Foreign visitor travel spending over $100 billion in United States

by Tom Johansmeyer on

Visitors from outside the United States brought close to $12 billion with them in October, making it the tenth month in a row that spending by this group grew year over year. On average this year, total travel and tourism exports have increased $1.4 billion a month. People are visiting us again!

According to data from the U.S. Department of Commerce, travel– and tourism-related exports reached $11.9 billion in October 2010, an 18 percent ($1.8 billion) gain relative to October 2009. The money foreign visitors spent on fares surged $709 million to $2.8 billion for the month, an increase of 34 percent. Travel receipts (i.e., everything but flights, boats, etc.) amounted to $9.1 billion for October 2010, up 13 percent year over year.

For the first 10 months of 2010, international visitors spent $111.5 billion on travel to the United States and on travel-related goods and services once in the country, up 11 percent year over year. Meanwhile, Americans spent $85.5 billion abroad during this period, up 4 percent year over year.

[photo by law_keven via Flickr]

“The Tourist”: Is it worth the trip?

by Don George on

At the beginning of the new movie “The Tourist,” a mild-mannered American schoolteacher is sitting alone on a train from Paris to Venice. A mysterious and beautiful English woman approaches him, sits in the open seat across from him, and engages him in conversation. Soon they’re drinking wine and flirting over an elegant dinner on the train.

When they arrive in Venice, they are briefly separated, but when the teacher is poring over a map near St Mark’s Square, the beauty pulls up in a sleek motorboat and whisks him off to the Doge’s Suite at the five-star Hotel Danieli, where they end up in a long kiss.

This so closely resembled my own first experience as a tourist in Europe that I thought the movie was a documentary. But then I realized that in this version there were no pigeons in St. Mark’s Square. Now that’s bending the truth a bit too far.

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I had been excited to see this movie. I’m a big fan of Johnny Depp, and Angelina Jolie is, well, Lara Croft incarnate, and the movie was shot on location in Paris and Venice – the geographical equivalents of Johnny Depp and Angelina Jolie. So how could this movie not be smoking hot?

I also thought that a movie with the title “The Tourist” might provide some interesting perspective on that old-as-Venice debate about the difference between a traveler and a tourist.

Well, movie-viewing is like traveling. Sometimes you look at the brochures and the postcards and you arrive thinking, “This place is going to be unbelievable.” And it turns out to be unbelievable – but in the wrong way. That’s how it was with me and this movie: I felt like a duped tourist at “The Tourist.”

The plot was contrived and implausible, and the actors just seemed to be going through the motions – there was none of the passion-spark that ignites a new infatuation, whether with a person or with a place.

But let me tell you what I did like about the film: Venice. (Paris, I should note, played just a cameo role in the first 15 minutes of the film.) Director Florian Henckel von Donnersmark presented Venice in the same way that he presented Angelina Jolie: with long, lingering, loving shots. After a while, this didn’t work so well for Ms. Jolie, but Venice handled this treatment superbly, the old pastel buildings reflected in lapping canals, the ceaseless water traffic of gondolas, taxi-boats and barges passing elegantly sculpted facades, the terra-cotta roof-tiles, shadowy side-streets, voluptuous bridges and romantic terraces. Venice at dawn and at dusk, at noon and midnight – we got to revel in a variety of Venetian moods, all of them glorious.

Of course, one could quibble. Like it or not, Venice smells, and the Venice in “The Tourist” looked antiseptic, deodorized. Similarly, the city was less littered and crumbling than the Venice I love, and certainly less pigeoned, and while there were a couple of promising chase scenes, the plot didn’t allow the film-makers to get lost in the intricate and beguiling back-alleys of the city, where its real magic blooms. (Come to think of it, the plot didn’t allow us to get lost in the characters’ back-alleys, either – a real shame.)

But still, in addition to the majestic Danieli and elegant St. Mark’s, the film offered a sumptuous selection of Venetian sights, including the incomparable Grand Canal itself, the Peggy Guggenheim Museum and its alluring canal-level terrace in the Dorsoduro district, the workaday Rialto Fish Market near the Campo de la Becarie, and the peaceful, mostly residential island of Giudecca – a particularly rewarding off-the-beaten-path stop for real tourists.

Which reminds me of one new ripple in that old tourist vs. traveler tempest: I was delighted to discover that STA Travel has a prominent advertisement on the movie’s official home page proclaiming, “Visit STA Travel to find trips to experience Italy like a true tourist!” I can’t recall any other time when experiencing somewhere “like a true tourist” has been touted as so exciting!

