Two days ago, while visiting my brother and his family in Lake Tahoe, my nephew uttered the words I’d hoped never to hear. “Starbucks just opened a ski-up window at Squaw’s Gold Coast mid-mountain complex!” he snorted, before pondering aloud how it was possible to ski with a triple venti Cinnamon Dolce Latte while wearing gloves and holding poles.
Truly, I think the world has enough Starbucks in it, and if you can’t get through a day of skiing without a fix, you just might have a problem. Not everyone feels that way, however, as reported on Eater.com today. Says Squaw Valley president and CEO Andy Wirth, “Nowhere else in the world can skiers and riders enjoy a delicious Starbucks coffee without missing a beat on the slopes.” My nephew might disagree with the logistics of that statement, but never underestimate the power of a Frappuccino habit.