Whereboutz is a new social networking site from the people behind the popular Telenav navigation software. The site lets you create your own trip journal, filled with maps, geotagged photos, videos and more.
Unlike many other social networking sites, Whereboutz allows you to keep your site private, which means you get to pick the people you share your trip with. Of course, if you prefer to share everything you do, you can also share your updates using Twitter of Facebook. With the iPhone app, you can upload your location, along with photos, videos and voice memos.
Facebook has released its trend analysis of the top words appearing in status updates in 2009. Unlike the Twitter worldview, which had some terms that could be seen as travel-related, Facebook users appear to have spent more time at home. Sure, there’s the obligatory H1N1 mention, which impacted the travel-hungry throughout the year … but that’s it. What cements the seemingly sedentary characteristic of the Facebook addict this year is #13 on its “memology” report (meme = online slang for trend or fad) is “yard.”
We’ve all grown to loathe the coined word “staycation,” but as much as we try to ignore the word, the underlying tendency can’t be ignored. Just how the hell did “yard” come in at #13? It’s the antithesis of travel – of mobility, really – and drives home the notion that low fares and dirt-cheap hotel rooms weren’t enough to get us out of our own plots in 2009.
Facebook admits to some surprise at this meme on the list, saying, “This is a trend that nobody would have guessed.” Can’t get blunter than that, right?The social network’s blog post continues, “The word “yard” seems fairly uncommon, and indeed it barely breaches a rate of five mentions in every 10,000 status updates. When we compare 2009 to 2008, however, we see a huge increase.”
It’s possible, according to Facebook, that it’s a result of more “moms and dads” coming to Facebook and letting the world know via status updates that they are either working or spending time in the most suburban of land masses, as “these folks have yards that require some tending.”
Does this mean that Twitter users are younger? Or, just more active than their Facebook counterparts? Obviously, it’s impossible to say, but it’s a bit fun to guess. Of course, I cheated a bit with our interpretation of Twitter a few weeks ago, so the chasm isn’t as vast as I may have made it appear.
So, let’s try to change the situation in 2010. Link your Twitter account to your Facebook page and push your travel-related updates hard. Live tweet the hour you wait in line at the security checkpoint, or gripe about the lousy service you get from the airlines. Do something – do anything. Let’s change the face of social media … and put a travel mask on it!
Yapta, a website that tracks prices and helps you figure out when to book your airfare, has launched a new Facebook application called Frugal Travel Flaunts. When you find a deal on a flight and add it to “my trips”, you can choose to publish it on your Facebook page, alerting all your friends to your great find.
The idea behind the app is pretty solid. How many times have you found out about the amazing low-cost flight a friend found, but too late? Hearing that my friend spent just $300 on a round trip ticket from Chicago to London after she gets back from the trip doesn’t help me take advantage of the same deal. And likewise, I feel bad when friends ask why I didn’t share the news of my cheap fare purchase with them. The Frugal Travel Flaunts application allows you to use social media to alert your friends to good deals and helps you score your own with a few easy clicks.
Yapta will also help you get a credit if a flight you’ve already purchased drops in price. The site will alert you to the fare decrease with a link that sends you to the page on their site with credit info. You can also “flaunt” that on your Facebook page, though I see that as a less useful tool. Sharing news on killer deals is one thing, boasting about refunds is another – there’s a fine line between a flaunt and a taunt.
Social media means that airlines just have another place where they can be raked over the coals. We complain to ticket agents. We complain to gate agents. We complain to customer service reps. And now, we can complain to the world, thanks to the likes of Twitter. I, for example, follow @DeltaSucks, though there hasn’t been any action on it in several months. I don’t just listen, though. When I’m stuck in an airport, I tweet relentlessly, and I know I’m not alone.
So, what’s an airline to do about this? And Facebook? And YouTube?
The attack is coming on all fronts, and an industry that’s been beaten up so severely and so often has few options. For now, the response is limited to tweeting fare deals, but obviously, that does little to address the continued stream of negative exposure to which the airlines are subjected.
When in doubt, the philosophy on social media complaints appears to be silence. Continental and American Airlines wouldn’t comment on recent tweets from disgruntled fliers, according to a Reuters report. They are monitoring and claim to be responding, but that’s about all. Billy Sanez, who manages social media for American’s parent, AMR, believes that these platforms make it easier to open a dialogue with passengers … but where is that dialogue?
When I got pissed off at JetBlue a year ago, I wrote about it on my personal blog and heard nothing from JetBlue. But, I did hear from other passengers … one of whom was afraid to say too much because he was still in transit and didn’t want to risk angering the airline. This level of paranoia may be extreme, but the implication is clear: passengers could find even a small blog, but airlines are squandering a chance to really engage the people who pay their bills.
Christi Day, who takes care of Twitter and Facebook for Southwest Airlines, told Reuters, “The main thing that our customers need to know is that we hear them.” But, again, there is no discussion of what the airline is doing about it.
Customers finally have a voice, and as we saw with “United Breaks Guitars,” it can get pretty loud. While the airlines may be listening, we’re still waiting for the second half of “dialogue” to happen.
In what I can only describe as a “me too” move, Dutch Airline KLM and Air France have launched their own social networking site.
Bluenity is aimed at bringing travelers on the 2 airlines together, and offers a simple way of tracking where and when your friends are flying.
Bluenity also offers members the ability to share tips with fellow travelers.
KLM and Air France call Bluenity “the first social network launched by an airline”, conveniently ignoring a similar site launched by Lufthansa 2 months ago.
A spokesperson for Bluenity says the airlines expects around 300,000 people to sign up for the site in its first year.
Personally I don’t think a single-airline social networking site will ever take off. People are simply not that loyal to one airline. There are already much more established travel social networking sites out there, that are not tied to just one carrier.
Dopplr is the most famous example of travel social networking done right; they even offer Facebook and Flickr integration. Dopplr also has mobile access, as well as the ability to add flights to your profile using text messages.