Is “The Tourist” worth the ticket? Well, as a cinematic traveler, I didn’t get to see the Johnny Depp and Angelina Jolie I had been hoping to see, but I did get to savor La Serenissima in wide-screen splendor for an hour and a half, and that was a real trip.

The travel market recovery in five simple stats

by Tom Johansmeyer on

Is it time to celebrate yet? International visitation to the United States is one month shy of posting a year’s worth of monthly gains. More people are coming, and they’re opening their wallets. A travel recovery is in the works, and it’s being fueled with foreign cash – a net benefit for U.S. travel industry workers.

How can you tell we’re on the upswing? Well, take a look at the five facts below, thanks to the U.S. Department of Commerce:

1. Travel is up: visits to the United States from abroad are up 12 percent from the first eight months of 2009 to the first eight months of this year, marking the eleventh consecutive month of year-over-year increases. So far this year, 40.2 million international visitors have come to the United States.2. August was hot: forget about how red the thermometer got. Instead, wrap your head around the fact that 6.4 million people visited the United States that month, a gain of 11 percent from August 2009.

3. They are spending: early in the recovery, visits were growing, but spending wasn’t. This is changing. Over the first eight months of this year, visitors from outside the United States dropped $88.2 billion here, up 10 percent from the same period in 2009. In August alone, the eighth month in a row in which spending grew, they spent $11.5 billion, an increase of 15 percent from August 2009.

4. They’re coming from everywhere: 17 of the top 20 countries registered increases from the first eight months of 2009 to the first eight months of 2010, with only the United Kingdom, Ireland and Venezuela posting declines. And, there’s momentum: for the month of August, 18 of the top 20 countries posted year-over-year gains.

5. And to everywhere: the concentration of visits coming to the top three and top 15 ports of entry has fallen slightly, indicating a slight increase in variety. Still, 38 percent of visitors came through the top three ports of entry in the country – i.e., New York JFK, Miami and Los Angeles – with the top 15 accounting for 82 percent of visits.

[photo by borman818 via Flickr]

Deloitte says business travel up for 2011, 80% to hit the road more

by Tom Johansmeyer on

Business travelers are back in 2011. At least, that’s what global professional services firm Deloitte is saying. After two years of corporate austerity, the business traveler is taking to the skies and road again, and this has to be great news for airlines and hotels, as it’s the corporate set that really brings in the cash they count on. The numbers look good for next year, according to this survey, which means a little more elbow room for the beleaguered tourism and travel industry.

The company surveyed 1,001 business travelers and found that 80 percent are expecting to take more trips than they did in 2010, with 79 percent forecasting that spending will be the same or higher. This follows gains in 2010, in which only 29 percent said they expected the full year to net out to a decline relative to 2009.

According to Adam Weissenberg, vice chairman and tourism, hospitality and leisure sector leader, Deloitte LLP, “The travel industry was not immune to the economic slowdown, but the confidence demonstrated by business travelers who responded to our survey suggests a brighter outlook for the industry as a whole.”
This follows a tough period for business travel. Deloitte noted in a statement:

Due to the recession, 72 percent of survey respondents had monitored their business travel expenses in various ways this past year. In particular, business travelers said they had cut back on overall travel costs (37 percent), reduced the duration of their trips (33 percent), or spent less on food/restaurants (32 percent). More than one in five (21 percent) booked less expensive hotel rooms.

Not only were belts tightening, but people were watching. Deloitte found that 59 percent of respondents indicated their companies were enforcing corporate travel policies more strictly. Fifty percent revealed that they have to get pre-trip approval for business travel, with 42 percent saying that “their company guidelines currently covered booking accommodations in advance.” Close to a third reported dollar limits on accommodations.

New York, Miami and Los Angeles dominant U.S. ports of entry

by Tom Johansmeyer on

How do people get to the United States? Well, most of them seem to come in through the same places, according to the latest data from the U.S. Department of Commerce. The top 15 ports of entry handled 83 percent of all arrivals in July 2010. This is a 2 percentage-point drop from July 2009, but it’s still a substantial concentration.

Three spots were responsible for 38 percent of all incoming visitors from outside the United States: New York JFK Airport, Miami and Los Angeles. This is off a percentage point from July 2009. Meanwhile, 13 of the top 15 ports of entry in the United States sustained traffic growth from July 2009 to July 2010, seven of them in double digits.

[photo by ToreLo via Flickr]