarin Oriental Hyde Park, London, for the ad.

The new ad campaign is said to combine Mandarin Oriental’s recognized symbol with fans and celebrities who stay at the hotel. Previous celebrity endorsers include Jane Seymour, Jerry Hall, Vivienne Tam, Liam Neeson, and Helen Mirren, among many others. In appreciation of the celebrities’ support, the Mandarin Oriental makes donation to each individual’s charity of choice.

We want to know what you think about this campaign. Are you more likely to consider a hotel because of its celebrity endorsement?

Ten wild cab rides that you’ll never forget

Everyone has their own way of immersing in a culture. Some jump in knees-deep into the food scene, massacring the local food blogs and munching their ways through every gastic adventure that they can find. Others enjoy the philosophical and soft-edged days of lounging in street side cafes, watching passers-by and drinking coffee in the early afternoon sun. Here at Gadling though, we prefer the good old cab ride.

It’s pretty surprising what you can pick up about a culture from the cabs, each driver with his own background, each car holding thousands of untold stories. Inspired by the works at the outstanding blog known as HACK, we’ve thus put together 10 of our favorite rides from around the planet below.

1. Cairo
One of the most fun and arguably scariest things about Cairo city life is the traffic. Here, traffic signals are rare and crosswalks are non-existant, meaning cars, taxis, trucks, people and donkeys are all jumbled into a free-for-all on the dusty Egyptian roads. It takes nerves of steel to brave these roads, which is why it’s so fun sitting shotgun in an experienced cabbie’s car. An average ride will involve darting through city traffic honking up a storm while barreling past 1960’s-era Fiats, diladapidated buildings and remnants of Cairo history, all for the grand sum of no more than 4USD.

2. Moscow/St Petersburg
The funny thing about cabs in Russia is that there really aren’t any. Instead, the majority of car service is provided by everyday residents looking for an extra few dollars of income. All you have to do to flag a car is hold your arm out low and wait for a passing vehicle to pull over — it could be the remnant of a cold-war era beater or a shiny new Volkswagon — then mutter your destination and you’re off to the races.

This could be a little unnerving for the first time hithchiker, which is why we recommend a few Stoli and tonics before trying your first time. Another handy tip: if you don’t speak Russian, take a photo of your destination and show the driver.

2b. Moscow at 5AM
Traffic is so thick in Moscow that it’s hard to ever really appreciate the passing city while gurgling through the congested streets. For a real taste of Russian ridesharing, try taking a cab to Domodedovo at 5AM when the streets are clear and when your car’s throttle can really open up. Roll down the windows and watch the amazing city of Moscow fly by as you get an uninterrupted view of the beautiful capital city.3. Tokyo
The most mindblowing thing about Tokyo cab rides is the cordiality. Approaching your target cab, the first thing that you’ll notice is that the door automatically opens and shuts for you — all controlled by the white-gloved driver. The rest of your ride is strangely reminiscent of a ride in a London taxi, with black, fancy leather and all the pomp and circumstance of a ride through Oxford Circus. Set that against the high-neon and non-stop glam of Tokyo and you’ve got yourself a formula for travel contrast bliss.

4. Bangkok via motorcycle taxi
Tuk-Tuks and taxi cabs are the mainstays of Bangkok public transportation, but if you really want to make progress then take a motorcycle taxi. You can pick them up at stations around the city and they’ll provide a helmet and the ride of your life — all you have to do is lean and and hold on tight.

5. Delhi via Tuk Tuk as told by Mike Barish

Plenty of places have pedicabs and rickshaws that cater mostly to tourists. They’re alternatives to cabs, but exist only to be kitchy. In India, however, the small cabs know as tuk tuks are commonly used by locals and tourists alike to navigate the incredible congested cities in the nation’s capital.

The tiny three-wheeled vehicles are as ubiquitous in Delhi as cows in the streets and the smells of spices in the air. They’re loud, mostly uncomfortable and expose you to the exhaust fumes from the trucks that suffocate the city’s highways.

All that said, tuk tuks are convenient and get you to where you’re going much quicker than walking. They cost a pittance (think $5 or less), can be found everywhere and usually idle on the side of the street, making it easy to approach and speak with the driver about the price. Once you get going, though, don’t expect to converse much. You’ll be lucky if you can still hear your own thoughts.

6. Enroute to Pudong Airport, Shanghai
The only thing slowing your cab driver down between downtown Shanghai and the international airport at city’s edge is the glaringly obvious radar banks over top of the highway. Imagine yourself comfortably crusing at 95 miles/hour on the People’s highway at 6AM when WHAM, the cabbie slams on the brakes and you slow to 45 for 2000 feet. Get a safe distance away and VRRroooooom, you’re pressed against the back of your seat on your way to the International Space Station once more.

7. Zambia as told by Willy Volk
After our bus from Livingston, Zambia, to Sesheke (a border crossing in the southwest of the country) choked and died, my friend and I sat in the scalding sun waiting for repairs. After about 90 minutes, an approaching pickup stopped when it saw potential passengers sprawled in the dust. Able to outbid the others for seats in the uncovered rear of his truck — we paid the equivalent of $2 each — we high-fived each other, jumped in the back, and sat down … on fifty-kilo bags of uncooked sweet potatoes.

