Visitor spending in U.S. drops for 15th consecutive month


International visitor spending is still heading in the wrong direction. In January, travelers coming to the United States from abroad spent only $10.3 billion, according to the U.S. Department of Commerce, a decline of 3 percent from January 2009. In hard cash, that’s a drop of $310 million.

Travel receipts amounted to $8.1 billion in January – that’s money spent on travel and tourism-related goods and represents a fall of 1 percent from January 2009. This includes food, lodging, recreation, gifts, entertainment and local transportation within the United States. Passenger fare receipts, the money spent on U.S. carriers and vessel operators, from international visitors fell 10 percent to $2.3 billion, with $300 million in spending disappearing from the same month last year.

January 2010 was the fifteenth month in a row in which spending on U.S. travel and tourism exports fell (when compared to the same month the prior year). Before the financial crisis took hold at the end of 2008, growth had increased for more than 60 consecutive months. Fortunately, the declines appear to be slowing. In December 2009, travel exports were off 8 percent.

Social media thrives in tough travel market

Travel used to be recreational (well, recreational travel, at least), but now even vacationers are finding ways to turn it into work. The latest report from travel research firm PhoCusWright, Social Media in Travel: Traffic & Activity, finds that the average vacationer is becoming more like the average blogger on a press trip. Travel reviews are written, photos popped onto the likes of Flickr and Facebook and personal blogs are peppered with opinions and observations. And, immediate reactions wind up on Twitter with incredible speed. All this content, straight from the horse’s mouth, is having a profound effect on the online travel market.

According to Douglas Quinby, senior director of research at PhoCusWright, “There continues to be a big gap between the enormous promise of social media and the current reality of realizing and measuring those returns.” He continues, “With our partners, we analyzed nearly 1.9 million traveler reviews and visitor referral and conversion traffic from more than 50 social travel Web sites, as well as general social networking sites like Facebook and Twitter. The result is the most expansive research into where and how online travelers are creating, consuming and acting upon social content.”PhoCusWright is staying a bit tight-lipped with the reports details, holding them back for people with skin in the game (and thus willing to foot the $995 tab), but one observation was released that shows just how powerful an impact the social media environment can have on the travel industry: despite the hit the travel business took last year, monthly visitors to social travel sites surged from the first half of 2008 to the first half of 2009.

The fact that social media is having an impact on the travel community may be obvious, but the extent is staggering.

Take a 1930’s tour of Havana, Cuba

It’s hard to imagine a Cuba different than the one we have now. You know, that country 90 miles from Florida that Americans can’t visit? It’s a travel embargo that’s been in place over 50 years. But back in the 1930’s, Cuba’s capital city, Havana, was poised to take its place among the Caribbean’s foremost tourist destinations.

At least that is, according to this vintage travel film, curated by an organization called the Travel Film Archive. It’s fascinating to see this bustling city as it once was, bustling with tuxedo-clad waiters, humming trolley cars and open air businesses. Give it a watch and prepare to be taken back to another era, an era when Cuba was “just another destination” competing for tourist dollars. There’s plenty more vintage tourist movies over at the Travel Film Archive YouTube channel.

[Via MetaFilter]

How not to be a traveling target

If you’re a novice traveler, allow me to let you in on a little secret. That little Canadian flag some Americans like to stitch onto their backpacks? Not fooling anyone. Your attempts to “go native” and wear Thai fisherman’s pants, or drink maté, or flaunt a bindi? Nope. They still know. Know you’re a foreigner, despite your best efforts to hide it.

Don’t get me wrong- it’s commendable to try and learn the local culture, and adopt some customs and habits, as long as they don’t inadvertently cause offense. But don’t let your immersion lull you into thinking you’re not a target for crime.

The color of your skin or hair, your accent despite fluency in the native language, even the way you walk- all are signs of your innate “foreignness.” Even if you’ve lived in a country for years, it’s hard to fully assimilate, and as such, that can make you more susceptible to anything from petty thievery to more serious crimes.

That isn’t to say you’re bound to get jacked on your holiday- odds are, you won’t. It’s just as easy to be mugged or assaulted at home as it is overseas, but one of the reasons travelers are easy targets is because they let their guard down on vacation.In the interest of keeping your trip as trouble-free-and fun- as possible, here are some tips to help you avoid looking like a walking advertisement for “Have money, will travel.”

Always look like you know where you’re going- even if you’re hopelessly lost.

Whipping out a map in plain sight and poring over the details; hesitant steps and head swiveling- these are almost guaranteed to invite a “helpful” stranger to assist you. More often than not, it’s someone who honestly wants to be of service, and I’ve had to rely on this kindness many times. But the point is, if I need help, I’ll select my source of information. If you absolutely must rely upon someone who has picked you out of the crowd, keep your distance, try not to walk near alleys or doorways, and make sure other people can see you.

