Old cruise ships get new features

by Chris Owen on

When a new cruise ship comes out, it has all the latest features and what cruise ship designers hope will provide the best, most relevant experience for today’s cruise passenger. Later, after those new features turn out to be of an enduring nature, cruise lines often add them to older ships. Sometimes this process adds value to older ships that would otherwise be lacking in features by comparison. Other times when old cruise ships get new features it only makes a good ship better.
Royal Caribbean’s (@RoyalCaribbean) Freedom of the Seas, one of the most popular ships in the fleet, just completed a series of upgrades at the Grand Bahama Shipyard. This is a ship that was already popular and selling well so new features, many made popular on the newest Oasis-class ships, will be a welcome addition to an already successful operation. Here is what has been added:
  • Royal Babies and Tots Nursery
  • Large 18.5-foot video screen overlooking family pool area
  • LCD wayfinder system
  • Cupcake Cupboard restaurant
  • Vintages lounge will be redone
  • DreamWorks Experience
  • 3D movie screen
  • Imaginocean! puppet show
  • Outdoor LED video walls

It’s not like Royal Caribbean got a special deal on giant TV screens so they needed someplace to put them either. Fueled by passenger response, the line is giving them what they want. Called the Royal Advantage program, the line is investing $70 million to keep older ships current.

“The outdoor video screen installed aboard Liberty of the Seas in January has already been so well received that we have decided to deploy it aboard all the ships scheduled to undergo the Royal Advantage revitalization in 2011.” said Royal Caribbean vice president of hotel operations Lisa Bauer said Royal Caribbean blog. (@theRCLblog)

Sometimes a bit of tweaking is done after that new ship launches but cruise lines know their passengers well and most often they get it right. Still, there are always some people who just don’t like change.

Princess Cruises (@PrincessCruises) found that out when they invented Movies Under The Stars several years ago when Caribbean Princess debuted. The new feature was wildly popular with most guests but some did not care for the new feature. When the line (logically) announced it would be added to other ships in the fleet, tempers flared and cruise message boards were afire with heated debates.

Occasionally, cruise lines do get it wrong though and have to figure out what to do with/about features that don’t pan out to be everything they dreamed or are what they dreamed but just did not catch on.

In their ongoing efforts to be innovative, Norwegian Cruise Line (@NCLFreestyle) tried adding a mock-ice skating feature to new Norwegian Epic. When CEO Kevin Sheehan looked at shipboard operations from a different angle on the CBS television program Undercover Boss it was clear: this is not a good idea. That idea did not make it and was scrapped but you have to give them credit for trying something different. Still, popular features like Cirque Dreams and Dinner (the best at-sea entertainment I have ever seen), Blue Man Group, Legends in Concert and more get rave reviews on Norwegian Epic. The first-of-their-kind solo studios are the answer to solo traveler’s prayers.

Sometimes cruise lines take spaces already on existing ships that may under-utilized and do something different as multi-use spaces become more popular on new ships.

Carnival Cruise Lines (@CarnivalCruise) recently added Punchliner Comedy Clubs to every ship in the fleet after testing revealed them to be wildly popular with guests. Located in the ship’s aft lounge, each Punchliner Comedy Club offers guests loads of laughs with five 35-minute shows on multiple nights during each voyage, with at least two comedians performing each night. The two early-evening shows offer fun for the whole family while the later performances will feature adult-oriented comedy.

Cruise passengers are finding out that older ships can be some of the very best values too. With new ships demanding the premium “I wanna be on the newest ship” price, older ships which may indeed have some of the newest features, are almost always less expensive.

Flickr photo by Monica R

Cruise prices on the rise along with popularity

by Chris Owen on

Miami-based Norwegian Cruise Line announced this week plans to increase cruise fares by 10% starting April 1st. Not because middle-east unrest might spike oil prices. Not because of cost overruns or shrinking bottom lines. Travelers are buying again.

“We’ve seen exceptional demand spurred by our Wave Season promotion, particularly for the popular summer destinations,” said Norwegian Cruise Line CEO and former Undercover Boss Kevin Sheehan.

Just to make sure there are plenty of great offers to take advantage of before the rise in prices, the line will also extend their current “Upgrades for All” promotion though the end of March.That deal gets up to a four-category upgrade on select sailings and on-board discount coupon books worth up to $400 off on-board products and services

“We wanted to give consumers and travel agents the opportunity to take advantage of these offers before the price increase.” added Sheehan.

Norwegian Cruise Line has 11 Freestyle Cruising ships and plans to build two new 4,000-passenger vessels for delivery in spring 2013 and 2014. The line’s latest ship, Norwegian Epic, debuted last Summer.

Flickr photo by cmerow

Cheap Cruise Watch- Norwegian Upgrades (almost) everybody

by Chris Owen on

It’s what the cruise industry calls “wave season”, the time of the year when people stop dreaming of a White Christmas and instead have nightmares about getting stuck in snow and ice. Thoughts turn to warmer weather and cruise vacations come to mind. We have been talking a lot about how to get a good deal lately. Today we have one for you.

Cheap prices are good. Cheap prices and you get more for your money are better.

Norwegian Cruise Line has a “Free Upgrades For All” promotion that applies to the new Norwegian Epic going on now through January 16, 2011 where we can book and get up to a 4 category upgrade at no additional charge. That’s nothing really all that exciting but with this promotion, you can book an ocean-view cabin (with a window) and get a balcony cabin at no additional charge. Book a balcony and get a mini-suite too. That’s different and unique to Norwegian.

