Carnival Magic debuts with familiar new features

Carnival Cruise Lines latest ship, Carnival Magic, debuted Sunday in Venice, Italy. The sold-out inaugural event will visit six Mediterranean ports on its nine-night first sailing. But this story is more than just the latest launch of the latest big floating hotel from the latest cruise line currently in the spotlight. Carnival Magic was built on an evolving foundation of success that will carry her well into the future.

On board to christen the ship was unlikely Godmother Lindsey Wilkerson, cancer-survivor-turned-spokesperson for St Jude’s Children’s Hospital. Diagnosed, treated, then into remission at an early age, Wilkerson’s inspirational story had been circulated by the cruise line extensively prior to the event. But the story took on profound new meaning when veteran cruise director John Heald had Wilkerson’s family join her on stage at the ship’s christening event.

In a moment that defined Carnival’s clear commitment to family, values and the future of the cruise industry, Wilkerson’s adorable daughter (who might not have been) took the stage, bringing tears to the eyes of many in the audience.

3,690-passenger Carnival Magic also happens to be the 100th ship built by parent Carnival Corporation so opening festivities included a good measure of tradition that is reflected in on board offerings.

New features include Cucina Del Capitano, an Italian eatery celebrating the line’s Italian lineage, the Red Frog Pub, a Caribbean-inspired bar with it’s own micro-brew, and SportSquare, an outdoor recreation area that continues an industry-wide focus on fitness and health.

For fans of cruise vacations, there is nothing quite like sailing on the inaugural voyage of a shiny new ship. Cruise lines introduce the latest features and inaugural events bring global attention. Records are broken, memories are made and the mood is festive. This one looks to be all that. More importantly, onboard programming builds upon Carnival’s clear understanding of its trademark “Fun” element.

Placing even more emphasis on signature features like an expanded adults-only Serenity area and Waterworks aqua park, Carnival proves once again how well they know their customers.

What Carnival does not talk about is their ability to seamlessly integrate all the ingredients they offer in their recipe for a great travel experience. That recipe, when fully embraced, allows guests to leave behind their cares, relax and refresh then move forward, renewed with a clarity difficult to emulate with other travel options.

That’s probably for the best.

A good magician never tells how the trick is done.

Chris is being sponsored by Carnival Cruise Lines on this sailing but free to report on any and all aspects of the experience. Chris is available to answer any questions you may have during the voyage that concludes in Barcelona May 10.

Breaking: Carnival gets keys to 100th new ship

Carnival Cruise Line is breaking some records today. In addition to taking delivery on new Carnival Magic that debut’s May 1, that delivery makes it a total of 100 ships built by parent company Carnival Corporation. In celebration, guests currently sailing on all ships under the Carnival umbrella will join in a champagne toast to celebrate.

In the photo illustration above is pictured new Carnival Magic along with the company’s first ship, Carnival Mardi Gras which began service in 1972. At 130,000 gross tons, the Carnival Magic is almost five times the size of the Mardi Gras’ 27,250 tons. The Mardi Gras was 650-foot long and had a passenger capacity of 906. Carnival Magic stretches 1,004 feet in length and has a capacity of 3,690 guests. That’s a big ship.

That’s a big champagne toast too, 27,000 people, believed to be the largest ever.

Photo courtesy Carnival Cruise Lines

Old cruise ships get new features


When a new cruise ship comes out, it has all the latest features and what cruise ship designers hope will provide the best, most relevant experience for today’s cruise passenger. Later, after those new features turn out to be of an enduring nature, cruise lines often add them to older ships. Sometimes this process adds value to older ships that would otherwise be lacking in features by comparison. Other times when old cruise ships get new features it only makes a good ship better.
Royal Caribbean’s (@RoyalCaribbean) Freedom of the Seas, one of the most popular ships in the fleet, just completed a series of upgrades at the Grand Bahama Shipyard. This is a ship that was already popular and selling well so new features, many made popular on the newest Oasis-class ships, will be a welcome addition to an already successful operation. Here is what has been added:
  • Royal Babies and Tots Nursery
  • Large 18.5-foot video screen overlooking family pool area
  • LCD wayfinder system
  • Cupcake Cupboard restaurant
  • Vintages lounge will be redone
  • DreamWorks Experience
  • 3D movie screen
  • Imaginocean! puppet show
  • Outdoor LED video walls

It’s not like Royal Caribbean got a special deal on giant TV screens so they needed someplace to put them either. Fueled by passenger response, the line is giving them what they want. Called the Royal Advantage program, the line is investing $70 million to keep older ships current.

“The outdoor video screen installed aboard Liberty of the Seas in January has already been so well received that we have decided to deploy it aboard all the ships scheduled to undergo the Royal Advantage revitalization in 2011.” said Royal Caribbean vice president of hotel operations Lisa Bauer said Royal Caribbean blog. (@theRCLblog)

Sometimes a bit of tweaking is done after that new ship launches but cruise lines know their passengers well and most often they get it right. Still, there are always some people who just don’t like change.

Princess Cruises
(@PrincessCruises) found that out when they invented Movies Under The Stars several years ago when Caribbean Princess debuted. The new feature was wildly popular with most guests but some did not care for the new feature. When the line (logically) announced it would be added to other ships in the fleet, tempers flared and cruise message boards were afire with heated debates.