Don’t flaunt your cash or cards at the ATM

This seems painfully obvious, but you’d be surprised by how many travelers blithely stroll up to a cash machine, extract their bills, and then stand there in plain sight, counting their money. Besides making you look like a bit of an a-hole in Third World countries where the average daily pay is a dollar, it’s like a flashing neon sign to would-be muggers. If you can’t go inside a bank, just be as surreptitious as possible. I keep my travel wallet and passport clipped into the interior of my day pack, so even if someone does try to snatch it, it will require a bit more effort. I also turn my day pack around to my front, and leave
my wallet down inside the pack as I pull out my cards, and insert my money.

Don’t dress to impress; honor the local dress code
You don’t need to don a burqa if you’re visiting Dubai, but some countries do have very specific rules about how much flesh (men and women) should show. In Marrakesh, you can wear a tank top if you’re female, but make sure it covers your torso, isn’t too skimpy/cleavagey/nippley, and cover your shoulders in places not dominated by tourists. Shorts should at the very least reach your knees. Following these rules is not just a matter of respect, but it also helps you to not stand out and attract unwanted attention. Men, your attire can also make you a target, so if loud colors and open collars aren’t what the locals wear, neither should you. Leave the Ed Hardy to Jon Gosselin (and you know don’t want to be him).

On a similar note: for the love of god, if you are newlyweds/a couple- do NOT wear matching clothes. Not only does it look asinine, but it’s like begging to be a victim.

Keep your wits about you
I’ll be the first to admit there have been times when I’ve gone a little overboard, and not been as responsible for myself as I should have after a few too many drinks. But overall, I try to keep it dialed down when I’m abroad. As for illicit drugs- while they may be a tourism draw in certain areas, just don’t. Not only do you contribute to the corruption of local culture, but is getting caught with that opium really worth a lifetime in a Thai prison? Whether you’re solo or with friends, the only person looking out for you is you. This logic also applies at home, but drunken escapades in Duluth don’t usually end with you being frisked, felt up, handcuffed, thrown in a police car, driven to a remote location, threatened, extorted, and dumped out on a deserted road. Not that that happened to me.

Keep your voice down

Americans are gregarious, enthusiastic folk, which has garnered us something of a worldwide reputation for being “loud,” and “obnoxious.” Please remember that you are in a foreign country, and as such, a guest. Take the time to learn a few phrases and local customs, remember that the people are not there to be your personal servants, and for god’s sake, pipe down. Don’t advertise your tourist status.

Keep your valuables at home, or out of sight

Overseas travel isn’t the time to wear your one-carat wedding ring, or your Cartier watch. Leave the bling at home, and keep your camera tucked away in your day bag of choice. Even if it’s in your pocket, it’s easy pickings. It goes without saying that your passport, money, credit cards, essential medications, etc. should be kept somewhere secure. Personally, I like to keep them on me in my day pack (see, “The empty bladder: why hydration packs make great travel companions”).

Respect local custom, and avoid potentially inflammatory topics

Foreign politics are a conversation best left at home, along with your opinions about religion/race/sexual orientation/women’s rights/child labor/animal abuse, as they apply to wherever you happen to be. This doesn’t mean you should turn into a Stepford Tourist, but there’s a difference between having a civil discussion or coming to the defense of a person or animal in danger, and putting yourself at serious risk. I’ve had to practically wire my jaw shut at times to avoid an ugly confrontation. It’s frustrating, and sometimes heartbreaking, but a big part of travel is learning to appreciate the things we usually take for granted.

Travel to U.S. off 5 percent in 2009

The numbers are finally in: international visitation to the United States reached 54.9 million last year, down 5 percent from 2008. The top markets, as usual, were Canada and Mexico, according to a statement from the U.S. Department of Commerce, both of which posted year-over-year declines. South America, Oceana and Asia, meanwhile, put up the strongest growth in travel to the United States in the fourth quarter, buoyed largely by action from China and Brazil.

In December alone, 4.1 million people visited came here, a 5 percent increase from December 2008. This marked the third consecutive month of increased travel to the United States, though the entire fourth quarter of the year before was marred by the effects of the global financial crisis. For the fourth quarter of 2009, travel to the United States was up 2 percent, with 15 of the top 20 arrival markets showing growth. Travel from Canada was up 3 percent, with Mexico up 1 percent. Visitation from overseas markets gained 1 percent.For the entire year, only seven of the top 20 arrival markets showed year-over-year increases, with Brazil and Argentina hitting double-digit rates. The United Kingdom and Japan were among the markets with declines. Overall, the top 20 were responsible for 89 percent of all international arrivals to the United States, and the entire cohort was off 6 percent.

Spending, unfortunately, didn’t fare as well as traffic. Last year, visitors from outside the country dropped $121.1 billion, representing a decline of 15 percent year over year. In December, they spent $10.3 billion, off 8 percent from the prior December but at least showing that the trend is headed in the right direction (as the rate of decline was only half that for the year as a whole). December was the fourteenth consecutive month in which travel exports fell year over year.

The decline in tourist spending was likely influenced by several factors, from deals on airfare and hotels to general economic pressures that kept people from spending as much as they’d normally like.