Trax metacrawler launches with First Class Frenzy upgrade game

by Grant Martin on

The newest metacrawler in town, Trax, is wooing users with added incentive to abandon their old Kayaking ways: upgrades. The travel search engine, which is undoubtedly scrapping for market share, just launched First Class Frenzy, an online trivia game where you can answer a host of questions and virtually “move up to first class.” Winners of the online game will be entered in a drawing to win an upgrade on their next flight.

“What sort of upgrade” you ask? According to Trax knower of things Ani Custer, winners will receive one, one way, domestic upgrade good for a year on a major US carrier. One winner will be selected every month, starting on July 16th. Fair enough. If you’re not traveling on the carrier that Trax selects, you can always give away the certificate.

As far as how Trax performs as a search engine, the site has real promise. I just ran a comparison search from DTW – CDG for a week in July and Trax found a fare $75 lower (via vayama.com) than Kayak did. I’ll be sure to include it in my battery of engines next time I run a real search.

Track your city’s searches with Kayak Insight

by Grant Martin on

Kayak has been tinkering with their search engine in the past few weeks (you may have noticed that they started publishing AA fares again) and just today unveiled some of the tweaks that they made.

The most interesting one I found was Kayak Insight. The tool basically takes your departure city and tells you what cities people are searching for as their search is made. I showed up and plugged in Detroit, and up popped Fort Lauderdale, $233. Pause. Then up popped Hawaii, $600. The map continues to populate like this as you browse around in a few tabs, then when you come back in a few minutes it’s got a huge map of where people are planning trips all over the world.

Cool trick, but what is it good for? Well, for Kayak, it’s a good instructional tool to tell people where they can go for how much. I can get to New Orleans next weekend for $150? Sweet! Salt Lake for $100? Rad! It’s also a fun little app to figure out just what the heck people are thinking in planning their vacation.

Watching Detroit for half hour, (I didn’t watch it the entire time. Really. I have friends.) what was the most searched region? Florida, duh. It’s cold up here.

If I were Kayak, I would collect this data over time and sell it to tourism boards as a marker of how much interest travelers have in a city. Or perhaps they’re already doing this……

Check out your own home city at kayak.com/insight.

Kayak updates search engine with “Weekend” function

by Grant Martin on

Kayak updated its search engine last week with a new “Weekend” feature that I’ve been tinkering around with for the last couple of days. It’s basically a modification to their canonical search routine that lets you make your search solely over any weekend period instead of nailed down to specific dates.

For example, if you know you want to go to Boston to see a friend some time this summer, you can select the weekend function, choose July, departing Friday, returning Monday and get queries for all weekends in July. The results will automatically give you the lowest price on the market, but if you want to exclude certain weekends you can do this on the left task bar.

In my case, the most useful aspect of this feature is for the “getaway” factor. Once in a while I get the itch to just get out of town next weekend and run a broad search across many cities over many dates. Now I can just run quick searches by changing the destination city and rerunning the query. Now if they had space for ambiguity in the destination and the dates (ie, I want to go anywhere, any weekend in August), that would be keen. I’m wondering if that query is too complicated for Kayak to handle though.