Occasionally, cruise lines do get it wrong though and have to figure out what to do with/about features that don’t pan out to be everything they dreamed or are what they dreamed but just did not catch on.

In their ongoing efforts to be innovative, Norwegian Cruise Line (@NCLFreestyle) tried adding a mock-ice skating feature to new Norwegian Epic. When CEO Kevin Sheehan looked at shipboard operations from a different angle on the CBS television program Undercover Boss it was clear: this is not a good idea. That idea did not make it and was scrapped but you have to give them credit for trying something different. Still, popular features like Cirque Dreams and Dinner (the best at-sea entertainment I have ever seen), Blue Man Group, Legends in Concert and more get rave reviews on Norwegian Epic. The first-of-their-kind solo studios are the answer to solo traveler’s prayers.

Sometimes cruise lines take spaces already on existing ships that may under-utilized and do something different as multi-use spaces become more popular on new ships.

Carnival Cruise Lines (@CarnivalCruise) recently added Punchliner Comedy Clubs to every ship in the fleet after testing revealed them to be wildly popular with guests. Located in the ship’s aft lounge, each Punchliner Comedy Club offers guests loads of laughs with five 35-minute shows on multiple nights during each voyage, with at least two comedians performing each night. The two early-evening shows offer fun for the whole family while the later performances will feature adult-oriented comedy.

Cruise passengers are finding out that older ships can be some of the very best values too. With new ships demanding the premium “I wanna be on the newest ship” price, older ships which may indeed have some of the newest features, are almost always less expensive.

Flickr photo by Monica R

Carnival Magic completes sea trials on way to May 1 launch

On track to debut in Venice, Italy May 1st, new Carnival Magic has completed sea trials in the Adriatic Sea.

Currently under construction at the Fincantieri shipyard in Monfalcone, Italy, the 3,690-passenger vessel had a full contingent of officers, technicians and engineers on board who thoroughly tested the Carnival Magic’s sophisticated navigation and mechanical systems.

A sea trial is the testing phase of a watercraft (including boats, ships, and submarines). It is also referred as a “shakedown cruise” by many naval personnel. It is usually the last phase of construction and takes place on open water, and can last from a few hours to many days.

Following sea trials, Carnival Magic returned to Monfalcone, where it is undergoing final interior outfitting prior to its delivery late next month.

Carnival Magic will introduce a number of new features, including the Caribbean-inspired RedFrog Pub with its own micro-brewed draft beer, Thirsty Frog Red, and a menu that includes conch salad, spicy chicken wings and other bar food favorites; Cucina del Capitano, a family-style Italian restaurant that taps Carnival’s Italian heritage to the table; and SportSquare, a top-deck recreation area featuring cruising’s first ropes course and outdoor fitness area.

Carnival Magic is set to debut in Europe with a series of seven- to 12-day Mediterranean cruises operating May 1 – Oct. 16, 2011. Following a 16-day trans-Atlantic crossing, Carnival Magic will launch seven-day Caribbean service from Galveston, Texas, Nov. 14, 2011, becoming the port’s largest year-round cruise ship.

Photo courtesy Carnival Cruise Lines

The secret is out: Royal Caribbean to build new class of ships

Royal Caribbean Cruises, Ltd. has signed a letter of intent with shipyard Meyer Werft to build a new class of ships, the first of a new generation of Royal Caribbean International cruise ships.

Secretly developed for over a year and under the code-name “Project Sunshine,” the new vessel design features the best of Royal Caribbean’s experience and imagination.

The order calls for one ship to be delivered in the Fall of 2014 with an option for a second ship for Spring 2015. The 158,000 Gross Registered Tons (GRT) new build will carry just over 4,100 guests based on double occupancy. The estimated all-in cost per berth is about €170,000.

The secret is out. The cruise line released this statement today:

“Royal Caribbean has worked hard to earn a reputation of offering the most innovative ships in the cruise industry and this next generation will not disappoint,” said Richard D. Fain, Chairman and CEO of Royal Caribbean Cruises, Ltd.

“While we continue our policy of keeping our newest ideas and features under wraps during the early stages of construction, I can say that I am very excited about the passion and imagination that our teams have devoted to the project. Project Sunshine builds on the best ideas of our existing ships and adds exciting new activities and entertainment concepts. It will offer features for everyone: from grand, spectacular spaces to small intimate settings; from active, invigorating activities to the serenity of more personal space; and from a plethora of dining alternatives to a cornucopia of opportunities for families. I am also excited about the energy efficiency and environmental technologies which have been incorporated. Our existing ships are some of the most energy efficient in the world and Project Sunshine takes this one further step. Based on our over 20 years of experience with Meyer Werft, along with their compelling proposal, we know they will deliver on all of the innovations Royal Caribbean’s guests have come to expect.”

“Meyer Werft is pleased to be working with Royal Caribbean especially in light of their reputation for building such innovative ships. I am very happy we are continuing our long time partnership with Royal Caribbean Cruises Ltd. and its brand Royal Caribbean International. Their projects always present incredible opportunities for Meyer Werft to create the latest cutting edge hardware in the cruise industry,” said Bernard Meyer, managing partner of Meyer Werft shipyard.

News of features and other details will no doubt be masterfully doled out over the next few months as Royal Caribbean teases us with bits and pieces of the puzzle. After all, Project Sunshine has a tough act to follow coming up after the Oasis sisters. Should be fun to watch.