Salt Lake City uses Facebook contest to get you psyched

The #1 Fan Sweepstakes for the Salt Lake City CVB’s Facebook fan page kicked off on January 15, 2010 and runs until February 12, 2010. The goal is to get the number of fans pumped up to 5,000, while giving potential visitors information about everything Utah: from skiing to genealogy to Mormonism to convention business. Already, the number of fans has almost doubled — from 1,200 to 2,200 — indicating that the new Facebook push is working.

This is a trend that’s becoming increasingly common: travel companies and destinations are turning to Facebook to promote themselves and attract tourists. Recently, JetBlue and the Mexican Council for the Promotion of Tourism kicked off Facebook programs to attract interest and (hopefully) generate the sort of interest that will help them overcome the severe travel industry slump that we’ve been coping with for more than a year now. For Salt Lake City, which has been executing an aggressive media campaign, the move into social media isn’t at all surprising.

According to Inside Facebook, the #1 Fan Sweepstakes isn’t the first push that the Salt Lake City CVB has made on Facebook. Rather, it reflects the lessons learned from previous efforts. Says Shawn Stinson, Director of Communications for the CVB, “We started with a number of different Facebook fan pages: ski, visit, genealogy, meetings, and that didn’t work. It was too littered. So we went to simply Visit Salt Lake.” The straightforward approach is anchored in this new initiative. According to Stinson, “This contest in particular is being used to drive an increase in our fan base because we are looking to distribute more and more information via Facebook.”

The grand prize is a ski trip for two that is packed with extras beyond airfare and lodging: ski passes and a FLIP video camera are included, and the winner is expected to shoot video for a blog about the trip. Other prizes include a set of Dynastar skis and bindings, a two-day Ski Salt Lake pass valid at any of the four resorts in Salt Lake and 20 Ski Salt Lake belt buckles and t-shirts.

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Photo of the day (1.28.10)

Today’s Photo of the Day is from one of my favorite contributors, fdean55. One of my retirement dreams is to really explore the Monument Valley area in Utah down low, instead of 35,000 feet. In fact, that could have been me going by with the thin contrail behind the rock. The view from that altitude just doesn’t compare to what fdean55 captured.

UPDATE: fdean55 pointed out in the comments that it was actually Courthouse Towers, Arches National Park, Utah. Thanks

Come on, we know you have a picture or two that could qualify for our Photo of the Day! Submit it to Gadling’s Flickr group right now! We just might use it.

5 little-known, must-see sites on a Southwest road trip

So, you’ve settled on the American Southwest as your next road trip destination. Congratulations — you’ve made a sound choice indeed. Picking one of America’s most storied regions to ramble around in is the easy part, but selecting the routes and spots to see is a bit more difficult. You’ve always got the obvious choices – Grand Canyon and Zion National Parks, for instance — but it’s the offbeat gems that really stick with you long after you dust off your boots, hang the cowboy hat and return the rental car.

We recently embarked on a 3,600 mile journey that crisscrossed the Southwest, touching parts of Nevada, Utah, Colorado, New Mexico, Arizona and Texas. The cliché stops were nothing short of awe-inspiring, but we found five must-see areas along the way that showcased exactly what this region of the country is all about. Read on if you’re eager to get your wheels turning.

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Lake Mead National Recreation Area

When you think of beautiful sights in the south of the Silver State, you probably think of neon skyscrapers, or if we’re talking really south, the Hoover Dam. Frankly, there’s no need to fight the crowds at either. For just $5 per vehicle, the 40 or so mile drive from south to north of the park is a wild ride full of expansive views, a plethora of short (albeit rewarding) hikes and a relative lack of human life. Don’t be shocked if you find yourself atop a peak, overlooking miles of pristine desert mountains, with nary a soul in sight. If you’re looking to connect with nature (or just disconnect from the hustle and bustle of the real world), you won’t find a more stunning hour-long drive in Nevada.

Bryce Canyon City, Utah

Just a few short hours outside of desert lies a brisk, highly elevated region of Utah that few outsiders bother to explore. The minuscule town (or should we say village?) of Bryce Canyon City has but two real hotels, and one of those were constructed last May. This place truly shines in the winter; we checked in to the Bryce Canyon Grand Hotel to find an exceptionally friendly staff, a well appointed room, a steaming outdoor hot tub circled by snow and a hot breakfast that would make your local Shoney’s envious. Horseback rides overlooking Utah’s gorgeous orange rocks are but miles away, and the exceedingly underrated Bryce Canyon National Park is right next door. You’re also under two hours away from skiing at Brian Head, and better still, Scenic Byway 12 is just up the road. Speaking of…

Scenic Byway US 12

You’d be doing yourself a huge disservice by not traversing the entire 120 mile stretch of asphalt, which is known as Utah’s first all-American highway. Starting at Bryce Canyon City and terminating at Torrey, this sparsely driven gem carves through towering mountains, stunning monuments and a few towns in particular that are just oozing with character (Tropic and Escalante, if you’re wondering). We found dozens of scenic pulloffs that were impossible to pass by, and the dearth of other vehicles allowed for countless in-road snaps that truly demonstrate the magic of a road trip. For those with ample time, an off-road tested vehicle and plenty of spare gas cans, the 55.5 mile Hole-in-the-Rock Road at Grand Staircase-Escalante National Monument is the preeminent “road less traveled.”

