Gadlinks for Friday 10.16.09


Another Friday is upon us here at Gadling, and after that balloon kid fiasco yesterday, which also happened to be Blog Action Day, I think we need a good few days of rest. So cuddle up with these cool weekend reads and enjoy what I hope will be a drama-free weekend!

‘Til Monday, have a great weekend!

More Gadlinks HERE.

Share your travel deals with friends with Yapta’s Frugal Travel Flaunts

Yapta, a website that tracks prices and helps you figure out when to book your airfare, has launched a new Facebook application called Frugal Travel Flaunts. When you find a deal on a flight and add it to “my trips”, you can choose to publish it on your Facebook page, alerting all your friends to your great find.

The idea behind the app is pretty solid. How many times have you found out about the amazing low-cost flight a friend found, but too late? Hearing that my friend spent just $300 on a round trip ticket from Chicago to London after she gets back from the trip doesn’t help me take advantage of the same deal. And likewise, I feel bad when friends ask why I didn’t share the news of my cheap fare purchase with them. The Frugal Travel Flaunts application allows you to use social media to alert your friends to good deals and helps you score your own with a few easy clicks.

Yapta will also help you get a credit if a flight you’ve already purchased drops in price. The site will alert you to the fare decrease with a link that sends you to the page on their site with credit info. You can also “flaunt” that on your Facebook page, though I see that as a less useful tool. Sharing news on killer deals is one thing, boasting about refunds is another – there’s a fine line between a flaunt and a taunt.

Airlines and social media: dialogue waiting to happen

Social media means that airlines just have another place where they can be raked over the coals. We complain to ticket agents. We complain to gate agents. We complain to customer service reps. And now, we can complain to the world, thanks to the likes of Twitter. I, for example, follow @DeltaSucks, though there hasn’t been any action on it in several months. I don’t just listen, though. When I’m stuck in an airport, I tweet relentlessly, and I know I’m not alone.

So, what’s an airline to do about this? And Facebook? And YouTube?

The attack is coming on all fronts, and an industry that’s been beaten up so severely and so often has few options. For now, the response is limited to tweeting fare deals, but obviously, that does little to address the continued stream of negative exposure to which the airlines are subjected.

When in doubt, the philosophy on social media complaints appears to be silence. Continental and American Airlines wouldn’t comment on recent tweets from disgruntled fliers, according to a Reuters report. They are monitoring and claim to be responding, but that’s about all. Billy Sanez, who manages social media for American’s parent, AMR, believes that these platforms make it easier to open a dialogue with passengers … but where is that dialogue?

When I got pissed off at JetBlue a year ago, I wrote about it on my personal blog and heard nothing from JetBlue. But, I did hear from other passengers … one of whom was afraid to say too much because he was still in transit and didn’t want to risk angering the airline. This level of paranoia may be extreme, but the implication is clear: passengers could find even a small blog, but airlines are squandering a chance to really engage the people who pay their bills.

Christi Day, who takes care of Twitter and Facebook for Southwest Airlines, told Reuters, “The main thing that our customers need to know is that we hear them.” But, again, there is no discussion of what the airline is doing about it.

Customers finally have a voice, and as we saw with “United Breaks Guitars,” it can get pretty loud. While the airlines may be listening, we’re still waiting for the second half of “dialogue” to happen.

TripSay and the world of “travel 2.0” (score a beta invite from Gadling)

The web has already created all sorts of great ways for travelers to connect and share information. Sites like Dopplr let you share details on where you’re going with your friends, while Wikitravel has brought us the next generation of collaboratively-created travel guides.

But these types of interactive travel sites are only the beginning. A new generation of user-driven travel portals promises to combine travel opinions with searchable maps, images, tagging capabilities and intuitive recommendation systems. One of the more interesting of this new crop of sites is TripSay. TripSay, which is still in private beta mode, promises to let users create their own personalized travel profiles, as well as to rank and create recommendations from their travels. As you begin to add friends to your travel network and further define your preferred traveling style, TripSay customizes its content to your interests. Think of it like Trip Advisor on steroids. Recently, Gadling was lucky enough to snag an invite to the private beta testing and take the site for a spin.

On first glance, TripSay offers a relatively easy-to-use interface. When you first sign-up, you’re asked to rate some of the places you’ve visited, assigning them a ranking on a five point scale from “smiley” down to my favorite, “butt.” You’re also able to further tweak your profile on the basis of travel style, including identifiers like whether you lean towards budget or luxury travel, your language abilities and previous travel experience.

Since I’m headed to Japan in a few weeks, I decided to see what the site had to say about Tokyo. TripSay loaded up a map of the city, already dotted with markers indicating sites of interest. I clicked on the marker for the Tokyo Tower, which brought up an overview of the building, along with a random photo of it pulled from Flickr. Since the site hasn’t yet launched, there are only a few markers, but I can see the potential. Any user can add their own tips to the map, categorizing them into such topics as “eat, drink and party,” “culture,” “nature” and “amusement” among others. As you add more travel friends, the markers that appear on your map are tailored to reflect the suggestions of your friends and your particular preferences.

Any great travel experience is ultimately a product of both spontaneous epiphany and reliable information. That information can come from any number of sources – a guidebook, the web or even word of mouth. TripSay looks to be an interesting hybrid of all three. However, its success will ultimately depend on its community of users, who will provide the site’s appeal and content. Want to help them get things started? Leave us a comment below and we’ll randomly select five winners early next week to get invites.

[Note: comments have now been turned off. Thanks to everyone for expressing their interest!]