Iconic Absolut Vodka Ads On Exhibit at New Spiritmuseum in Sweden

by Melanie Renzulli on

Quick! What’s the first thing you think about when you think about Sweden? If it’s not IKEA, smorgasbords, or cold winters, then it’s probably Absolut, the vodka brand whose bottle inspired 850 works of Pop art from 1986 to 2004. Now, 70 of the best of those works of art are to be featured at the Spiritmuseum.Located in Stockholm on the island of Djurgården in some restored, 18th century shipping sheds, the Spiritmuseum is actually a relaunch and relocation of the former museum “Vin & Sprithistoriska,” a museum dedicated to Sweden’s drinking culture. The centerpiece of the relaunch is an exhibition entitled “Face It!” which features art from the iconic Absolut Vodka campaign. Included in the exhibit are works by Andy Warhol, whose “Absolut Andy Warhol” painting in 1986 sparked the worldwide advertising campaign; Keith Haring; Damien Hirst, and many other artists from Sweden and beyond. “Face It!” will be on display until January 2013.

Two other exhibitions join the Absolut exhibit in the Spiritmuseum relaunch. “Sweden: Spirits of a Nation” takes on the “bittersweet relationship between Swedes and alcohol,” with displays on Sweden’s alcohol production, prohibition, taxation, and recreation. Temporary exhibit “Finally Friday,” which will run through November 2012, will be divided into three rooms: Home, The Pub and The World of Dreams and Expectations. Beyond the galleries, the museum’s new digs also includes space for a tasting room, bar, restaurant and open-air café.

The Vasa: an elegant seventeenth-century warship in Stockholm

by Sean McLachlan on


Sweden’s capital Stockholm has a lot to offer-fine dining, good shopping, lovely parks, access to some interesting day trips (the old Viking capital of Uppsala being my favorite) and a unique museum. The Vasa Ship Museum is one of Sweden’s most popular tourist attractions and it’s easy to see why. It houses a beautifully preserved 17th century warship.

The Vasa was meant to be the pride of the Swedish fleet at a time when the nation was one of Europe’s major powers. The galleon was 226 feet long, carried 145 sailors and 300 soldiers, and sported elegant woodwork over much of its exterior. Its 64 cannon could blast out 588 pounds of iron from port or starboard, giving it more firepower than any other ship then in existence. It must have been a major letdown when it sank barely a mile into its maiden voyage in 1628. It turns out the whole thing was top heavy.

While the Vasa was a bad ship, it’s an awesome museum piece. The cold water, silt, and pollution of Stockholm harbor kept it safe from microorganisms that would have eaten it up. When archaeologists raised it from the sea they retrieved thousands of artifacts such as weapons, utensils, coins, clothing, tools, and hemp sails and rigging. Some parts of the ship still had flakes of paint and gold leaf adhering to them, so its once-vivid colors could be reproduced in a scale model in the museum.

This year is the 50th anniversary of its raising from the bottom of the harbor. This was a tricky operation that required 1,300 dives and a great deal of delicate underwater work in low visibility. Divers had to dig six tunnels under the shipwreck in order to run steel cables through them and attach them to pontoons on the surface. After that, the pontoons lifted it to the surface without a hitch.

The next step was to reassemble the ship. All of the nails had rusted away, so the archaeologists were left with a massive jigsaw puzzle with many of the pieces missing. Some 32,000 cubic feet of oak timber and more than 26,000 artifacts had to be preserved, cataloged, and archived. To house the restored ship, the Vasa Ship Museum opened in 1990.

Now the Vasa may get some companions. Five other ships dating from the 16th to the 18th century have been discovered during the renovation of one of Stockholm’s quays. This was the site of the old shipyards where the Vasa was built. They’re said to be in good condition and some are as long as 20 meters (66 feet).

If you love the sea, you’ll also want to check out Amsterdam’s Maritime Museum and Madrid’s Naval Museum. And if you’re going to Stockholm, check out our budget Stockholm guide.

Photo courtesy Wikimedia Commons.

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Archaeologists search for missing medieval king

by Sean McLachlan on

Archaeologists love a good mystery, and some researchers in Sweden have themselves a big one.

Earlier this year a research team opened what they believed to be the tomb of King Magnus Ladulås, who ruled Sweden from 1275-90. Magnus was a popular king with the commoners and earned the nickname “Ladulås”, which means “lock the barn”, for his law giving peasants the right to refuse free food and lodging to traveling aristocracy and clergy.

When the team opened the tomb in Riddarholmen church in Stockholm, they found the remains of nine individuals. The bodies were subjected to carbon 14 dating and the archaeologists discovered they died sometime between 1430 and 1520.

The researchers already knew the tomb was later, built by King Johan III in 1573, and now it appears that Johan chose the wrong spot. Riddarholmen Church is the traditional burial spot for Swedish royalty. One would think they’d be more careful about marking the tombs.

So where is the missing king? The team is applying for permission to dig in another tomb at the same church, which also (supposedly) contains the remains of King Karl Knutsson. Perhaps they’ll find both kings. Or perhaps they’ll find another mystery.

Photo courtesy Wikimedia Commons.

Stay in a UFO in Sweden

by Melanie Renzulli on



Walk through the deep forest of Harads, a town of approximately 600 residents not far from Sweden‘s border with Finland, and you’ll see it: a retro-looking UFO suspended in the trees and accessible via a retractable staircase. This is the UFO, one of five, stand-alone treehouse rooms that are part of the Treehotel.