Four Corners / Scenic Byway US 163

There’s really only one way to start the southbound journey down US 163, and that’s from the east after a jaunt down to the Four Corners of America. Sure, you could cut through Utah from the north, but where’s the fun in that? Stepping foot in four states simultaneously generates a feeling of pride and joviality that we have personally never felt in any other scenario — in a sense, it’s the ultimate travel accomplishment, or at least the one that you’ll never forget to tell your grand-kids about. Shortly after you pass Bluff, UT, US 163 begins; it takes but a mile to captivate. Sandwiched on both sides by towering rocks and colossal peaks, the town of Mexican Hat (and the aptly named rock to which the place owes its moniker) is a comedic break in the otherwise solemn excursion. Monument Valley State Park, just north of the Arizona border, is a satisfying conclusion to the buildup that precedes it. A seemingly never-ending expanse of otherworldly statues dot the roadside, inviting you to rest your laurels while soaking in the untamed southwest sun.

Pecos, Texas

If you notice yourself on I-10 heading east (which you won’t, given that Interstates are strictly forbidden ’round these parts), you’ll see a billboard or two beckoning you to visit Pecos. Unlike those signs coaxing you to break for “The Thing?,” this sleepy town of under 10,000 is certainly worth a look. As the story goes, the world’s first rodeo was held here in 1883, and by the looks of it, the weekend wranglin’ is still at the height of popularity over a century later. You’ll find wildly colorful buildings lining the generally wide-open downtown, more pick-up trucks and spurs than you could ever imagine, and beyond all of that, a real, bona fide taste of Texas. Without question, the essence of Texas is still alive and well in the far west of the state. If you dreamed of tumbleweeds and dusty streets but stumbled upon meadows and metropolises when you landed in central Texas, you’ll find the authentic Lone Star vibe you’re searching for just a few hundred (lonely) miles to the west.

[Images provided by Dana Jo Photography]

Salt Lake City ready to let the liquor flow

It’s no secret that Salt Lake City isn’t exactly the top destination for travelers who like to bend their elbows a lot. The local culture isn’t terribly sympathetic to booze-fueled partying, but there are signs that icy receptions are being swapped for drinks on the rocks. The capital of Utah recently lifted a prohibition that only allowed two bars on every block downtown. The relaxed rules are the result of an increase in nightlife over the past few years. Drinkers may not be terribly popular … but in this cash-strapped economy, it’s hard to imagine that the state doesn’t want all that extra revenue.

According to the mayor of Salt Lake City, Ralph Becker, “We have diverse needs. We have antiquated laws. It’s an important step in creating a downtown we all want.”

Scott Beck, President and CEO of the Salt Lake CVB calls the measure “an exciting shift for Salt Lake as downtown continues to evolve into one of the most vibrant cultural, business and residential centers in the U.S.” He continues, “Lifting the ban on bar restrictions is a crucial step that will allow the City to reach its rightful place as a sophisticated metropolitan hub.

This new legislation follows broad changes to the state’s liquor laws, which have been criticized frequently by those who like to imbibe. The state’s private club system has been made unnecessary, for example, as Salt Lake City moves to a framework more consistent with what is found in other major cities across the United States.

The shift in liquor laws signals the greater changes that are coming to Salt Lake City. Currently in development is the City Creek Center Project, which will house premier retail, office and residential space on close to 20 acres over three blocks in the heart of Salt Lake City. The district is expected to be completed in 2012.

[Photo by ClarkProductions2008 via Flickr]

Utah tourism off 10% in 2009, $700 million lost

Utah isn’t quite the tourist destination it used to be. Last year, the number of visitors to the state fell by a million, and spending declined 10 percent. The recession kept people from rushing to the slopes, according to the state’s 2010 Economic Report to the Governor. Hotel occupancy rates plunged to their lowest level in six years. The number of skiers checking into the state’s 13 resorts fell by 300,000, and more visitors took cars instead of planes.

Tourist spending fell by $700 million in Utah, amounting to $6.2 billion last year, after several consecutive years of growth for the tourism and travel industry, which is one of the state’s major money-makers. Nathan Rafferty, president of Ski Utah, an industry group, told The Associated Press, “People who came out here spent their money differently. The same family of five might have come out – they’ve gotta have that ski vacation and do whatever it takes to get it. Instead of renting three hotel rooms, they squeeze into one or stay at their aunt’s house.”

Even though the green wasn’t flowing as easily, 2009 was still the third best year on record for Utah, but it’s likely to be bumped to #4 by 2010, since a modest increase is expected this year. Rafferty believes the number of skiers coming to Utah will increase by 3 percent, to 4.1 million.

[Photo by Mat_the_W via Flickr]