TripAdvisor survey reveals WiFi is a traveler’s top amenity

by McLean Robbins on

TripAdvisor has released the results of its first-ever 360 degree survey, and the results are in – amenities are king, particularly when those amenities include WiFi and breakfast included with the room rate, but turndown service is of little import.

Of the travelers surveyed, 54% said they have canceled a lodging reservation because they found better amenities at a different property.

According to travelers, the five most important amenities are:
1. WiFi
2. Breakfast Included
3. Loyalty Points
4. Restaurant
5. Shuttle Service to Local Attractions/ Airport

The least important amenities are:
1. Turndown Service
2. Pets Allowed
3. Spa
4. Tours/Excursions/Activities
5. Room Service

Internet is king

Some fun stats:
· 88% of travelers expect Wi-Fi Internet access to be free of charge in all lodging types
· 41% of travelers have never paid for Wi-Fi Internet access.
· 65% said they have used free Wi-Fi Internet in an accommodation’s lobby or common areas to avoid paying for in-room access.
· 93% of accommodations report offering some form of free Wi-Fi Internet access to their guests.

More than 1,000 U.S. travelers and more than 600 U.S. hotel representatives were polled.

Orbitz “Insider Index” predicts London, Chicago and Austin will be popular in 2012, looks at 2011 and 2012 travel trends