They’re also throwing in a coupon book “worth over $400” but don’t get too excited about that part. Many of the coupons you probably won’t use but they do add up and some you will. The big attraction here is booking an ocean-view and getting a balcony or booking a balcony and getting a mini-suite on their newest ship. That’s the kind of value we want you to get. It’s available on all 2011 sailings and its pretty easy to do.

Like most cruise deals this can be a little tricky to book so pay attention if you visit the NCL website. For Balcony upgrades, you’ll see a Balcony Stateroom with the same price as an Ocean-view Stateroom. For sailings with Mini-Suite Upgrades, you’ll see a Mini-Suite listed at the same price as a Balcony. A few restrictions apply and it is always a good idea to read the fine print.

Get with your travel expert to be sure you get it right.

Flickr photo by Cruise News Weekly

Janet Jackson as entertainment on a cruise ship?

by Chris Owen on

Kinda.

On new Norwegian Epic, the popular Legends in Concert tribute show has changed some of the acts.

New to the ship will be Janet Jackson, Neil Diamond and Aretha Franklin impersonators doing six 45-minute shows over during a seven-day cruise.

Las Vegas’ famed standard of live tribute shows has rounded up the largest collection of live tribute artists and celebrity look-alikes in the world for over 25 years. At Sea, the performers are rotated every four months on Norwegian Epic, the latest ship from Norwegian Cruise Lines.

Among other entertainment options on a Norwegian Epic cruise including a Cirque Dreams and Dinner dining experience and a performance by The Blue Man Group, Legends in Concert has proved to be a popular option.

“The Legends in Concert show in the Epic Theater and Legends Unplugged (stars say naughty things) in the Manhattan Room are a favorite of our guests,” said Kevin Sheehan, Norwegian Cruise Line’s CEO and recent star of TV reality show Undercover Boss who recently impersonated crew members on the ship.

Replacing Britney Spears, Rod Stewart and Michael Jackson, the new performers will also do the Legends Unplugged show on three other nights in the ship’s supper club.

Replacing Kevin Sheehan on Undercover Boss will be Ronald Croatti, President and CEO of UniFirst, one of the nation’s largest producers of work-wear and uniforms.

Flickr photo by chvad_sb

Cruise lines offer dining options, for a price

by Chris Owen on

If there is one thing cruise lines are it’s responsive to giving passengers what they want. A big part of the cruise experience has always been the food and these days there are more options than ever before. It’s been an evolution as cruise lines look for just the right mix of dining options to be everything to everyone. For the most part, cruise line dining options have been evolving well but not without moving a bit farther away from the all-inclusive nature cruise vacations are known for.

It wasn’t all that long ago that everybody on a cruise ship piled into the main dining room for dinner. They may have chosen an early or late dining time but that was about it in the way of options. Still, considering the all-inclusive nature of a cruise, it made sense and everyone was happy for the most part. Dancing waiters in the dining room and top-notch banquet-style service pleased pretty much everyone.

Then cruise lines started adding what were called “alternative dining options” to ships. Initially they were a single restaurant in addition to the main dining room where one might go for a super extra special occasion, pay a little more and get even better service and even better food than the already great stuff in main dining room.

I remember sailing on Carnival Legend when this concept first came out. We paid $20 extra for a steak that would have been called a roast back home able to feed a family of four along with a dining experience like no other. In the small venue there was live entertainment, waiters always within arms reach and they did a really good job in a different way than the main dining room. It made sense. It was worth the nominal fee and quite an experience. Not that the main dining room wasn’t, this was different and obviously something they couldn’t just throw in for everyone as part of the deal.

Fast forward to now and Allure of the Seas, Norwegian Epic or any one of a number of other ships where the main dining room experience is almost secondary and not the star of the show as it once was. Today there are more options than ever before for dining at any time of the day or night, for a price.

%Gallery-112282%”Oasis of the Seas features 24 distinct dining experiences, ranging from an exclusive signature restaurant, to neighborhood-specific themed venues, and new twists on Royal Caribbean’s traditional dining areas.” says cruise expert Linda Garrison.

Of those 24 dining options, 12 included in the price and 12 cost more, but prices are reasonable starting at $4.95 for Johnny Rockets, fun and casual indoor/outdoor diner to $35 for 150 Central Park, the ships premiere dining venue.

Other cruise lines and ships have up to a 50/50 split between complementary and extra charge dining options too. Norwegian Cruise Lines new Norwegian Epic has 9 complementary options and 10 extra charge choices.

A number of long-time cruise vacation fans recoil at the mere thought of paying a cover charge for, in their minds, what used to be included in the price. Surely, long ago when these options did not exist, that was true. But now pretty much all major cruise lines have dining options and doing so is consistent with what a cruise is all about

On a cruise, as opposed to other packaged vacation options, we can easily customize the experience to be pretty much what ever we want it to be. This is good news for travelers who are becoming more and more all about custom vacation options rather than a boiler-plate same experience for everyone.

Yes, you can still book a cruise, and have a good time without spending one penny more than the price of the cruise. The lines are well aware that it was the all-inclusive nature and extraordinary value of a cruise compared with other options, that got them where they are today. They are not going to turn their back on that.

Attractive dining options, at an extra charge, allow those who want more than the standard fare to get just that.

In 2011 and beyond, look for this trend to continue as cruise lines as well as other vacation options allow more customization. Those who want to debate the topic need to wake up and smell the coffee, this is not going away.