For the next four hours — during which we covered maybe 100 kilometers — we rumbled, bumped, and jounced along southwestern Zambia’s dusty, desolate M10 “highway.” Cinnamon-colored dirt coated my skin and, together with the smoke from roadside fires, filled my nostrils. Bouncing over potholes as large as truck engines, we repeatedly flew in the air and landed hard on the solid, gnarled edges of the sweet potatoes. Bang, bang, bang: our asses smacked those unforgiving, rock-hard bags every 10 seconds for hours. Bang! When we were finally able to crawl out of our tortuous ride, we hobbled to the boat launch — Namibia’s immigration office lay on the other side of the Zambezi River — only to discover we’d missed the day’s final boat and had to be ferried across in a dugout canoe.

8. Technology touts in Taipei as told by Darren Murph
One of the unfortunate results of the broad information infrastructure in Taiwan is that streaming video is everywhere on the island, which means that more than a few cabbies are all-too-distracted by what’s going inside of the cab instead of outside. Darren recounts the full experience with photos over at Engadget.

9. Mexico City
They say tha cabs in Mexico City aren’t the safest in the world, but it’s just so hard to resist the cute little green Volkswagon Beetles that chortle through the street. Provided you have a good command over the Spanish language or at least a good idea of where you’re going, make sure to jump in the back seat of one of these vochos — there’s as much history in these taxis as there is in the city at large.

10. London
Sure, it’s cliche to tout the cultural value of the London taxicab, but there’s no question about it: it’s a rite of passage. From the iconic, black taxi styling to flip-down seats to the near-perfection of every London cabbie the experience is sure to please — just make sure you’ve got enough Sterling to make the trip, UK cabs are among the most expensive on the planet.

[Flickr image via Bruno. C.]

Daily Pampering: The Lanesborough & Laurent-Perrier Master Class

The Lanesborough, one of London’s most exclusive hotels, is partnering with Laurent-Perrier, creator of unique and elegant Champagnes, to bring guests a dinner they’ll never forget.

On September 28, The Lanesborough will host a unique tasting of Laurent-Perrier champagnes presented by David Hesketh, Managing Director of Laurent-Perrier UK and distinguished Master of Wine. The master class features the world’s finest champagnes including the Grand Siècle prestige cuvée, Laurent Perrier vintages from 1999 and 1993, as well as an extremely rare offering from 1982. In addition, the champagnes are paired with an 8-course menu designed by Michelin starred chef Heinz Beck that includes:

  • Blue Lobster, papaya, mango and avocado, paired with Ultra Brut
  • Langoustine potato and black olive dust, paired with Grand Siècle
  • Risotto with oyster and champagne, paired with Grand Siècle
  • Gnocchi with chive and caviar, paired with Laurent Perrier 2000
  • Cod fillet with “Spellos” beans, paired with Laurent Perrier 1996
  • Composition of turbot, scallops and shellfish, paired with Laurent Perrier 1993
  • Lamb variation, paired with Laurent Perrier 1982
  • Parfait with wild berries, marshmallows and chocolate cannoli, paired with Demi-Sec

The cost to dine? £250 per person (approximately $390 USD) plus service charge
The cost to stay? Nightly rates at The Lanesborough start at £375 (approximately $586 USD)

Want more? Get your daily dose of pampering right here.

Beware in Barcelona and look out in London: TripAdvisor names world’s worst pickpocket destinations

It’s common wisdom that one ought to keep an eye on their valuables while traveling, particularly in large cities or those where one is unfamiliar with their surroundings. But a new survey of TripAdvisor site data, dubbed the TripAdvisor Pickpocket Index, reveals the cities where one is most likely to part ways with their wallet or valuables.

All ten spots on the list were “snatched” by European cities – with Barcelona topping the list for the second year running and London entering the list for the first time.

“London was crowned the most exciting city in Europe in the recent TripAdvisor Travellers Choice Destination Awards,” said TripAdvisor’s Emma O’Boyle. “…[W]hile the vast majority of visitors have a safe and enjoyable experience the Index shows that London must be on its guard.” With over 26 million tourists visiting the capital each year it is perhaps not surprising that pickpockets view its busy tourist hubs as prime hunting grounds.

O’Boyle reiterated that all cities on the list can offer a great travel experience. “This Index simply reinforces that extra care should be taken, especially in the busier tourist areas.”

The global top ten (with 2009 place in brackets) are:

1. Barcelona, Spain (1)
2. Rome, Italy (2)
3. Paris, France (5)
4. Madrid, Spain (-)
5. Athens, Greece (9)
6. Prague, Czech Republic (3)
7. Costa Brava (Alicante Province), Spain (-)
8. Lisbon, Portugal (-)
9. Tenerife, Spain (-)
10. London, England (-)

The 2010 Pickpocket Index is based solely on TripAdvisor site data calculating the number of times travelers use the term pickpocket (and translations of) in their reviews in the last twelve months.

[Image via Flickr user]