Big in Japan: Bigger breasts through better medicine?

Men and women come in all sorts of shapes and sizes, which is why we can all take comfort in the simple fact that beauty is in the eye of the beholder. Indeed, the human form is incredibly diverse, which is a testament to the wonderful variation that exists within our highly adaptable species…

With that said, preferences for certain sexual characteristics do sometimes exist, one of which is the male preference for women with larger breasts. Whether you believe it’s the result of human evolution or sexual perversion, you don’t have to be an anthropologist to note that most societies place a premium on large breasts. After all, what other species on the planet would slip a saline-filled plastic baggy underneath their skin for the purpose of mate selection?

Sadly, women the world over face an incredible amount of pressure to conform to so-called ideals of beauty. For instance, Japan is home to some of the world’s most beautiful women, the vast majority of whom are relatively slender given their incredibly healthy diet and active lifestyles. In recent years however, Japanese women are increasingly being compared to more full-bodied Western women, which has spawned an entire industry of products aimed at increasing bust size.

While I am by no means a doctor, allow me to take a moment to debunk the idea that you can get larger breasts by applying a ‘miracle’ cream…

By their own admission, a significant number of Japanese women are concerned about their breast size, especially since they are inundated with images of Hollywood celebrities with ample bosom. While breast implants have been reduced to a high school graduation gift in some parts of America, plastic surgery still carries a strong stigma here in Japan. In fact, the underlying rule in Japan is that ‘natural is beautiful,’ a philosophy that perhaps we should adhere to with greater frequency in the West.

Recently in Japan, I’ve started to notice a new product entitled Lovely Bust, a small tin of pinkish goo that retails for around 4000 yen or roughly US$35. The cream is advertised as containing a breakthrough compound known as Volufilin, which is designed to cause fat cells to differentiate, thus causing firmer and more voluminous breasts.

First of all, can we just pause for a moment and reflect on the name ‘Volufilin?’ I’ve heard of some bizarre prescription drug names over the years, but I must say that the marketing execs are getting increasingly more absurd!

As the story goes, Lovely Bust is designed to be massaged on your breasts twice a day for up to six months, thus causing ‘bulging bust.’ The product even comes with a dodgy pamphlet containing all sorts of pseudo-scientific results, claiming that cup size can increase by as much as 10% with frequent use.

So what the hell is volufilin? Good question.

If you’re going to sell a miracle beauty product, then make sure you have a good back story. According to the makers of Lovely Bust, volufilin is a rare compound that comes from the root structure of French lilies! After all, there is nothing more sexy than D-cups, wildflowers and anything French!

Needless to say, I think you can pass on Lovely Bust, even though you can probably expect this stuff to start appearing in beauty stores throughout North America sometime in the near future!!