$ billion cruise port “not ready” for ships on the way

by Chris Owen on

Royal Caribbean’s new cruise port in Falmouth, Jamaica looks “more like a bomb went off on the site than a high-class tourist trap” says the Jamaica Observer today after a recent site visit.

That’s bad news for cruise passengers set to start visiting the new port January 7Th off Royal Caribbean’s Navigator of the Seas.

“The port facilities, especially the shops, are not ready. I would say the earliest they would be ready is about mid-March, and fully operational around late April, and the terminal building, a hundred per cent open at the end of June (2011),” said Jes Olsen, project director for the Dutch construction firm in charge of building the pier.

That’s about a year behind the originally projected opening date. Still, Royal Caribbean will send the first ship, Navigator of the Seas, to the port January 7Th. The Falmouth project was built to accommodate giant Oasis and Allure of the Seas beginning May 2010. Those ships won’t call in Falmouth until March.

“It is a very huge project. It’s a ‘design/build’ project, where the developer has certain things in mind and he can change his mind along the way. Also the unknown factors, we had a lot of coral to move which delayed the start-up of the project. We moved about 140,000 live corals.” adds Olsen.

With nothing to do at the port itself, the guests who disembark will have little choice for activities off the ship other than ship-sponsored shore excursions. Plans for setting up a temporary craft market on the site have yet to materialize.

Jamaica Observer photo

2011: Attack of the Oasis sisters?

by Chris Owen on

The big…make that GIANT story for 2010 in the world of cruise vacations was Allure of the Seas, sister-ship to last year’s 220,000 ton Oasis of the Seas from Royal Caribbean. The monster ship gobbled up headlines, berth space at ports and will send other ships running in 2011.

I liked Allure better than older sibling Oasis but that might have been because they worked all the kinks out that come with moving 5000 people on, off and around a ship each week by the time Allure was born. Technically “twins” they’re really not exactly clones and both ships have a distinct aura about them that’s undeniable. Allure is actually a wee bit longer, enough to give her captain verile bragging rights, and both ships have some different minor features. Still, combined, they close in on half a million tons of ship and that’s nothing to ignore.

Each ship has more restaurants, more cabins, more things to do, more people to see than any other ship at sea. Feature-hungry cruise passengers got everything they had been asking for and more.

Is this a case of “be careful what you ask for, you might just get it?”

Between the two, Royal Caribbean has chased a lot of ships out of South Florida, leaving much of the market to themselves.

Time will tell but so far prices are holding at a high level and the new ships are filling up fast which equals success in any body’s book. They better too, at more than a billon dollars each, there’s a lot riding on their success. Down the line Royal Caribbean is going to have to find some new places for the ships to visit as guests get over the wow-factor and want to get off the ship at ports. That’s no easy task.

Not one port was set up to handle this size vessel before they were built and all ports had to be modified to make it work. Surely, it’s worth it to local economies to have a ship dump 5000 paying tourists off for a day. Southampton is drooling over the possibility and maybe even Brownsville, Texas will throw their hat back in the ring to finally get that cruise port they want so bad.

The future of new-builds for Royal Caribbean holds an empty slate which makes sense. The Oasis sisters will be a tough act to follow.

New Jamaica cruise port to open, finally, sort of

by Chris Owen on

The first cruise ship will call at the new port of Falmouth, Jamaica next week, months behind schedule and not fully operational.

The port construction is a joint effort between between mega-ship maker Royal Caribbean International and the government of Jamaica. Originally scheduled to open last May, ongoing construction delays pushed opening the port back, rerouting giant sisters Oasis and Allure of the Seas to Costa Maya, Mexico instead. In fact, neither Oasis or Allure of the Seas will be stopping by until a currently slated March grand opening of the port as construction.

That’s not surprising as the port’s history and existing infrastructure date back to the late 18Th and early 19Th century when it was a central hub of the slave trade.

First to call at Falmouth will be Royal Caribbean’s Navigator of the Seas, a smaller ship with fewer guests on board starting January 7, 2011.

Once complete, the port’s master plan calls for 120,000 square feet of retail shopping and two berths capable of servicing the line’s Oasis-class ships. Located on the islands North side between Montego Bay and Ocho Rios, most tours and excursions currently offered at either port will be available from Falmouth.

When asked if popular tours from Ocho Rios would be possible from Falmouth tour operator Lincoln Stewart told me in November “Oh yeah mon, no problem but don’t hold your breath, no don’t hold your breath.”

We won’t.

Cruise industry sails into social waters

by Chris Owen on

Not all that long ago major cruise lines, like many other industries, did not have much time for social media. They gave Facebook, Twitter, bloggers and other social platforms half a look then settled back into their comfy traditional marketing chairs, content with business as usual.

They didn’t get it.

Lately though, the tide has turned and cruise lines are getting on board for what looks to be a wild ride.

Today we see major campaigns aimed at engaging us in a conversation. This is the stuff that brought terror into the hearts of cruise line executives not all that long ago. They did not understand what to do with social media.

