Business Fuels Doomsday Prophecies In Mexico

Every other billboard seemed to mention 2012 as I drove along that famously flat stretch of road from Cancun to Playa del Carmen. I was on my way to spend a couple of days relaxing at Grand Velas Riviera Maya, but the easiest way to reach Riviera Maya is via Carretera Federal 307 and 307 is ornamented with billboards, as anyone would expect. Riviera Maya is a popular vacation destination, and popularity and advertising are two peas in the Business Success pod. It wasn’t the billboards themselves that caught my attention, though. What flashed before me memorably every few minutes was a billboard referencing 2012, or the apocalypse, or Doomsday prophecies, or the Maya calendar – and this consistency is what I noticed. I couldn’t help but smile as I watched the ads approach and then disappear; marketers, when they’re good, are usually really good.

%Gallery-173831%The billboards along 307 were just bigger, bolder versions of what I’d already been seeing all over Cancun and Merida in the days prior. In Cancun, an employee at the car rental company tried to convince me to go to a tourist trap complete with Maya this and End Of The World that. He was moonlighting as a promotions guy for the place while I signed the forms for my rental car. In Merida, it seemed as though most businesses and individuals who had thought of a way to capitalize off of the December 21 hype had acted on those thoughts. The enterprising women and men behind these ventures, many of them holding shops at the weekly Merida market, sold Doomsday books and guides, Maya calendars, Maya calendars made out of chocolate, apocalypse T-shirts and key-chains. I ate at a restaurant in Merida called 2012 Mayan Spaces and Something Else. The food was very good, as were the drinks, especially for being one of the few vegetarian options in Merida. Nonetheless, the restaurant carried this name and thus, so did the menu. The back wall of the outdoor patio displayed Maya-based art. The hotel I stayed at in Merida offered an impressive selection of Maya-themed tours to guests and “2012” was scribbled in large numerals on their office chalkboard. The crowds at Chichen Itza were insufferable; the long lines buzzed with End Times speculations.

Of course no one else was talking about the world ending on December 21. The only people who seemed to engage in any of these theories in the Yucatan were the people who were in a position to profit from the surprisingly widespread belief. The first man I spoke to in Merida, a man of Maya descent, was quick to discuss the modern Maya and history of the Maya in Merida with me, but he didn’t comment on the 2012 prophecies until 15 minutes into our conversation and he only spoke of the prophecies as a response to my questioning. When I mentioned the lore, his eyes glazed over as if he were remembering something he’d only taken note of in the most distant, peripheral sense. Like asking a non-Christian for their thoughts on the rapture mentioned in the Book of Revelation, locals were aware that others had attached themselves to this prophecy, but they were not believers.

When Pastor John Hinkle made his D-Day declaration for June 9, 1994, my parents nervously anticipated the date. I cuddled with my elementary school friend that night, waiting for fiery claws to rip the skies wide open, and of course it never happened. But it isn’t the truth behind the prediction that matters. What matters is how much publicity the prediction can collect leading up to the date. Hinkle’s ratings for his TBN show were probably skyrocketing from the hoopla before June 9 that year. All of this is to say, the “end of the world” appears to be relevant to the people of the Yucatan in only one way for certain: business.

It’s a good thing December 21 falls on a Friday. All of the opportunistic entrepreneurs out there can take their hype-checks to the bank and have them deposited before Christmas morning.

Read more from my series, “Life At The End Of The World: Destination Yucatan,” here.

[Photo Credit: Ben Britz]

Why The Modern Maya Don’t Think The World Is Ending

If you want to meet Maya people, go to the Yucatan. More specifically, go to the city of Merida. Merida’s population is nearly at a million and 60% of all inhabitants are of Maya ethnicity. Roughly a third of the population of Merida speak Mayan – the Yucatec Maya language. Fighting for space for my body on the crowded sidewalks and space for my car on the congested streets, my time in Merida was spent in close physical proximity to the modern Maya, as comes with the territory when visiting the downtown area of a capital city in Mexico over a weekend.

Although Merida was created atop a Spanish-overtaken and demolished Maya community, the Maya culture today is preserved in Merida through museums, music, dance, art, fashion, markets, cuisine and language, as well as in other areas of modern Merida life. When the conquistadors set out to rule the land now known as Merida, the Maya were forced to learn Spanish and their books were burned. The stones from Maya buildings were used to build Merida – the walls of the cathedral downtown are made from these stones. Old Spanish city gates that were once a part of a massive wall still stand in Merida. The wall was initially erected to protect the city’s center from revolting Maya. The last major revolt was the Caste War of Yucatan (1847-1901). Today, an outwardly integrated city greets travelers and it is flush with Maya souvenirs and Maya experiences to take home.

