Saturday Night Live pokes fun at Hawaiian tourism: Some thoughts

Back when Jon Stewart’s The Daily Show poked fun at Butte, Montana because of the Berkeley Pit, the shut-down copper mine that’s almost filled to the brim with toxic water, and is a tourist site anyway, I felt bad. I love Butte, Montana and visit every summer. It was one of my budget travel options back in January. The Daily Show’s version of Butte did not do it justice.

Now Hawaii is in the fray of popular culture tomfoolery. Saturday Night Live poked fun at Hawaiian tourism last week with a skit of fake hula dancers in a restaurant filled with tourists. Within the skit, issues of authenticity, lack of a working wage by those working in the tourist industry, race and other issues that highlight the clash between those looking for a dream vacation and those hired to make the dream happen were mixed together.

Linda Lingle, the governor of Hawaii, is mad about the skit because she feels that it sheds an unfair light on an industry upon which Hawaii depends to a large degree. Because of the economy, Hawaiian tourism is suffering. Bad publicity could do more damage. I’m not too sure about that — particularly if Hawaii uses the skit as a stepping off point to show just how much Hawaii has to offer besides hula dancers. [Saturday Night video after the jump.]

Before I went to Hawaii several years ago, I had Tiki statues and big wooden fork and spoon wall hanging sets in mind. What I found is a lush, culturally rich, gorgeous place that I was enthralled by. We didn’t stay in Waikiki, but with relatives who live on the other side of Oahu. What the governor needs to do is point out how Hawaii is a fascinating state with a history unlike any other.

I’m always amazed when I find out that people went there without going to The Bishop Museum or the Mission Houses Museum or the palace. The role of Hawaii during World War II is also important. A trip to Pearl Harbor and the Punch Bowl shows that. As part of our trip, we went to the Big Island where at Hawaii Volcanoes National Park learned more about volcanoes and Hawaii’s geological make up. These are just a few places that highlight Hawaii’s uniqueness.

I think what the skit did is point out the dissonance between people who head to a place with an idea in their minds about what the location is about without considering the darker side. Any place that tries to bring in tourist dollars could do a similar skit. Saturday Night Live just happened to pick Hawaii. So what if paradise has a darker side? Isn’t that true about anything? It’s the ying and the yang.

On the other side of the dark side is the light which is the reason why Hawaii is such a great place to go on a vacation–just don’t stop at the hula skirts. Have fun with the schlock, notice the disparity, but get out of the places that are geared for the cliche and explore. See what else Hawaii has to offer. It’s plenty, and these days Hawaii is a terrific vacation value.

Admittedly, I think the Saturday Night Live skit is funny. I didn’t watch the episode, but I headed to You Tube as soon as I read about the controversy. The reason I think it’s funny is because I loved watching Dwayne Johnson hula dance. His legs and arm movements just cracked me up. Plus, he looked like he was having a great time.

In case you didn’t see it, here it is. The copy isn’t the best, but you’ll get the idea.

U.N. Predicts Substantial Drop in International Tourism for 2009

The United Nations has released a report indicating that they expect global tourism to decline in 2009 thanks to deteriorating economic conditions according to this story at MSNBC.

Overall, the international tourism market is expected drop as much as two to five percent, with Europe taking the biggest hit of all. But the highly diversified economies there are likely to weather the storm far better than smaller countries that are more dependent on tourism to fuel their own economy.

In 2008, international travel actually rose by two percent, but the second half the year saw a steep decline as the global economic crisis spread. That growth is in sharp contrast to the previous four year when growth averaged more than seven percent.

Still, Talib Rifai, the Secretary General for the U.N.’s World Tourism Organization, says that this is not a crisis for the tourism industry per se, but instead reflects the general economic trends from around the world. He says that the interest in travel is still very strong, but those who would generally be taking an international vacation are electing to save their money or take trips closer to home.

For those still intending to travel abroad however, this means travel deals should be abundent throughout the year, and likely into 2010 as well. A competitive travel market is a boon for travelers, so take advantage of the deals while you can.

Obama listens to travel industry gripes

Leaders from across the travel industry met with President Barack Obama today to discuss … not a bailout. It’s no secret that luxury suffers when times are tough, and for many, any form of travel is not essential. Delta is cutting capacity, and the industry as a whole is getting ready to shed more than 200,000 jobs this year.

So, what is an industry of “frivolity” worth to our economy? A whopping $740 billion in annual spending … which fuels 7.7 million American jobs.

Travel is more important to us than we may realize. Sure, it provides some recreation and allows face-to-face business meetings. But, it also keeps the goods on grocery store shelves turning over, as each travel industry employee puts food on the table.

Unlike many corners of the economic world, this group of travel executives approached the president with a solution. They believe we need to bring more international visitors to the United States (a tough proposition with the recent turn in the U.S. dollar’s fortune) and do something to stem the downturn in meetings and events.