Today we see lines like Carnival Cruise Lines diving in head first on several fronts. That’s important because Carnival Corp, parent of Carnival Cruise Lines (@CarnivalCruise) and many others including Princess Cruises (@PrincessCruises) and Holland America Line (@HalCruises) often sets the pace other lines will follow in all sorts of stuff.

Most recently, Gadling told you about Carnival sailing to Times Square for New Years Eve where the line will drop a ton of confetti on the crowd at midnight. Carnival will cross the line into social engagement in a big way that night. Much of that confetti will come from visitors to New York’s Times Square who stopped by the line’s “wishing wall”. There, they will hand-write their hopes and dreams for 2011 on red, white and blue slips of paper to be included in the drop on to party-goers at Midnight. It doesn’t get a whole lot more engaging than that.

But that event is just the most recent social effort by Carnival. The line’s senior cruise director John Heald has a popular long-running blog, the company’s twitter handle (@CCLSupport) answers questions issues swiftly and the line’s website promotes more interactivity than ever before.

Carnival gets it.

They are not the only ones either. Princess Cruises has thoughtfully entered the social arena with their Twitter #FollowMeAtSea trips where travel bloggers and writers were invited along for an actual cruise to write and blog about. They shared their experiences with loyal followers on Twitter and Facebook, bringing them along for the ride. I was on the last one, a 12-day cruise tour through Alaska in June.

On that Twitter press trip, Princess defined just how globally penetrating active social engagement can be for cruise lines.

Along for the ride were a wide, diverse variety of bloggers and photographers from around the planet including Emmy award-winning JD Andrews (@earthXplorer), funny-man Rick Griffin (@MidLifeRoadTrip), Canadian adventure-couple Debra Corbeil and Dave Bouskill (@theplanetd) and Gadling’s Catherine Bodry. Homespun mid-westerner Beth Blair (@BethBlair) was there alongside Germany’s Emlyn Boecher from international travel icon @Traveldudes and Liz Wright (@Travelogged) along with luxury travel expert Carrie Finley-Bajak (@Cruisebuzz) to round out the group.

Communicating with followers from all corners of the world, Princess began a conversation that continues today and has expanded to include more than simply promoting the line’s products, raising awareness on global topics like environmental concerns down to micro-interests like dog sled racing.

Princess gets it. Industry-wide, it’s an evolving effort as cruise lines work on opening and maintaining an ongoing conversation with us.

Royal Caribbean tried and failed on Twitter by posting last-minute discount pricing without the engagement factor. The whole idea of using social media outlets as just another place to paste advertising has not been well-received by a public looking for transparency and engagement. Still, Royal Caribbean is evolving too with old-school efforts like giving away a free cruise to the audience on Oprah’s My Favorite Things while working a very active Facebook page and a popular Presidents Blog where President and CEO Adam Goldstein posts regularly.

In the lead for executive participation though is Norwegian Cruise lines with Executive Vice-President Andy Stuart (@NCLAndy) the first and only cruise line executive on Twitter. The line successfully integrated the launch of new mega-ship Norwegian Epic in a very social way by inviting along an A-list of cruise and travel bloggers like Vegas red-carpet brother team Bill Cody (@VegasBill) and Chris Rauschnot (@24K) along with TV’s Stewart Chiron (@CruiseGuy) and Radio’s Doug Parker and Matt Bassford (@CruiseRadio). Like Royal Caribbean, Norwegian has not turned its back on traditional media either though as President and CEO Kevin Sheehan takes to the airwaves this week on an episode of CBS’s reality show Undercover Boss.

Look for more social efforts by cruise lines in the near future too as more lines “get it”, realize the benefits of engaging existing and would-be passengers and move forward into social arenas. It should be a wild ride.

Flickr photo by Port of San Diego

Breaking: Cruise Line crew accused of smuggling drugs

by Chris Owen on

It looks like more than good times and frosty umbrella drinks were on board Royal Caribbean’s Enchantment of the Seas earlier this month as crew members were caught red-handed by US officials trying to smuggle heroin and cocaine into Baltimore.

The Baltimore Sun reports a criminal complaint filed by U.S. officials on Tuesday alleges three employees of the cruise line had bought the drugs in the Dominican Republic for resale in the U.S.

Apparently the three crew members had planned on selling those drugs at a local Wal-Mart near the cruise terminal but Customs officials were tipped off by a ship security officer for Royal Caribbean.

According to documents obtained by the Baltimore Sun, agents said they found 700 grams of heroin and 300 grams of cocaine hidden in the waistband and shoes of the crew member, The drugs had been picked up from a Jamaican man in the Dominican Republic, brought on to the ship, to be sold once they reached the United States.

It’s not the most unusual method of smuggling we’ve heard of with Gadling reporting back in November when a man caught with drugs tied to his genitals faces five years in jail, but it makes me wonder why bringing a bottle of wine in my luggage is such a big deal.

Flickr photo by mastersellerphotos