by McLean Robbins on
According to Orbitz‘s annual survey, released this week, London, Chicago and Austin are primed to be top travel destinations in 2012. The “Insider Index” used both travel experts and the OTA’s booking and consumer search data to predict what they think will happen in the 2012 travel market.
Hotspots for 2012
London: London will mark its place in history as the only city to host the modern Olympic Games three times when it welcomes the 2012 games this summer. In late June, the city will also host one of its most beloved events, Wimbledon, where spectators can watch some of the best tennis champions compete on the court.
Austin: The trendiest part of Texas only seems to grow in popularity each year and 2012 will be no different, Orbitz experts predict. Regarded as a music lover’s mecca, tens of thousands of revelers flock to the self-proclaimed “Live Music Capital of the World” every spring for the annual South by Southwest Festival, which takes place March 9-18 this year.
Chicago: The city that attracts 40 million visitors a year is gearing up to welcome even more as it serves as the backdrop for two high-profile world events in 2012. The 12th World Summit of Nobel Peace Laureates will make its North American debut in Chicago in April followed by the G8 Summit in May. For those who find their own version of peace on the back nine, Chicago will also host the Ryder Cup in September– a bi-annual international golf event eagerly followed by golf enthusiasts around the world.
Sure Bets for Great Deals in 2012
San Diego: Whether a mountain adventurer or a coastal relaxer, there is something for everyone at a price that works in San Diego. And this year, there’s even more of a reason to visit this coastal city. The convention business is growing, but has yet to reach the peak levels attained during 2007. This, combined with an increase in supplier inventory, means great values throughout the city.
Washington, D.C. : A bit of a hush falls over the nation’s capital during election years with the Washington insider crowd outside the Beltway campaigning. “As candidates hit the campaign trail in 2012, more hotel rooms and flights have space available and that can add up to great deals for travelers looking to explore Washington, D.C.,” said Donna Mulligan, Washington, D.C. destination expert and regional director for Orbitz Worldwide.
Riviera Maya: Soft white sand and beautiful aqua water make Mexico’s own Riviera an oasis for travelers seeking relaxation. With its large hotel infrastructure-the biggest in Mexico-Riviera Maya has long been a shoo-in for travel deals. However, trending declines in visitors from foreign countries will make the area even more affordable in 2012.
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What Consumers Want Most in a Hotel in 2012
Based on consumer search inquiries in 2011(1), Orbitz travel experts anticipate these popular perks will continue to drive consumers’ hotel booking decisions in 2012:
Convenient transportation: Whether driving or flying, travelers are looking for easy, no hassle ways to get to their destination. Free parking and airport shuttles are among the top-searched hotel amenities.
Pool: Swimming pools rank high on the list for both families traveling with kids and for those heading to spots like Las Vegas or Miami where it’s more about the scene (and being seen) than actually swimming. As one of the top-searched hotel amenities for the second year in a row, pools often determine whether a hotel option will sink or swim for a consumer.
The extras: Consumer searches show there is strong interest in hotel amenities that go beyond the basics. Four-legged companions are often seen as an integral part of the modern family. As such, search behaviors show that lots of travelers are seeking lodging that will accommodate their pets. There is also strong interest in hotels that provide spa services, fitness centers and wireless internet.
Predictions for 2012
In-house travel experts at Orbitz also identified the top three travel booking trends for 2012.
Mobile: Mobile commerce is expected to nearly double in the U.S. next year(2) and many of those mobile consumers will be on-the-go travelers, Orbitz forecasts. “65% of hotel reservations made via our mobile channels are for same-day stays compared to 14% via traditional desktop browsers,” said Chris Brown, vice president of product development for Orbitz Worldwide.
Flash Sales: The number of flash sale sites rose more than 350% from July of 2009 to July 2011 and the popularity of such sites seems only to be growing.
Gift of Travel: Today, many consumers are finding more meaningful value in giving experiences and memories vs. products off store shelves. “We are seeing parents gifting travel for graduations and birthdays and more engaged couples are opting to register for activities for their honeymoons instead of a set of towels,” said Jeanenne Tornatore, senior travel editor for Orbitz.com. While most give the gift to help people explore somewhere new it can also be a subtle reminder, and the extra push some need, to visit loved ones who do not live nearby.
Top 2011 U.S. Destinations
The usual suspects are back atop the list of the 10 most popular U.S. travel destinations. Las Vegas and New York claimed the top two spots for the fourth year in a row. One surprise showing, however, came from Orlando, which nudged ahead of Chicago, bumping the Windy City down to number four.
2011 could be dubbed the year of the urban escape as U.S. travelers often opted for cities over sand. In fact, the following beach destinations on the 2010 list were notably absent in 2011 rankings: San Diego (#5 last year), Honolulu (#7), and Miami (#10). Meanwhile, Boston and Los Angeles-two top destinations for 2009-reemerged in 2011 and Denver (#6) and Atlanta (#8) were welcomed as newcomers.
Top 2011 International Destinations
The top three international travel destinations for U.S. travelers – Cancun, San Juan and London-held steady in the same slots as 2010. However, there was a bit of shuffling from 2010 with Paris moving up two spots to number four and Toronto climbing one spot to six. Additionally, Mexico had an impressive showing, adding three of its cities to the list.
Warm climates and adventure activities enticed consumers to hop flights to foreign destinations last year. In addition to scenic beaches, travelers benefitted from lower rates in Mexico City, Guadalajara and San Jose del Cabo, while Cancun stayed relatively unchanged.

[Flickr via TJ Morris]

Slight uptick predicted in Memorial Day travel

by McLean Robbins on

Planning on hitting the road for Memorial Day? So are just under one in four Americans. A new survey from Deloitte predicts that 22% of Americans will travel over Memorial Day, up from the 19% who traveled in 2010.

As for the remainder of the summer months, nearly half (45%) of the survey respondents expect to take a trip between June 1 and Labor Day, which is relatively flat compared with those who traveled a year ago (46%). Furthermore, this year nearly one-third (30%) of the expected travelers plan to spend more money on this year’s summer trips than they did last year, while two in five (41%) plan to spend the same amount.

“Although industry data show overall levels of leisure travel are still below levels seen prior to the recession, our latest survey indicates that in 2011, consumers are more willing to spend on summer trips than last year,” said Adam Weissenberg, Deloitte’s U.S. tourism, hospitality and leisure sector leader.

[Flickr via ]

What might prevent people from traveling?

