While only 15% of Russia‘s 142 million population have ever traveled abroad, in the last decade Russia has been one of the world’s fastest growing outbound travel markets and the world of travel wants to know what they are all about. The My Planet Travel Awards, voted on by the Russian public, promises to tell the world what Russians are looking for when they travel.
“The inaugural My Planet Travel Awards continue to surpasses all expectations, as international hotels, resorts, and service providers sign up to be part of Russia’s unique travel awards” says eturbonews.com.
Following a huge nationwide awareness campaign covered by the All-Russian State Television and Radio Broadcasting Company (VGTRK) and a public online vote, the awards will culminate with a gala dinner in September 2011 at The Ritz-Carlton Hotel in Moscow where the winners will be announced.
Guests at the gala dinner will include up to 400 people from Russia and around the world, including nominees and other representatives of the travel industry, celebrities, journalists, relevant government agencies and trade associations.As the My Planet Travel Awards have been created to reflect Russian ready to travel. Hoping to map their tastes in travel, the voting process is conducted in the Russian language as is a promotional YouTube video.
Yesterday it was announced that Hong Kong is the latest and 100th nominee to join the My Planet Travel Awards 2011 and will be represented in the category Best Hotel in Asia, Australasia and the Indian Ocean.
Flickr photo by Ed Yourdon