On Celebrity Cruises X marks a change to on board experiences

by Chris Owen on

Cruise lines continue to hack away at what we think of them. Pretty much burried are images of shuffleboard, bingo, and “just old folks” on the ships. Now, they are moving forward with intense new branding efforts that are making for clear choices between lines.

It wasn’t all that long ago that if your answer to “Where did you go on vacation?” was “on a cruise” that similar images, impressions and perceptions would come up. Cruise vacations really were quite similar between lines and “on a cruise” was a good, accurate answer.

Now, cruise lines are clearly focused on defining their brands and making sure you know it.

Celebrity Cruises, traditionally seen as a more upscale line with a more fancy onboard experience, is taking it’s signature “X” icon to a different level with a new theme “X the rules”. This is different than Norwegian Cruise Line’s “Freestyle Cruising” that promotes how guests are “free to do whatever…” It’s different than sister-line Royal Caribbean’s “Land of why not?” campaign.

Celebrity Cruises is promoting change through a “trendsetting onboard experience”, different than other lines. Still upscale, Celebrity “iLounges” offer the latest Apple technologies and invite guests to become immersed in new applications through “iLearn” courses. Celebrity also offers vacationers the chance to learn a new language through Rosetta Stone, become immersed in the culture of the destinations with experts from Smithsonian Journeys, or taste the difference a glass makes in comparative wine tastings with Riedel Crystal.

Yes, there’s still bingo and you can find shuffleboard if you look for it. But Celebrity ships, new and old, are going after a unique onboard experience that won’t be for everyone. That’s a new direction for cruise lines in general who wanted to be everything to everybody for so long as the industry was developing.

While only an estimated 20% of the U.S. population has taken a cruise, the Cruise Lines International Association predicts strong growth in the future. If the individual lines have anything to say about it, they will find you, sail with you, and be everything you ever wanted in a vacation.

As Celebrity might have said in the not-nearly-as-well-defined past “It’s all about you”.

Flickr photo by sailorbabe80



Instagram Puts the World in Your Pocket

by Melanie Renzulli on

If you’ve got an iPhone – or are planning to get one when Verizon starts selling the iPhone – chances are you know about Instagram, the free photography app that lets you share your photos with your friends near and far. Like Twitter for photos, Instagram is one of the most popular apps of all time in Apple’s App Store, having captured over 1 million users in less than three months.

Why is Instagram so popular? What Instagram allows you to do is upload photos from your phone, apply one of 14 (and counting) filters, then share them with your followers. You can choose to share your photos strictly within Instagram, or blast them to your accounts on Twitter, Facebook, Flickr, Posterous, Tumblr, and Foursquare. Within seconds of posting your photos, followers can “like” and/or leave comments. Notch up a dozen or so “likes” within a short amount of time, and your photo may end up on the popular page.

Instagram is simple. And it’s very addictive.

Although the app’s popular page regularly features photos of cozy kitties and posed bathroom mirror shots, some of the best photos that its users share provide a window onto the world. In other words, Instagram feeds the travel porn addiction in real time. A quick look at my Instagram feed as of this writing returned images of the sun setting over Eminönü in Istanbul; a train station in Moscow; a cottage in Bath, England; San Francisco’s Union Square decorated for Chinese New Year; and a snow-capped Mount Fuji. Instagram makes you want to travel and it’s a fantastic way to show off your own travel photos, a fact not lost on National Geographic, Instagram’s first major media brand partner.

If you don’t have an iPhone – but still have wanderlust – several websites, such as instagre.at, allow you to view the most popular photos of any given moment on Instagram. You can also follow the Instatips Tumblr, a collection of photography tips and Instagram photos curated by Josh Johnson, the self-appointed Instagram guru. But while these websites are handy, there’s nothing like having Instagram – and the world – in your pocket.

United Airlines launches Three Perfect Days contest — win a free vacation!

by Grant Martin on

Good with a video camera and a Final Cut Pro? United Airlines might have the perfect opportunity for you to win your dream vacation.

Yesterday they launched a new promotion on Facebook soliciting video entries for their “Three Perfect Days” contest. All that you have to do to enter is make a short video explaining what you would do with three perfect days of vacation and post it to their site. The submission that gets the most “likes” wins two free round trip tickets, a digital camera and a $2,500 Visa debit card (you could use it to pay off the taxes!) at its complete disposal. You’ve got until March 1st to come up with the most “likeable” video on the web.

Having sumbitted a few entries and reviewed a few more ourselves at Gadling Labs, permit us to give you a tip before inking the celluloid: people who vote in these contests dig two things:

  1. The best cinematogrphy ever known to man
  2. Hotties

Aim to have one of the two concepts in your entry and you’re guaranteed a shot. Have both and you’ll take home the gold.

It’s Groundhog Day on Foursquare: Pennsylvania Tourism sponsors new badge

by McLean Robbins on

Social media fanatics don’t have to see Punxsutawney Phil’s prognostication live to snag location-based service FourSquare’s latest badge. Sponsored by the Pennsylvania Tourism Office, users checking in anywhere in the world by badge by following visitPA on Foursquare and using the word “Groundhog” can snag the inaugural PA Groundhog Day badge on February 2.