More than one-quarter (27%) cite lingering financial concerns while 18% point to high gas prices – a number that almost doubled from last year’s survey (10%). Higher fuel prices are not only prompting some would-be travelers to cancel their trips, but are also leading almost six out of 10 Memorial Day weekend travelers to modify or scale down their plans to offset the increased gas expense.

Concerns surrounding air travel also have some consumers altering their vacation plans, though most are not canceling plans altogether. Among the 67% of respondents who say they’ve noticed an increase in airline fees, only 14 percent have changed their summer travel destination or canceled their summer flight altogether. Additionally, more than one-quarter (26%) of survey respondents are looking into alternative means of travel other than flying due to higher airfares, additional airline or government fees, and/or security issues at airports.

“With additional costs hitting consumers in the air and at the pump, leisure travelers have no choice but to allocate additional funds towards transportation,” added Weissenberg. “In turn, they are looking to cut costs in other areas by choosing a vacation spot closer to home or curtailing spending on food and local activities.”

What about you – will you be cutting back or hitting the road this Memorial Day?

Americans are least adventurous travelers

by Mike Barish on

Americans love stories about great adventurers. I grew up wanting to be Indiana Jones (as evidence by the destruction I caused when I repurposed a jump rope into a whip). Bear Grylls has become a celebrity simply by surviving. Andrew Zimmern went from drug addict to chef to celebrity because of his iron constitution. Why, then, are Americans not as adventurous as the people they celebrate? In a recent survey commissioned by Intrepid Travel, Americans lagged behind Brits, Aussies, Kiwis and Canadians when it came to pushing their limits.

1,000 people were surveyed from each of the countries listed above and the United States. Respondents were asked how likely they were to eat fried tarantula, stay with a local family, haggle at a local market and other activities. Americans were the least adventurous while Kiwis seemed game for almost anything.

The survey offers insight into the adventurousness of people in various regions within the United States. Californians were the most adventurous US respondents. Texans were a mixed bag with Dallas residents being the most likely of any Americans to stay with a local family while folks from Austin were the least likely to eschew hotels for some home cooking.

While by no means a definitive study, the survey does seem to quantify something that many travelers have already noticed: Americans lag behind others when it comes to living on the edge. Maybe it’s our litigious society. Could it be our puritan history? Perhaps it’s just simply our lack of vacation time as compared to Western Europeans.

What do you think? Are Americans more adventurous than people think? Would you eat a fried tarantula? Is the whole idea of being adventurous overrated? Sound off in the comments.

75,000 teddy bears left behind in hotels every year

by Sean McLachlan on

This has got to be the saddest statistic I’ve heard in a long time.

Just think of it–seventy-five thousand teddy bears wondering why they got left behind. Seventy-five thousand distraught owners. Seventy-five thousand hotel owners frantically calling Teddy Bear Protection Services to get the bears emotional support.

It gets worse.

The figure is only for bears lost and returned last year at one hotel chain–Travelodge. Granted it’s one of the biggest budget chains in Europe with 380 hotels and 6.5 million guests last year, but think what the statistics must be globally. While Travelodge has made heroic efforts to reunite teddies with their families, it’s obvious the UN needs to gets involved.

Faced with this problem Travelodge did a bit of research and surveyed 6,000 people about their teddies. They made the surprising discovery that teddies are popular with adults too. A third of adults go to bed with a stuffed animal, and 25 percent of men take teddies on business trips with them. Respondents said it’s comforting to go to bed with a teddy, and psychologists say having a cuddly friend from home helps people feel comfortable in a strange place.

It’s heartening to see teddies enjoying travel. Some bears even have their own blogs, like Travel Schlepp, who is currently in Taiwan and offers some good advice on what to pack when going to Asia this season. BBC travel correspondent Misery Bear tells of the dangers of visiting the beach.

Just remember, teddy friends, to check your bed before checking out. You don’t want to leave your best friend behind.

Cute teddy photo courtesy user Mike R via Wikimedia Commons.