Top travel destination countries? Canada is number one and Nigeria is. . .?

by Jamie Rhein on

When asked the to respond to the statement, “I would like to go to visit this country if money were no object,” Canada ranked number one in a recent global survey conducted by Anholt-GfK Roper Nation Brand Index.

Where was the U.S. in the mix of 50? Number 10. Harump!

Steve Stephens, the travel editor for the Columbus Dispatch offered up these tidbits last Sunday and provided the ranking for the other top five choices plus provided some reasons for the results.

From 2nd to 5th in that order:

  • Italy
  • Australia
  • Switzerland
  • France

What’s your guess for number 50? No, it’s not Nigeria.

Number 50 goes to Iran. The people who responded to the survey must not have read my post on how friendly people in Iran actually are or have seen the trailer for I RAN Iran or the video postcards film.

Nigeria is number 49 and lost a second to last place standing to Saudi Arabia.

Estonia was 47 and Lithuania was 46. Stephens begs to differ with these two small countries’ close to last place spots. Pointing out that both countries’ capitals have town sections listed as UNESCO World Heritage sites, he vouches for their beauty and interest.

One theory for Estonia and Lithuania’s poor showing is that possibly people who took the survey knew nothing about them so skipped them altogether when checking off boxes for possible destinations.

I can vouch for Nigeria as a worthwhile destination if you can get parachuted in and airlifted out to avoid customs. Dreadful, dreadful, dreadful.

Why does Canada rank so highly? Its natural beauty for one thing.

If I could go anywhere in the world where money is no object, I’d probably pick Bolivia–or Peru. How about you?

PhoCusWright: Travel biz to drop 11% in 2009

by Tom Johansmeyer on

Everything that came after 2006 sucked, right?

If you feel this way, you’ll love the latest study from travel research firm PhoCusWright, which estimates that the travel industry will fall back to pre-2006 levels this year. The U.S. travel market is forecasted to decline by 11 percent by the time the ball drops, reflecting a change in consumer demand levels. Frankly, people who are out of work aren’t likely to demand a hell of a lot of travel services.

For those of us sick of hearing how the Baby Boomers will change the world, the study has a nice, bright silver lining. Generation Y (the one that comes after Generation X, for those of you wondering) are opening their wallets – unlike the boomers.

People in the 25 to 34 age bracket are spending the most per household on travel, and if you’re 18 to 34, you’re more likely to plan a bit more travel this year. The Boomers (45 to 64), who pride themselves on being the wealthiest generation alive, are spending the least per household on travel. And, they’re the group most likely to make more cuts.

Generation X doesn’t care. It never cared. It’s just mad that Kurt Cobain is dead.

Unfortunately, the Gen Y surge and Boomer cut doesn’t bode well for the travel industry. The people making the least are increasing their spend, but the deep-pocketed Boomers’ cuts will more likely be felt by a struggling travel and tourism industry.

By the way, props to PhoCusWright for putting some meat in this press release.

Strong 2008 continues to Q1 for UK travel to US

by Tom Johansmeyer on

There may be bad news all over the travel economy, but from time to time, we’re able to dig up a positive development. The U.S. Department of Commerce’s Office of Travel and Tourism Industries was able to deliver a bit yesterday. Travel from the United Kingdom to the United States was up 3 percent in 2008 from 2007. Sure, it’s not much, but it’s better than a downward spiral.

Last year, 4.6 million people came to the United States from the UK, an increase of only 1 percent year-over-year. Just over a million of them came in the last quarter of the year, representing a drop of 11 percent from the same quarter in 2007. In November and December 2008, arrivals were down 14 percent (for each month) from the same periods in the prior year.

The first quarter of 2009 remained fairly steady, with bookings to the United States by UK tour operators down slightly. Sixty percent reported a decrease in bookings, with only 20 percent reporting projected increases. They meet in the middle at flat-to-down slightly. This trend seems likely to continue in the second quarter, with 56 percent of UK tour operators expecting trips to the United States to fall and 16 percent reporting “much lower bookings for the quarter.”

Germans still coming to U.S., but not as much

by Tom Johansmeyer on

German bookings to the United States were strong through the end of last year, even as overall action from outside the country dipped in the fourth quarter. Data from the U.S. Department of Commerce shows that nearly 1.8 million Germans came across the Atlantic Ocean, an increase of 17 percent from 2007.

Fourth quarter arrivals from German last year reached 420,285, a gain of more than 9 percent from the same period in 2007. In October alone, 177,167 German tourists came to the United States – up 16 percent from October 2007. The pace slowed in November and December, which were up only 5 percent and 2 percent year-over-year.

And, 2009 looks good.

More than 20 percent of tour operators in Germany have reported that bookings to the United States for the first quarter of 2009 are likely to be consistent with the same period in 2008. Another 43 percent expect increases.

Of course, German travel isn’t recession-proof. The second quarter looks less favorable, with bookings down from 2007. Nearly 64 percent of German tour operators expect the pace to slow.

Record foreign travel spending in 2008, unlikely to continue

by Tom Johansmeyer on

Records were broken last year. International visitors to the United States spent $142.1 billion on travel and tourism-related activities (including traveling to and within the country), according to preliminary U.S. Department of Commerce statistics. This is up 16 percent from 2007 – which was a record-setting year, as well.

Visitors spent $110.5 billion on travel and tourism-related goods and services in 2008, a 14 percent increase year-over-year. This includes food, lodging, recreation, gifts and entertainment. They spent another $31.6 billion on travel using U.S. carriers and vessel operators, a 24 percent spike from 2007.

Last year’s success was driven largely by spending early in the year, as international visitors to the United States took advantage of a weak U.S. dollar and generally robust financial conditions. Toward the end of 2008, of course, market conditions turned, setting the tone for 2009. In the fourth quarter, travel and tourism spending by international visitors fell 10 percent, and preliminary data for the beginning of this year indicates a tough market to come (which isn’t exactly a secret).

Travel and tourism spending by visitors from outside the country accounted for 8 percent of all U.S. exports last year – not to mention 26 percent of services exports. This makes travel and tourism the country’s top services export. Travel and tourism exports grew faster than imports y a ratio of 2:1 in 2008 and constituted more than 20 percent of the total U.S. services sector trade surplus.

Spending by visitors from the United Kingdom and Canada grew most in hard dollar terms ($2.5 billion each), followed by Germany ($1.3 billion), France ($1.2 billion) and Italy ($1 billion). In percentage terms, Italy and France led the world, with its visitors spending 38 percent more in 2008 than in 2007. Argentina, the Netherlands and China turned in solid increases, as well – 32 percent, 32 percent and 31 percent, respectively. Of all the countries reported, only Argentina, Hong Kong, Japan, South Africa and Taiwan did not set visitor spending records.

The top five international markets for U.S. travel and tourism exports were: Canada at $18.7 billion, United Kingdom at $17.5 billion, Japan at $15.1 billion and Germany at $6.5 billion.

The trend is likely to come to a close this year, given the pressure of a worldwide financial crisis and the resurgence of the U.S. dollar. The travel industry is expected to shed more than 200,000 jobs in the United States this year, and the many travel deals available tell the rest of the story.

Buckle up; it’s going to be a rough year for the travel industry.