Top five ways to use social media to look like you’re working on vacation

We’ve put some distance between us and the September 2008 financial crisis, but unemployment – and tension the workplace – is still high. There’s plenty of anxiety over whether people appear to be working hard enough, because it’s safe to assume that the budgets being allocated or raises and bonuses are unlikely to be generous. So, in the quest to appear productive, employees need more tools. Thankfully, we have social media: use it wisely, and you can look wholly dedicated to your company and your job while you’re on vacation.

The trick, of course, is to look productive. Work through your vacation, and you give up an opportunity to relax … and risk annoying the friends or family traveling with you. I’ve written about tools you can use to look like you’re working even when you’re not, but the proliferation of social media options gives you new ways to snow your boss.1. Plan your lies
While you’re waiting at the gate or sitting on the plane, write out the tweets and Facebook status updates that make it look like you’re thinking about the office. Use brief mentions of activities that could look like work, such as “Taking quick look @ document before heading to pool”. Write enough so you have three or four a day (you don’t want to overdo it).

2. Schedule your tweets and status updates
Since you don’t want to give up vacation time to even the appearance of working, schedule your tweets and Facebook status updates. HootSuite’s my favorite, but there are other tools you can use, as well. I prefer HootSuite because I can hit Twitter, Facebook and LinkedIn from the same place and schedule updates for each. Twitter may say you’re “taking quick look @ contract” but you’ll really be sipping something delightful on the sand.

3. “Favorite” tweets for @replying or retweeting later
Unfortunately, this requires that you actually do something while you’re on vacation, but it’s not as hard as it sounds (as long as you use a smartphone). While you’re waiting in line or running off to the bathroom, use a Twitter application (I use UberTwitter) to scan your stream and see if there is anything work- or business-related that you can retweet. Do some immediately, but mark most of the interesting tweets as favorites. When you get back to your hotel room, schedule the retweets over time, so it looks like you’re continually thinking about work.

4. Check in (with the office, that is)
Again, you can’t schedule this sort of behavior, but you can still fake it. During your flurries of @ replying and retweeting, dash off a few direct messages to key people at the office (peers are better than bosses, because I will seem more like real work) just to see how things are going and if anybody needs some help. The only risk is that you could get dragged into a conversation (or worse) if someone really does need a hnd.

5. Hire a helper
Find an unemployed liberal arts grad who’s willing to tweet and post for you for a few days. Pay him or her with access to your garage while you’re out of town and a hot meal when you get back. Hire a psych or philosophy major, and you can probably get away with cold pizza.

Whereboutz by TeleNav lets you create a social networking travel journal

Whereboutz is a new social networking site from the people behind the popular Telenav navigation software. The site lets you create your own trip journal, filled with maps, geotagged photos, videos and more.

Unlike many other social networking sites, Whereboutz allows you to keep your site private, which means you get to pick the people you share your trip with. Of course, if you prefer to share everything you do, you can also share your updates using Twitter of Facebook. With the iPhone app, you can upload your location, along with photos, videos and voice memos.

The site is free of charge, as is their iPhone app. Best of all, if you sign up, and provide some feedback, you’ll be entered to win a $500 Visa gift card!

So, if you are heading on a trip this summer, and you’d like to keep friends and family updated on your adventures, go sign up for the site and take it for a spin.

Facebook “memology” report reveals non-travel bias?

Facebook has released its trend analysis of the top words appearing in status updates in 2009. Unlike the Twitter worldview, which had some terms that could be seen as travel-related, Facebook users appear to have spent more time at home. Sure, there’s the obligatory H1N1 mention, which impacted the travel-hungry throughout the year … but that’s it. What cements the seemingly sedentary characteristic of the Facebook addict this year is #13 on its “memology” report (meme = online slang for trend or fad) is “yard.”

We’ve all grown to loathe the coined word “staycation,” but as much as we try to ignore the word, the underlying tendency can’t be ignored. Just how the hell did “yard” come in at #13? It’s the antithesis of travel – of mobility, really – and drives home the notion that low fares and dirt-cheap hotel rooms weren’t enough to get us out of our own plots in 2009.

Facebook admits to some surprise at this meme on the list, saying, “This is a trend that nobody would have guessed.” Can’t get blunter than that, right?The social network’s blog post continues, “The word “yard” seems fairly uncommon, and indeed it barely breaches a rate of five mentions in every 10,000 status updates. When we compare 2009 to 2008, however, we see a huge increase.”

It’s possible, according to Facebook, that it’s a result of more “moms and dads” coming to Facebook and letting the world know via status updates that they are either working or spending time in the most suburban of land masses, as “these folks have yards that require some tending.”

Does this mean that Twitter users are younger? Or, just more active than their Facebook counterparts? Obviously, it’s impossible to say, but it’s a bit fun to guess. Of course, I cheated a bit with our interpretation of Twitter a few weeks ago, so the chasm isn’t as vast as I may have made it appear.

So, let’s try to change the situation in 2010. Link your Twitter account to your Facebook page and push your travel-related updates hard. Live tweet the hour you wait in line at the security checkpoint, or gripe about the lousy service you get from the airlines. Do something – do anything. Let’s change the face of social media … and put a travel mask on it!

[Photo by Kevin Prichard via Flickr]