%Gallery-173726%The words of Rigoberta Menchu were in my mind when I conversed with the local Maya about the popular Doomsday Prophecies:

“We are not myths of the past, ruins in the jungle or zoos. We are people and we want to be respected, not to be victims of intolerance and racism.”

Before entering into these conversations, I already knew what I later found supporting evidence for in my discussions: modern Maya don’t think the world is ending on December 21. Careful not to speak in a way that would carry offensive implications of mystic misunderstandings, I asked the Maya I met about their own take on December 21 and all the hype. I asked the Maya on the street and in the market, I asked the Maya at restaurants and hotels. The answer was the same for everyone, there was no exception to this.

“We are entering into a new cycle,” they’d tell me. “This is just a new beginning,” they’d say without doubt.

I’m not alone in my findings. In a MINNPOST article, Phyllis Messenger, the president of the Maya Society of Minnestoa, is quoted as saying, “I have not yet run across any indigenous person who believes this is the end of the world.” The article’s author, Catherine Watson, goes on to make a good point when she reiterates the words of archaeologists with, “The Mayans probably didn’t fear the end of one baktun and the start of the next, archaeologists say. More likely, they celebrated it, much as we go all-out for really significant New Year’s Eves, like the ones when a century turns.”

Modern Maya aren’t worried because ancient Maya weren’t worried. The 13th baktun, a 400-year unit, is coming to a close and a new one is beginning. But because it is not a 14th baktun that is beginning but rather the first again (this method of tracking time is cyclical), the ancient Maya inscribed the date in zeroes. The lesson to take home from modern Maya: zeroes in this context represent resetting the clock, not unplugging it.

Make sure to check out the rest of my series, “Life At The End Of The World: Destination Yucatan,” which explores the Yucatan region, Maya culture and more.

December 21, 2012: An Introduction To The End Of The World

A charismatic and talkative man of Maya descent approached me one lively Friday evening just outside of La Plaza Grande in Merida, Mexico. With infectious enthusiasm, he discussed the history of the Maya in the Yucatan and Merida with me; his face gained color and animation as each topic rolled over into a new one. My Spanish isn’t very good, so my husband, who is half Mexican, translated that which I did not catch the first time around.

I had a bowl of Tortilla Soup for dinner that night. As I blew my breath onto each steaming spoonful, my husband recounted for me the story he’d just heard regarding the origin of the word, “Yucatan.” According to the man we’d just spent time with on the street, Hernan Cortes first told this story in a letter to Charles V, The Holy Roman Emperor. According to Cortes, when the Spanish first asked natives of the peninsula what the region was called, they responded with “Yucatan.” In the Yucatec Maya language, “Yucatan” translates as “I don’t understand what you’re saying.” Nearly 500 years later, the truth is still lost in translation, muddled by time, language, personal beliefs and motives.

%Gallery-173647%With December 21, 2012, only a few days away, the hype surrounding it and its Maya roots has been amplified. Throughout my recent trip to the Yucatan, a stark contrast between the local and foreign opinion of this date was blatantly observable. As Jacob Devaney discusses in an article on the Huffington Post, prophetic fiction is powerful. Our tendency to take written words literally, no matter the gap between written and oral tradition, is also powerful. Our imaginations are worlds of their own, holding both the thread and ability to weave intricately detailed narratives with climaxes and resolutions that are tailored to suit our individual stories. When these stories happen to reflect the facts, they usually do so in varying degrees. The burden of proof for 2012 storytellers is often skirted by those who, to begin with, want to believe. What we have as a result is swampy literature thick with blurred lines between fact and fiction. Predictions for December 21 are abundant. To fully grasp both the intentions and present impact of the Maya, we must first become acquainted with the popular beliefs regarding this date.

The End Of The World

Some believe December 21 will be the day the world ends or the beginning of the end. Believers predict that the date will wreak catastrophe, particularly astronomical catastrophe. The arrival of the next solar maximum, interference at the hand of our galaxy’s center black hole, a collision with an unconfirmed hidden planet, an alignment of the planets, a pole shift and increasing disasters are some of the ways in which believers say the world might dissipate on December 21. Some have developed conspiracy theories on a massive government cover-up operation; an attempt at shielding the masses from the truth of the “end times.” Many who believe that the world will end on December 21 have linked their beliefs to the Maya calendar, claiming that the end of the Long Count calendar coincides with this date. In truth, the calendar does not end on December 21 – it simply moves into its next cycle. As expressed by Joseph L. Flatley on The Verge, this kind of information would normally go unnoticed were it not for our cultural preoccupation with The End. But rather than remain an ‘obscure piece of trivia,’ as Flatley puts it, the calendar’s ending cycle has been at the center of current mainstream and underground conversation.

