Europe books it more online

Online travel searches may be down, but online bookings are up (at least in Europe). At the end of 2008, 29 percent of Europe‘s €246 billion travel industry happened in that strange place called the “internet.” Traditional bookings are expected to inch higher by 3 percent, providing just a tad more proof that the action’s on the web. PhoCusWright uncovered this and other travel tidbits in a series of reports it just released.

Spain‘s rail and hotel businesses are starting to shift more transactions to the web, making this country one of the fastest growing for online travel. Seventeen percent in 2007, online bookings are projected to hit 26 percent in 2010. I hope to be part of the solution, as I’ll be booking my hotel in Madrid next month on FastBooking. Italy’s expected to hit 18 percent by 2010.

France is already the second largest online direct booking market in Europe and isn’t slowing down. In 2008, it grew an estimated 16 percent to €7.3 billion, but online travel agencies are growing at an even faster rate. More than 25 percent of all travel is booked online in France, with Germany not far behind at around 20 percent.

Yeah, and there’s a whole lot more. If you’re a stats geek like I am, check out some of the reports that PhoCusWright has available on the travel market. Interesting stuff.

Lonely Planet Joins The Hotel Booking Game

Since it was sold to the BBC, everybody’s favorite guidebook company has had uncertainty looming in its future. The brand took a step away from its paper-and-binding roots recently by signing a deal with Expedia and Hostelworld. The trio will join forces to provide an online hotel booking service.

Lonely Planet will put all those hotel reviews it has in its vaults to good use, while Expedia and Hostelworld will provide the nuts-and-bolts.

The move is good for LP. They are actively bringing the brand to an online audience, and by doing so, are ensuring their survival in a world populated by websites featuring user-generated travel reviews and tips. With guidebook writers already scouring the globe and bringing back write-ups about hotels, guest houses and hostels, it shouldn’t drain the budget too much.

Expedia might also come out well in the deal. They are a giant among booking sites, but perhaps not much of a player when it comes to the backpacking set. By working with LP, they will gain exposure to a new group of customers.

Hostelworld and Lonely Planet are a match made in backpacker heaven. The budget accommodation booking service gets to put its name next to two of travel’s biggest, LP gets the technical side of the venture taken care of without having to break a sweat, and Expedia, like I mentioned above, gets some exposure in a new demographic.

No word on when the service will be up and running, but I’m sure quite a few people are holding their breath in anticipation.

Photo from Flickr user ChihPing

Fly to Cyprus for Less Than $40 US or Not?

Well here’s a rather bizarre story about Orbitz, one of the third-largest online travel agencies and Italian airline Alitalia. Apparently the airline accidentally listed a business-class flight from Toronto to Cyprus at $39 US on a central reservation system which then feeds flight information to online booking agencies. CNEWS notes the incorrect round-trip airfare from Toronto to Cyprus with a stop to change planes in Italy was posted with multiple departing dates on Orbitz.com, where some very lucky and not so lucky folks will probably have the vacation of their dreams. Before word among online shoppers really began to spread red flags went off and Orbitz pulled the rate to discuss with Alitalia.

To cut the crazy tale short Alitalia will be honoring a vast majority of tickets booked on Orbitz.com for those who actually received confirmation numbers from the airline. Those who never got the airline confirmation will only be reimbursed the service fee paid to Orbitz. Having experienced an online error in the past myself I have to include a moral to this story and that moral is: If something seems far too good to be true, chances are it is far too good to be true. But ahh, those very, very lucky few! Most of all it teaches us to be extra careful when booking online where glitches may be infrequent, but can always occur.

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