A long time ago, in a travel world far away, you needed a printed ticket to get on an airplane and you probably got it from a travel agent. Now you buy online and there is no ticket, just a number. Not all that long ago, you needed special printed travel documents to go on a extended land or cruise vacation and you picked them up at your travel agent’s office. Now you don’t need those either and you probably don’t visit your travel agent’s office very often, if you even have one. Then, traveling meant being prepared with a trip to the library, book store and travel agency office for information . Now we click our way to expert status without leaving home.
We can easily book most travel options without a travel agent. That’s a fact. The big question though is: Should we?
These days about the only place you’ll find an airline ticket is on American Idol when when hopefuls get sent along to Hollywood. Travel agents still issue them but now it is mostly as a courtesy to clients too busy to do it on their own or as part of a package. Today, we can select the airline we want, when we want to fly and even a seat assignment, all online. Other types of travel as well, from land vacations to cruises, have been made available to click-and-book.
Where travel agents have the most visible value is being there for travelers when something goes wrong. But that does not happen all that much so those who are comfortable with the click-and-book method accept the risk.
More commonly, travel agents can offer great value that travelers could not get on their own.
That value may translate to lower prices, complementary upgrades, bonus amenities when traveling and other good things down the line, after booking. That “after booking” part is the unknown, difficult-to-measure factor that eludes many travelers.
Odds are up-front pricing on many elements of a travel purchase will be the similar or the same from one source or agent to another. Even compared to the service provider, be that an airline, car rental agency, tour company or cruise line, pricing is similar.
Or so it seems.
That similarity in price may be misleading and causes those with even a minimal online booking comfort level to think or say “What do I need this middleman for? I can do this myself.”
True, today we can do it ourselves. Do we save money? In the long run, probably not. Anything we can find online, travel agents can find too. They can also monitor pricing, economic, social or weather-related concerns that might affect your travel.
The big advantage of a travel agent today is very much like it was years ago, it just comes in different forms.
Your good travel agent will have all the information you need to make the most of your vacation. That may be as simple as sending along links to critical websites, basic but required literature on destinations or merely making sure all the T’s are crossed and the I’s dotted.
More importantly, your travel agent considers the act of booking the beginning of the transaction, not the end like the result of click-to-book methods. Once you have paid, you are done with the click-to-book way. Now all you have to do is make it to the airport on time for that flight and that is the end of it.
In today’s world, prices, availability and even the nature of travel are changing at a rapid pace. Websites update pricing and availability but offer little or no hope of passing new benefits available after the sale along to travelers. Click-to-book methods are pretty much done with you after payment is made.
Travel agents work on building or maintaining an ongoing business relationship with you and are easily accessible. Try emailing, tweeting or calling your click-to-book website.
Should your plans change, should you have questions or should you want to know more about where you are traveling and how you are getting there, your agent is just a phone call, email or tweet away.
A travel agent is “your friend” in the travel business. They are your friend who knows what is going on in the travel industry. They can put that information together with their knowledge of you for a winning combination that will reap huge rewards in the long run.
Need to book a quick business flight and be done with it? Click-to-book. Doing any actual traveling where memories, experiences, sights and sounds might be important? See a travel agent.
Flickr photo by Ivan Walsh