Holiday Inn opens NYC hotel made entirely of key cards

by Katie Hammel on

As part of an effort to build buzz around the relaunch of 1200 Holiday Inn hotels this month, the lodging chain has opened a very special hotel in New York. It’s not your average hotel though. It’s made entirely of hotel key cards.

The “Key Card Hotel” was built by Guinness World Record holder Byran Berg, who first broke the record for “World’s Tallest House of Freestanding Playing Cards” in 1992 at the tender age of 17. Since then, he’s broken the record 10 times. Now he’s created a life-size (though small at 400 square feet) hotel made of key cards. Visitors can’t actually stay in the “hotel” (and would you really want to sleep on a bed of plastic?), but they can come marvel at Berg’s creation, which is made of 200,000 cards and weighs two tons, tour the lobby, guest room, and bathroom, and learn about the Holiday Inn’s “Keys to Change” promotion and the many improvements that will be taking place at the brand’s properties. By the end of 2010, over 3000 hotels in the chain will be updated, at a cost of $1 billion, making it the “largest relaunch in the history of the hospitality industry”.

As part of the promotion, guests can enter to win free nights at one of the relaunched Holiday Inn or Holiday Inn Express locations around the world. One grand prize winner will also receive a 3-day, 2-night trip to any Holiday Inn hotel in the world, including round-trip air transportation. To enter, just sign up on the promotion’s website.

The Key Card Hotel will be open at New York’s South Street Seaport from now until September 21. During the promotion, Berg will also create a 9-foot tall replica of the Statue of Liberty using playing cards in the lobby. The online contest runs until October 22nd.

Aruba’s Westin Resort offers $300 for your baby

by Katie Hammel on

I can understand the idea of a babymoon, a vacation taken right before a new baby is born. Enjoying one last (for a while anyway) trip before your life becomes a crazy blur of diapers and late-night feedings almost seems medically necessary. But taking a vacation with the sole purpose of getting knocked up – a procreation vacation – well, that sounds a little too “desperate marketing ploy” to me. Can’t people just have sex at home? Or just go on a trip and say “We’re gonna go on vacation, have a lot of sex, and see what happens” without making pregnancy the objective? Apparently, the Westin hopes not.

The Westin Resort on Aruba wants couples looking to take their own procreation vacation to book a stay this fall. The Resort is offering a $300 credit, to be used on on a future visit, to any couple that conceives while staying at the resort between September 1 and December 19. During that time, the Resort’s “Classic Package” is $399 per night for two and includes all meals and drinks, including alcohol. Guests who book by September 30 will also receive a $100 Resort Credit.

It’s an attention-getting promotion, but I doubt many couples will be able to collect. Getting pregnant seems like a crap shoot that requires the perfect storm of several factors. No matter how much sex a couple has over the course of their stay, the odds that the woman will happen to be ovulating and get pregnant within that time frame are slim. But if it does happen, the couple just needs to provide a doctor’s note confirming that conception was on or around the dates of their stay, and they’ll receive the $300 credit. For those who do receive a visit from the stork, I suppose it’s a nice incentive to return to the Westin for the first post-baby vacation.

[via USA Today]

Motel 6 goes for younger image, offers free stays to rock bands

by Katie Hammel on

When you think of edgy, hip places to stay, I’d venture a guess that Motel 6 isn’t the first place that comes to mind. But the budget lodging chain is hoping to change that with a new promotion – providing free rooms to a few up-and-coming touring rock bands. The marketing gurus at Motel 6 have asked the bands to blog and tweet about their stays, hoping that the buzz will build brand recognition and positive association among younger customers.

The bands, which were chosen by a music promotion company called Primary Wave Music, will receive six weeks of accommodation at Motel 6 locations along the tour routes. The bands aren’t being told what to say about Motel 6, but the company is obviously hoping for positive press. Even the budget motel has been hit hard by declining travel, with occupancy rates down 5-7% over the last year. Jeff Palmer, VP of marketing, is hoping the promotion will help get Motel 6 back on track, and earn the company some new, younger customers. “If they stay with us young, maybe they’ll remain brand loyal,” he said.

Rock on, Motel 6.

Tampons with parachutes being dropped on Dutch beaches

by Scott Carmichael on

Bet that headline grabbed your attention? Good. Imagine lying on the beach enjoying the summer sun, and watching thousands of tampons being thrown out of a plane. You watch in amazement as a huge pink cloud of parachutes descends on the sand.

The PR stunt was the idea of tampon firm Libresse, and took place at six of the most popular Dutch beaches. The video clip is in Dutch, but I’m sure you’ll get an idea of the message (and the target audience).

The tampons are not being given away just for fun, the manufacturer is trying to convince women that tampons are a “must have” in the beach gear bag. According to the PR dude, 1 in 7 women avoid the beach during “that time of the month”.

Of course, the Dutch “Green Party” has already objected, and is trying to get the law changed so these promotional stunts won’t be permitted in the future.