Salt Lake City uses Facebook contest to get you psyched

by Tom Johansmeyer on

The #1 Fan Sweepstakes for the Salt Lake City CVB’s Facebook fan page kicked off on January 15, 2010 and runs until February 12, 2010. The goal is to get the number of fans pumped up to 5,000, while giving potential visitors information about everything Utah: from skiing to genealogy to Mormonism to convention business. Already, the number of fans has almost doubled — from 1,200 to 2,200 — indicating that the new Facebook push is working.

This is a trend that’s becoming increasingly common: travel companies and destinations are turning to Facebook to promote themselves and attract tourists. Recently, JetBlue and the Mexican Council for the Promotion of Tourism kicked off Facebook programs to attract interest and (hopefully) generate the sort of interest that will help them overcome the severe travel industry slump that we’ve been coping with for more than a year now. For Salt Lake City, which has been executing an aggressive media campaign, the move into social media isn’t at all surprising.

According to Inside Facebook, the #1 Fan Sweepstakes isn’t the first push that the Salt Lake City CVB has made on Facebook. Rather, it reflects the lessons learned from previous efforts. Says Shawn Stinson, Director of Communications for the CVB, “We started with a number of different Facebook fan pages: ski, visit, genealogy, meetings, and that didn’t work. It was too littered. So we went to simply Visit Salt Lake.” The straightforward approach is anchored in this new initiative. According to Stinson, “This contest in particular is being used to drive an increase in our fan base because we are looking to distribute more and more information via Facebook.”

The grand prize is a ski trip for two that is packed with extras beyond airfare and lodging: ski passes and a FLIP video camera are included, and the winner is expected to shoot video for a blog about the trip. Other prizes include a set of Dynastar skis and bindings, a two-day Ski Salt Lake pass valid at any of the four resorts in Salt Lake and 20 Ski Salt Lake belt buckles and t-shirts.

Are you a fan of Gadling on Facebook yet?

Ski for free at Stowe when you stay at Topnotch Resort

by Katie Hammel on

Ski season is in full swing at resorts throughout the US, and now through April 10, you can “ski for free” at Topnotch Resort in Stowe, Vermont. The resort sits at the base of Mount Mansfield, Vermont’s highest peak, which reaches nearly 5,000 feet. It offers luxury accommodations on 120 acres, 40 minutes from Burlington Airport. .

This season, included in accommodations rates, you’ll also receive two adult lifts tickets to Stowe Mountain delivered by the resort’s “Ski Concierge”, shuttle service to and from the mountain, and overnight ski storage. Rentals are available from the resort’s Nordic Barn. In addition to skiing, the resort offers tennis, a spa, and horseback trail rides.

Rates start at $250 (plus tax) for weekdays and $350 for weekends. Blackout dates include January 28-30, February 7-20, February 25-27, and March 21-23. Rate outside of the promotion start at $300 per night, and lift tickets at Stowe can cost $84 per day per person, so this deal would save you around $200 per day for two skiers….which means more money for apres ski fun and hot toddies by the fire.

Five steps to a better Valentine’s Day from Fairmont

by Tom Johansmeyer on

After the toll that 2009 took on your spirit and your body, it’s time for you to commit to a relaxed and steady 2010. Fairmont Hotels & Resorts in on board with this and is kicking in some amazing deals through its Willow Stream spa brand, which is available around the world. So, if you’re planning to hit Monte Carlo, Miami or the Mayan Riviera, you’ll have a top-shelf treatment ready and waiting for you. Check out the “Follow Your Heart” spa experiences on tap at 11 Fairmont hotels this Valentine’s Day.

One Heart: This is a Red Ribbon Lips facial upgrade and includes a complimentary Jane Iredale Organic Sugar Lip Scrub treatment that will soften and soothe your lips. Worried about dry, cracked lip kissing? That won’t be a problem after this treatment.

Two Heart: Willow Stream’s Sending You Kisses offer includes a Willow Stream Lip Kit and Lip Definer pencil, which will make softened lips eye-catching — translation: you’ll more likely have the chance to use them.

Three Heart: Enjoy a Heartfelt 90-minute spa experience, an hour of which is side-by-side for couples, with a 30-minute dip in the spa’s oversized whirlpool tubs … complete with champagne.

Four Heart: The Love Me package makes you the center of attention. The solo day at the spa includes a 90-minute experience before noon and a Willow Stream spa bento box lunch.

