A new ad campaign is causing quite a stir down under. Billboards have recently begun appearing along roadsides in Queensland, Australia inviting travelers to “Get High”, Get Wet”, and “Get Laid” in Mission Beach, a town that appeals to adventurous travelers looking to go kayaking or scuba diving on the Great Barrier Reef.
Traditionally, Mission Beach isn’t seen as a destination where backpackers make extended stays. But the three sponsors for the billboards, Scotty’s Beach House, Skydive Mission Beach, and RnR White Water Rafting, hope to change that. The suggestive text found on the signs are accompanied by simple graphics depicting a skydiver, two people in a canoe, and a person sleeping in a bed.
Despite the fact that it has been off the radar for many travelers, Mission Beach does have a lot to offer those visiting Queensland. For instance, it is one of the few places in all of Australia where the rainforest and the Great Barrier Reef come together. It has 8.5 miles of spectacular beach and the Dunk and Bedarra Islands are just minutes off shore. You’ll also find an array of accommodations, ranging from upscale beach houses to hostels, with everything inbetween. Within a short distance you’ll find canopy tours, crocodile parks, snorkeling and plenty of other adventure activities.
Whether or not you get high, get wet, or get laid while in Mission Beach is totally up to you.