Winner of Sweden’s 2011 Grand Tourism Prize, a distinction previously held by the Ice Hotel, among others, the Treehotel is the latest in Swedish accommodation innovation. Our friends at Huffington Post Green wrote about the Treehotel’s Mirrorcube and the Birds Nest, two outstanding examples of Treehotel’s modern-design-meets-nature concept, but I am particularly smitten with the UFO because it lives up to the dual childhood fantasies of overnighting in a treehouse AND pretending to blast off into outer space. Imagine checking in to your spaceship with a stash of vintage comic books and sci-fi novellas that you will, no doubt, want to read under the covers with a flashlight. The UFO is spread out over two stories, with room for four, making it ideal for a family stay or a nerdtastic mancation.

Rates for all Treehotel rooms run from 3990 to 4550 Swedish kronor (approximately $600-$700) per night for two people and include breakfast. Guests check in and out at the neighboring Britta’s Pensionat, which has a restaurant, bar, sauna, TV, and internet.

Photo © Treehotel

10 unique experiential hotels from around the world

by Jessica Festa on

A trend in the travel world that is becoming increasingly popular is the “experiential” hotel. Many travelers are no longer looking for a basic room in a premier location, but instead for an experience that will allow them to get to know an (often remote) area, or at least have their hotel be something they’ll never forget. From staying in mines in the deepest hotel suite in the world to getting in touch with nature in a tree-top accommodation, these ten unique hotels are must-stays for the experiential traveler.

The SnowHotel
Location: Ylläsjärvi. Finland

This hotel is an experiential property located in the Snow Village, a compound of snow and ice making a restaurant, bar, lobbies, sculptures, walls, slides, and, of course, the SnowHotel. Stay overnight in a room made completely of snow and enjoy the illuminated ice art that surrounds you. Rooms range from double igloo rooms to “furnished” ice suites.

The Sala Silvermine
Location: Sala, Sweden

The Sala Silvermine is not for the claustrophobic. Stay in the deepest hotel suite on Earth. Once you arrive, you will be given a guided tour of the mine, once Sweden’s largest producer of silver, which is 155 meters underground. After the tour, guests are given a goodie basket of fruit, biscuits, cheese, chocolate, and wine, which can be a romantic touch in the dim, candle-lit room. Prepare to rough it a little as the toilets are located 50 meters from the room, while the showers are above ground in the hostel.

Safari Land Farm and Guest House Resort
Location: Tamilnadu, India

Often called the Tree House Resort, Safari Land will really get you in touch with nature. Safari Land is specifically designed with wilderness lovers, bird watchers, and environmentally conscious. Guests will stay in tree houses perched above 4,000 feet high hills. Look down and you will see a tranquil stream pouring down the hill. Look forward and your view will be of the Blue Mountains in India. And for those who want to have a rustic experience but still enjoy some comforts of home, electricity, toilets, and hot water are available.

La Balade des Gnomes
Location: Heyd Nr Durbuy, Wallonia, Belgium

La Balade des Gnomes is an experiential hotel for those who have a big imagination. With a fairy-tale theme in mind, the rooms are extremely detailed and over-the-top. Sleep in a boat under twinkling lights while floating in a swimming pool or opt for the enormous Trojan Horse Suite where you will literally be staying inside a trojan horse.

Palacio de Sal
Location: Uyuni,Bolivia

Those with high sodium levels, beware! The Palacio de Sal is, exactly as the name states, made entirely out of salt. Not only are the walls, ceilings, and floors made out of salt, but also the furniture. And, it doesn’t stop there. Salt artwork and a salt golf-course are also part of the experience.

Controversy Tram Inn
Location: Hoogwoud, Netherlands

Guests of the Controversy Tram Inn can experience sleeping in a railcar converted into a 5-room Bed and Breakfast, each with a unique theme. A double bed, shower, sink, and toilet are also included. Next to the experiential hotel live the owners, Frank and Irma Appel, who also live like their guests, sleeping in a London double-decker bus in their living room and eating in a kitchen that is now a French Van.

Jules Undersea Lodge
Location: Key Largo, Florida

Imagine having to dive underwater to get to your room? If you stay at Jules Undersea Lodge, this becomes a reality, as guests dive 21 feet to get to this completely submerged experiential hotel. Meals and luggage are handled in waterproof suitcases, and the food is actually hot. Each room holds a 42-inch round window so that guests can check out the many species of sea life swimming in the lagoon. If you’re into diving, the hotel provides unlimited tanks for their guests to explore the sea.

Propeller Island City Lodge
Location: Berlin, Germany

With rooms designed by German artist Lars Stroschen, staying here is like sleeping in a giant work of art, with upside-down rooms and flying beds. Everything you find in the Propeller Island City Lodge is custom-made and one-of-a-kind. Rooms range from mild to extreme and have the ability to alter your sense of reality. Be prepared for surprises everywhere you turn.

Wigwam Motel
Location: Holbrook, Arizona

The Wigwam Motel is one of the last standing Wigwam hotels left from a 1950’s chain. In 2002, it was placed on the National Register of Historic Places. Guests have the opportunity to stay in one of 14 authentic-looking teepees. Making the stay more experiential is the fact that it is located in close proximity to a number of Native American Reservations. Unlike Indian-style teepees, however, guests at Wigwam can enjoy double-beds and air-conditioning.

The Boot Bed ‘n’ Breakfast
Location: Tasman, New Zealand

Remember the childhood nursery rhyme The Old Woman Who Lived in the Shoe? Well picture that, but a lot more luxurious. This giant boot is located on 6 acres of gardens, courtyards, and well-manicured property. With private outdoor seating, a spiral wooden staircase, a cozy fireplace, and fresh flowers in rooms made for two, it is easy to see why the Boot Bed ‘n’ Breakfast is the perfect romantic experience for couples. Still, if you’re single and still want to see what it’s like to sleep in a giant shoe, make the trip anyway.