According to the SETI Institute’s “Doomsday 2012 Fact Sheet,” some opinion polls are suggesting that a tenth of Americans are concerned about whether or not they will survive December 21. Teachers have reported that their students are fearful of the impending date. The mother of Adam Lanza, the young man responsible for the recent massacre at a Connecticut elementary school, has been identified as a “Doomsday Prepper.” The guns used in the shooting belonged to his mother, who had been stockpiling both weaponry and food for what she believed to be the approaching apocalypse. This date has been manipulated, exploited and profited from in most imaginable ways.

Professional scholars and scientists have worked to debunk the rumors and slow the rampant spread of doomsday theories. Maya scholars maintain that dark predictions for December 2012 are not referenced in any classic Maya accounts. Astronomers have disputed apocalypse theories tied to this date, explaining that the theories at hand conflict with basic astronomical observations. But the date holds significance even for those who don’t believe that it will usher in the end times.

A New Beginning

Some New Age beliefs imply that this date marks a period of time during which we will all undergo positive physical or spiritual transformation. Every Mexican I spoke with during my recent trip, including those of Maya descent, believed that this date simply marks a new beginning. December 21, our winter solstice, represents the shortest day of the year and the beginning of winter. Of course in this sense, the date will be “a new beginning” just as it is every year – the beginning of a new season. But perhaps the date will represent another kind of new beginning – a new beginning for the modern perception of the Maya civilization. For far too long, the great achievements and fascinating facets of Maya culture have been overshadowed by fear-mongering hoaxes. Perhaps with the coming and passing of December 21, we can continue where we left off on our journey of Maya exploration and understanding.

This is just the first post in a series on what I learned in the Yucatan about December 21, Maya Culture and the general region. Stay tuned for more.

[Photo Credit: Elizabeth Seward]

Photo Of The Day: Cancun Landscape


There are certain images we see in our social network feeds over and over, especially at certain times of year: the Thanksgiving turkey, the decorated Christmas tree, and the vacation favorite: the bare feet on a beach chair (recently called “the loneliest pic in the world” on TV’s “Up All Night”), alcoholic beverage in hand. Today’s Photo of the Day is thankfully foot-free, though the image is still plenty jealousy-inducing. Flickr user Nan Palmero framed the shot beautifully under a thatched umbrella, giving the landscape sky an almost surreal quality, and the distance of the water and few people make Cancun seem practically serene. I’d definitely “like” this picture.

We’d love to see your travel images in the Gadling Flickr pool to choose for a future Photo of the Day.

[Photo credit: Nan Palmero]

Roman Coppola And W Hotels Release Four Travel-Inspired Films


With the help of filmmaker Roman Coppola, son of director Francis Ford Coppola, W Hotels and Intel recently held a travel-inspired screenplay competition. Out of more than 1,000 online entries, four scripts were chosen by Coppola, who then used his production company, The Directors Bureau, to match the winning scripts with emerging directors and actors.

The result are the short films below, each of which takes place at a W Hotel around the world: in Doha, Qatar; Mexico City, Mexico; Washington, DC; and the Maldives. The only other stipulation for screenwriters was that the films had to feature an Intel Ultrabook – kind of like the secret ingredient in an Iron Chef competition. The results are quirky, touching, and sometimes eerie, but most of all great ways to inspire travel and help emerging talent get their feet off the ground.


Modern/Love: Two 20-somethings take the next step in their long-distance cyber romance, meeting in person for the first time during an exotic vacation in Doha, Qatar. Will their tech-enabled feelings hold true in real life?
Screenplay by Amy Jacobowitz
Directed by Lee Toland Krieger
Featuring Robert Schwartzman and Naomi Scott

¡El Tonto!: A socially challenged vacationer in Mexico City, Mexico, strikes up an unlikely friendship with one of the country’s best-known luchadores.
Screenplay by Ben Sayeg
Directed by Lake Bell
Featuring Kyle Mooney and Kyle Mooney


Eugene: A traveler in Washington, DC, gets a mysterious gift: an Ultrabook that grants all his wishes. How will he wield his unexpected powers?
Screenplay by Adam Blampied
Directed by Spencer Susser
Featuring Michael Govier and Karolina Wydra


The Mirror Between Us: Two young women embark on a dream-like adventure through the islands of the Maldives after an event turned both their worlds upside down.
Screenplay by Nicole Beharie
Directed by Kahlil Joseph
Featuring Dan’ee Doty