Pennsylvania became the first state to partner with Foursquare last May by populating the network with more than 200 state tourism attractions and creating three custom badges: “PA Shooflyer” (dining), “PA Retail Polka” (shopping), and “PA 4 Score & 7” (history). Since the launch, visitPA has amassed more than 30,000 followers and has awarded more than 12,000 badges.

In a tradition dating to the 1800s, Groundhog Day is celebrated each Feb. 2 in Punxsutawney, Jefferson County, about 80 miles northeast of Pittsburgh in the Pennsylvania Wilds. According to folklore, if the groundhog emerges in the early morning and sees his shadow, there will be six more weeks of wintry weather. If he does not see his shadow, there will be an early spring.

A Webcast of the Groundhog Day festivities will be available, including links to Punxsutawney Phil-related videos on YouTube.

Here’s to hoping for spring’s prompt arrival!

Cruise industry sails into social waters

by Chris Owen on

Not all that long ago major cruise lines, like many other industries, did not have much time for social media. They gave Facebook, Twitter, bloggers and other social platforms half a look then settled back into their comfy traditional marketing chairs, content with business as usual.

They didn’t get it.

Lately though, the tide has turned and cruise lines are getting on board for what looks to be a wild ride.

Today we see major campaigns aimed at engaging us in a conversation. This is the stuff that brought terror into the hearts of cruise line executives not all that long ago. They did not understand what to do with social media.

Today we see lines like Carnival Cruise Lines diving in head first on several fronts. That’s important because Carnival Corp, parent of Carnival Cruise Lines (@CarnivalCruise) and many others including Princess Cruises (@PrincessCruises) and Holland America Line (@HalCruises) often sets the pace other lines will follow in all sorts of stuff.

Most recently, Gadling told you about Carnival sailing to Times Square for New Years Eve where the line will drop a ton of confetti on the crowd at midnight. Carnival will cross the line into social engagement in a big way that night. Much of that confetti will come from visitors to New York’s Times Square who stopped by the line’s “wishing wall”. There, they will hand-write their hopes and dreams for 2011 on red, white and blue slips of paper to be included in the drop on to party-goers at Midnight. It doesn’t get a whole lot more engaging than that.

But that event is just the most recent social effort by Carnival. The line’s senior cruise director John Heald has a popular long-running blog, the company’s twitter handle (@CCLSupport) answers questions issues swiftly and the line’s website promotes more interactivity than ever before.

Carnival gets it.

They are not the only ones either. Princess Cruises has thoughtfully entered the social arena with their Twitter #FollowMeAtSea trips where travel bloggers and writers were invited along for an actual cruise to write and blog about. They shared their experiences with loyal followers on Twitter and Facebook, bringing them along for the ride. I was on the last one, a 12-day cruise tour through Alaska in June.

On that Twitter press trip, Princess defined just how globally penetrating active social engagement can be for cruise lines.

Along for the ride were a wide, diverse variety of bloggers and photographers from around the planet including Emmy award-winning JD Andrews (@earthXplorer), funny-man Rick Griffin (@MidLifeRoadTrip), Canadian adventure-couple Debra Corbeil and Dave Bouskill (@theplanetd) and Gadling’s Catherine Bodry. Homespun mid-westerner Beth Blair (@BethBlair) was there alongside Germany’s Emlyn Boecher from international travel icon @Traveldudes and Liz Wright (@Travelogged) along with luxury travel expert Carrie Finley-Bajak (@Cruisebuzz) to round out the group.

Communicating with followers from all corners of the world, Princess began a conversation that continues today and has expanded to include more than simply promoting the line’s products, raising awareness on global topics like environmental concerns down to micro-interests like dog sled racing.

Princess gets it. Industry-wide, it’s an evolving effort as cruise lines work on opening and maintaining an ongoing conversation with us.

Royal Caribbean tried and failed on Twitter by posting last-minute discount pricing without the engagement factor. The whole idea of using social media outlets as just another place to paste advertising has not been well-received by a public looking for transparency and engagement. Still, Royal Caribbean is evolving too with old-school efforts like giving away a free cruise to the audience on Oprah’s My Favorite Things while working a very active Facebook page and a popular Presidents Blog where President and CEO Adam Goldstein posts regularly.

In the lead for executive participation though is Norwegian Cruise lines with Executive Vice-President Andy Stuart (@NCLAndy) the first and only cruise line executive on Twitter. The line successfully integrated the launch of new mega-ship Norwegian Epic in a very social way by inviting along an A-list of cruise and travel bloggers like Vegas red-carpet brother team Bill Cody (@VegasBill) and Chris Rauschnot (@24K) along with TV’s Stewart Chiron (@CruiseGuy) and Radio’s Doug Parker and Matt Bassford (@CruiseRadio). Like Royal Caribbean, Norwegian has not turned its back on traditional media either though as President and CEO Kevin Sheehan takes to the airwaves this week on an episode of CBS’s reality show Undercover Boss.

Look for more social efforts by cruise lines in the near future too as more lines “get it”, realize the benefits of engaging existing and would-be passengers and move forward into social arenas. It should be a wild ride.

Flickr photo by Port of San Diego