Roger Dow, President and CEO of the U.S. Travel Association, says, “We are pleased that President Obama recognizes the power of travel to strengthen America’s economy.” He continues, “The travel community has an ally in President Obama and we appreciate the leadership he intends to bring to increasing travel to, and within, the United States.”

Of course, no exec would give up a chance to lobby the man in the Oval Office. The travel industry pushed for the passage of the Travel Promotion Act, which would yield the first U.S. marketing campaign targeted at growing the number of international visitors. Smart idea … as the average foreign visitor drops $4,000 inside our borders per visit.

Okay, it’s kind of a bailout. But, at least it comes with a plan. The executives at the meeting are listed after the jump.

  • Roger Dow, President & CEO, U.S. Travel Association
  • Jonathan M. Tisch, Chairman and CEO, Loews Hotels; Chairman Emeritus, U.S. Travel Association
  • Jim Abrahamson, President, the Americas, IHG
  • Jim Atchison, President and COO, Busch Entertainment Corp.
  • Jeff Clarke, CEO and President, Travelport
  • Howard Frank, Vice Chairman and COO, Carnival Corporation & plc
  • Barney Harford, President and CEO, Orbitz Worldwide
  • W. Stephen Maritz, Chairman and CEO, Maritz Holdings Inc.
  • Bill Marriott, Chairman and CEO, Marriott International, Inc.
  • Jay Rasulo, Chairman, Walt Disney Parks and Resorts
  • Colin Reed, Chairman and CEO, Gaylord Entertainment
  • Frits van Paasschen, President, CEO and Director, Starwood Hotels and Resorts
  • Tom Williams, Chairman and CEO, Universal Parks and Resorts

Travel to lose 200,000+ jobs

Nearly 200,000 travel-related jobs were lost in 2008. Another 247,000 are forecasted for 2009. And, the financial crisis is still developing. While we lament the loss of six- and seven-figure investment banking jobs, let’s not forget what those big money gigs mean for the travel industry.

Consider your average Wall Street titan. He’s still pulling down more than $1 million a year (somehow). So, he’s sitting on the couch in his rather large Chelsea apartment, wondering, “Do I need to take that golf trip down to Naples for the weekend?” For him, it’s throwaway. If he doesn’t head out for a few days, his life doesn’t change much.

Now, multiply this by several Wall Street titans for that weekend. Most of them decide to stay at home. Who suffers?

Well, an empty restaurant is a waiter’s nightmare. It’s also rough for the spa therapists, housekeepers and everyone else along the “travel supply chain.” Eventually, the companies have to cut back, and we see how that 247,000 projection becomes a reality.

For this reason, 10 of the largest hotel companies in the United States have urged members of Congress to remember the importance of business travel when developing legislation and regulations that may “unintentionally hinder economic recovery and cost American jobs.”

The hotel companies are: Carlson, Walt Disney Parks and Resorts, Fairmont Hotels and Resorts, Hilton, Hyatt, InterContinental Hotels Group, Loews, Marriott, Starwood and Wyndham Worldwide.

A grim outlook for Hawaii tourism

Just three months ago I provided a realistic view of Hawaii’s tourism, and I’m sorry to report that there is indeed trouble here in paradise, and the immediate outlook isn’t looking too rosy either.

According to recent local and national reports, Hawaii experienced a whopping 12.5% slump in visitors by sea and air for the month of January. I guess I should have come to this conclusion when, just this month, three of Honolulu’s beloved restaurants are shutting its doors for good. In Ward Center alone, only one restaurant of four on its usually happening second floor will be open come March. E&O, Compadres, and Brew Moon will be like ghost towns.

As an idealist, I’m hoping this is not a sign of the times, but it’s hard to be optimistic. And I was the one who proposed how 2009 could be the year of the YAYcation. Please don’t make me eat my words.

To complicate this already troubling matter, Hawaii is celebrating its 50th statehood anniversary, which among locals here is both bitter and sweet. Let’s not forget also that this month (on Valentine’s Day of all days) we celebrated the death of the man who “discovered” the islands, Captain Cook, who miraculously avoided death sailing around other parts of Polynesia, but didn’t make it out alive when confronted with the native Hawaiians.

As much as I would hate to see Hawaii resort to such a thing, the state is considering a move to turn the islands (or maybe just one) into the new Vegas and allow gambling. While this could certainly boost the state’s tourism and economy, it’s certainly no guarantee (just look at the reports from Nevada about the ghost town that Las Vegas is becoming). Yet, in that same Forbes report, Honolulu tops the list of high demand for living. I guess that doesn’t translate into high demand (or affordability) for traveling to Hawaii.

Somebody, please remind me to shoot myself if or when the “Golden Nugget” begins construction on Kalakaua Ave.