Five Heart: Willow stream will Love You Forever. On the first day of the month, guests will enjoy enjoy either a 60-minute or 90-minute spa treatment … for an entire year!

Participating resorts include: Fairmont Turnberry Isle (Miami), Fairmont Singapore, Fairmont Scottsdale, Fairmont Le Montreux Place (Switzerland), Fairmont Mayakoba (Mexico), Fairmont Acapulco Princess, Fairmont Banff Springs (Alberta), Fairmont Dubai, Fairmont Southampton (Bermuda), Fairmont Monte Carlo, Fairmont Empress (Victoria, British Columbia).

Spend Valentine’s Day in Nevis, save 25 percent

by Tom Johansmeyer on

If you want to do something truly spectacular for Valentine’s Day, you need to get started immediately. The best spots will disappear quickly. Among the hot deals that are out there is a getaway to the Montpelier Plantation Resort in Nevis. For a mere $574 a night at this upscale destination, you can enjoy the warmth and seclusion of a small Caribbean island accessible only by boat … but a mere six minutes from St. Kitts. To take advantage of this rate, which is $183 a night off the normal rate for the season, you’ll have to stay for at least five days. That won’t be hard to handle at this 19-room resort (each with a private entrance), which sits along a secluded beach, boasts a 60-foot swimming pool and has a fantastic wine bar.

In addition to saving a ton of cash on your room rate, you’ll also get a full breakfast and afternoon every day, an aromatherapy massage for two, a private guided hike for two in the rain forest and unlimited use of tennis and snorkeling equipment. The culinary perks include a lunch specially prepared by the resort’s chef, served poolside with champagne, two four-course dinners at the Terrace restaurant and a romantic dinner at the Mill Restaurant.

Four Twitter deals for Valentine’s Day getaways

by Tom Johansmeyer on

You may not be able to say how you feel in 140 characters or less, but you sure can get leads on the best Valentine’s Day experience that way. So, instead of tweeting a feeling, use the white-hot social media platform to grab the top travel specials for the most romantic day of the year. Several resorts are running Twitter-only Valentine’s Day specials this year, so follow the right people, and you’ll be able to wow your better half this year.

1. @BalHarbourFL

ONE Bal Harbour, a five-star luxury property in Florida, is offering a savings of up to $800 a night through its “Tweeterhearts” package. Follow @BalHarbourFL and look for the package that has a room rate of only $1,335 a night for three nights, champagne in your room upon arrival, a couples spa treatment in a private beachside cabana and a romantic dinner for two at 1 Bleu.

2. @FairmontNewport
Look for a room rate of $199 a night at the Fairmont Newport with its “Twitter-patter” package. You’ll stay in a junior suite, enjoy breakfast on your private balcony and receive plush robes adorned with the names of you and your guest (perfect for Twitter nerds like @tjohansmeyer and his wife, mommy-blogger, @ljpimberton — I’m seriously kicking this around, just for the robes). Other amenities, from high-speed internet access to valet parking and champagne are covered, as well. And, the window is wide: you can stay from the beginning of February through the end of March. Get the booking code from @FairmontNewport or @FairmontHotels.3. @LandingsStLucia
Who thought you could get a great wedding deal on Twitter? This RockResort is putting its best foot forward with the “Twitter Bells” package, which you can find by following @LandingsStLucia. You can save up to 25 percent with rates starting at $564 a night for a six-night stay as part of your wedding getaway. Enjoy a ceremony on the beach with a decorated wedding arch, floral arrangements and a bouquet and boutonniere. Your wedding dinner will be prepared for by Executive Chef Richard Tonks, and you’ll eat it on your luxurious “Tweet Suite” terrace. You’ll also pick up breakfast and lunch daily and evening champagne turndown service. You’ll need to tie the knot by May 11, 2010.

4. @ArrabelleVail
Do you crave powder? The Arrabelle at Vail Square‘s “Sweet Tweet for Two” package will get you a two-night stay at a discount of up to 30 percent, if you follow @ArrabelleVail. You’ll be greeted with champagne, roses and chocolate covered strawberries, and during your stay, you’ll enjoy an 80-minute couples massage, a Tweethearts tubing session and breakfast every day. The package is available through the end of ski season (April 17, 2010), with rates starting at $465 a night.